Study #: 3873 | Published: 09/2020 | Pages: 220 | Individual User License: US$ 4,900

US demand for low-slope roofing is expected to decline on average to 73.37 million squares valued at $5.4 billion in 2024. This fall in demand will be caused by:

  • a drop in commercial construction activity due to the COVID-19 pandemic despite its subsequent modest rebound
  • an expected glut in commercial properties as a number of commercial business closed due to the pandemic – new structures will not be needed to be erected until existing sites are filled
  • concerns among building owners and managers in making large-scale capital investments in the aftermath of falling revenues and foot traffic during the COVID-19 pandemic
  • the high level of severe weather-related reroofing activity between the second half of 2016 and the first half of 2018 – those buildings that underwent roof repair or replacement will generally not need additional work in the near future

TPO Membranes Will Be an Industry Bright Spot

While the overall low-slope roofing market is expected to decline, TPO roofing membranes will be an exception to the trend, posting solid advances in demand going forward. These products will be selected by many consumers because of their low cost, ease of installation, and favorable performance properties. Furthermore, because many of these membranes are white or light in color, they meet cool roofing criteria, which is important to many contractors, especially in the southern half of the US.

Environmentally Friendly Roofing Materials to Take Market Share

Increasing interest in lowering utility bills and reducing energy consumption will spur demand for low-slope roofing materials that are seen as being environmentally friendly. These materials include:

  • plastic single-ply, rubber, and metal roofing that meets cool roofing standards by deflecting solar radiation and minimizing heat transfer
  • vegetative roofing that reduces heat island effects in urban areas
  • materials that incorporate recycled content, such as metal roofing and some EPDM membranes

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Table of Contents

1. Executive Summary

2. Overview

Key Findings

Study Scope & Product Description

Demand Outlook & Key Trends (Area & Value)

Products

Markets

Pricing Trends

3. Industry Developments

Key Findings

Challenges Facing the Low-Slope Roofing Industry

Shortage of Trained Installers

Storm-Related Reroofing Activity

Impact of COVID-19 on the Low-Slope Roofing Industry

Growth Opportunities

Self-Adhesive Membranes as Labor-Saving Products

Sustainable "Green" Materials: Cool Roofing Materials

Sustainable "Green" Materials: Recycled Content

Maintenance Programs

New Technologies

4. Bituminous

Key Findings

Scope & Definition

System Types: Key Advantages & Disadvantages

Usage Trends

Modified Bitumen

Built-Up Roofing (BUR)

Demand Forecast (Area Covered & Material Consumption)

Markets & Applications (New vs. Reroofing)

Products

Consumption by Product Type

Modified Bitumen Membranes (SBS- & APP-Modified)

Standard Roofing Felts

Surface Types (Smooth & Granule)

Regions & Subregions

Suppliers

5. Plastic

Key Findings

Scope & Definition

Key Advantages & Disadvantages

Demand Forecast

Markets & Applications (New vs. Reroofing)

Products

Demand by Product Type

TPO Single-Ply Membranes

PVC Single-Ply Membranes

Other Plastic Roofing

Regions & Subregions

Suppliers

6. Rubber

Key Findings

Scope & Definition

Key Advantages & Disadvantages

Demand Forecast

Markets & Applications (New vs. Reroofing)

Products

Demand by Product Type

EPDM

Other Rubbers (CSPE, Neoprene, Butyl)

Regions & Subregions

Suppliers

7. Metal & Other Low-Slope Roof Products

Key Findings

Scope & Definition

Demand Forecast

Markets & Applications (New vs. Reroofing)

Products

Demand by Product Type

Metal

Other Low-Slope Roofing (Liquid-Applied Roofing Coatings, Tensioned Fabric, Vegetative, Spray Polyurethane Foam)

