Study #: 3714 | Published: 02/2019 | Pages: 226 | Individual User License: US$ 5,300

Growing Interest in High-Value Products Supports Home Organization Market

Demand gains for home organization products will result from increasing consumer interest in home organization products, resulting from lifestyle trends like downsizing, decluttering, and urban living, as well as media coverage of organization trends and products. Growth will also be driven by the growing market for high-value products that are constructed of more aesthetically pleasing materials, offer customizable features, or meet specialty needs. Additionally, gains are spurred by a strong construction and remodeling sector, which supports sales of professionally installed home organization products, particularly as these products are increasingly considered to add value to a home.

Key Findings in the Home Organization Products Study:

Home Organization Sales Spurred by Consumer Desire for Easier and Less Stressful Lives

The market for home organization products is reliant on the strong consumer-based economy and these consumers’ willingness to invest in their homes. Many US consumers suffer from the “first-world problem” of having too many items – useful, sentimental or otherwise – in their homes. Many are also dissatisfied with their current level of organization and find it stressful to live in cluttered spaces where they cannot find what they need when they need it.

Home organization is increasingly seen as aspirational and capable of improving quality of life. Coverage of popular organization trends in the media and the growing amount of programming that features remodeling has further spurred more consumers into the market.

Interest in High-Value Products Grows, Supported by an Expanding Digital Marketplace

Growing sales of high-value products continue to drive market gains in all product categories. Such products include items made of higher-end materials, like wood or textured laminate; customizable options, like modular units; and those designed for specialized uses (e.g., kitchen accessories). This movement is further boosted by a growing digital marketplace. E-commerce allows suppliers of specialty and custom products to reach consumers without committed retail shelf space. This allows smaller manufacturers to more easily test new products and demonstrate sales potential to more established retailers.

Professional Installation Market Supported by Construction Industry and Modular Unit Sales

A strong construction and remodeling industry is supporting gains for professionally installed products since they are more likely to be placed at the time of a new construction or renovation project. Moreover, growing sales of modular units – whether for use in closets, the garage, the pantry, or other spaces throughout the home – will support the market as these systems often require professional expertise. Additionally, builders and remodelers will increasingly participate in the professional home organization market as they recognize the value that organization products can add to a home.

Study Coverage

This Freedonia industry study analyzes the $10.5 billion US home organization product market. It presents historical demand data (2008, 2013 and 2018) and forecasts for 2023 by material (metal and wire; plastic; wood; and wicker, rattan, and other), product (bins, baskets, and totes; shelving; modular units; hanging storage; and accessories and other), room (closets, bedrooms, garages, family rooms, kitchens and pantries, bathrooms and utility rooms, and other areas), and market (do-it-yourself and professional installation). This study also analyzes consumer trends and growth opportunities, discusses the retail market, and evaluates company market share and analyzes competitors including Closet Factory, Closets By Design, The Container Store, Dorel Industries, FirstService (California Closets), Griffon (ClosetMaid), Home Products International, Newell Brands, Organized Living, Sauder Woodworking, Sterilite, Stow, United Solutions, and Whirlpool (GLADIATOR).


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Consumer Home Organization Trends

