Disposable Diapers: United States

Report Overview

This report forecasts to 2023 and 2027 US demand for disposable diapers in nominal US dollars at the retail level and volume. Total demand in value and volume terms is segmented by product in terms of: pediatric diapers, training underpants, and adult incontinence products.

To illustrate historical trends, total demand in value terms and volume, and the various segments are provided in annual series from 2012 to 2022.

Bed and furniture protection pads, cleaners, creams, wipes, and incontinence-related paraphernalia such as bedpans are excluded from the scope of this report. Sales to the institutional market, such as nursing homes, are excluded.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 2,000, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
322121 Paper (except Newsprint) Mills
322291 Sanitary Paper Product Manufacturing
424130 Industrial and Personal Service Paper Merchant Wholesalers
812331 Linen Supply

• Historical Trends
• Key Economic Indicators
• Demographic Trends

• Pediatric Diapers
• Training Underpants
• Adult Incontinence Products

• Industry Characteristics
• Market Leaders

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | Key Trends in US Disposable Diapers Demand, 2022 - 2027
• Figure 2 | US Disposable Diapers Value Demand Trends, 2012 - 2022
• Figure 3 | US Disposable Diapers Volume Demand Trends, 2012 - 2022
• Table 1 | Key Indicators for US Disposable Diapers Demand, 2012 - 2027 (US$ bil)
• Figure 4 | US Pertinent Demographic Trends, 2012 - 2027
• Table 2 | US Pertinent Demographic Trends, 2012 - 2022
• Table 3 | US Pertinent Demographic Trends, 2022 - 2027
• Figure 5 | US Births, 2012 - 2027
• Figure 6 | US Disposable Diapers Value Demand by Product, 2012 - 2027 (US$ bil)
• Table 4 | US Disposable Diapers Value Demand by Product, 2012 - 2022 (US$ mil)
• Table 5 | US Disposable Diapers Value Demand by Product, 2022 - 2027 (US$ mil)
• Figure 7 | US Disposable Diapers Volume Demand by Product, 2012 - 2027 (bil count)
• Table 6 | US Disposable Diapers Volume Demand by Product, 2012 - 2022 (mil count)
• Table 7 | US Disposable Diapers Volume Demand by Product, 2022 - 2027 (mil count)
• Figure 8 | US Survey: Household Disposable Diaper Use, 2012 - 2022 (% of households)
• Figure 9 | US Survey: Disposable Diapers/Underpants Use by Brand, 2021 (% of households using diapers)
• Figure 10 | US Survey: Household Purchase or Use of Diaper Products, 2022 (% of respondents)
• Figure 11 | US Survey: Concern Regarding Rising Price of Disposable Diapers, 2022 (% of respondents)
• Figure 12 | US Survey: Key Diaper Purchase Factors, 2022 (% of respondents)
• Figure 13 | US Survey: Adult Incontinence Product Use, 2012 - 2022 (% of population)
• Figure 14 | US Survey: Incontinence Product Brands Used, 2021 (% of population using incontinence products)
• Figure 15 | US Disposable Diapers Value Demand by Product, 2012 - 2027 (%)
• Table 8 | Leading Suppliers to the US Disposable Diapers Market by Product
• Table 9 | NAICS & SIC Codes Related to Disposable Diapers