Regions & Subregions

Suppliers

8. Commercial Market

Key Findings

Demand by Application & Product

New Commercial

Commercial Reroofing

Building Types

Demand by Building Type

Office, Retail, & Lodging

Institutional

Industrial

Transportation & Other Buildings

9. Residential Market

Key Findings

Demand by Application & Product

New Residential

Residential Reroofing

Demand by Housing Type

10. Regions

Key Findings

Demand by Region

Northeast

Demand by Subregion & Market

Demand by Product

New England

Middle Atlantic

Midwest

Demand by Subregion & Market

Demand by Product

East North Central

West North Central

South

Demand by Subregion & Market

Demand by Product

South Atlantic

East South Central

West South Central

West

Demand by Subregion & Market

Demand by Product

Mountain

Pacific

11. Industry Structure

Key Findings & Industry Composition

Market Share

Marketing

Distribution

Key Competitive Strategies

Vertical & Horizontal Integration

Mergers & Acquisitions

Cooperative Agreements

New Product Development

Preferred Contractor Programs

List of Industry Participants

12. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Building Construction

Residential Building Construction

Residential Improvements & Repairs

Commercial Building Construction

Commercial Building Stock

Commercial Building Improvements & Repairs


List of Tables

2. Overview

Table 2-1 | Low-Slope Roofing: Key Advantages & Disadvantages

Table 2-2 | Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 2-3 | Low-Slope Roofing Demand by Market, 2009 - 2029 (million squares & million dollars)

Table 2-4 | Low-Slope Roofing Average Price by Product, 2009 - 2029 (dollars per square product consumed)

4. Bituminous

Table 4-1 | Bituminous Roofing: Key Advantages & Disadvantages

Table 4-2 | Modified Bituminous Roofing Systems: Advantages & Disadvantages

Table 4-3 | BUR Bituminous Roofing Systems: Advantages & Disadvantages

Table 4-4 | Bituminous Roofing System Demand: Area Covered & Total Squares Consumed, 2009 - 2029 (million dollars & million squares)

Table 4-5 | Bituminous Roofing System Demand by Market & Application, 2009 - 2029 (million squares)

Table 4-6 | Bituminous Roofing Consumption by Product Type, 2009 - 2029 (million squares)

Table 4-7 | Modified Bituminous Membranes: Product Characteristics for SBS & APP

Table 4-8 | Modified Bituminous Membranes: System Demand & Product Consumption by Type, 2009 - 2029 (million squares & million dollars)

Table 4-9 | Standard Roofing Felt Consumption by Backing Material, 2009 - 2029 (million squares & million dollars)

Table 4-10 | Bituminous Roofing Product Consumption by Surface Type, 2009 - 2029 (million squares)

Table 4-11 | Bituminous Roofing System Demand by Region & Subregion, 2009 - 2029 (million squares)

5. Plastic

Table 5-1 | Plastic Single-Ply Membrane Roofing: Key Advantages & Disadvantages

Table 5-2 | Plastic Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 5-3 | Plastic Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 5-4 | Plastic Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)

Table 5-5 | TPO Roofing: Advantages & Disadvantages

Table 5-6 | TPO Single-Ply Roofing Membrane Demand, 2009 - 2029 (million squares & million dollars)

Table 5-7 | PVC Roofing: Advantages & Disadvantages

Table 5-8 | PVC Single-Ply Roofing Membrane Demand, 2009 - 2029 (million squares & million dollars)

Table 5-9 | Other Plastic Roofing: Characteristics by Product

Table 5-10 | Other Plastic Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 5-11 | Plastic Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

6. Rubber

Table 6-1 | Rubber Roofing: Key Advantages & Disadvantages

Table 6-2 | Rubber Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 6-3 | Rubber Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 6-4 | Rubber Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)

Table 6-5 | EPDM Roofing: Advantages & Disadvantages

Table 6-6 | EPDM Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 6-7 | Other Rubber Low-Slope Roofing: Characteristics by Product

Table 6-8 | Other Rubber Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 6-9 | Rubber Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