Home Organization Movement Is Powered by Media

Consumers' Efficiency & Organization

Design & Style

Urban Living & Downsizing

Impact of Baby Boomers & Empty Nesters

Home Ownership Trends

Home Ownership Versus Rental Rates

Household Annual Income

Age Groups

Home Improvement

Alternate Storage Options

Home Organization Growth Opportunities

Self-Storage Market

Characteristics of the US Housing Stock

Pricing

Foreign Trade

MATERIALS

Key Findings

Demand by Material

Scope

Demand Forecast

Metal & Wire

Metal & Wire: Sales Trends

Metal & Wire: Product Trends

Metal & Wire: Suppliers

Plastic

Plastic: Sales Trends

Plastic: Product Trends

Plastic: Suppliers

Wood

Wood: Sales Trends

Wood: Product Trends

Wood: Suppliers

Wicker, Rattan, & Other Materials

Wicker, Rattan, & Other Materials: Sales Trends

Wicker, Rattan, & Other Materials: Trends by Material Type

Natural Fiber

Canvas & All Other Materials

Wicker, Rattan, & Other Materials: Suppliers

PRODUCTS

Key Findings

Demand by Product

Bins, Baskets, & Totes

Bins, Baskets, & Totes: Sales Trends

Bins, Baskets, & Totes: Materials

Bins, Baskets, & Totes: Rooms

Bins, Baskets, & Totes: Suppliers

Shelving

Shelving: Sales Trends

Shelving: Materials

Shelving: Rooms

Shelving: Suppliers

Modular Units

Modular Units: Scope

Modular Units: Sales Trends

Modular Units: Customizable Options

Modular Units: Materials

Modular Units: Rooms

Modular Units: Suppliers

Hanging Storage

Hanging Storage: Sales Trends

Hanging Storage: Materials

Hanging Storage: Rooms

Hanging Storage: Suppliers

Accessories & Other Products

Accessories & Other Products: Scope

Accessories & Other Products: Sales Trends

Accessories & Other Products: Materials

Accessories & Other Products: Rooms

Accessories & Other Products: Suppliers

ROOMS

Key Findings

Demand by Room

Closets

Closets: Sales Trends

Closets: Impact of Multifamily Housing Trends

Closets: Product Trends

Closets: Suppliers

Garages

Garages: Sales Trends

Garages: Remodeling Trends

Garages: Product Trends

Garages: Suppliers

Family Rooms

Family Rooms: Sales Trends

Family Rooms: Product Trends

Family Rooms: Suppliers

Bedrooms

Bedrooms: Sales Trends

Bedrooms: Product Trends

Bedrooms: Suppliers

Pantries & Kitchens

Pantries & Kitchens: Sales Trends

Pantries & Kitchens: Product Trends

Pantries & Kitchens: Suppliers

Bathrooms & Utility Rooms

Bathrooms & Utility Rooms: Sales Trends

Bathrooms & Utility Rooms: Product Trends

Bathrooms & Utility Rooms: Suppliers

Other Areas

Other Areas: Scope

Other Areas: Sales Trends

Other Areas: Product Trends

MARKETS

Key Findings

Demand by Market

Do-it-Yourself

Professional Installation

Professional Installation: Demand Trends

Professional Installation: Builders & Remodeling Contractors

Professional Installation: Suppliers

RETAIL MARKET

Key Findings

Sales Forecast

Factors Determine Retail Value

Market Outlook by Product

Market Outlook by Room

DIY Retail Channels

Scope

Do-it-Yourself Retail Channels

Mass Merchant & Discount Stores

Home Centers & Hardware Stores

Specialty Channel

Other Outlets

Sales of DIY Products by Retail Channel

Key Retailers

Walmart

Amazon

Home Depot

IKEA

Target

Lowe's

The Container Store

Bed Bath & Beyond

Wayfair

Organize-It

Houzz

INDUSTRY STRUCTURE

Key Findings

Industry Composition

Market Share

Competitive Strategies

Private Label Store Brands & Exclusives

Distribution

Marketing

Acquisitions & Divestitures

Cooperative Agreements

List of Industry Participants

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Trends

Consumer Spending

Consumer Financing


List of Tables

OVERVIEW

Table 2-1 | Key Home Organization Product Design & Style Trends

Table 2-2 | Home Ownership & Rental of Residences in the US, 2010 - 2018 (percent of population)

Table 2-3 | Home Ownership & Rentals in the US by Annual Household Income Bracket, 2010 - 2018 (percent of population)

Table 2-4 | Remodeling Done in Last 12 Months Versus Planned in Next 12 Months, 2010 - 2018 (percent of households)

Table 2-5 | Who Completed Home Remodeling in the Last 12 Months, 2010 - 2018 (percent of households)

