Solar Roofing

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Roofing

The market for solar roofing products in the US is forecast to increase rapidly to 716,000 squares, valued at $965 million in 2025. The expanding impact of solar-friendly policies in a growing number of states and localities nationwide will be a key driver of growth, particularly in the large California market, where revisions to the state building code will mandate almost all new buildings to install solar products starting in 2023.

Other factors supporting long-term growth for solar roofing products include:

  • rising awareness of the energy-efficiency benefits of solar roofing systems
  • the attractive appearance of solar roofing compared to traditional solar arrays (e.g., solar roofing resembles traditional roofing materials)
  • the growing availability, affordability, and accessibility of solar roofing products (e.g., Tesla expanded solar roof installations nationwide in 2021)
  • expansion of local, state, and federal incentives (e.g., tax credits, net metering benefits, rebates) to install solar roofing products

California Mandates Mark Major Victory for Solar Roofing Industry

California further advanced its lead in the national solar roofing market with the passage of two mandates in 2020 and 2021 requiring nearly all new residential and commercial buildings in the state to include solar products starting in 2023. While such mandates have been passed before in cities such as San Francisco and South Miami, Florida, this marks the first such mandate in the country to be adopted at the state level. In addition to significantly increasing solar roofing sales in the state, the California mandates are expected to influence other states to pass legislation promoting solar installations. Environment America, the organization that helped drive the California mandates, plans to launch similar campaigns in 10 additional states in 2022.

Rapid Growth Projected for South Due to Favorable Climate & Expanding Incentives

The South is expected to experience triple-digit growth through 2025 and will surpass the Northeast as the second leading regional market for solar roofing, accounting for 7% of sales. Advances will be supported by the region’s sunnier (and thus more favorable) climate for solar-electric generation and the growing availability of incentives in states – particularly Delaware, Maryland, Florida, and the Carolinas – as well as localities (e.g., Austin, Texas; New Orleans, Louisiana).

Climate Actions Plans Boost Solar Installations, Even in Less Sunny States

Solar energy is expected to account for 6% of total US electricity generation in 2030. While most reliable and cost-effective in areas with abundant sunshine (e.g., Arizona, California, Florida), solar-electric generation is also increasing as a renewable supplement to fossil fuels in the Northeast and Midwest, where a growing number of states and localities offer incentives to install solar products to increase their mix of renewable energy sources. As more property owners become aware of the benefits of installing solar products – including increased property values, improved energy efficiency, and tax credits, rebates, and other incentives – penetration of solar roofing will increase in both commercial and residential roofing markets.

Solar Roofing Demand

Markets (Residential & Commercial)

The residential market accounted for the larger share of solar roofing demand in 2020 with 90% of the total. This is not surprising, given that solar roofing products are suitable for installation on the steep-slope roofs common on US single-family homes.

Additionally, solar roofing products are often marketed based on their greater aesthetic value compared to other solar products, namely their ability to blend in with other common roofing materials installed on US residences, such as asphalt shingles and roofing tiles. For many consumers, this justifies the higher cost of solar roofing products.

In contrast, commercial buildings that do install solar products are more likely to specify ground-mounted solar arrays, not only because aesthetics are generally less important in the nonresidential market, but also because the membrane-based roofing systems many commercial buildings employ are often not compatible with solar roofing.

Through 2025, residential solar roofing demand is forecast to rise to 680,000 squares valued at $917 million. The pace of growth will slow somewhat over the longer term, although residential roofing demand in 2030 will be exponentially higher than the 2020 level. Gains will be boosted by:

  • the efforts of state and local governments – especially in those parts of the country that receive substantial sunshine – to amend building codes to require the use of solar products on new and refurbished residences
  • rising homeowner interest in installing solar products to co-generate electricity and reduce utility bills
  • state governments passing “net metering” and “net billing” legislation that allows homeowners with installed solar products to re-sell electricity to public utilities at favorable rates

