Wipes Market in the US by Product and Market, 8th Edition

Product Development and Adoption Spur Expansion of the Wipes Market

Wipes Market

US gains for wipes will be fueled by ongoing innovation and improvement in wipes formulations and applications. New wipes products, as well as new ingredients and materials among existing products, continue to support higher market value. Additionally, new and improved products increase wipes’ competitiveness against alternatives such as cloth rags and separate cleaners, leading to new adoptions of wipes among consumers and industrial and institutional establishments.

Key Findings in the Wipes Study

High Value Features and Specialty Product Introductions Drive Growth

In many markets, such as personal care and manufacturing, high-end wipes continue to grow and contribute to rapid gains in pricing and market value. Among personal care products, for example, facial wipes increasingly incorporate multifunctional formulations that make for a more value-added product. In other consumer markets, specialty wipes continue to crop up for new, specific applications, such as pet care. In manufacturing, special purpose wipes such as clean room wipes make use of advanced materials for powerful and precise performance. Even among general-purpose wipes, such as in industrial and foodservice applications, new substrate technologies continue to improve on the effectiveness of wipes, and to make for high-value product offerings.

Natural & Eco-Friendly Wipes Support Premiumization and Price Growth

Consumer demand for naturally sourced, gentle, and environmentally friendly products contributes to premiumization within many consumer wipes markets. The growing use of plant-based substrates (e.g., wood pulp) and additives (e.g., aloe, cucumber extract, or tea tree oil) over petroleum-based ingredients adds to the appeal of wipes among conscientious consumers. This not only makes wipes more competitive against more traditional products, such as reusable cloth, but it also tends to allow for higher pricing and faster value gains.

Concerns over Surface Disinfection Benefit Multiple Major Markets

The spread of infection and other contaminants is a concern in various settings, and reusable products such as cloth rags and towels can allow for cross-contamination. Single-use wipes continue to gain use in household, healthcare, and foodservice applications to effectively disinfect surfaces with less risk of cross-contamination. Here, too, market value is also improved by ongoing product development, as manufacturers compete to offer the fastest disinfection.

Study Coverage

This industry study presents historical demand data (2006, 2011 and 2016) and forecasts (2021) by product (wet and dry wipes) and market (consumer and industrial and institutional). Consumer markets include personal care, which contains baby wipes, and household care. Industrial and institutional markets include manufacturing, health care, and commercial markets. The study also evaluates company market share and competitive analysis on industry competitors including Nice-Pak, Kimberly-Clark, Procter & Gamble, Rockline Industries, and Stryker.

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Purchase Wipes Market in the US by Product and Market, 8th Edition by the Section

  1. Wipes Market in the US by Product and Market, 8th Edition

    $5,500.00

    1. 1 EXECUTIVE SUMMARY

      $207.00

      1. Figure 1-1 | Key Trends in the US Wipes Market

    2. 2 OVERVIEW

      $1,124.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | Key Trends in the Wipes Market

      2. 2.2 Wipes Demand Forecast

        $107.00

        1. Table | Wipes Demand, 2006 - 2021

        2. Figure 2-2 | Wipes Demand, 2006 - 2021

      3. 2.3 Retail Wipes Market Overview

        $141.00

        1. Table | Retail Wipes Market, 2006 - 2021

      4. 2.4 Pricing Trends

        $141.00

        1. Table | Wipes Products Prices, 2006 - 2021

        2. Figure 2-3 | Selected Wipes Pricing, 2006 - 2016

      5. 2.5 Historical Market

        $191.00

        1. Table | Wipes Market, 2006 - 2016

        2. Figure 2-4 | Wipes Demand & Economic & Demographic Indicators, 2006 - 2016

      6. 2.6 Flushability & Dispersibility

        $160.00

      7. 2.7 Sustainability

        $128.00

      8. 2.8 Microbial Contamination & Product Safety

        $89.00

      9. 2.9 Production & Foreign Trade

        $121.00

    3. 3 PRODUCTS

      $1,053.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Key Trends Among Wet & Dry Wipes Products

