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US demand for low-slope roofing is expected to decline on average to 73.37 million squares valued at $5.4 billion in 2024. This fall in demand will be caused by:
- a drop in commercial construction activity due to the COVID-19 pandemic despite its subsequent modest rebound
- an expected glut in commercial properties as a number of commercial business closed due to the pandemic – new structures will not be needed to be erected until existing sites are filled
- concerns among building owners and managers in making large-scale capital investments in the aftermath of falling revenues and foot traffic during the COVID-19 pandemic
- the high level of severe weather-related reroofing activity between the second half of 2016 and the first half of 2018 – those buildings that underwent roof repair or replacement will generally not need additional work in the near future
TPO Membranes Will Be an Industry Bright Spot
While the overall low-slope roofing market is expected to decline, TPO roofing membranes will be an exception to the trend, posting solid advances in demand going forward. These products will be selected by many consumers because of their low cost, ease of installation, and favorable performance properties. Furthermore, because many of these membranes are white or light in color, they meet cool roofing criteria, which is important to many contractors, especially in the southern half of the US.
Environmentally Friendly Roofing Materials to Take Market Share
Increasing interest in lowering utility bills and reducing energy consumption will spur demand for low-slope roofing materials that are seen as being environmentally friendly. These materials include:
- plastic single-ply, rubber, and metal roofing that meets cool roofing standards by deflecting solar radiation and minimizing heat transfer
- vegetative roofing that reduces heat island effects in urban areas
- materials that incorporate recycled content, such as metal roofing and some EPDM membranes
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Table of Contents
1. Executive Summary
2. Overview
Key Findings
Study Scope & Product Description
Demand Outlook & Key Trends (Area & Value)
Products
Markets
Pricing Trends
3. Industry Developments
Key Findings
Challenges Facing the Low-Slope Roofing Industry
Shortage of Trained Installers
Storm-Related Reroofing Activity
Impact of COVID-19 on the Low-Slope Roofing Industry
Growth Opportunities
Self-Adhesive Membranes as Labor-Saving Products
Sustainable "Green" Materials: Cool Roofing Materials
Sustainable "Green" Materials: Recycled Content
Maintenance Programs
New Technologies
4. Bituminous
Key Findings
Scope & Definition
System Types: Key Advantages & Disadvantages
Usage Trends
Modified Bitumen
Built-Up Roofing (BUR)
Demand Forecast (Area Covered & Material Consumption)
Markets & Applications (New vs. Reroofing)
Products
Consumption by Product Type
Modified Bitumen Membranes (SBS- & APP-Modified)
Standard Roofing Felts
Surface Types (Smooth & Granule)
Regions & Subregions
Suppliers
5. Plastic
Key Findings
Scope & Definition
Key Advantages & Disadvantages
Demand Forecast
Markets & Applications (New vs. Reroofing)
Products
Demand by Product Type
TPO Single-Ply Membranes
PVC Single-Ply Membranes
Other Plastic Roofing
Regions & Subregions
Suppliers
6. Rubber
Key Findings
Scope & Definition
Key Advantages & Disadvantages
Demand Forecast
Markets & Applications (New vs. Reroofing)
Products
Demand by Product Type
EPDM
Other Rubbers (CSPE, Neoprene, Butyl)
Regions & Subregions
Suppliers
7. Metal & Other Low-Slope Roof Products
Key Findings
Scope & Definition
Demand Forecast
Markets & Applications (New vs. Reroofing)
Products
Demand by Product Type
Metal
Other Low-Slope Roofing (Liquid-Applied Roofing Coatings, Tensioned Fabric, Vegetative, Spray Polyurethane Foam)
Regions & Subregions
Suppliers
8. Commercial Market
Key Findings
Demand by Application & Product
New Commercial
Commercial Reroofing
Building Types
Demand by Building Type
Office, Retail, & Lodging
Institutional
Industrial
Transportation & Other Buildings
9. Residential Market
Key Findings
Demand by Application & Product
New Residential
Residential Reroofing
Demand by Housing Type
