Consumer Water Treatment

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Water Treatment

This study covers the United States consumer market for water treatment systems primarily designed to decrease the amount of contaminants and minerals in households’ water. Systems purchased by consumers for personal use outside of the home (e.g., during leisure activities, pleasure, work, or school) are also considered, as are consumables, such as replacement filters, membranes, and salt.

Refrigerator water filters and pitchers are excluded because these systems are originally sold to equipment manufacturers and only the replacement units are sold to consumers.

Historical data for 2009, 2014, and 2019 and forecasts to 2024 and 2029 are provided for consumer water treatment systems demand both in units and in current dollars (which are not adjusted to account for inflation).

Key breakouts for consumer water treatment systems include technology, system, and region.

Technologies include:

  • conventional filtration (adsorptive or mechanical filtration media or the combination of the two)
  • ion exchange
  • reverse osmosis and other membranes (e.g., ultrafiltration, microfiltration)
  • distillation
  • other technologies
    • magnetic and deionizing
    • ultraviolet disinfection
    • ozone treatment
    • atmospheric disinfection

The technology under which a particular product is classified is determined by the highest level of treatment in that system. For instance, if a product includes both conventional filtration and reverse osmosis, it is labeled as a reverse osmosis system because that technology removes the most contaminants.

Types of systems include:

  • whole-house
    • point-of-entry (POE) water purification
    • water conditioners (e.g., conventional, or salt-based; exchange tank systems, magnetic, template assisted crystallization)
  • point-of-use (POU)
    • under-the-sink
    • countertop
    • faucet-mounted
    • flow-through
    • other POU systems (e.g., atmospheric, showerhead, water bottles, filter straws)

The main designation for systems is the point at which treatment occurs, entry or use. Point-of-entry treatment is defined as treatment at the location where water enters the household for the first time, prior to being dispersed to the home’s faucets. Point-of-use treatment is defined as treatment at the point where water will be consumed or used for other purposes.

Consumables are also included in this study:

  • replacement water filters
  • water softener salt
  • replacement membranes (e.g., spiral-wound, hollow-fiber, plate and frame, large tube)

Demand for consumer water treatment systems is also segmented by the following US geographic regions: Northeast, Midwest, South, and West.

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Purchase Consumer Water Treatment by the Section

  1. Consumer Water Treatment

    $4,900.00

    1. 1 Executive Summary

      $158.00

      1. Figure 1-1 | US Consumer Water Treatment Systems Market

    2. 2 Impact of COVID-19 Pandemic

      $357.00

      1. 2.1 Overview

        $114.00

      2. 2.2 Impact on the Consumer Water Treatment Industry

        $242.00

        1. Table | Annual Consumer Water Treatment Demand by Technology, 2019 - 2021

        2. Table | Annual Consumer Water Treatment Demand by System Type, 2019 - 2021

        3. Figure 2-1 | Consumer Water Treatment System Demand Annual Growth, 2018 - 2024

    3. 3 Overview

      $893.00

      1. 3.1 Study Scope

        $82.00

      2. 3.2 Historical Trends

        $143.00

        1. Table | Consumer Water Treatment Demand, 2009 - 2019

        2. Figure 3-1 | Consumer Water Treatment Demand, 2004 - 2019

      3. 3.3 Total Consumer Water Treatment Spending (Systems & Consumables)

        $152.00

        1. Table | Total Consumer Water Treatment Demand: Systems & Consumables, 2009 - 2029

        2. Figure 3-2 | Total Consumer Water Treatment Demand: Systems & Consumables, 2009 - 2029

      4. 3.4 Demand by Treatment Technology

        $139.00

        1. Table | Consumer Water Treatment System Demand by Technology, 2009 - 2029

        2. Figure 3-3 | Consumer Water Treatment System Value & Volume Demand Share by Treatment Technology, 2019

      5. 3.5 Treatment Technology Comparison

        $82.00

        1. Table | Water Treatment Technology Comparison: Cost, Effectiveness, & Common Uses

      6. 3.6 Demand by System Type (Whole-House vs Point-of-Use)

