Skip navigation
Reports & Analysis Custom Research Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Custom Research
  • Research Subscriptions

Resources

  • Press Releases
  • Blog
  • Resources & Downloads
  • Impact Tracker

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Back to Press Releases

Growing Roofing Markets to Watch Through COVID-19 Pandemic & Beyond

by Corinne Gangloff

October 2, 2020

A new series of Freedonia Group analyses projects US roofing demand to drop over 6% in 2020 due to slowed construction activity, particularly in the commercial market. Though overall roofing sales are expected to return to normal levels as the pandemic recedes and economies re-stabilize, some roofing segments are expected to fare better than others over the longer term.

TPO Membranes Will Be an Industry Bright Spot

While the overall roofing demand will fall through 2024, TPO roofing membranes will be an exception to that trend, posting solid advances in demand going forward. These products will be selected by many consumers because of their low cost, ease of installation, and favorable performance properties. Furthermore, because many of these membranes are white or light in color, they meet cool roofing criteria, a key characteristic for many contractors, especially in the southern half of the US.

Use of Liquid Applied Roofing Coatings to Grow Amid Pandemic Due to Low Cost

The replacement of a roof can be an expensive project for any building owner to consider – and the outlay of such capital may have become especially daunting for some due to the COVID-19 pandemic, when many businesses lost significant revenues. Some building owners may decide that – for the time being – it is more fiscally prudent to simply rejuvenate a worn or damaged roof with a liquid-applied roof coating than to undergo full replacement. Not only are roof coatings generally less expensive than most primary roofing, they are much less costly to install.

Through 2024, US demand for liquid-applied roof coatings is expected to climb nearly 2% annually.

Want to Learn More?

US market studies Roofing, Commercial Roofing, Low-Slope Roofing, and Liquid Applied Roofing are now available from The Freedonia Group.

Have unique research needs?

Freedonia Custom Research listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Freedonia Focus Blog Subscription

Provide the following details to subscribe.

  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press
  • User Agreement
  • Privacy Policy
  • Site Map
Facebook Linkedin Twitter

Additional Resources

  • Market Size Resources
  • Lawn Mowers Research
  • Global Lubricants Research
  • Global Paint & Coatings Research
  • Global Industrial Valves Research
  • Global Agricultural Equipment Research
  • Indoor Air Quality Equipment Research
  • Global Adhesives & Sealants Research
  • Hardscaping Products Research
  • Residential Landscaping Research
  • Food Packaging Research
  • Global Carpets & Rugs Research
  • Global Residential HVAC Research
Copyright © 2023 MarketResearch.com, Inc. All rights reserved.