Roofing Underlay Market in the US by Product, Market and Region

Rising Residential Building Construction Activity to Spur Demand

US demand for roofing underlays is forecast to rise 3.4 percent per year to 214.5 million squares in 2020, boosted by the anticipated increase in residential building construction spending. Strong growth in housing starts (particularly in the single-family housing segment) will spur the installation of underlays on homes with steep-slope roofs. The much larger residential reroofing segment will also contribute to growth as homeowners engage in previously delayed home improvement projects, such as the repair or replacement of older and worn roofing. Underlays are almost always installed during these projects to provide supplemental protection against leaks.

Key Findings in the Roofing Underlays Study

Synthetic Underlays to Overtake Asphaltic Products as Market Leader

Synthetic underlays are expected to experience more rapid gains in demand than asphaltic underlays through 2020, overtaking asphaltic products as the underlays most often installed in the US. Demand for synthetic roofing underlays will be spurred by their favorable performance properties, such as resistance to tears and moistures. The vast majority of synthetic underlays feature “self-healing” properties that minimize the incidence of leaks. Furthermore, many synthetic underlays have peel-and-stick backings and slip-resistant surfaces that reduce the time and expense of installation.

Asphaltic Products Will Continue to Play Important Role

Demand for asphaltic roofing underlays is forecast to decline slightly through 2020 in the face of competition from synthetic products seen as offering enhanced performance properties. However, asphaltic roofing underlay demand will be supported by increases in residential building construction spending. Many home builders and roofing contractors use asphaltic underlays because of their low cost, while other consumers -- especially in the commercial segment -- will select plastic-backed products that are compatible with metal roofing.

Reroofing Activity to Support Underlay Demand

The residential reroofing market will remain the leading application for roofing underlays. The nation’s large number of older homes with roofs at or near the end of their expected product lifespans will support reroofing demand for underlays. In many cases, roofing contractors will also replace older or worn undelays, often with synthetic membranes that are easier to install and provide a high level of protection against leaks and tears.

Study Coverage

This Freedonia industry study analyzes the $1.2 billion US roofing underlay industry. It presents historical demand data (2005, 2010, and 2015) and forecasts (2020 and 2025) by product by product (asphaltic and synthetic), market (new and reroofing residential and commercial), and barrier property (water-resistant and waterproof). Asphaltic underlays are further discussed in terms of product type (#15 roofing felt, #30 roofing felt, and #40 roofing felt and other) and backing material (fiberglass, organic, and plastic), while synthetic underlays are discussed in terms of polymer (polypropylene and all other). The study also evaluates company market share and competitive analysis on industry competitors including Atlas Roofing, Carlisle Companies, CertainTeed, DuPont, Gardner-Gibson, GAF Materials, GCP Applied Technologies, IKO Group, Owens Corning, and Tarco.

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Purchase Roofing Underlay Market in the US by Product, Market and Region by the Section

  1. Roofing Underlay Market in the US by Product, Market and Region

    $4,900.00

    1. 1 INTRODUCTION

      $234.00

    2. 2 EXECUTIVE SUMMARY

      $269.00

      1. Table | ROOFING UNDERLAY DEMAND BY PRODUCT & APPLICATION

    3. 3 MARKET ENVIRONMENT

      $3,521.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Outlook

        $356.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $427.00

        1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Trends

        $494.00

        1. 3.4.1 Consumer Spending

          $177.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES

        2. 3.4.2 Consumer Financing

          $292.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2005-2015

      5. 3.5 Building Construction Outlook

        $1,592.00

        1. 3.5.1 Residential Buildings

          $967.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NEW HOUSING INDICATORS

          3. Table | HOUSING STOCK BY TYPE

          4. CHART II-1 YEAR OF CONSTRUCTION OF HOUSING STOCK, 2015

          5. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

        2. 3.5.2 Nonresidential Buildings

          $580.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NONRESIDENTIAL BUILDING STOCK

