by Corinne Gangloff
August 4, 2020
Vinyl siding – the leading siding material in the US for over a generation – has ceded its role as the market leader to stucco, with fiber cement siding also seeing gains in share according to a recent article. This is not surprising, seeing that:
According to Freedonia Group analyst Matt Zielenski, these trends are expected to continue going forward. “The West is expected to see strong growth in new housing activity going forward, which will further promote installations of stucco siding, particularly in those parts of the US where a more Mediterranean style is preferred, such as Arizona and much of California. Furthermore, both the South and West will see above-average advances in population and home sales as people flock to these parts of the US for the weather. Given that home improvements – such as replacing older or worn siding – often occur before or soon after the purchase of a home, this will further support demand for stucco siding.”
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However, according to Zielenski, vinyl siding can continue to play a key role in the US housing market. “Vinyl siding offers homeowners a high level of durability, an important consideration for consumers who may only want to replace a product once in their lifetimes. Additionally, manufacturers are working to expand their offerings of cellular PVC siding – which better resembles the wood looks favored by homeowners – and insulated siding, that boosts a home’s energy efficiency.”
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