Commercial and industrial solar roofing demand is forecast to increase to 36,000 squares valued at $48 million in 2025. Growth will be supported by:

  • builders installing solar products to meet the zero net energy guidelines of the CALGreen building codes – which will become mandatory for commercial structures in California in 2030
  • growing number of government mandates and incentive programs at the state and local levels promoting installation of solar roofing and/or green roofing assemblies, such as New York City’s 2019 Climate Mobilization Act
  • interest in installing solar products to reduce utility bills

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  1. Solar Roofing

    $2,900.00

    1. 1 Executive Summary

      $323.00

      1. Figure 1-1 | Solar Roofing Market Outlook

    2. 2 About This Report

      $323.00

      1. 2.1 Report Details

        $323.00

      2. 2.2 Study Scope & Product Description

        $323.00

      3. 2.3 Impact of COVID-19 Pandemic

        $323.00

        1. Table | Annual Solar Roofing Demand, 2019 - 2022

        2. Figure 2-1 | Annual Solar Roofing Demand, 2018 - 2023

    3. 3 Overview

      $1,216.00

      1. 3.1 Historical Market Trends

        $323.00

        1. Table | Solar Roofing Demand, 2015 - 2021

        2. Figure 3-1 | Solar Roofing Demand, 2017 - 2021

      2. 3.2 Markets (Residential & Commercial)

        $323.00

        1. Table | Solar Roofing Demand by Market, 2020 - 2030

      3. 3.3 Applications

        $407.00

        1. 3.3.1 Demand by Application

          $323.00

          1. Table | Solar Roofing Demand by Application, 2020 - 2030

          2. Figure 3-2 | Solar Roofing Demand by Application, 2020 - 2030

        2. 3.3.2 New Construction

          $323.00

          1. Table | Solar Roofing Demand in New Construction by Market, 2020 - 2030

          2. Figure 3-3 | Solar Roofing Demand in New Construction by Market, 2020 - 2030

        3. 3.3.3 Reroofing

          $323.00

          1. Table | Solar Roofing Demand in Reroofing Applications by Market, 2020 - 2030

          2. Figure 3-4 | Solar Roofing Demand in Reroofing Applications by Market, 2020 - 2030

      4. 3.4 Pricing Trends

        $394.00

        1. 3.4.1 Solar Roofing Prices

          $323.00

          1. Figure 3-5 | Solar Roofing Pricing: Components & Installation, 2020 - 2030

        2. 3.4.2 Solar Roofing Component Costs (PV Modules, Wiring, &Materials)