          3. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES

      6. 3.6 Roofing Market Outlook

        $140.00

        1. Table | ROOFING DEMAND BY CONSTRUCTION SECTOR

        2. CHART II-2 ROOFING DEMAND BY CONSTRUCTION SECTOR, 2005-2025

      7. 3.7 Regulatory & Environmental Considerations

        $449.00

        1. 3.7.1 Building Codes

          $282.00

        2. 3.7.2 LEED & Other Programs

          $137.00

    4. 4 ROOFING UNDERLAY OVERVIEW

      $1,201.00

      1. 4.1 Product Types

        $271.00

        1. Table | ROOFING UNDERLAY DEMAND BY PRODUCT TYPE

        2. CHART III-1 ROOFING UNDERLAY DEMAND BY PRODUCT TYPE

        3. 4.1.1 Asphaltic

          $82.00

        4. 4.1.2 Synthetic

          $82.00

      2. 4.2 Historical Market Volatility

        $255.00

        1. Table | ROOFING UNDERLAY MARKET, 2005-2015

        2. CHART III-2 ROOFING UNDERLAY DEMAND, 2005-2015

      3. 4.3 Pricing Trends

        $132.00

        1. Table | SELECTED ROOFING UNDERLAY PRICES

      4. 4.4 Key Product Trends

        $293.00

        1. 4.4.1 Increasing Popularity of Synthetic Underlays

          $82.00

        2. 4.4.2 Rising Use of Waterproof Underlays

          $90.00

        3. 4.4.3 Continuing Use of Self-Adhesive Underlays

          $103.00

      5. 4.5 Key Drivers of Demand

        $248.00

        1. 4.5.1 Growth in Building Construction Activity

          $82.00

        2. 4.5.2 Increasing Reroofing Activity

          $85.00

        3. 4.5.3 Building Codes That Call for Improved Energy Efficiency

          $82.00

    5. 5 ASPHALTIC UNDERLAYS

      $1,649.00

      1. 5.1 Product Overview

        $101.00

        1. CHART IV-1 ADVANTAGES & DISADVANTAGES OF ASPHALTIC UNDERLAYS

      2. 5.2 Demand by Material Type

        $522.00

        1. Table | ASPHALTIC ROOFING UNDERLAY DEMAND BY MATERIAL TYPE

        2. CHART IV-2 CHARACTERISTICS OF ASPHALTIC ROOFING UNDERLAYS BY MATERIAL TYPE

        3. 5.2.1 Fiberglass-Backed

          $211.00

          1. Table | FIBERGLASS-BACKED ASPHALTIC ROOFING UNDERLAY DEMAND

        4. 5.2.2 Plastic-Backed

          $130.00

          1. Table | PLASTIC-BACKED ASPHALTIC ROOFING UNDERLAY DEMAND

        5. 5.2.3 Organic-Backed

          $82.00

          1. Table | ORGANIC-BACKED ASPHALTIC ROOFING UNDERLAY DEMAND

      3. 5.3 Demand by Product Type

        $314.00

        1. Table | ASPHALTIC ROOFING UNDERLAY DEMAND BY PRODUCT TYPE

        2. CHART IV-3 ASPHALTIC ROOFING UNDERLAY DEMAND BY PRODUCT TYPE, 2005-2025

        3. 5.3.1 #15 Roofing Underlays

          $82.00

          1. CHART IV-4 ADVANTAGES & DISADVANTAGES OF #15 ASPHALTIC ROOFING UNDERLAYS

        4. 5.3.2 #30 Roofing Underlays

          $127.00

          1. CHART IV-5 ADVANTAGES & DISADVANTAGES OF #30 ASPHALTIC ROOFING UNDERLAYS

        5. 5.3.3 Other Roofing Underlays

          $82.00

      4. 5.4 Demand by Barrier Property

        $119.00

        1. Table | ASPHALTIC ROOFING UNDERLAY DEMAND BY BARRIER PROPERTY