        $178.00

        1. Table | Consumer Water Treatment System Demand by System Type, 2009 - 2029

        2. Table | Whole-House vs Point-of-Use Consumer Water Treatment System Comparison

      7. 3.7 Pricing Trends

        $145.00

        1. Table | Consumer Water Treatment System Prices, 2009 - 2029

        2. Figure 3-4 | Consumer Water Treatment System Prices, 2009 - 2029

    4. 4 Factors Impacting Water Treatment Demand

      $975.00

      1. 4.1 Trends in Household Water Sources

        $100.00

        1. Table | Water Source by Household, 2009 - 2029

      2. 4.2 Competition from Bottled Water

        $87.00

        1. Table | Bottled Water Production & Water Treatment System Demand, 2009 - 2029

      3. 4.3 Technological Innovations

        $279.00

        1. 4.3.1 Smart Technology

          $82.00

        2. 4.3.2 Wi-Fi & Bluetooth Capability

          $82.00

        3. 4.3.3 Electronic Indicators

          $82.00

          1. Figure 4-1 | Electronic Indicators: Product Example

        4. 4.3.4 Programmable Systems

          $82.00

          1. Figure 4-2 | Programmable Systems: Product Example

      4. 4.4 Brand Awareness & Extension

        $82.00

        1. Figure 4-3 | Brita PRO Product Example

      5. 4.5 Sustainability Initiatives

        $111.00

      6. 4.6 Regulations

        $326.00

        1. 4.6.1 Safe Drinking Water Act

          $92.00

        2. 4.6.2 Microbial & Disinfection Byproducts Rules

          $82.00

        3. 4.6.3 Reduction of Lead in Drinking Water Act

          $82.00

        4. 4.6.4 Local Regulation of Water Softeners

          $82.00

        5. 4.6.5 Quality Control Organizations

          $83.00

    5. 5 Consumer Insights

      $703.00

      1. 5.1 Why Consumers Treat Their Water

        $85.00

      2. 5.2 Home Water Sources

        $123.00

        1. Figure 5-1 | Where Consumers Report Getting Their Home Water by Rural vs. Urban Setting, 2020

      3. 5.3 Consumer Perceptions of Tap Water Quality

        $228.00

        1. Figure 5-2 | "On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?", 2020

        2. Table | "On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?" by Rural vs. Urban Setting, 2020

        3. Figure 5-3 | Opinions on Water Quality at Home & Away from Home, 2020

        4. Table | Opinions on Water Quality at Home & Away from Home, by Gender & Age, 2020

      4. 5.4 Impact of Negative Media about Water Quality

        $111.00

      5. 5.5 Environmental Attitudes

        $155.00

        1. Table | Environmental Attitude Trends

    6. 6 Conventional Water Filtration

      $588.00

      1. 6.1 Scope & Product Description

        $100.00

        1. Figure 6-1 | Conventional Filtration: Product Example

      2. 6.2 Unit & Pricing Trends

        $127.00

        1. Table | Conventional Filtration-Based Consumer Water Treatment System Demand, 2009 - 2029

      3. 6.3 Demand by System Type

        $82.00

        1. Table | Conventional Filtration-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029

      4. 6.4 Product Types

        $190.00

        1. 6.4.1 Demand by Type

          $82.00

          1. Table | Conventional Filtration Consumer Water Treatment System Demand by Product Type, 2009 - 2029

        2. 6.4.2 Activated Carbon Filters

          $82.00

        3. 6.4.3 Mechanical Filters

          $82.00

      5. 6.5 Demand by Region

        $82.00

        1. Table | Conventional Filtration Consumer Water Treatment Demand by Region, 2009 - 2029

      6. 6.6 Market Share & Key Suppliers

        $82.00

        1. Figure 6-2 | Conventional Consumer Water Filtration System Market Share by Company, 2019

    7. 7 Ion Exchange Systems

      $338.00

      1. 7.1 Scope & Product Description

        $107.00

        1. Figure 7-1 | Ion Exchange Consumer Water Treatment Systems: Product Examples

      2. 7.2 Unit & Pricing Trends

        $149.00

        1. Table | Ion Exchange-Based Consumer Water Treatment System Demand, 2009 - 2029

      3. 7.3 Demand by Region

        $82.00

        1. Table | Ion Exchange Consumer Water Treatment System Demand by Region, 2009 - 2029

      4. 7.4 Market Share & Key Suppliers

        $82.00

        1. Figure 7-2 | Ion Exchange Consumer Water Treatment System Market Share by Company, 2019

    8. 8 Membrane Systems (Reverse Osmosis & Ultrafiltration)

