Children’s Food and Beverage Market to Continue Growth through 2027
by Cara Rasch
February 28, 2023
ROCKVILLE, Md., February 28, 2023 -- When it comes to purchasing food, taste is the number one priority for most consumers. For parents, their children’s willingness to eat a given food is a close second. Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, unsaturated fats, clean label, low sugar, and non-GMO. Parents tend to be more health-conscious and choosy about foods for their kids and themselves.
Products free from common allergens – such as nuts, dairy, and eggs – are also a high priority for parents, particularly those who have children with real or perceived allergies or intolerances. Packaged Facts’ December 2022 National Online Consumer Survey indicates that 27% of respondents with children report that they have a child with food allergies, while the number of children with food intolerances or sensitivities may be even higher.
According to Packaged Facts’ new reportChildren’s Food and Beverage Market: Trends and Opportunities, the retail market for children’s food and beverage products experienced average annual growth of nearly 8% from 2017 to 2022 due to new value-added product introductions, boosted grocery sales during the pandemic, and high levels of inflation that led to price increases.
Packaged Facts projects a positive outlook for children’s food and beverage products through 2027. However, gains will reflect deceleration from historical trends due to an easing of high inflation seen in 2022 and pandemic-related purchase trends not being replicated during the forecast period.
This Packaged Facts report analyzes the dynamics of the current landscape of the children’s packaged food and beverage market. Demographics, perceptions, motivations, and behavior of parents with children under 18 in their household are examined as pertaining to dietary choices and attitudes about health, since parents purchase the vast majority of food on behalf of their children. Food habits and preferences of children, as reported by their parents, are also examined. Effects of the COVID-19 pandemic on consumers are also analyzed (in a broad sense), including in the context of children’s food and beverage products.
Retail sales of children’s food and beverage products are provided in billion dollars from 2017 to 2022, and sales are projected from 2023 to 2027.The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities.
Additionally, the report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market. For more information see the Children’s Food and Beverage Market: Trends and Opportunitiesreport page. Particular attention is dedicated to the market impact of e-commerce and the coronavirus pandemic.
About Packaged Facts Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, the food and beverage market, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com. For more essential insights from Packaged Facts be sure to follow us on Twitter (@packaged_facts), LinkedIn, and YouTube. Media Contact: [email protected] Report Purchases: [email protected] Press Contact: Corinne Gangloff +1 440.842.2400 [email protected]
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