Landscaping Products in the US by Product, Market, Application, End User and Region

As Quoted In Stone-Ideas

Consumer Preferences for Multifunctional Outdoor Living Spaces Drive Gains

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The market for landscaping products can fluctuate based on consumer spending activity and general style preferences. Otherwise, the market is generally dependent on construction trends, particularly new housing construction and existing home sales. Gains will be fueled by ongoing interest in improving curb appeal, coupled with a trend toward customizing the yard for outdoor living.

Key Findings in the Landscaping Products Study:

Homeowners’ Interest in Attractive, Functional Spaces Drives Gains

Gains will be fueled by creating areas for entertaining and cooking outdoors. Continued interest in home improvement television shows, magazines, and websites inspire homeowners to purchase landscaping products that incorporate style elements prevalent inside the home. These include decorative pottery, and tiles and pavers made from natural stone and porcelain.

Additionally, landscaping products such as lighting, structural shelters, and heating equipment extend the usefulness of an outdoor space into evenings and during seasons with transitional weather.

Furthermore, rising interest in gardening – decorative and/or edible – will boost sales. Gardeners are more likely to purchase pots and planters, develop raised plant beds with hardscape products, and use structures such as sheds and hobby greenhouses. Healthy gains for pots and planters result in part from rising consumer interest in container gardening, particularly herbs, vegetables, and decorative plants that must be brought indoors during colder months.

Interest in Minimizing Storm Water Runoff Will Impact Landscaping Product Selections

Concern for improved water management is driving installation of permeable pavers, including replacement in areas that were formerly fully paved. Permeable pavers allow rainwater to drain through gaps between the pavers and into the ground below, limiting the amount of water diverted to storm sewers. Key applications include driveways, patios, pedestrian paths, plazas, parking lots, and courtyards.

Additionally, the increasing installation of rooftop gardens – particularly on multifamily housing buildings, and office and other commercial spaces – also assists in redirecting rainwater. Such locations provide additional outdoor living and recreation space that can be outfitted with landscaping products such as planters, hardscaping, and pergolas.

Study Coverage

This industry study presents historical demand data (2006, 2011 and 2016) and forecasts for 2021 by product (decorative products, hardscape products, outdoor structures, and other), market (residential, nonresidential, nonbuilding), application (new, and improvement and repair), end user (professional and consumer/DIY), and region (Northeast, Midwest, South, West) at manufacturers’ level. The study also discusses marketing, product development, and consumer trends, evaluates company market share, and analyzes industry competitors including Boral, CEMEX, Central Garden & Pet, HeidelbergCement, Oldcastle (CRH), and Philips Lighting.

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