Wipes

As Quoted In RISI Nonwovens Markets

Increased consumer spending will favor higher value, more task-specific wipes in the consumer market, and rising manufacturing activity will fuel related wipes demand in the industrial market.

US demand to rise 3.6% annually through 2018

US demand for wipes is expected to expand 3.6 percent per year through 2018 to $2.9 billion. Improving economic conditions will support increasing demand for wipes used in both consumer and industrial markets. Increased consumer spending will promote the use of higher value, more task-specific wipes in the consumer market, and accelerating manufacturing activity will fuel related wipes demand in the industrial market. The market will continue to see ongoing introductions of new or innovative wipes, although the number of product introductions is expected to slow due to the large variety of wipes already available on the market.

Consumer segment to be driven by non-baby wipes

Overall gains in the key consumer wipes segment will be restrained by the sluggish pace of the dominant and mature baby wipes segment. In contrast, products such as personal hygiene, pre-moistened facial cleansing, disinfecting, and wet floor care wipes are expected to see rapid gains. Growth in these segments will be fueled by rising market penetration as consumers increasingly incorporate these products into their routines. Advances will also be driven by consumers who downgraded during the recession-plagued 2008-2013 period returning to more expensive, task-specific wipes. Introduction of new, innovative products, such as flavored wipes for cleaning children’s faces, will continue to provide growth opportunities, although the vast majority of new products are expected to remain small volume items in niche markets.

Growth in the industrial market through 2018 will be spurred in part by the Environmental Protection Agency’s passage of the Wiper Rule in July 2013. This rule allows solvent-contaminated disposable wipes to be labeled as non-hazardous solid waste, decreasing the total financial burden of using disposable wipes and making disposable wipes more competitive with reusable, laundered shop towels. Going forward, greater demand for disposable industrial wipes is expected as more states adopt the new regulations.

Concerns about cross-contamination stemming from health care acquired infections (HAIs) and harmful food bacteria such as E. coli boosted sales of disinfecting wipes in the health care and foodservice settings during the 2008-2013 period. Wipes’ disposable and sanitary nature make them well suited for such tasks compared to laundered textile alternatives. Going forward, sales of disinfecting wipes will continue to see favorable gains in both the health care and foodservice markets, benefiting in part from denial of Medicare payouts for hospital readmissions, a number of which come from HAIs.

Study coverage

This Freedonia industry study, Wipes, presents historical demand data for 2003, 2008 and 2013, and forecasts for 2018 and 2023 by market (e.g., personal care, household care, health care, manufacturing, commercial), substrate (e.g., spunlaced nonwovens, airlaid nonwovens) and chemical (e.g., surfactants, emollients, fragrances, solvents).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 42 industry participants, including Nice-Pak, Kimberly-Clark and Procter & Gamble.