10. Regions
Key Findings
Demand by Region
Northeast
Demand by Subregion & Market
Demand by Product
New England
Middle Atlantic
Midwest
Demand by Subregion & Market
Demand by Product
East North Central
West North Central
South
Demand by Subregion & Market
Demand by Product
South Atlantic
East South Central
West South Central
West
Demand by Subregion & Market
Demand by Product
Mountain
Pacific
11. Industry Structure
Key Findings & Industry Composition
Market Share
Marketing
Distribution
Key Competitive Strategies
Vertical & Horizontal Integration
Mergers & Acquisitions
Cooperative Agreements
New Product Development
Preferred Contractor Programs
List of Industry Participants
12. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Consumer Financing
Building Construction
Residential Building Construction
Residential Improvements & Repairs
Commercial Building Construction
Commercial Building Stock
Commercial Building Improvements & Repairs
List of Tables
2. Overview
Table 2-1 | Low-Slope Roofing: Key Advantages & Disadvantages
Table 2-2 | Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 2-3 | Low-Slope Roofing Demand by Market, 2009 - 2029 (million squares & million dollars)
Table 2-4 | Low-Slope Roofing Average Price by Product, 2009 - 2029 (dollars per square product consumed)
4. Bituminous
Table 4-1 | Bituminous Roofing: Key Advantages & Disadvantages
Table 4-2 | Modified Bituminous Roofing Systems: Advantages & Disadvantages
Table 4-3 | BUR Bituminous Roofing Systems: Advantages & Disadvantages
Table 4-4 | Bituminous Roofing System Demand: Area Covered & Total Squares Consumed, 2009 - 2029 (million dollars & million squares)
Table 4-5 | Bituminous Roofing System Demand by Market & Application, 2009 - 2029 (million squares)
Table 4-6 | Bituminous Roofing Consumption by Product Type, 2009 - 2029 (million squares)
Table 4-7 | Modified Bituminous Membranes: Product Characteristics for SBS & APP
Table 4-8 | Modified Bituminous Membranes: System Demand & Product Consumption by Type, 2009 - 2029 (million squares & million dollars)
Table 4-9 | Standard Roofing Felt Consumption by Backing Material, 2009 - 2029 (million squares & million dollars)
Table 4-10 | Bituminous Roofing Product Consumption by Surface Type, 2009 - 2029 (million squares)
Table 4-11 | Bituminous Roofing System Demand by Region & Subregion, 2009 - 2029 (million squares)
5. Plastic
Table 5-1 | Plastic Single-Ply Membrane Roofing: Key Advantages & Disadvantages
Table 5-2 | Plastic Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 5-3 | Plastic Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 5-4 | Plastic Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)
Table 5-5 | TPO Roofing: Advantages & Disadvantages
Table 5-6 | TPO Single-Ply Roofing Membrane Demand, 2009 - 2029 (million squares & million dollars)
Table 5-7 | PVC Roofing: Advantages & Disadvantages
Table 5-8 | PVC Single-Ply Roofing Membrane Demand, 2009 - 2029 (million squares & million dollars)
Table 5-9 | Other Plastic Roofing: Characteristics by Product
Table 5-10 | Other Plastic Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 5-11 | Plastic Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)
6. Rubber
Table 6-1 | Rubber Roofing: Key Advantages & Disadvantages
Table 6-2 | Rubber Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 6-3 | Rubber Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 6-4 | Rubber Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)
Table 6-5 | EPDM Roofing: Advantages & Disadvantages
Table 6-6 | EPDM Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 6-7 | Other Rubber Low-Slope Roofing: Characteristics by Product
Table 6-8 | Other Rubber Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 6-9 | Rubber Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)
7. Metal & Other Low-Slope Roof Products
Table 7-1 | Metal & Other Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 7-2 | Metal & Other Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 7-3 | Metal & Other Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)
Table 7-4 | Metal Roofing: Advantages & Disadvantages
Table 7-5 | Metal Low-Slope Roofing Demand by Panel Type, 2009 - 2029 (million squares & million dollars)
Table 7-6 | Other Low-Slope Roofing: Characteristics by Product
