Children's Food and Beverage Market: Trends and Opportunities, 2nd Edition

In 2020 and 2021, the coronavirus pandemic has had a significant effect on families and their food purchases. Packaged Facts has found that consumers with children in their households are more likely to report negative personal effects of the coronavirus on their ability to pay bills, eligibility for credit, and their health, indicating higher stress levels. Parents are also more likely to be increasing their use of online grocery shopping during the pandemic for convenience when trying to juggle childcare, work, and other responsibilities.

With a focus on “what’s next” and current consumer trends, Children’s Food and Beverage Market: Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Children’s Food and Beverage Market: Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers and parents alike think about foods and beverages and snacking. Habits and preferences of children as reported by their parents are also examined.

Scope

Children’s Food and Beverage Market: Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the children’s food and beverage market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Food and beverage products marketed for children are primarily purchased by their parents/guardians. This report covers the scope, size, and growth of the U.S. market for children’s food and beverage products.

Historical and projected retail sales are provided for children’s food and beverage products. Additionally, Children’s Food and Beverage Market: Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Children’s Food and Beverage Market: Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of parents and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of parents.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.