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  1. Wipes

    $5,300.00

    1. 1 INTRODUCTION

      $82.00

    2. 2 EXECUTIVE SUMMARY

      $118.00

      1. Table | WIPES DEMAND

    3. 3 MARKET ENVIRONMENT

      $2,466.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Overview

        $201.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $128.00

        1. Table | POPULATION

      4. 3.4 Household Trends

        $157.00

        1. Table | HOUSEHOLDS & HOUSING STOCK

      5. 3.5 Consumer Spending Trends

        $123.00

        1. Table | PERSONAL CONSUMPTION EXPENDITURES

      6. 3.6 Cosmetic & Toiletry Industry Outlook

        $124.00

        1. Table | COSMETIC & TOILETRY SUPPLY & DEMAND

      7. 3.7 Specialty Household Cleaners Industry Outlook

        $117.00

        1. Table | SPECIALTY HOUSEHOLD CLEANER DEMAND

      8. 3.8 Manufacturing Outlook

        $184.00

        1. Table | MANUFACTURERS' SHIPMENTS

      9. 3.9 Health Care Providers & Facilities

        $249.00

        1. 3.9.1 Medical Providers

          $114.00

          1. Table | MEDICAL PROVIDERS

        2. 3.9.2 Patient Activity

          $113.00

          1. Table | PATIENT ACTIVITY

      10. 3.10 Retail Sector Trends

        $172.00

        1. Table | RETAIL SALES

      11. 3.11 Retail Wipes Market Overview

        $146.00

        1. Table | RETAIL WIPES MARKET

      12. 3.12 Competitive Wiping Products Overview

        $127.00

        1. Table | WIPING PRODUCTS DEMAND

      13. 3.13 Pricing Trends

        $82.00

        1. Table | SELECTED WIPES PRICES

      14. 3.14 Environmental & Regulatory Issues

        $427.00

        1. 3.14.1 Consumer Wipes Regulations

          $94.00

        2. 3.14.2 Industrial Wipes Regulations

          $110.00

        3. 3.14.3 Flushability & Other Environmental Issues

          $171.00

      15. 3.15 Historical Market Trends

        $89.00

        1. Table | WIPES MARKET, 2003-2013

        2. CHART II-1 WIPES MARKET, 2003-2013

      16. 3.16 World Wipes Market

        $98.00

      17. 3.17 Production & Foreign Trade

        $82.00

    4. 4 PRODUCT & MARKET OVERVIEW

      $532.00

      1. 4.1 General

        $82.00

      2. 4.2 Product Overview

        $407.00

        1. Table | WIPES DEMAND BY TYPE & SUBSTRATE

        2. 4.2.1 Wet Wipes

          $155.00

          1. Table | WET WIPES DEMAND BY MARKET & PRODUCT

        3. 4.2.2 Dry Wipes

          $121.00

          1. Table | DRY WIPES DEMAND BY MARKET & PRODUCT

      3. 4.3 Market Overview

        $100.00

        1. Table | WIPES DEMAND BY MARKET

        2. CHART III-1 WIPES DEMAND BY MARKET, 2003-2023

    5. 5 CONSUMER MARKETS

      $2,464.00

      1. 5.1 General

        $161.00

        1. Table | CONSUMER WIPES DEMAND BY MARKET

        2. CHART IV-1 CONSUMER WIPES DEMAND BY MARKET, 2013

      2. 5.2 Personal Care

        $1,681.00

        1. Table | PERSONAL CARE WIPES DEMAND BY APPLICATION

        2. CHART IV-2 PERSONAL CARE WIPES DEMAND BY APPLICATION, 2013

        3. 5.2.1 Baby Wipes

          $354.00

          1. Table | BABY WIPES DEMAND

          2. CHART IV-3 BABY WIPES RETAIL MARKET SHARE, 2013

        4. 5.2.2 Hand & Body Wipes

          $837.00

          1. Table | HAND & BODY WIPES DEMAND

          2. CHART IV-4 HAND & BODY WIPES RETAIL MARKET SHARE, 2013

          3. Table | PERSONAL HYGIENE WIPES DEMAND

          4. Table | MOIST TOWELETTES DEMAND

          5. Table | MEDICATED WIPES DEMAND

          6. Table | OTHER HAND & BODY WIPES DEMAND

        5. 5.2.3 Facial Wipes

          $315.00

          1. Table | FACIAL WIPES DEMAND

          2. CHART IV-5 FACIAL WIPES RETAIL MARKET SHARE, 2013

          3. Table | FACIAL CLEANSING WIPES DEMAND

          4. Table | OTHER FACIAL WIPES DEMAND

        6. 5.2.4 Other Personal Care Wipes

          $82.00