      5. 5.5 Demand by Installation Method

        $115.00

        1. Table | ASPHALTIC ROOFING UNDERLAY DEMAND BY INSTALLATION METHOD

        2. CHART IV-6 SELF-ADHESIVE UNDERLAY DEMAND AS A SHARE OF TOTAL ASPHALTIC ROOFING UNDERLAY DEMAND, 2005-2025

      6. 5.6 Demand by Region

        $224.00

        1. Table | ASPHALTIC ROOFING UNDERLAY DEMAND BY REGION

        2. CHART IV-7 ASPHALTIC UNDERLAY DEMAND BY REGION, 2005-2025

      7. 5.7 Demand by Market

        $157.00

        1. CHART IV-8 FACTORS AFFECTING RESIDENTIAL ASPHALTIC ROOFING UNDERLAY DEMAND, 2005 VS. 2015

        2. Table | ASPHALTIC ROOFING UNDERLAY DEMAND BY MARKET

        3. CHART IV-9 ASPHALTIC ROOFING UNDERLAY DEMAND BY MARKET, 2005-2025

      8. 5.8 Product Development Efforts

        $82.00

      9. 5.9 Market Share

        $82.00

        1. CHART IV-10 ASPHALTIC ROOFING UNDERLAYS MARKET SHARE, 2015

    6. 6 SYNTHETIC UNDERLAYS

      $1,147.00

      1. 6.1 Product Overview

        $151.00

        1. Table | SYNTHETIC ROOFING UNDERLAY DEMAND

        2. CHART V-1 ADVANTAGES & DISADVANTAGES OF SYNTHETIC UNDERLAYS

      2. 6.2 Demand by Material Type

        $275.00

        1. CHART V-2 CHARACTERISTICS OF SYNTHETIC ROOFING UNDERLAYS BY MATERIAL TYPE

        2. 6.2.1 Polypropylene

          $99.00

          1. Table | POLYPROPYLENE ROOFING UNDERLAY DEMAND

        3. 6.2.2 All Other Plastics

          $95.00

          1. Table | OTHER PLASTIC ROOFING UNDERLAY DEMAND

      3. 6.3 Demand by Barrier Property

        $155.00

        1. Table | SYNTHETIC ROOFING UNDERLAY DEMAND BY BARRIER PROPERTY

      4. 6.4 Demand by Installation Method

        $117.00

        1. Table | SYNTHETIC ROOFING UNDERLAY DEMAND BY INSTALLATION METHOD

        2. CHART V-3 SELF-ADHESIVE UNDERLAY DEMAND AS A SHARE OF TOTAL SYNTHETIC ROOFING UNDERLAY DEMAND, 2005-2025

      5. 6.5 Demand by Region

        $201.00

        1. Table | SYNTHETIC ROOFING UNDERLAY DEMAND BY REGION

        2. CHART V-4 SYNTHETIC UNDERLAY DEMAND BY REGION, 2005-2025

      6. 6.6 Demand by Market

        $122.00

        1. Table | SYNTHETIC ROOFING UNDERLAY DEMAND BY MARKET

        2. CHART V-5 SYNTHETIC ROOFING UNDERLAY DEMAND BY MARKET, 2005-2025

      7. 6.7 Product Development Efforts

        $82.00

      8. 6.8 Market Share

        $82.00

        1. CHART V-6 SYNTHETIC ROOFING UNDERLAY MARKET SHARE, 2015

    7. 7 MARKETS

      $2,064.00

      1. 7.1 General

        $122.00

        1. Table | ROOFING UNDERLAY DEMAND BY MARKET

        2. CHART VI-1 KEY DRIVERS OF ROOFING UNDERLAY DEMAND BY MARKET

      2. 7.2 Residential

        $912.00

        1. Table | RESIDENTIAL ROOFING UNDERLAY DEMAND BY APPLICATION

        2. 7.2.1 New

          $327.00

          1. Table | NEW RESIDENTIAL ROOFING UNDERLAY DEMAND BY PRODUCT

          2. Table | NEW RESIDENTIAL ROOFING UNDERLAY DEMAND BY REGION

        3. 7.2.2 Reroofing

          $423.00

          1. Table | RESIDENTIAL REROOFING ROOFING UNDERLAY DEMAND BY PRODUCT