      2. 3.2 Products Outlook

        $112.00

        1. Table | Wipes Demand by Type, 2006 - 2021

        2. Figure 3-2 | Wet & Dry Wipes Demand, 2006 - 2021

      3. 3.3 Wet Wipes

        $474.00

        1. 3.3.1 Wet Wipes: Demand Forecast

          $192.00

          1. Table | Wet Wipes Demand, 2006 - 2021

          2. Figure 3-3 | Total Wipes Demand & Wet Wipes Demand, 2006 - 2021

        2. 3.3.2 Wet Wipes: Products

          $155.00

          1. Table | Wet Wipes Demand by Product, 2006 - 2021

          2. Figure 3-4 | Wet Wipes Demand by Product & CAGR, 2016 - 2021

        3. 3.3.3 Wet Wipes: Markets

          $126.00

          1. Table | Wet Wipes Demand by Market, 2006 - 2021

          2. Figure 3-5 | Total Wet Wipes Demand & Consumer Wet Wipes Demand, 2006 - 2021

      4. 3.4 Dry Wipes

        $429.00

        1. 3.4.1 Dry Wipes: Demand Forecast

          $110.00

          1. Table | Dry Wipes Demand, 2006 - 2021

          2. Figure 3-6 | Total Wipes Demand & Dry Wipes Demand, 2006 - 2021

        2. 3.4.2 Dry Wipes: Products

          $178.00

          1. Table | Dry Wipes Demand by Product, 2006 - 2021

          2. Figure 3-7 | Dry Wipes Demand by Product & CAGR, 2016 - 2021

        3. 3.4.3 Dry Wipes: Markets

          $141.00

          1. Table | Dry Wipes Demand by Market, 2006 - 2021

          2. Figure 3-8 | Total Dry Wipes Demand & Industrial & Institutional Wipes Demand, 2006 - 2021

    4. 4 CONSUMER WIPES

      $5,377.00

      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Key Trends in Consumer Wipes Markets