          1. Table | OTHER PERSONAL CARE WIPES DEMAND

      3. 5.3 Household Care

        $431.00

        1. Table | HOUSEHOLD CARE WIPES DEMAND BY APPLICATION

        2. CHART IV-6 HOUSEHOLD CARE WIPES DEMAND BY APPLICATION, 2013

        3. 5.3.1 Floor Care Wipes

          $136.00

          1. Table | FLOOR CARE WIPES DEMAND

          2. CHART IV-7 FLOOR CARE WIPES RETAIL MARKET SHARE, 2013

        4. 5.3.2 General Purpose Cleaning Wipes

          $94.00

          1. Table | GENERAL PURPOSE CLEANING WIPES DEMAND

          2. CHART IV-8 GENERAL PURPOSE CLEANING WIPES RETAIL MARKET SHARE, 2013

        5. 5.3.3 Other Household Care Wipes

          $82.00

          1. Table | OTHER HOUSEHOLD CARE WIPES DEMAND

      4. 5.4 Other Consumer

        $191.00

        1. Table | OTHER CONSUMER WIPES DEMAND

        2. 5.4.1 Automotive Wipes

          $82.00

        3. 5.4.2 Pet Care Wipes

          $82.00

        4. 5.4.3 All Other Consumer Wipes

          $82.00

    6. 6 INDUSTRIAL MARKETS

      $1,534.00

      1. 6.1 General

        $177.00

        1. Table | INDUSTRIAL WIPES DEMAND BY MARKET

        2. CHART V-1 INDUSTRIAL WIPES DEMAND BY MARKET, 2013

      2. 6.2 Health Care

        $521.00

        1. Table | HEALTH CARE WIPES DEMAND BY PRODUCT & END USER

        2. 6.2.1 Applications

          $267.00

          1. CHART V-2 HEALTH CARE WIPES DEMAND BY PRODUCT, 2013

        3. 6.2.2 End Users

          $102.00

          1. CHART V-3 HEALTH CARE WIPES DEMAND BY END USER, 2003-2023

      3. 6.3 Manufacturing

        $475.00

        1. Table | MANUFACTURING WIPES DEMAND BY APPLICATION

        2. 6.3.1 Special Purpose Wipes

          $201.00

          1. Table | SPECIAL PURPOSE WIPES DEMAND

        3. 6.3.2 General Purpose Wipes

          $97.00

          1. Table | GENERAL PURPOSE WIPES DEMAND

      4. 6.4 Commercial

        $273.00

        1. Table | COMMERCIAL WIPES DEMAND

        2. 6.4.1 Foodservice Wipes

          $103.00

          1. Table | FOODSERVICE WIPES DEMAND

        3. 6.4.2 Other Commercial Wipes

          $105.00

          1. Table | OTHER COMMERCIAL WIPES DEMAND

      5. 6.5 Other Industrial

        $88.00

        1. Table | OTHER INDUSTRIAL WIPES DEMAND

    7. 7 RAW MATERIALS

      $892.00

      1. 7.1 General

        $82.00

        1. Table | RAW MATERIALS DEMAND IN WIPES

      2. 7.2 Substrates

        $463.00

        1. Table | SUBSTRATE DEMAND IN WIPES

        2. 7.2.1 Spunlaced Nonwovens

          $129.00

          1. Table | SPUNLACED NONWOVEN DEMAND IN WIPES

        3. 7.2.2 Airlaid Nonwovens

          $116.00

          1. Table | AIRLAID NONWOVEN DEMAND IN WIPES

        4. 7.2.3 Other Substrates

          $82.00

          1. Table | OTHER SUBSTRATE DEMAND IN WIPES

      3. 7.3 Chemicals

        $382.00

        1. Table | CHEMICAL DEMAND IN WIPES

        2. 7.3.1 Surfactants

          $82.00

          1. Table | SURFACTANT DEMAND IN WIPES

        3. 7.3.2 Emollients

          $82.00

          1. Table | EMOLLIENT DEMAND IN WIPES

        4. 7.3.3 Fragrances

          $82.00

          1. Table | FRAGRANCE DEMAND IN WIPES

        5. 7.3.4 Solvents

          $82.00

          1. Table | SOLVENT DEMAND IN WIPES

        6. 7.3.5 Other Chemicals

          $116.00

          1. Table | OTHER CHEMICALS DEMAND IN WIPES

    8. 8 INDUSTRY STRUCTURE

      $5,333.00

      1. 8.1 General

        $118.00

        1. Table | US WIPES SALES BY COMPANY, 2013

      2. 8.2 Market Share

        $294.00

        1. 8.2.1 Converters' Level

          $131.00

          1. CHART VII-1 US WIPES CONVERTER MARKET SHARE, 2013

        2. 8.2.2 Retail Level

          $115.00

          1. CHART VII-2 US WIPES RETAIL MARKET SHARE, 2013

      3. 8.3 Industry Restructuring

        $100.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      4. 8.4 Competitive Strategies

