Historically, a simple mention of “100% Juice” was sufficient to encourage a consumer to purchase fruit beverages based on what appeared to be a healthy choice. However, with greater consumer awareness of the sugar content of juice, the movement of consumers away from sugary beverages, and the decline of traditional breakfast habits, fruit beverage shipments have been on a recent decline. As manufacturers change their product lines to appeal to new consumer habits, a range of new beverage options marketed as healthy has entered the market.
January 7, 2019Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold.
July 9, 2018Consumers are increasingly choosing bottled water over carbonated soft drinks and other beverages due to greater awareness of the negative health effects associated with beverages containing sugar and artificial ingredients. Furthermore, the use of flavor drops enable consumers to customize their drink with as much or as little flavor and sugar as they desire.
June 22, 2018Forecasting the next big food & beverage trends is never easy, but “Prepared Foods” magazine recently released predictions for 2018, including insights from Packaged Facts.
December 18, 2017US beverage production is forecast to reach 48.4 billion gallons in 2021. Increasing population and disposable personal income levels will help drive volume gains as consumers purchase more beverages. Rising output of drinks in categories such as bottled water and alcoholic beverages will offset declines in carbonated soft drink (CSD) production.
November 8, 2017Companies in the functional foods market niche are leveraging consumer trends to gain brand traction, particularly the demand for nondairy probiotics.
October 10, 2017US beer demand is forecast to reach 6.6 billion gallons in 2021. Rising disposable personal income levels will stimulate consumer spending on beer. However, over the 2006-2016 period, demand for beer in volume terms fell at an average annual rate of 0.3% as the market matured and beer lost market share to other alcoholic beverages, especially among key demographics including baby boomers and millennials.
August 28, 2017Whereas not long ago product development in the coffee creamers realm centered on new flavor varieties, leading marketers are now aggressively responding to consumers’ desire for clean label products. Part of the goal is to attract new customers by alleviating concerns about ingredients.
March 22, 2017The marketplace for natural and organic foods and beverages is undergoing tremendous expansion and change. At the retail level, while Whole Foods Market remains the dominant natural foods supermarket chain, it is being challenged by Trader Joe’s and by No. 1 supermarket operator Kroger Co.
December 6, 2016Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.
November 10, 2016