      2. 4.2 Consumer Markets Outlook

        $318.00

        1. 4.2.1 Consumer Wipes: Demand Forecast

          $185.00

          1. Table | Consumer Wipes Demand by Market, 2006 - 2021

          2. Figure 4-2 | Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021

        2. 4.2.2 Consumer Wipes: Demand by Market

          $82.00

          1. Figure 4-3 | Consumer Wipes Demand & CAGR by Market, 2016 - 2021

        3. 4.2.3 Consumer Wipes: Wet vs. Dry

          $90.00

          1. Figure 4-4 | Consumer Wipes Major Markets Demand Share by Formulation, 2016

      3. 4.3 Consumer Wipes Regulations

        $342.00

        1. 4.3.1 Consumer Wipes Regulations: Overview

          $82.00

        2. 4.3.2 Consumer Wipes Regulations: Cosmetic Wipes

          $121.00

        3. 4.3.3 Consumer Wipes Regulations: Therapeutic Wipes

          $82.00

        4. 4.3.4 Consumer Wipes Regulations: Other Consumer Wipes

          $132.00

      4. 4.4 Personal Care Wipes

        $3,373.00

        1. 4.4.1 Personal Care Wipes: Demand Forecast

          $141.00

          1. Table | Personal Care Wipes Demand by Application, 2006 - 2021

          2. Figure 4-5 | Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021

        2. 4.4.2 Personal Care Wipes: Value vs. Volume

          $138.00

          1. Figure 4-6 | Personal Care Wipes Demand by Market in Value & Volume, 2016

        3. 4.4.3 Personal Care Wipes: Baby Wipes

          $966.00

          1. Table | Baby Wipes Demand, 2006 - 2021

          2. Figure 4-7 | Baby Wipes Demand & Infant Population Growth, 2006 - 2021

          3. Table | Baby Wipes Demand by End Use, 2006 - 2021

          4. Figure 4-8 | Baby Wipes Retail Market Share, 2016

          5. Figure 4-9 | Baby Wipes Retail Sales Share, 2006 - 2021

          6. Table | Selected Private Label Baby Wipes Distributors & Product Lines

          7. Table | Selected Baby Wipes Converters & Product Lines

        4. 4.4.4 Personal Care Wipes: Hand & Body Wipes

          $1,486.00

          1. Table | Hand & Body Wipes Demand by Type, 2006 - 2021

          2. Figure 4-10 | Hand & Body Wipes Demand & CAGR by Market, 2016 - 2021

          3. Table | Personal Hygiene Wipes Demand, 2006 - 2021

          4. Figure 4-11 | Personal Hygiene Demand & Wipes Use Per Capita, 2006 - 2021

          5. Table | Personal Hygiene Wipes Demand by Product, 2006 - 2021

          6. Figure 4-12 | Personal Hygiene Wipes Demand & CAGR by Product, 2006 - 2021

          7. Table | Hand Cleaning Moist Towelettes Demand by Product, 2006 - 2021

          8. Figure 4-13 | Hand Cleaning Moist Towelettes Demand & Wipes Use Per Capita, 2006 - 2021

          9. Table | Medicated Wipes Demand by Product, 2006 - 2021

          10. Figure 4-14 | Medicated Wipes Demand & Wipes Use Per Capita, 2006 - 2021

          11. Table | Other Hand & Body Wipes Demand, 2006 - 2021

          12. Figure 4-15 | Other Hand & Body Wipes Demand & Wipes Use Per Capita, 2006 - 2021

        5. 4.4.5 Personal Care Wipes: Facial Wipes

          $415.00

          1. Table | Facial Wipes Demand by Type, 2006 - 2021

          2. Figure 4-16 | Facial Wipes Demand & Wipes Use Per Capita, 2006 - 2021

          3. Table | Facial Cleansing Wipes Demand by Product, 2006 - 2021

          4. Figure 4-17 | Facial Cleansing Wipes Demand & Wipes Use Per Capita, 2006 - 2021

          5. Table | Other Facial Wipes Demand, 2006 - 2021

          6. Figure 4-18 | Other Facial Wipes Demand & Teen/Young Adult Population Annual Growth, 2006 - 2021

        6. 4.4.6 Personal Care Wipes: Other Personal Care Wipes

          $226.00

          1. Table | Other Personal Care Wipes Demand, 2006 - 2021

          2. Figure 4-19 | Other Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021

      5. 4.5 Household Care Wipes

        $960.00

        1. 4.5.1 Household Care Wipes: Demand Forecast

          $177.00

          1. Table | Household Care Wipes Demand by Application, 2006 - 2021

          2. Figure 4-20 | Household Care Wipes Demand & US Households Annual Growth, 2006 - 2021

          3. Figure 4-21 | Household Care Wipes Demand & CAGR by Product, 2016 - 2021

        2. 4.5.2 Household Care Wipes: General Purpose Cleaning Wipes

          $307.00

          1. Table | General Purpose Cleaning Wipes Demand by Product, 2006 - 2021

          2. Figure 4-22 | General Purpose Cleaning Wipes Demand & Wipes Use Per Household, 2006 - 2021

        3. 4.5.3 Household Care Wipes: Floor Care Wipes

          $234.00

          1. Table | Floor Care Wipes Demand by Product, 2006 - 2021

          2. Figure 4-23 | Floor Care Wipes Demand & Wipes Use Per Household, 2006 - 2021

        4. 4.5.4 Household Care Wipes: Other Household Care Wipes

          $240.00

          1. Table | Other Household Care Wipes Demand by Product, 2006 - 2021

          2. Figure 4-24 | Other Household Care Wipes Demand & Wipes Use Per Household, 2006 - 2021

      6. 4.6 Other Consumer Wipes

        $340.00

        1. 4.6.1 Other Consumer Wipes: Scope

          $82.00

        2. 4.6.2 Other Consumer Wipes: Demand Forecast

          $114.00

          1. Table | Other Consumer Wipes Demand by Application, 2006 - 2021

          2. Figure 4-25 | Other Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021

        3. 4.6.3 Other Consumer Wipes: Pet Care Wipes

          $82.00

        4. 4.6.4 Other Consumer Wipes: Automotive Wipes

          $82.00

        5. 4.6.5 Other Consumer Wipes: All Other Consumer Wipes

          $82.00

    5. 5 INDUSTRIAL & INSTITUTIONAL WIPES

      $3,273.00

      1. 5.1 Key Findings

        $82.00

        1. Figure 5-1 | Key Trends in Industrial & Institutional Wipes Markets

      2. 5.2 Industrial & Institutional Markets Outlook

        $559.00

        1. 5.2.1 Industrial & Institutional Wipes: Demand Forecast

          $206.00

          1. Table | Industrial & Institutional Wipes Demand by Market, 2006 - 2021

          2. Figure 5-2 | Industrial & Institutional Wipes Demand & GDP, 2006 - 2021

        2. 5.2.2 Industrial & Institutional Wipes: Industrial & Institutional Wipes by Market

