Lawn & Garden Watering Products Market in the US by Product at Manufacturer and Retail Level

As Quoted In Rubber & Plastics News

Consumer Preferences for Lush Lawns, Colorful Gardens, and Outdoor Living Drive Gains

Lawn and Garden Watering

The market can fluctuate in part based on weather, as rainy seasons limit demand for supplemental watering, and severe drought conditions may result in restrictions on homeowners watering their lawns and gardens. Otherwise, the market for watering products is relatively mature and dependent on new household formation. Gains will be fueled by consumer preference for outdoor living. Continuing product innovation will further boost growth.

Key Findings in the Lawn & Garden Watering Products Study:

Gains will be fueled by consumer preference for lush, green lawns and colorful gardens. Even in drier areas, homeowners prefer to have a lawn over more drought resistant hardscaping and native plants that require less water. Growth is further spurred by trends in outdoor living (e.g., outdoor cooking and entertaining) as homeowners prefer to be outside in a beautiful space with well-tended decorative plants and green lawns. Furthermore, rising interest in gardening – decorative and/or edible – will boost sales. Gardeners are more likely to purchase higher value or specialty watering equipment to tend to their plants.

Interest in Water Conservation & Watering Automation Will Spur Innovations

Products such as automated timers designed to save water rose to the fore since 2011 as parts of the US experienced the worst drought in history. While sales of most watering products were hurt by the drought, some that focused on conservation like rain barrels, drip irrigation systems, and soaker hoses benefited. Developments in “smart” devices, including sprinklers that can be controlled via smart phone, are lauded for their potential ability to water more efficiently.

Improvements in Ease of Use, Performance, Durability, & Ergonomics Will also Boost Growth

Improvements in ease of use, performance, and durability particularly benefit sales of hoses, both conventional and next generation lightweight types. Nozzles will benefit from the ongoing introduction of ergonomic designs that limit hand fatigue.

Study Coverage

This study presents historical demand data (2006, 2011 and 2016) and forecasts (2021) by product (hoses, DIY irrigation systems, nozzles, sprinklers, reels, and rain barrels and other accessories) at manufacturers’ level and retail level. It also provides similar data at retail level for lawn and garden watering product sales by retail channel (discount stores, e-commerce, hardware stores, home centers, lawn and garden specialty stores). The study also discusses marketing, product development, and consumer trends, and evaluates company market share and provides competitive analysis on industry competitors including Fiskars, Melnor, Orbit Irrigation, Rain Bird, Swan Products, and Teknor Apex.

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  1. Lawn & Garden Watering Products Market in the US by Product at Manufacturer and Retail Level

    $4,900.00

    1. 1 EXECUTIVE SUMMARY

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      1. Figure 1-1 | US Lawn & Garden Watering Products Market Trends

    2. 2 OVERVIEW

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      1. 2.1 Key Findings

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        1. Figure 2-1 | Key Trends Impacting the Lawn & Garden Watering Products Market

      2. 2.2 Product Trends & Innovations

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        1. 2.2.1 Product Trends & Innovations: Overview

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        2. 2.2.2 Product Trends & Innovations: Water Conservation Features

          $473.00

        3. 2.2.3 Product Trends & Innovations: Smart ProductsManufacturers of irrigation products in particular are using technology to personalize watering regimens based on homeowners needs, location, and weather. Controllers for home irrigation systems have been on the market for several years and are designed to

          $484.00

        4. 2.2.4 Product Trends & Innovations: Lightweight Hoses

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        5. 2.2.5 Product Trends & Innovations: Ergonomics

          $323.00

      3. 2.3 Product Replacement Rates

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      4. 2.4 Environmental & Regulatory Issues

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        1. 2.4.1 Environmental & Regulatory Issues: Drought & Water Shortages

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        2. 2.4.2 Environmental & Regulatory Issues: Water Conservation Regulations

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        3. 2.4.3 Environmental & Regulatory Issues: BPA, Lead, &Phthalate Content

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      5. 2.5 US Supply & Foreign Trade

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    3. 3 PRODUCTS

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      1. 3.1 Key Findings

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        1. Figure 3-1 | Lawn & Gardening Watering Trends by Product

      2. 3.2 Lawn & Garden Watering Products

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        1. 3.2.1 Lawn & Garden Watering Products: Overview

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        2. 3.2.2 Lawn & Garden Watering Products: Forecast

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          1. Table | Lawn & Garden Watering Equipment Demand by Product, 2006 – 2021

          2. Figure 3-2 | Lawn & Garden Watering Equipment Demand by Product 2016 – 2021

        3. 3.2.3 Lawn & Garden Watering Products: Seasonality & Weather

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      3. 3.3 Hoses

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        1. 3.3.1 Hoses: Description

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        2. 3.3.2 Hoses: Sales Trends

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          1. Table | Lawn & Garden Hose Demand by Product, 2006 – 2021

        3. 3.3.3 Hoses: Conventional

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        4. 3.3.4 Hoses: Soaker

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        5. 3.3.5 Hoses: Next Generation Lightweight

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        6. 3.3.6 Hoses: Key Suppliers

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      4. 3.4 DIY Irrigation Systems

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        1. 3.4.1 DIY Irrigation Systems: Description

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        2. 3.4.2 DIY Irrigation Systems: Sales Trends

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          1. Figure 3-3 | Lawn & Garden DIY Irrigation System Demand, 2011 – 2021

