Freedonia In The News

Article Title: Smart Toilets Arrive in U.S.
By: Eric Pfanner and Atsuko Fukase
Publication: Wall Street Journal, 5/26/2014
Freedonia Study: Plumbing Fixtures & Fittings (3121)

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Toto declined to detail U.S. sales of Washlets but said they were growing twice as fast as the toilet industry over all. The Freedonia Group, a research firm, expects U.S. sales of plumbing fixtures and fittings, including toilets, to rise at an annual rate of 6% through 2017, to $12 billion. "Nobody wants something so biologically mundane as going to the bathroom to be more complicated than it has to be," said Paul Goehrke, an analyst at Freedonia. "Right now, every high-tech toilet reminds me of R2-D2."
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