Table 7-7 | Other Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 7-8 | Metal & Other Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)
8. Commercial Market
Table 8-1 | Commercial Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares & million dollars)
Table 8-2 | New Commercial Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)
Table 8-3 | Commercial Low-Slope Reroofing Demand by Product, 2009 - 2029 (million squares)
Table 8-4 | Commercial Low-Slope Roofing Demand by Building Type, 2009 - 2029 (million squares)
Table 8-5 | Office, Retail, & Lodging: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)
Table 8-6 | Institutional: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)
Table 8-7 | Industrial: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)
Table 8-8 | Transportation & Other Commercial Buildings: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)
9. Residential Market
Table 9-1 | Residential Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares & million dollars)
Table 9-2 | New Residential Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)
Table 9-3 | Residential Low-Slope Reroofing Demand by Product, 2009 - 2029 (million squares)
Table 9-4 | Residential Low-Slope Roofing Demand by Housing Type, 2009 - 2029 (million squares)
10. Regions
Table 10-1 | Low-Slope Roofing Demand by Region, 2009 - 2029 (million squares)
Table 10-2 | Northeast: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)
Table 10-3 | Northeast: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 10-4 | New England: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-5 | New England: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-6 | New England: Roofing Characteristics by Market & Application
Table 10-7 | Middle Atlantic: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-8 | Middle Atlantic: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-9 | Middle Atlantic: Roofing Characteristics by Market & Application
Table 10-10 | Midwest: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)
Table 10-11 | Midwest: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 10-12 | East North Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-13 | East North Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-14 | East North Central: Roofing Characteristics by Market & Application
Table 10-15 | West North Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-16 | West North Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-17 | West North Central: Roofing Characteristics by Market & Application
Table 10-18 | South: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)
Table 10-19 | South: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 10-20 | South Atlantic: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-21 | South Atlantic: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-22 | South Atlantic: Roofing Characteristics by Market & Application
Table 10-23 | East South Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-24 | East South Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-25 | East South Central: Roofing Characteristics by Market & Application
Table 10-26 | West South Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-27 | West South Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-28 | West South Central: Roofing Characteristics by Market & Application
Table 10-29 | West: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)
Table 10-30 | West: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 10-31 | Mountain: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-32 | Mountain: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-33 | Mountain: Roofing Characteristics by Market & Application
Table 10-34 | Pacific: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-35 | Pacific: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-36 | Pacific: Roofing Characteristics by Market & Application
11. Industry Structure
Table 11-1 | Low-Slope Roofing Sales by Company, 2019 (million dollars)
Table 11-2 | Selected Other Low-Slope Roofing Suppliers by Key Product Line
Table 11-3 | Selected Mergers & Acquisitions
Table 11-4 | Selected Cooperative Agreements
Table 11-5 | Low-Slope Roofing: New Product Developments
Table 11-6 | Selected Industry Participants
