by Freedonia Industry Studies
March 21, 2022
Where big companies step in, innovations tend to happen faster. We’ve long seen that retail-level and fulfillment innovations take off when giants like Walmart and Amazon adopt a process or policy. Starbucks is one of those foodservice giants propelling more eco-friendly foodservice packaging innovations.
Starbucks announced this week that it will be making additional steps to reduce single-use plastics in its restaurants and will increasingly incorporate ways to reduce single-use products altogether as it develops improved processes for reusable cups and plates.
There are a lot of different ways that restaurants and coffee shops are testing greater use of reusable cups, plates, and utensils:
Each have their own challenges in areas such as logistics, costs, water-use, heath-code compliance, and speed of order fulfillment. The bigger logistical challenge is always going to be how to use a customer's own cup in a drive-thru line without holding up the line.
However, where there's a will (and there is), there's a way. Solutions will be created and those who develop them stand to make a lot of money by solving a widespread problem.
For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly Packaging industries, as well as Food & Beverage industry analysis and consumer insights from our sister publisher Packaged Facts. Freedonia Custom Research is also available for questions requiring tailored market intelligence.