        $405.00

        1. 8.4.1 New Product Development

          $82.00

        2. 8.4.2 Product Line Extension

          $82.00

        3. 8.4.3 Low Cost Position

          $89.00

        4. 8.4.4 Product Placement

          $82.00

        5. 8.4.5 Market Segmentation

          $82.00

        6. 8.4.6 Cooperative Agreements

          $82.00

          1. Table | SELECTED COOPERATIVE AGREEMENTS

      5. 8.5 Manufacturing

        $111.00

      6. 8.6 Contract Manufacturing

        $82.00

      7. 8.7 Packaging Trends

        $113.00

      8. 8.8 Marketing & Advertising

        $82.00

      9. 8.9 Distribution

        $105.00

      10. 8.10 Company Profiles

        $5,308.00

        1. 8.10.1 Albaad Massuot Yitzhak Limited

          $154.00

        2. 8.10.2 American Hygienics Corporation

          $84.00

        3. 8.10.3 Barry-Wehmiller Companies Incorporated

          $82.00

        4. 8.10.4 Berkshire Corporation

          $267.00

        5. 8.10.5 Cascades Incorporated

          $121.00

        6. 8.10.6 Celanese Corporation

          $82.00

        7. 8.10.7 Clorox Company

          $257.00

        8. 8.10.8 Contec Incorporated

          $292.00

        9. 8.10.9 Covidien plc

          $85.00

        10. 8.10.10 Diamond Wipes International Incorporated

          $86.00

        11. 8.10.11 DuPont (EI) de Nemours

          $200.00

        12. 8.10.12 Energizer Holdings Incorporated

          $88.00

        13. 8.10.13 Fibematics Incorporated

          $87.00

        14. 8.10.14 Freudenberg & Company KG

          $137.00

        15. 8.10.15 Glatfelter (PH) Company

          $82.00

        16. 8.10.16 GOJO Industries Incorporated

          $106.00

        17. 8.10.17 HDK Industries Incorporated

          $82.00

        18. 8.10.18 Holm (Jacob) &Sons AG

          $103.00

        19. 8.10.19 Illinois Tool Works Incorporated

          $468.00

        20. 8.10.20 Johnson & Johnson

          $111.00

        21. 8.10.21 Johnson (SC) &Son Incorporated

          $132.00

        22. 8.10.22 Kimberly-Clark Corporation

          $182.00

        23. 8.10.23 Koch Industries Incorporated

          $177.00

        24. 8.10.24 Meridian Industries Incorporated

          $82.00

        25. 8.10.25 National Towelette Company Incorporated

          $93.00

        26. 8.10.26 National Wiper Alliance

          $104.00

        27. 8.10.27 Nehemiah Manufacturing Company

          $82.00

        28. 8.10.28 New Pig Corporation

          $182.00

        29. 8.10.29 Nice-Pak Products Incorporated

          $192.00

        30. 8.10.30 OMNOVA Solutions Incorporated

          $82.00

        31. 8.10.31 Polymer Group Incorporated

          $188.00

        32. 8.10.32 Procter & Gamble Company

          $154.00

        33. 8.10.33 Reckitt Benckiser plc

          $82.00

        34. 8.10.34 Rockline Industries Incorporated

          $82.00

        35. 8.10.35 Royal Paper Converting Incorporated

          $82.00

        36. 8.10.36 Sage Products Incorporated

          $82.00

        37. 8.10.37 STERIS Corporation

          $82.00

        38. 8.10.38 Suominen Corporation

          $110.00

        39. 8.10.39 Svenska Cellulosa AB

          $103.00

        40. 8.10.40 3M Company

          $136.00

        41. 8.10.41 Tufco Technologies Incorporated

          $89.00

        42. 8.10.42 Unilever Group

          $88.00

      11. 8.11 Other Companies Involved in the Wipes Industry

        $82.00

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