12. Appendix
Table 12-1 | Low-Slope Roofing Markets: Building & Housing Types
Table 12-2 | Study Scope: US Geographic Regions & Subregions
Table 12-3 | Relevant Industry Codes
Table 12-4 | Relevant HS Codes for the US Roofing Industry
Table 12-5 | Abbreviations & Acronyms Used in Study
Table 12-6 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 12-7 | Population & Households, 2009 - 2029 (millions)
Table 12-8 | Personal Consumption Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-9 | Consumer Financing Environment, 2009 - 2019
Table 12-10 | Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-11 | Residential Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-12 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-13 | Commercial Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-14 | Commercial Building Stock by Type, 2009 - 2029 (billion 2012 dollars)
Table 12-15 | Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars)
List of Figures
1. Executive Summary
Figure 1-1 | US Low-Slope Roofing Market
2. Overview
Figure 2-1 | Key Trends in the Low-Slope Roofing Market
Figure 2-2 | Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)
Figure 2-3 | Low-Slope Roofing Demand by Market, 2009 - 2029 (million squares)
Figure 2-4 | Low-Slope Roofing Pricing Change by Product, 2009 - 2029 (% CAGR for dollar per square product consumed)
3. Industry Developments
Figure 3-1 | Low-Slope Roofing Industry Developments
Figure 3-2 | Significant Weather Events, 2014 - 2019
Figure 3-3 | Low-Slope Roofing Industry Technologies
4. Bituminous
Figure 4-1 | Bituminous Low-Slope Roofing Market: Key Findings
Figure 4-2 | Bituminous Roofing System Demand, 2000 - 2029 (million squares area covered)
Figure 4-3 | Bituminous Roofing Products
Figure 4-4 | Bituminous Share of Low-Slope Roofing Demand by Region, 2019 (squares area covered)
5. Plastic
Figure 5-1 | Plastic Low-Slope Roofing Market: Key Findings
Figure 5-2 | Plastic Low-Slope Roofing Demand, 2000 - 2029 (million squares)
Figure 5-3 | Plastic Low-Slope Roofing Products
Figure 5-4 | Plastic Share of Low-Slope Roofing Demand by Region, 2019 (squares)
6. Rubber
Figure 6-1 | Rubber Low-Slope Roofing Market: Key Findings
Figure 6-2 | Rubber Low-Slope Roofing Demand, 2000 - 2029 (million squares)
Figure 6-3 | Rubber Low-Slope Roofing Products
Figure 6-4 | Rubber Share of Low-Slope Roofing Demand by Region, 2019 (squares)
7. Metal & Other Low-Slope Roof Products
Figure 7-1 | Metal & Other Low-Slope Roofing Market: Key Findings
Figure 7-2 | Metal & Other Low-Slope Roofing Demand, 2000 - 2029 (million squares)
Figure 7-3 | Metal & Other Low-Slope Roofing Products
Figure 7-4 | Metal & Other Low-Slope Roofing Product Share of Low-Slope Roofing Demand by Region, 2019 (squares)
8. Commercial Market
Figure 8-1 | Commercial Low-Slope Roofing Market: Key Trends
Figure 8-2 | Commercial Low-Slope Roofing Demand, 2000 - 2029 (million squares)
9. Residential Market
Figure 9-1 | Residential Low-Slope Roofing Market: Key Trends
Figure 9-2 | Residential Low-Slope Roofing Demand, 2000 - 2029 (million squares)
10. Regions
Figure 10-1 | Regional Low-Slope Roofing Markets
Figure 10-2 | Low-Slope Roofing Demand by Region, 2009 - 2029 (million squares)
Figure 10-3 | Northeast: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)
Figure 10-4 | Northeast: Low-Slope Roofing Market
Figure 10-5 | Midwest: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)
Figure 10-6 | Midwest: Low-Slope Roofing Market
Figure 10-7 | South: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)
Figure 10-8 | South: Low-Slope Roofing Market
Figure 10-9 | West: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)
Figure 10-10 | West: Low-Slope Roofing Market
11. Industry Structure
Figure 11-1 | Low-Slope Roofing Market Share by Company, 2019 (billion dollars)
Figure 11-2 | Low-Slope Roofing: Leading Supplier, 2019
Figure 11-3 | Low-Slope Roofing: Second Leading Supplier, 2019
Figure 11-4 | Low-Slope Roofing: Third Leading Supplier, 2019
Figure 11-5 | Low-Slope Roofing: Fourth Leading Supplier, 2019
12. Appendix
Figure 12-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 12-2 | Annual Population Growth, 2004 - 2019 (percent)
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