Wild Bird Products: U.S. Pet Market Trends and Opportunities

Report Overview

Feeding wild birds remains a more popular pastime than simply observing those same birds, which is good news for the wild bird products market. Commercially produced foods such as seed mixes and suet account for over three-quarters of the wild bird products market and non-food goods such as feeders make up the remainder. Private label foods are more popular than any single brand, with two-thirds of wild bird feeders choosing a white label alternative. While interest in bird feeding continues to grow, the market itself will not grow at as fast a pace, instead following a 1.0% compound annual growth rate between 2016 and 2021 to reach sales of $2.2 billion.

What You’ll Get in This Report

Wild Bird Products: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of the sale of products and foods designed for all wild bird species through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of commercially packaged seeds, nuts, and seed blends, suet and nectar, and non-food products such as feeders, houses, and baths, discussing the top marketers in each segment. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Wild Bird Products: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including IRI’s Infoscan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Packaged Facts’ own National Pet Owners Survey, and from the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation conducted by the U.S. Fish and Wildlife Service. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.