“Outdoor Living” Trend Spurring Boom in US Hardscape Demand

Demand for hardscape products in the US is expected to increase 5.6% per year to $3.5 billion in 2021. Despite slow growth in sales of existing homes, an indicator of home remodeling trends including landscaping, sales of hardscape products such as boulders, edging, and pavers will see robust growth through 2021, buoyed by strong growth in new housing construction, which will support new hardscaping installations when homes are first built. Furthermore, the rising popularity of outdoor living spaces such as patios and outdoor kitchens, often constructed using large volumes of hardscaping, will bolster demand. For in-depth analysis of these and other trends, see Landscaping Products Market in the US, 5th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Impermeable pavers such as asphalt result in water runoff that may back up sewer systems and pollute water supplies, inspiring cities to adopt permeable alternatives, most of which are made of concrete, for sidewalks, plazas, and parking lots. As a result, concrete pavers accounted for 78% of hardscaping concrete sales in 2016, and demand is forecast to rise 5.9% annually to $1.4 billion in 2021.

Despite a slowdown in demand, decorative products will retain nearly 41% of the landscaping product market in 2021. A spike in sales of outdoor lighting products, including higher-value LED and solar types, as well as healthy growth in pots and planters, will help sustain the projected 3.4% annual growth for decorative landscaping products through 2021, a deceleration from the 2011-2016 period.

Landscaping Products Market in the US, 5th Edition (published 10/2017, 182 pages) is available for $5500 from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email [email protected].

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