Growth Opportunities & Recommendations in the Global Motorcycle Market

Global demand for motorcycles is projected to rise 4.4% per annum through 2022 to 121.5 million units, an improvement over the weak 2012-2017 performance. To take full advantage of these new sales opportunities, it is important to both understand the primary drivers of market gains and identify what countries have the greatest growth potential.

Motorcycle sales at the global level are expected to increase because of:

• increasing use of motorcycles for recreational (e.g., touring, racing, off-roading) and business activities around the world
• growing availability of affordable models in developing countries and the introduction of new, top-of-the-line motorcycles for mature markets
• expansion of road networks in the developing parts of the world
• shifting consumer preferences toward e-bikes and electric motorcycles and scooters

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