      $592.00

      1. 8.1 Scope & Product Description

        $111.00

        1. Table | Reverse Osmosis vs Ultrafiltration

        2. Figure 8-1 | Membrane-Based Consumer Water Treatment Systems: Product Examples

      2. 8.2 Unit & Pricing Trends

        $147.00

        1. Table | Membrane-Based Consumer Water Treatment System Demand, 2009 - 2029

      3. 8.3 Demand by System Type

        $83.00

        1. Table | Membrane-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029

      4. 8.4 Product Types

        $168.00

        1. 8.4.1 Demand by Type

          $82.00

          1. Table | Membrane-Based Consumer Water Treatment System Demand by Product Type, 2009 - 2029

        2. 8.4.2 Reverse Osmosis

          $82.00

        3. 8.4.3 Ultrafiltration & Other Membrane Systems

          $82.00

      5. 8.5 Demand by Region

        $82.00

        1. Table | Membrane-Based Consumer Water Treatment System Demand by Region, 2009 - 2029

      6. 8.6 Market Share & Key Suppliers

        $82.00

        1. Figure 8-2 | Membrane-Based Consumer Water Treatment System Market Share by Company, 2019

    9. 9 Distillation Systems

      $248.00

      1. 9.1 Scope & Product Description

        $82.00

        1. Figure 9-1 | Distillation-Based Consumer Water Treatment Systems: Product Example

      2. 9.2 Unit & Pricing Trends

        $92.00

        1. Table | Distillation-Based Consumer Water Treatment System Demand, 2009 - 2029

      3. 9.3 Demand by System Type

        $82.00

        1. Table | Distillation-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029

      4. 9.4 Demand by Region

        $82.00

        1. Table | Distillation-Based Consumer Water Treatment System Demand by Region, 2009 - 2029

    10. 10 Niche Water Treatment Technologies

      $470.00

      1. 10.1 Demand by Technology

        $334.00

        1. 10.1.1 Demand Outlook

          $127.00

          1. Table | Niche Consumer Water Treatment System Demand by Technology, 2009 - 2029

        2. 10.1.2 Magnetic & Deionizing

          $82.00

        3. 10.1.3 Ultraviolet

          $82.00

        4. 10.1.4 Ozone

          $85.00

      2. 10.2 Demand by System Type

        $82.00

        1. Table | Niche Consumer Water Treatment System Demand by System Type, 2009 - 2029

      3. 10.3 Demand by Region

        $82.00

        1. Table | Niche Consumer Water Treatment System Demand by Region, 2009 - 2029

      4. 10.4 Key Suppliers

        $82.00

    11. 11 Whole-House Consumer Water Treatment Systems

      $1,071.00

      1. 11.1 Product Description & Growth Factors

        $95.00

      2. 11.2 Demand by System Type

        $147.00

        1. Table | Whole-House Consumer Water Treatment System Demand by Type, 2009 - 2029

        2. Figure 11-1 | Whole-House Consumer Water Treatment System Demand by Type, 2009 - 2029

      3. 11.3 Point-of-Entry (POE) Water Treatment Systems

        $380.00

        1. 11.3.1 Product Description

          $82.00

          1. Figure 11-2 | Point-of-Entry (POE) Water Treatment Systems: Product Example

        2. 11.3.2 Demand by Technology

          $168.00

          1. Table | Point-of-Entry Consumer Water Treatment System Demand by Technology, 2009 - 2029

          2. Figure 11-3 | Point-of-Entry Consumer Water Treatment System Demand by Technology, 2009 - 2029

        3. 11.3.3 Demand by Region

          $82.00

          1. Table | Point-of-Entry Consumer Water Treatment System Demand by Region, 2009 - 2029

        4. 11.3.4 Suppliers

          $109.00

          1. Table | Selected POE Product Offerings