7. Metal & Other Low-Slope Roof Products

Table 7-1 | Metal & Other Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 7-2 | Metal & Other Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 7-3 | Metal & Other Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)

Table 7-4 | Metal Roofing: Advantages & Disadvantages

Table 7-5 | Metal Low-Slope Roofing Demand by Panel Type, 2009 - 2029 (million squares & million dollars)

Table 7-6 | Other Low-Slope Roofing: Characteristics by Product

Table 7-7 | Other Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 7-8 | Metal & Other Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

8. Commercial Market

Table 8-1 | Commercial Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares & million dollars)

Table 8-2 | New Commercial Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)

Table 8-3 | Commercial Low-Slope Reroofing Demand by Product, 2009 - 2029 (million squares)

Table 8-4 | Commercial Low-Slope Roofing Demand by Building Type, 2009 - 2029 (million squares)

Table 8-5 | Office, Retail, & Lodging: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 8-6 | Institutional: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 8-7 | Industrial: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 8-8 | Transportation & Other Commercial Buildings: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)

9. Residential Market

Table 9-1 | Residential Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares & million dollars)

Table 9-2 | New Residential Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)

Table 9-3 | Residential Low-Slope Reroofing Demand by Product, 2009 - 2029 (million squares)

Table 9-4 | Residential Low-Slope Roofing Demand by Housing Type, 2009 - 2029 (million squares)

10. Regions

Table 10-1 | Low-Slope Roofing Demand by Region, 2009 - 2029 (million squares)

Table 10-2 | Northeast: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)

Table 10-3 | Northeast: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 10-4 | New England: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-5 | New England: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-6 | New England: Roofing Characteristics by Market & Application

Table 10-7 | Middle Atlantic: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-8 | Middle Atlantic: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-9 | Middle Atlantic: Roofing Characteristics by Market & Application

Table 10-10 | Midwest: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)

Table 10-11 | Midwest: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 10-12 | East North Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-13 | East North Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-14 | East North Central: Roofing Characteristics by Market & Application

Table 10-15 | West North Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-16 | West North Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-17 | West North Central: Roofing Characteristics by Market & Application

Table 10-18 | South: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)

Table 10-19 | South: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 10-20 | South Atlantic: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-21 | South Atlantic: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-22 | South Atlantic: Roofing Characteristics by Market & Application

Table 10-23 | East South Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-24 | East South Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-25 | East South Central: Roofing Characteristics by Market & Application

Table 10-26 | West South Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-27 | West South Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-28 | West South Central: Roofing Characteristics by Market & Application

Table 10-29 | West: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)

Table 10-30 | West: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 10-31 | Mountain: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-32 | Mountain: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-33 | Mountain: Roofing Characteristics by Market & Application

Table 10-34 | Pacific: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)

Table 10-35 | Pacific: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)

Table 10-36 | Pacific: Roofing Characteristics by Market & Application

11. Industry Structure

Table 11-1 | Low-Slope Roofing Sales by Company, 2019 (million dollars)

Table 11-2 | Selected Other Low-Slope Roofing Suppliers by Key Product Line

Table 11-3 | Selected Mergers & Acquisitions

Table 11-4 | Selected Cooperative Agreements

Table 11-5 | Low-Slope Roofing: New Product Developments

Table 11-6 | Selected Industry Participants

12. Appendix

Table 12-1 | Low-Slope Roofing Markets: Building & Housing Types

Table 12-2 | Study Scope: US Geographic Regions & Subregions

Table 12-3 | Relevant Industry Codes

Table 12-4 | Relevant HS Codes for the US Roofing Industry

Table 12-5 | Abbreviations & Acronyms Used in Study

Table 12-6 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 12-7 | Population & Households, 2009 - 2029 (millions)

Table 12-8 | Personal Consumption Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 12-9 | Consumer Financing Environment, 2009 - 2019

Table 12-10 | Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 12-11 | Residential Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 12-12 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 12-13 | Commercial Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 12-14 | Commercial Building Stock by Type, 2009 - 2029 (billion 2012 dollars)