          $323.00

          1. Table | Solar Roofing System Costs: Material Components & Installation, 2020 - 2030

          2. Figure 3-6 | Solar Roofing Material Cost Comparison: PV Modules & Other Components, 2020 - 2030

          3. Figure 3-7 | Photovoltaic Module Price Forecast, 2017 - 2030

        3. 3.4.3 Installation Costs

          $323.00

          1. Figure 3-8 | Solar Roofing Installation Costs Compared to Other Roofing Materials, 2020

      5. 3.5 Solar Roofing vs. Solar Panels

        $323.00

        1. Table | Solar Roofing vs. Roof-Mount Solar Panel Pricing, 2020 - 2030

        2. Figure 3-9 | Solar Roofing vs. Solar Panel Pricing, 2017 - 2030

    4. 4 Factors Impacting Solar Roofing Demand

      $1,377.00

      1. 4.1 Electricity Generation

        $550.00

        1. 4.1.1 Electricity Generation by Source

          $323.00

          1. Table | Electricity Generation by Source, 2020 - 2030

        2. 4.1.2 Consumer Electricity Rates

          $323.00

          1. Table | US Electricity Rates, 2020 - 2030

        3. 4.1.3 Solar-Generated Electricity Trends

          $323.00

          1. Table | US Solar Power Electricity Generation by Source, 2020 - 2030

        4. 4.1.4 Ground-Mount Solar

          $323.00

          1. Figure 4-1 | Ground-Mount Solar Arrays: System Characteristics

        5. 4.1.5 Roof-Mount Solar

          $323.00

          1. Table | Roof-Mount Solar Electricity Generation by Market, 2020 - 2030

          2. Figure 4-2 | Roof-Mount Solar Arrays: System Characteristics

      2. 4.2 Consumer Interest

        $323.00

      3. 4.3 Cost vs. Other Roofing Products

        $323.00

        1. Figure 4-3 | Steep-Slope Roofing Price Comparison, 2020

      4. 4.4 State & Local Mandates

        $323.00

        1. Figure 4-4 | Continental US Map of Solar Radiation Levels, 2018

      5. 4.5 Tax Credits

        $418.00

        1. 4.5.1 Solar Roofing Tax Credits

          $330.00

          1. Table | Selected Government Incentives Promoting Solar Roofing Installations

        2. 4.5.2 Federal Tax Credits

          $323.00

        3. 4.5.3 State & Local Tax Credits

          $323.00

      6. 4.6 Net Metering & Net Billing

        $323.00

        1. 4.6.1 Net Metering Forecast

          $323.00

          1. Table | Residential Roof-Mount Solar Electricity Generation: Net Metering vs. Other Methods, 2020 - 2030

        2. 4.6.2 State Efforts to Roll Back Net Metering

          $323.00

        3. 4.6.3 Net Billing

          $323.00

    5. 5 Regional Trends

      $2,456.00

      1. 5.1 Solar Roofing Demand by Region

        $323.00

        1. 5.1.1 Area Outlook

          $323.00

          1. Table | Solar Roofing Demand by Region, 2020 - 2030

        2. 5.1.2 Value Outlook

          $323.00

          1. Table | Solar Roofing Demand by Region, 2020 - 2030

      2. 5.2 Northeast

        $509.00

        1. 5.2.1 Demand by Subregion

          $323.00

          1. Table | Northeast Solar Roofing Demand by Subregion, 2020 - 2030

        2. 5.2.2 New England: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-1 | New England Solar Roofing Market

        3. 5.2.3 New England: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | New England Solar Roofing Demand by Market & Application, 2020 - 2030

        4. 5.2.4 Middle Atlantic: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-2 | Middle Atlantic Solar Roofing Market

        5. 5.2.5 Middle Atlantic: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | Middle Atlantic Solar Roofing Demand by Market & Application, 2020 - 2030

      3. 5.3 Midwest

        $515.00

        1. 5.3.1 Demand by Subregion

          $323.00

          1. Table | Midwest Solar Roofing Demand by Subregion, 2020 - 2030

        2. 5.3.2 East North Central: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-3 | East North Central Solar Roofing Market

        3. 5.3.3 East North Central: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | East North Central Solar Roofing Demand by Market & Application, 2020 - 2030

        4. 5.3.4 West North Central: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-4 | West North Central Solar Roofing Market

        5. 5.3.5 West North Central: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | West North Central Solar Roofing Demand by Market & Application, 2020 - 2030

      4. 5.4 South

        $718.00

        1. 5.4.1 Demand by Subregion

          $323.00

          1. Table | South Solar Roofing Demand by Subregion, 2020 - 2030

        2. 5.4.2 South Atlantic: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-5 | South Atlantic Solar Roofing Market

        3. 5.4.3 South Atlantic: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | South Atlantic Solar Roofing Demand by Market & Application, 2020 - 2030

        4. 5.4.4 East South Central: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-6 | East South Central Solar Roofing Market

        5. 5.4.5 East South Central: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | East South Central Solar Roofing Demand by Market & Application, 2020 - 2030

        6. 5.4.6 West South Central: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-7 | West South Central Solar Roofing Market

        7. 5.4.7 West South Central: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | West South Central Solar Roofing Demand by Market & Application, 2020 - 2030