      4. 11.4 Water Conditioners

        $403.00

        1. 11.4.1 Product Description

          $151.00

          1. Table | Water Conditional Types: Advantages & Disadvantages

        2. 11.4.2 Demand by Technology

          $116.00

          1. Table | Consumer Water Conditioner Demand by Technology, 2009 - 2029

        3. 11.4.3 Demand by Region

          $82.00

          1. Table | Consumer Water Conditioner System Demand by Region, 2009 - 2029

        4. 11.4.4 Suppliers

          $106.00

          1. Table | Selected Water Softening & Scale Reduction Product Offerings

      5. 11.5 Whole-House System Market Share

        $82.00

        1. Figure 11-4 | Whole-House Consumer Water Treatment System Market Share by Company, 2019

    12. 12 Point-of-Use (POU) Consumer Water Treatment Systems

      $1,788.00

      1. 12.1 Scope & Product Description

        $82.00

      2. 12.2 Demand by System Type

        $188.00

        1. Table | Point-of-Use Consumer Water Treatment System Demand by Type, 2009 - 2029

        2. Figure 12-1 | Point-of-Use Consumer Water Treatment System Demand by Type, 2009 - 2029

      3. 12.3 Under-the-Sink Systems

        $375.00

        1. 12.3.1 Product Description

          $105.00

          1. Figure 12-2 | Under-the-Sink Product Example: iSpring Water Systems

        2. 12.3.2 Demand by Technology

          $131.00

          1. Table | Under-the-Sink Consumer Water Treatment System Demand by Technology, 2009 - 2029

        3. 12.3.3 Demand by Region

          $82.00

          1. Table | Under-the-Sink Consumer Water Treatment System Demand by Region, 2009 - 2029

        4. 12.3.4 Suppliers

          $115.00

          1. Table | Selected Under-the-Sink Product Offerings

      4. 12.4 Countertop Systems

        $271.00

        1. 12.4.1 Product Description

          $82.00

          1. Figure 12-3 | Countertop Water Treatment System Types: Product Examples

        2. 12.4.2 Demand by Technology

          $127.00

          1. Table | Countertop Consumer Water Treatment System Demand by Technology, 2009 - 2029

        3. 12.4.3 Demand by Region

          $82.00

          1. Table | Countertop Consumer Water Treatment System Demand by Region, 2009 - 2029

        4. 12.4.4 Suppliers

          $82.00

          1. Table | Selected Countertop Product Offerings

      5. 12.5 Faucet-Mounted Systems

        $261.00

        1. 12.5.1 Product Description

          $82.00

          1. Figure 12-4 | Faucet-Mounted Systems: Product Example

        2. 12.5.2 Demand by Technology

          $117.00

          1. Table | Faucet-Mounted Consumer Water Treatment System Demand, 2009 - 2029

        3. 12.5.3 Demand by Region

          $82.00

          1. Table | Faucet-Mounted Consumer Water Treatment System Demand by Region, 2009 - 2029

        4. 12.5.4 Market Share & Key Suppliers

          $82.00

          1. Figure 12-5 | Faucet-Mounted Consumer Water Treatment System Market Share by Company, 2019

      6. 12.6 Flow-Through Systems

        $306.00

        1. 12.6.1 Product Description

          $95.00

          1. Figure 12-6 | Flow-Through Systems: Product Example

        2. 12.6.2 Demand by Technology

          $119.00

          1. Table | Flow-Through Consumer Water Treatment System Demand, 2009 - 2029

        3. 12.6.3 Demand by Region

          $82.00

          1. Table | Flow-Through Consumer Water Treatment System Demand by Region, 2009 - 2029

        4. 12.6.4 Market Share & Key Suppliers

          $82.00

          1. Figure 12-7 | Flow-Through Consumer Water Treatment System Market Share by Company, 2019

