by Corinne Gangloff
March 30, 2021
A new Freedonia Group analysis projects US demand for consumer water treatment systems and consumables to rise 3.4% annually to $4.5 billion in 2024, with rising consumer awareness of potential drinking water contaminants among the key drivers of market growth.
Additionally, the sales spike recorded in 2020 amid the COVID-19 pandemic – as consumers spending more time at home and using their water more often invested in water treatment systems and other home improvements – will boost the long-term growth outlook.
Other key factors supporting market growth through 2024 include:
According to the Freedonia Group’s National Online Consumer Survey, slightly more than half of US consumers consider their water quality to be only average or worse, which provides a significant market opportunity for suppliers going forward:
As consumer water filtration products penetrate more households, marketing efforts that improve consumer understanding of the available products and their capabilities will help suppliers differentiate themselves from the competition, particularly as more products are introduced into the marketplace.
Looking for More?
Consumer Water Treatment is now available from the Freedonia Group. This study covers the United States consumer market for water treatment systems and consumables. Historical data for 2009, 2014, and 2019 and forecasts to 2024 and 2029 are provided for consumer water treatment systems demand both in units and in current dollars (which are not adjusted to account for inflation).
Key breakouts for consumer water treatment systems include technology, system, and US geographic region (Northeast, Midwest, South, and West).
Technologies include:
Types of systems include:
Consumables are also included in this study:
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