          $143.00

          1. Figure 5-3 | Industrial & Institutional Wipes Demand & CAGR by Market, 2016 - 2021

        3. 5.2.3 Industrial & Institutional Wipes: Wet vs. Dry

          $208.00

          1. Figure 5-4 | Industrial & Institutional Major Market Wipes Demand Share by Formulation, 2016

      3. 5.3 Industrial & Institutional Wipes Regulations

        $155.00

      4. 5.4 Manufacturing Wipes

        $817.00

        1. 5.4.1 Manufacturing Wipes: Demand Forecast

          $167.00

          1. Table | Manufacturing Wipes Demand by Application, 2006 - 2021

          2. Figure 5-5 | Manufacturing Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021

        2. 5.4.2 General Purpose Wipes

          $223.00

          1. Table | General Purpose Manufacturing Wipes Demand by Product, 2006 - 2021

          2. Figure 5-6 | General Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021

        3. 5.4.3 Special Purpose Wipes

          $426.00

          1. Table | Special Purpose Manufacturing Wipes Demand by Product, 2006 - 2021

          2. Figure 5-7 | Special Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021

          3. Figure 5-8 | Special Purpose Wipes Demand & CAGR by Product, 2016 - 2021

      5. 5.5 Healthcare Wipes

        $1,017.00

        1. 5.5.1 Healthcare Wipes: Demand Forecast

          $193.00

          1. Table | Healthcare Wipes Demand by Application, 2006 - 2021

          2. Figure 5-9 | Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021

          3. Figure 5-10 | Healthcare Wipes Demand & CAGR by Application, 2016 - 2021

        2. 5.5.2 Healthcare Wipes: Applications

          $714.00

          1. Table | Disinfectant Healthcare Wipes Demand by Product, 2006 - 2021

          2. Figure 5-11 | Disinfectant Healthcare Wipes Demand & Use Per Hospital, 2006 - 2021

          3. Figure 5-12 | Disinfectant Healthcare Wipes Demand & CAGR by Product, 2016 - 2021

          4. Table | Patient Care Wipes Demand by Product, 2006 - 2021

          5. Figure 5-13 | Patient Care Wipes Demand & Senior Population Annual Growth, 2006 - 2021

          6. Table | Other Healthcare Wipes Demand, 2006 - 2021

          7. Figure 5-14 | Other Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021

        3. 5.5.3 Healthcare Wipes: End Uses

          $109.00

          1. Table | Healthcare Wipes Demand by End Use, 2006 - 2021

          2. Figure 5-15 | Healthcare Wipes Demand by End Use & Senior Population, 2006 - 2021

      6. 5.6 Commercial Wipes

        $496.00

        1. 5.6.1 Commercial Wipes: Demand Forecast

          $138.00

          1. Table | Commercial Wipes Demand by Application, 2006 - 2021

          2. Figure 5-16 | Commercial Wipes Demand & Wipes Use Per Business Establishment, 2006 - 2021

        2. 5.6.2 Commercial Wipes: Foodservice Wipes

          $240.00

          1. Table | Foodservice Wipes Demand by Product, 2006 - 2021

          2. Figure 5-17 | Foodservice Wipes Demand & Wipes Use Per Foodservice Establishment, 2006 - 2021

          3. Figure 5-18 | Foodservice Wipes Demand & CAGR by Product, 2016 - 2021

        3. 5.6.3 Commercial Wipes: Other Commercial Wipes

          $116.00

          1. Table | Other Commercial Wipes Demand by Application, 2006 - 2021

          2. Figure 5-19 | Other Commercial Wipes Demand & Wipes Use Per Business Establishment, 2006 - 2021

      7. 5.7 Other Industrial & Institutional Wipes

        $175.00

        1. Table | Other Industrial & Institutional Wipes Demand, 2006 - 2021

        2. Figure 5-20 | Other Industrial & Institutional Wipes Demand & GDP, 2006 - 2021

    6. 6 INDUSTRY STRUCTURE

