by Corinne Gangloff
August 4, 2020
Pools, spas, and outdoor living generally saw sales spikes this summer, as the COVID-19 pandemic led to canceled vacation plans and increased consumer spending on staycation-oriented home improvement projects. Now we’re heading into August, the pool boom has peaked and quarantine gardens have begun to flower. What will the next big consumer trend be come autumn, as the effects of the pandemic continue to linger? The Freedonia Group has some ideas.
Sheds, tiny houses, granny pods: whatever you want to call them, these supplemental structures can provide an option for additional office space, classrooms, and play space, as well as room for guest stays and clean socializing (keeping people out of the main home). The increasingly diverse uses for sheds and prefabricated housing structures (many tiny houses are actually considered manufactured housing) will support demand through the pandemic and beyond.
As temperatures drop, consumers will seek ways to make their outdoor living spaces more comfortable. In particular, patio heating products (fire pits, fireplaces, and radiant heaters), already a fast-growing outdoor living product, is expected to see a boost in demand.
What other big coronavirus-driven trends do Freedonia Group analysts predict as the weather cools and kids return to school (or not)? Here are some highlights from our working list:
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