      5. 5.5 West

        $497.00

        1. 5.5.1 Demand by Subregion

          $323.00

          1. Table | West Solar Roofing Demand by Subregion, 2020 - 2030

        2. 5.5.2 Mountain: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-8 | Mountain Solar Roofing Market

        3. 5.5.3 Mountain: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | Mountain Solar Roofing Demand by Market & Application, 2020 - 2030

        4. 5.5.4 Pacific: Solar Roofing Market Size & Historical Trends

          $323.00

          1. Figure 5-9 | Pacific Solar Roofing Market

        5. 5.5.5 Pacific: Solar Roofing Demand by Market & Application

          $323.00

          1. Table | Pacific Solar Roofing Demand by Market & Application, 2020 - 2030

    6. 6 Key Suppliers & Market Share

      $947.00

      1. 6.1 Industry Composition

        $323.00

        1. Table | US Solar Roofing Sales by Company, 2020

      2. 6.2 Market Share & Leading Suppliers

        $323.00

        1. Figure 6-1 | Solar Roofing Market Share by Company, 2020

      3. 6.3 Other Key Industry Participants

        $323.00

      4. 6.4 Barriers to Entry in the Solar Roofing Industry

        $323.00

      5. 6.5 Industry Consolidation (Mergers & Acquisitions)

        $323.00

        1. Table | Solar Roofing: Selected Mergers & Acquisitions

      6. 6.6 Marketing

        $323.00

      7. 6.7 Sales & Distribution

        $323.00

        1. 6.7.1 Direct Sales

          $323.00

        2. 6.7.2 Contractor Networks

          $323.00

        3. 6.7.3 Third-Party Sales

          $323.00

      8. 6.8 List of Industry Participants

        $350.00

        1. Table | Selected Industry Participants

    7. 7 Appendix

      $2,918.00

      1. 7.1 Scope

        $487.00

        1. Table | Study Scope: US Geographic Regions & Subregions

        2. Table | Relevant Industry Codes

        3. Table | Relevant HS Codes

      2. 7.2 Definitions

        $323.00

      3. 7.3 Freedonia Methodology

        $497.00

      4. 7.4 Study-Specific Methodology

        $323.00

      5. 7.5 Sources

        $323.00

      6. 7.6 Related Studies & Reports

        $323.00

      7. 7.7 Macroeconomic Assumptions

        $2,607.00

        1. 7.7.1 Economic Environment

          $323.00

          1. Table | Macroeconomic Indicators, 2010 - 2030

        2. 7.7.2 Demographic Trends

          $323.00

          1. Table | Population & Households, 2010 - 2030

        3. 7.7.3 Consumer Spending

          $323.00

          1. Table | Personal Consumption Expenditures, 2010 - 2030

        4. 7.7.4 Consumer Financing

          $323.00

          1. Table | Consumer Financing Environment, 2010 - 2020

        5. 7.7.5 Residential Building Construction

          $323.00

          1. Table | Residential Building Construction Expenditures, 2010 - 2030

        6. 7.7.6 Housing Starts

          $323.00

          1. Table | New Housing Indicators, 2010 - 2030

          2. Figure 7-1 | New Housing Square Footage by Housing Type, 2005 - 2020

        7. 7.7.7 Housing Stock

          $323.00

          1. Table | Housing Stock by Type, 2010 - 2030

          2. Figure 7-2 | Housing Stock: Share by Year of Construction, 2020

        8. 7.7.8 Residential Improvements & Repairs

          $323.00

          1. Table | Residential Improvement & Repair Expenditures, 2010 - 2030

        9. 7.7.9 Commercial Building Construction

          $323.00

          1. Table | Commercial Building Construction Expenditures, 2010 - 2030

        10. 7.7.10 Commercial Building Stock

          $323.00

          1. Table | Commercial Building Stock, 2010 - 2030

        11. 7.7.11 Commercial Building Improvements & Repairs

          $845.00

          1. Table | Commercial Building Improvement & Repair Expenditures, 2010 - 2030

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