Table 12-15 | Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars)


List of Figures

1. Executive Summary

Figure 1-1 | US Low-Slope Roofing Market

2. Overview

Figure 2-1 | Key Trends in the Low-Slope Roofing Market

Figure 2-2 | Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)

Figure 2-3 | Low-Slope Roofing Demand by Market, 2009 - 2029 (million squares)

Figure 2-4 | Low-Slope Roofing Pricing Change by Product, 2009 - 2029 (% CAGR for dollar per square product consumed)

3. Industry Developments

Figure 3-1 | Low-Slope Roofing Industry Developments

Figure 3-2 | Significant Weather Events, 2014 - 2019

Figure 3-3 | Low-Slope Roofing Industry Technologies

4. Bituminous

Figure 4-1 | Bituminous Low-Slope Roofing Market: Key Findings

Figure 4-2 | Bituminous Roofing System Demand, 2000 - 2029 (million squares area covered)

Figure 4-3 | Bituminous Roofing Products

Figure 4-4 | Bituminous Share of Low-Slope Roofing Demand by Region, 2019 (squares area covered)

5. Plastic

Figure 5-1 | Plastic Low-Slope Roofing Market: Key Findings

Figure 5-2 | Plastic Low-Slope Roofing Demand, 2000 - 2029 (million squares)

Figure 5-3 | Plastic Low-Slope Roofing Products

Figure 5-4 | Plastic Share of Low-Slope Roofing Demand by Region, 2019 (squares)

6. Rubber

Figure 6-1 | Rubber Low-Slope Roofing Market: Key Findings

Figure 6-2 | Rubber Low-Slope Roofing Demand, 2000 - 2029 (million squares)

Figure 6-3 | Rubber Low-Slope Roofing Products

Figure 6-4 | Rubber Share of Low-Slope Roofing Demand by Region, 2019 (squares)

7. Metal & Other Low-Slope Roof Products

Figure 7-1 | Metal & Other Low-Slope Roofing Market: Key Findings

Figure 7-2 | Metal & Other Low-Slope Roofing Demand, 2000 - 2029 (million squares)

Figure 7-3 | Metal & Other Low-Slope Roofing Products

Figure 7-4 | Metal & Other Low-Slope Roofing Product Share of Low-Slope Roofing Demand by Region, 2019 (squares)

8. Commercial Market

Figure 8-1 | Commercial Low-Slope Roofing Market: Key Trends

Figure 8-2 | Commercial Low-Slope Roofing Demand, 2000 - 2029 (million squares)

9. Residential Market

Figure 9-1 | Residential Low-Slope Roofing Market: Key Trends

Figure 9-2 | Residential Low-Slope Roofing Demand, 2000 - 2029 (million squares)

10. Regions

Figure 10-1 | Regional Low-Slope Roofing Markets

Figure 10-2 | Low-Slope Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 10-3 | Northeast: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)

Figure 10-4 | Northeast: Low-Slope Roofing Market

Figure 10-5 | Midwest: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)

Figure 10-6 | Midwest: Low-Slope Roofing Market

Figure 10-7 | South: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)

Figure 10-8 | South: Low-Slope Roofing Market

Figure 10-9 | West: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)

Figure 10-10 | West: Low-Slope Roofing Market

11. Industry Structure

Figure 11-1 | Low-Slope Roofing Market Share by Company, 2019 (billion dollars)

Figure 11-2 | Low-Slope Roofing: Leading Supplier, 2019

Figure 11-3 | Low-Slope Roofing: Second Leading Supplier, 2019

Figure 11-4 | Low-Slope Roofing: Third Leading Supplier, 2019

Figure 11-5 | Low-Slope Roofing: Fourth Leading Supplier, 2019

12. Appendix

Figure 12-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 12-2 | Annual Population Growth, 2004 - 2019 (percent)


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