          2. Table | RESIDENTIAL REROOFING UNDERLAY DEMAND BY REGION

        4. 7.2.3 Demand by Housing Type

          $82.00

          1. Table | RESIDENTIAL ROOFING UNDERLAY DEMAND BY HOUSING TYPE

          2. CHART VI-2 CHARACTERISTICS OF ROOFING UNDERLAY DEMAND BY RESIDENTIAL MARKET SEGMENT

      3. 7.3 Commercial

        $1,029.00

        1. Table | COMMERCIAL ROOFING UNDERLAY DEMAND BY APPLICATION

        2. 7.3.1 New

          $371.00

          1. Table | NEW COMMERCIAL ROOFING UNDERLAY DEMAND BY PRODUCT

          2. Table | NEW COMMERCIAL ROOFING UNDERLAY DEMAND BY REGION

        3. 7.3.2 Reroofing

          $325.00

          1. Table | COMMERCIAL REROOFING UNDERLAY DEMAND BY PRODUCT

          2. Table | COMMERCIAL REROOFING UNDERLAY DEMAND BY REGION

        4. 7.3.3 Demand by Building Type

          $209.00

          1. Table | COMMERCIAL ROOFING UNDERLAYS DEMAND BY BUILDING TYPE

          2. CHART VI-3 CHARACTERISTICS OF COMMERCIAL ROOFING UNDERLAY DEMAND BY MARKET SEGMENT

    8. 8 REGIONS

      $2,468.00

      1. 8.1 General

        $82.00

      2. 8.2 Regional Demographic & Economic Trends

        $1,178.00

        1. 8.2.1 Population Patterns

          $316.00

          1. Table | POPULATION BY REGION

        2. 8.2.2 Economic Outlook

          $245.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION

        3. 8.2.3 Regional Construction

          $228.00

          1. Table | CONSTRUCTION EXPENDITURES BY REGION

        4. 8.2.4 Housing Trends

          $322.00

          1. Table | REGIONAL HOUSING INDICATORS

      3. 8.3 Regional Roofing Underlay Demand

        $1,223.00

        1. Table | ROOFING UNDERLAY DEMAND BY REGION

        2. CHART VII-1 ROOFING UNDERLAY DEMAND BY REGION, 2015

        3. 8.3.1 Northeast

          $233.00

          1. Table | NORTHEAST: ROOFING UNDERLAY DEMAND BY SUBREGION & PRODUCT

        4. 8.3.2 Midwest

          $275.00

          1. Table | MIDWEST: ROOFING UNDERLAY DEMAND BY SUBREGION & PRODUCT

        5. 8.3.3 South

          $305.00

          1. Table | SOUTH: ROOFING UNDERLAY DEMAND BY SUBREGION & PRODUCT

        6. 8.3.4 West

          $274.00

          1. Table | WEST: ROOFING UNDERLAY DEMAND BY SUBREGION & PRODUCT

    9. 9 INDUSTRY STRUCTURE

      $1,184.00

      1. 9.1 General

        $170.00

        1. Table | US ROOFING UNDERLAY SALES BY COMPANY, 2015

      2. 9.2 Market Share

        $280.00

        1. CHART VIII-1 US ROOFING UNDERLAY MARKET SHARE, 2015

      3. 9.3 Competitive Strategies

        $82.00

      4. 9.4 Manufacturing

        $89.00

      5. 9.5 Marketing

        $104.00

      6. 9.6 Distribution

        $82.00

      7. 9.7 Mergers & Acquisitions

        $123.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      8. 9.8 Cooperative Agreements

        $140.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      9. 9.9 Participating Companies

        $171.00

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