      7. 12.7 Other Point-of-Use Systems

        $284.00

        1. 12.7.1 Product Description

          $82.00

          1. Table | Other Point-of-Use System Types: Key Characteristics

        2. 12.7.2 Demand by Technology

          $131.00

          1. Table | Other Point-of-Use Consumer Water Treatment System Demand, 2009 - 2029

        3. 12.7.3 Demand by Region

          $82.00

          1. Table | Other Point-of-Use Consumer Water Treatment System Demand by Region, 2009 - 2029

        4. 12.7.4 Suppliers

          $82.00

          1. Figure 12-8 | LifeStraw Product Example

      8. 12.8 Point-of-Use Water Treatment Market Share

        $82.00

        1. Figure 12-9 | Point-of-Use Consumer Water Treatment System Market Share by Company, 2019

    13. 13 Water Treatment Consumables

      $866.00

      1. 13.1 Scope & Product Description

        $82.00

      2. 13.2 Demand by Product

        $123.00

        1. Table | Consumer Water Treatment System Consumable Demand by Type, 2009 - 2029

        2. Figure 13-1 | Consumer Water Treatment System Consumable Demand by Type, 2009 - 2029

      3. 13.3 Replacement Water Filters

        $234.00

        1. 13.3.1 Product Description

          $91.00

          1. Figure 13-2 | Replacement Water Filters: Product Example

        2. 13.3.2 Units & Value Outlook

          $142.00

          1. Table | Replacement Consumer Water Filter Demand, 2009 - 2029

      4. 13.4 Water Softener Salt

        $183.00

        1. 13.4.1 Product Description

          $82.00

          1. Figure 13-3 | Water Softener Salt: Product Example

        2. 13.4.2 Units & Value Outlook

          $136.00

          1. Table | Consumer Water Softening Salt Demand, 2009 - 2029

      5. 13.5 Replacement Membranes

        $197.00

        1. 13.5.1 Product Description

          $82.00

          1. Figure 13-4 | Replacement Membranes: Product Example

        2. 13.5.2 Units & Value Outlook

          $121.00

          1. Table | Replacement Consumer Membrane Demand, 2009 - 2029

      6. 13.6 Water Treatment Consumables Market Share

        $82.00

        1. Figure 13-5 | Consumer Water Treatment Consumables Market Share by Company, 2019

    14. 14 Regional Trends

      $1,262.00

      1. 14.1 Demand by Region

        $100.00

        1. Table | Consumer Water Treatment System Demand by Region, 2009 - 2029

        2. Table | Consumer Water Treatment Regional Trends Overview

        3. Figure 14-1 | Consumer Water Treatment System Demand by Region, 2009 - 2029

      2. 14.2 Northeast

        $284.00

        1. 14.2.1 Overview

          $120.00

          1. Table | Northeast Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029

          2. Figure 14-2 | Northeast Consumer Water Treatment System: Market Position

        2. 14.2.2 New England

          $88.00

        3. 14.2.3 Middle Atlantic

          $82.00

          1. Figure 14-3 | Northeast Consumer Water Treatment System Demand by Subregion, 2009 - 2029

      3. 14.3 Midwest

        $261.00

        1. 14.3.1 Overview

          $114.00

          1. Table | Midwest Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029

          2. Figure 14-4 | Midwest Consumer Water Treatment System: Market Position

        2. 14.3.2 East North Central

          $82.00

        3. 14.3.3 West North Central

          $82.00

          1. Figure 14-5 | Midwest Consumer Water Treatment System Demand by Subregion, 2009 - 2029

      4. 14.4 South

        $340.00

        1. 14.4.1 Overview

          $134.00

