In a World of Online Shopping, Freedonia Group Highlights the Greening of E-Commerce Ready Packaging

Cleveland OH, April 15, 2024 – In a significant move that sets new benchmarks for the e-commerce industry, Freedonia Group has today released a landmark study highlighting the rapid evolution and impact of e-commerce ready packaging (ECRP). This pioneering research delves into the transformative approaches of direct-to-consumer shipping, focusing on sustainability and cost-effectiveness, including Ships in Own Container (SIOC).

"The findings of our study show the critical role of e-commerce ready packaging in not only advancing sustainability goals but also in enhancing the overall efficiency and profitability of the e-commerce sector," said Natalie McLendon, analyst at Freedonia Group. "With giants like Amazon and Alibaba at the forefront, setting rigorous standards for suppliers, the industry is witnessing a paradigm shift towards waste-reducing packaging solutions."

The study highlights Amazon's 2024 initiative to expand its Ships In Product Packaging (SIPP) Program to all Fulfilled By Amazon (FBA) sellers in the US and Canada, a move indicative of the growing importance of ECRP solutions across the e-commerce landscape. This aligns with the observed shift in consumer behavior since the COVID-19 pandemic, which has accelerated the e-commerce sector's transition towards more agile, sustainable, and consumer-focused practices.

As the e-commerce market continues to expand, Freedonia Group's study points to a future where sustainability is not just a preference but a decisive factor in consumer purchasing behavior and industry standards. The research emphasizes the need for continuous innovation and collaboration across the packaging value chain to develop scalable, waste-minimizing solutions that support the transition to a circular economy, ensuring long-term growth and resilience of the e-commerce sector.

Please see the new study US E-Commerce Ready Packaging. If you cite the study please send us a link to the article and we will reciprocate on our product page.

About The Freedonia Group

The Freedonia Group, a division of MarketResearch.com, is a premier international business research company, providing clients with product analyses, market forecasts, industry trends, and market share information. From one-person consulting firms to global conglomerates, our analysts provide companies with unbiased, reliable industry market research and analysis to help them make important business decisions. The Freedonia Group’s brands also include Packaged Facts, a trusted provider of consumer market research on food & beverage, pet products and services, demographics, and financial services, and Simba Information, the leading authority for market intelligence and forecasts on the education and professional publishing industries. Find off-the-shelf studies at https://www.freedoniagroup.com/ or contact us for custom research: +1 440.842.2400.