Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, unsaturated fats, clean label, low sugar, and non-GMO. Parents tend to be more health-conscious and choosy about foods for their kids and themselves.
January 20, 2023Consumers are increasingly choosing bottled water over carbonated soft drinks and other beverages due to greater awareness of the negative health effects associated with beverages containing sugar and artificial ingredients. Furthermore, the use of flavor drops enable consumers to customize their drink with as much or as little flavor and sugar as they desire.
June 22, 2018Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold.
July 9, 2018Improving gut health or immunity through food is a key area of focus for marketers and consumers alike.
June 8, 2021Whereas not long ago product development in the coffee creamers realm centered on new flavor varieties, leading marketers are now aggressively responding to consumers’ desire for clean label products. Part of the goal is to attract new customers by alleviating concerns about ingredients.
March 22, 2017Historically, a simple mention of “100% Juice” was sufficient to encourage a consumer to purchase fruit beverages based on what appeared to be a healthy choice. However, with greater consumer awareness of the sugar content of juice, the movement of consumers away from sugary beverages, and the decline of traditional breakfast habits, fruit beverage shipments have been on a recent decline. As manufacturers change their product lines to appeal to new consumer habits, a range of new beverage options marketed as healthy has entered the market.
January 7, 2019Beverages accounted for 13% of total online grocery sales in 2018.
March 15, 2019Since its introduction, White Claw hard seltzer has raced to the top of the “malternatives” market, even giving leading beer brands a run for their money. Is the product’s success driven by its quality, or is it a flash in the pan driven by novelty and social media trends?
February 11, 2020From candy to lotion, CBD (cannabidiol) has found its way into many ordinary household products. Yet, CBD-infused soft drinks are few and far between. Is that set to change?
December 9, 2019Forecasting the next big food & beverage trends is never easy, but “Prepared Foods” magazine recently released predictions for 2018, including insights from Packaged Facts.
December 18, 2017