          1. Table | South Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029

          2. Figure 14-6 | South Consumer Water Treatment System: Market Position

        2. 14.4.2 South Atlantic

          $83.00

        3. 14.4.3 East South Central

          $82.00

        4. 14.4.4 West South Central

          $82.00

          1. Figure 14-7 | South Consumer Water Treatment System Demand by Subregion, 2009 - 2029

      5. 14.5 West

        $276.00

        1. 14.5.1 Overview

          $111.00

          1. Table | West Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029

          2. Figure 14-8 | West Consumer Water Treatment System: Market Position

        2. 14.5.2 Mountain

          $82.00

        3. 14.5.3 Pacific

          $99.00

          1. Figure 14-9 | West Consumer Water Treatment System Demand by Subregion, 2009 - 2029

    15. 15 Key Suppliers & Market Share

      $951.00

      1. 15.1 Industry Composition

        $133.00

        1. Table | Selected US Consumer Water Treatment System & Consumable Sales by Company, 2019

      2. 15.2 Market Share

        $479.00

        1. Figure 15-1 | US Consumer Water Treatment Systems & Consumables Market Share by Company, 2019

        2. Figure 15-2 | US Consumer Water Treatment Systems Market, 2019: Leading Supplier

        3. Figure 15-3 | US Consumer Water Treatment Systems Market, 2019: Co-Second Leading Supplier

        4. Figure 15-4 | US Consumer Water Treatment Systems Market, 2019: Co-Second Leading Supplier

        5. Figure 15-5 | US Consumer Water Treatment Systems Market, 2019: Fourth Leading Supplier

        6. Figure 15-6 | US Consumer Water Treatment Systems Market, 2019: Fifth Leading Supplier

      3. 15.3 Mergers & Acquisitions

        $83.00

        1. Table | Selected Mergers & Acquisitions

      4. 15.4 List of Industry Participants

        $255.00

        1. Table | Selected Industry Participants

    16. 16 Appendix

      $2,476.00

      1. 16.1 Scope

        $248.00

        1. Table | Study Scope: US Geographic Regions & Subregions

        2. Table | Relevant Industry Codes

        3. Table | Relevant HS Codes

      2. 16.2 Definitions

        $220.00

      3. 16.3 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      4. 16.4 Freedonia Methodology

        $1,233.00

      5. 16.5 Study-Specific Methodology

        $82.00

      6. 16.6 Sources

        $82.00

      7. 16.7 Associations & Agencies

        $82.00

      8. 16.8 Related Studies & Reports

        $82.00

      9. 16.9 Macroeconomic Assumptions

        $544.00

        1. 16.9.1 Economic Environment

          $82.00

          1. Table | Macroeconomic Indicators, 2009 - 2029

        2. 16.9.2 Demographic Trends

          $82.00

          1. Table | Population & Households, 2009 - 2029

        3. 16.9.3 Residential Building Construction

          $82.00

          1. Table | Residential Building Construction Expenditures, 2009 - 2029

        4. 16.9.4 Residential Improvements & Repairs

          $82.00

          1. Table | Residential Improvement & Repair Expenditures, 2009 - 2029

        5. 16.9.5 Housing Stock

          $82.00

          1. Table | Housing Stock by Type, 2009 - 2029

        6. 16.9.6 Housing Completions

          $82.00

          1. Table | New Housing Indicators, 2009 - 2029

        7. 16.9.7 Consumer Spending

          $82.00

          1. Table | Personal Consumption Expenditures, 2009 - 2029

        8. 16.9.8 Beverage Production

          $237.00

          1. Table | Beverage Production, 2009 - 2029

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