        3. 3.4.3 DIY Irrigation Systems: Key Suppliers

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      5. 3.5 Nozzles

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        1. 3.5.1 Nozzles: Description

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        2. 3.5.2 Nozzles: Sales Trends

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          1. Table | Lawn & Garden Nozzles Demand by Type, 2006 – 2021

          2. Figure 3-4 | Lawn & Garden Nozzles Demand by Type, 2016

        3. 3.5.3 Nozzles: Key Suppliers

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      6. 3.6 Sprinklers

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        1. 3.6.1 Sprinklers: Description

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        2. 3.6.2 Sprinklers: Sales Trends

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          1. Table | Lawn & Garden Sprinkler Demand by Type, 2006 – 2021

          2. Figure 3-5 | Lawn & Garden Sprinkler Demand by Type, 2016

        3. 3.6.3 Sprinklers: Key Suppliers

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      7. 3.7 Reels

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        1. 3.7.1 Reels: Description

          $323.00

        2. 3.7.2 Reels: Sales Trends

          $323.00

        3. 3.7.3 Reels: Key Suppliers

          $323.00

      8. 3.8 Accessories & Other

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        1. 3.8.1 Accessories & Other: Description

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        2. 3.8.2 Accessories & Other: Sales Trends

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          1. Table | Lawn & Garden Accessories & Other Products Demand by Type, 2006 – 2021

        3. 3.8.3 Accessories & Other: Key Suppliers

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    4. 4 DISTRIBUTION CHANNELS

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      1. 4.1 Key Findings

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        1. Figure 4-1 | Lawn & Garden Watering Products - Retail Distribution

      2. 4.2 Wholesale Distribution

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      3. 4.3 Retail Pricing Patterns

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      4. 4.4 Retail Trends

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        1. 4.4.1 Retail Trends: Overview by Product

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          1. Table | Lawn & Garden Watering Equipment Retail Sales by Product, 2006 – 2021

        2. 4.4.2 Retails Trends: "Bricks & Clicks" Omni Channel Retailing Essential

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      5. 4.5 Sales by Retail Outlet Category

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        1. 4.5.1 Sales by Retail Outlet Category: Outlook by Type

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          1. Table | Lawn & Garden Watering Equipment Retail Sales by Channel, 2006 – 2021

        2. 4.5.2 Sales by Retail Outlet Category: Retail Sales are Highly Concentrated

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          1. Figure 4-2 | Lawn & Garden Watering Equipment Retail Sales by Outlet, 2016 – 2021

      6. 4.6 Marketing Trends

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        1. 4.6.1 Marketing Trends: Multi-Dimensional Approach

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        2. 4.6.2 Marketing Trends: Private Labels

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        3. 4.6.3 Marketing Trends: Seasonality

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    5. 5 CONSUMER TRENDS

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      1. 5.1 Key Findings

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        1. Figure 5-1 | Lawn & Garden Watering Products: Consumer Trends

      2. 5.2 Home Ownership Trends

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        1. 5.2.1 Home Ownership Trends: Overview

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          1. Table | Total Home Ownership in the US, 2011 – 2017

        2. 5.2.2 Home Ownership Trends: Age Groups

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          1. Table | Total Home Ownership in the US by Age, 2011 – 2017

        3. 5.2.3 Home Ownership Trends: Household Income

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          1. Table | Total Home Ownership in the US by Household Income, 2011 – 2017

      3. 5.3 Gardening as a Leisure Pursuit

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        1. Table | Adults Who Gardened in the Last 12 Months, 2011 – 2017

      4. 5.4 Environmental Responsibility

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        1. Table | Adults Who Agree at All with the Statement "Each of us has a personal obligation to do what we can to be environmentally responsible" 2011 – 2017

    6. 6 INDUSTRY STRUCTURE

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      1. 6.1 Key Findings & Industry Composition

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        1. Table | Lawn & Garden Watering Product Sales by Company, 2016

      2. 6.2 Market Share

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        1. Figure 6-1 | Lawn & Garden Watering Equipment Market Share, 2016

        2. Figure 6-2 | Lawn & Garden Watering Products Market Leader: First Leading Supplier

        3. Figure 6-3 | Lawn & Garden Watering Products Market Leader: Second Leading Supplier

        4. Figure 6-4 | Lawn & Garden Watering Products Market Leader: Third Leading Supplier

        5. Figure 6-5 | Lawn & Garden Watering Products Market Leader: Fourth Leading Supplier

        6. Figure 6-6 | Lawn & Garden Watering Products Market Leader: Fifth Leading Supplier

        7. Figure 6-7 | Lawn & Garden Watering Products Market Leader: Sixth Leading Supplier

      3. 6.3 Competitive Strategies

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      4. 6.4 Cooperative Agreements

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        1. Table | Selected Cooperative Agreements

      5. 6.5 Mergers & Acquisitions

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      6. 6.6 List of Industry Participants

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    7. 7 APPENDIX

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      1. 7.1 Scope

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      2. 7.2 Methodology

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      3. 7.3 Related Freedonia Group Studies

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      4. 7.4 Definitions

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      5. 7.5 Macroeconomic Assumptions

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        1. 7.5.1 Economic Environment

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          1. Table | Macroeconomic Indicators, 2006 – 2021

          2. Figure 7-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 – 2005 Average

        2. 7.5.2 Housing Completions

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          1. Table | New Housing Indicators, 2006 – 2021

        3. 7.5.3 Consumer Spending

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          1. Table | Personal Consumption Expenditures, 2006 – 2021

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