      $2,671.00

      1. 6.1 Key Findings & Industry Composition

        $183.00

        1. Table | US Wipes Sales by Company, 2016

      2. 6.2 Market Share

        $623.00

        1. 6.2.1 Market Share: Converters' Level

          $410.00

          1. Figure 6-1 | US Wipes Converter Market Share, 2016

          2. Figure 6-2 | Wipes: Leading Supplier

          3. Figure 6-3 | Wipes: Second Leading Supplier

          4. Figure 6-4 | Wipes: Third Leading Supplier

          5. Figure 6-5 | Wipes: Fourth Leading Supplier

          6. Figure 6-6 | Wipes: Fifth Leading Supplier

        2. 6.2.2 Market Share: Retail Level

          $212.00

          1. Figure 6-7 | US Wipes Retail Market Share, 2016

      3. 6.3 Industry Restructuring

        $184.00

        1. Table | Selected Acquisitions & Divestitures

      4. 6.4 Competitive Strategies

        $875.00

        1. 6.4.1 Competitive Strategies: Overview

          $82.00

        2. 6.4.2 Competitive Strategies: New Product Development

          $134.00

        3. 6.4.3 Competitive Strategies: Product Line Extension

          $108.00

        4. 6.4.4 Competitive Strategies: Low Cost Position

          $92.00

        5. 6.4.5 Competitive Strategies: Product Placement

          $97.00

        6. 6.4.6 Competitive Strategies: Market Segmentation

          $163.00

        7. 6.4.7 Competitive Strategies: Cooperative Agreements

          $253.00

          1. Table | Selected Cooperative Agreements

      5. 6.5 Manufacturing

        $102.00

      6. 6.6 Contract Manufacturing

        $91.00

      7. 6.7 Packaging Trends

        $107.00

      8. 6.8 Marketing

        $175.00

        1. 6.8.1 Marketing: Overview

          $82.00

        2. 6.8.2 Marketing: Portability & Convenience

          $82.00

        3. 6.8.3 Marketing: Eco-Friendliness

          $82.00

        4. 6.8.4 Marketing: New Demographics

          $82.00

      9. 6.9 Distribution

        $82.00

      10. 6.10 List of Industry Participants

        $256.00

    7. 7 APPENDIX

      $1,710.00

      1. 7.1 Scope

        $144.00

        1. Table | Study Scope: Major Wipes Markets

        2. Table | Relevant NAICS Codes

      2. 7.2 Methodology

        $114.00

      3. 7.3 Associations & Agencies

        $82.00

      4. 7.4 Related Freedonia Group Studies

        $82.00

      5. 7.5 Definitions

        $170.00

      6. 7.6 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      7. 7.7 Macroeconomic Assumptions

        $1,085.00

        1. 7.7.1 Economic Environment

          $175.00

          1. Table | Macroeconomic Indicators, 2006 - 2021

          2. Figure 7-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average

        2. 7.7.2 Demographic Trends

          $160.00

          1. Table | Population & Households, 2006 - 2021

          2. Figure 7-2 | Annual Population Growth, 2001 - 2016

        3. 7.7.3 Housing Stock

          $127.00

          1. Table | Housing Stock by Type, 2006 - 2021

          2. Figure 7-3 | Housing Stock by Year of Construction, 2016

        4. 7.7.4 Consumer Spending Trends

          $141.00

          1. Table | Personal Consumption Expenditures, 2006 - 2021

        5. 7.7.5 Specialty Household Cleaner Industry Outlook

          $115.00

          1. Table | Specialty Household Cleaner Demand, 2006 - 2021

        6. 7.7.6 Manufacturing Outlook

          $232.00

          1. Table | Manufacturers' Shipments, 2006 - 2021

        7. 7.7.7 Healthcare Providers & Facilities

          $124.00

          1. Table | Selected Healthcare Facilities, 2006 - 2021

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