This study analyzes US demand for plumbing fixtures and fittings by product type, material (for fixtures), market, and region and subregion.
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Scope and Summary
Plumbing fixtures covered in this study include:
bathtub and shower fixtures (bathtubs, whirlpool bathtubs, shower stalls and receptors, and bathtub and shower surrounds)
sink fixtures (lavatories, kitchen sinks, and other sinks – such as those installed in boats RVs, bars, laundry rooms, utility rooms, and washrooms)
toilet fixtures (water closet bowls, flush tanks, and urinals)
other fixtures (hot tubs and spas, bidets, bottle filling stations, drinking fountains, wash fountains, patient care stations, emergency wash stations, portable chemical toilets, and all other fixtures)
Plumbing fittings covered by the study include:
lavatory fittings (two-lever controls, including 4-inch centerset and widespread types; single-lever controls; wall-mount faucets; commercial-grade touchless faucets; and other fittings)
bathtub and shower fittings:
antiscald valves (pressure-balanced and thermostatic single-lever control valves)
showerheads and related fittings (massagers, rainfall showerheads, multiple-head showers, LED showerheads, aromatherapy products)
bathtub and showerhead combinations (handheld showerheads that are a part of the bathtub and showerhead combination, tub spouts, two-valve controls, three-valve controls)
personal showers (also called handheld showers)
other bathtubs and fittings (bathtub fillers, wall-mount faucets or taps, spray units installed independently of the main bathtub or shower fitting)
kitchen and other sink fittings:
deck faucets (kitchen faucets, bar faucets, faucets for laundry and other utility sinks)
miscellaneous sink fittings (wall-mount faucets, single-sink faucets, sink strainers, pot fillers, spray attachments. other sink fittings)
other plumbing fittings:
lawn and hose fittings (spray guns, sprinkler fittings, flow-switching attachments)
flush valves and controls (toilet levers, flappers, float balls, sealant rings, tank balls, seals, seat discs, flapper chains, repair valves)
drains and overflows
sediment, sill, and other faucets
P- and S-traps
all other plumbing fittings (escutcheons; mechanical connecting fittings for iron pipes; compression fittings; fire sprinkler heads and related components; hangers, brackets, and supports; spa pumps; plugs and caps; strainers; bidet fittings; drain outlets; drain gates; and fittings not mentioned elsewhere)
Fixture materials discussed in this study include:
vitreous china, also referred to as vitrified porcelain
plastics (fiberglass, acrylic, cast polymers, other resins such as ABS, polystyrene, and PVC)
metal (stainless and porcelain enameled steel, cast iron, and such other metals as brass, copper, aluminum, and titanium)
other materials (concrete, wood, natural stone, glass, glazed earthenware, and nonmetal composites)
Market segments are:
residential improvement and repair
commercial improvement and repair
transportation and other, which focuses on end uses of plumbing products in recreational boats; recreational vehicles; civilian aircraft; other transportation, such as trains and cruise ships; and nonbuilding markets such as parks, playgrounds, and portable comfort stations
The residential market is further segmented by housing type (single-family, multifamily, and manufactured housing), while the commercial market is segmented by building type (office, retail, and lodging; institutional; and industrial and other commercial buildings).
Historical data for 2009, 2014, and 2019 and forecasts for 2024 and 2029 are presented in current dollars (which are not adjusted for inflation) and volume terms (units).
Interest in Bathroom and Kitchen Remodeling to Spur Growth
US demand for plumbing fixtures and fittings is forecast to advance 4.4% annually to $15.9 billion in 2024. The key residential improvement and repair segment will play a large role in boosting demand gains going forward as homeowners will continue to remodel their homes to add more and larger bathrooms and more expansive kitchens. These products will in turn spur the installation of more plumbing fixtures – such as sinks and toilets – and the fittings that connect them to water supply and waste lines.
Key Findings in the
Plumbing Fixtures & Fittings Study:
Design Trends that Call for More Bathrooms to Boost Demand
Design trends that call for the installation of more bathrooms in both homes and commercial structures will drive demand for both plumbing fixtures and plumbing fittings. Many of these bathrooms will be full bathrooms and include bathtubs and/or showers, necessitating the installation of stalls and receptors, surrounds, and fittings. Even if a full bathroom is not specified, virtually every bathroom includes a toilets and sinks – as well as their related fittings – promoting overall demand gains.
Bathtub & Shower Fixtures to See the Fastest Gains Going Forward
Bathtub and shower fixtures are forecast to see the most rapid growth of all plumbing fixture types going forward, supported by consumer interest in more aesthetically appealing products that enhance the appearance and value of a home. Consumers will increasingly add such items as acrylic shower stalls and surrounds and cast iron bathtubs to create a more spa-like look in their homes.
Products that Promote Aging-in-Place to See Growth
The share of Americans aged 55 and over is expected to rise going forward, and this “graying” of the US is expected to play a role in shaping demand for plumbing fixtures and fittings going forward. Home and business owners will increasingly install products that are easier for the elderly and disabled to use, such as elevated toilet seats, walk-in bathtubs, step-free shower stalls and surrounds, and touchless faucets.
This Freedonia industry study analyzes the $12.9 billion US plumbing fixtures and fittings market. It presents historical sales and demand data (2009, 2014, and 2019) and forecasts for 2024 and 2029 by product (plumbing fixtures, plumbing fittings), by market (residential, commercial, and transportation), by application (new and reroofing), and by US Census region and subregion. Demand is presented in dollar value terms for all products and in unit terms for all plumbing fixtures. The study also evaluates factors spurring plumbing fixture and fitting demand and looks at leading plumbing product manufacturers.