Table 2-6 | Growth Opportunities in Home Organization Products

Table 2-7 | Characteristics of US Housing Stock, 2008 - 2023 (millions)

MATERIALS

Table 3-1 | Home Organization Product Demand by Material, 2008 - 2023 (million dollars)

Table 3-2 | Metal & Wire Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 3-3 | Selected Suppliers of Metal & Wire Home Organization Products

Table 3-4 | Plastic Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 3-5 | Selected Suppliers of Plastic Home Organization Products

Table 3-6 | Wood Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 3-7 | Key Characteristics of Wood Home Organization Products

Table 3-8 | Selected Suppliers of Wood Home Organization Products

Table 3-9 | Wicker, Rattan, & Other Materials Home Organization Product Demand by Type & Product, 2008 - 2023 (million dollars)

Table 3-10 | Selected Suppliers of Wicker, Rattan, & Other Home Organization Products

PRODUCTS

Table 4-1 | Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 4-2 | Bin, Basket, & Tote Demand by Material, 2008 - 2023 (million dollars)

Table 4-3 | Bins, Baskets, & Totes: Products & Preferred Characteristics by Area

Table 4-4 | Selected Suppliers of Bins, Baskets, & Totes

Table 4-5 | Shelving Demand by Material, 2008 - 2023 (million dollars)

Table 4-6 | Selected Suppliers of Shelving

Table 4-7 | Modular Unit Demand by Material, 2008 - 2023 (million dollars)

Table 4-8 | Modular Systems Typical Items Organized & Key Features by Area

Table 4-9 | Selected Suppliers of Modular Units

Table 4-10 | Hanging Storage Demand by Material, 2008 - 2023 (million dollars)

Table 4-11 | Hanging Storage: Key Characteristics & Common Products by Material

Table 4-12 | Hanging Storage by Area

Table 4-13 | Selected Suppliers of Hanging Storage

Table 4-14 | Accessories & Other Home Organization Product Demand by Material, 2008 - 2023 (million dollars)

Table 4-15 | Selected Suppliers of Accessories & Other Home Organization Products

ROOMS

Table 5-1 | Home Organization Product Demand by Room, 2008 - 2023 (million dollars)

Table 5-2 | Closets: Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 5-3 | Key Closet Organization Products by Closet Type

Table 5-4 | Selected Suppliers of Home Organization Products Used in Closets

Table 5-5 | Garages: Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 5-6 | Selected Suppliers of Home Organization Products Used in Garages

Table 5-7 | Family Rooms: Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 5-8 | Selected Suppliers of Home Organization Products for Family Rooms

Table 5-9 | Bedrooms: Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 5-10 | Selected Suppliers of Home Organization Products for Bedrooms

Table 5-11 | Pantries & Kitchens: Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 5-12 | Selected Suppliers of Home Organization Products for Pantries & Kitchens

Table 5-13 | Bathrooms & Utility Rooms: Home Organization Product Demand, 2008 - 2023 (million dollars)

Table 5-14 | Home Organization Needs, Products, & Materials by Type of Bathroom & Utility Room

Table 5-15 | Selected Suppliers of Home Organization Products for Bathrooms & Utility Rooms

Table 5-16 | Other Areas: Home Organization Product Demand, 2008 - 2023 (million dollars)

MARKETS

Table 6-1 | Home Organization Product Demand by Market, 2008 - 2023 (million dollars)

Table 6-2 | Do-It-Yourself Installations of Home Organization Products by Room, 2008 - 2023 (million dollars)

Table 6-3 | Professional Installation of Home Organization Products by Room, 2008 - 2023 (million dollars)

RETAIL MARKET

Table 7-1 | Retail Sales of Home Organization Products, 2008 - 2023 (million dollars)

Table 7-2 | Retail Sales of Home Organization Products by Room, 2008 - 2023 (million dollars)

Table 7-3 | Selected Retailers That Sell Home Organization Products, 2018

INDUSTRY STRUCTURE

Table 8-1 | US Home Organization Product Sales by Company, 2018 (million dollars)

Table 8-2 | Competitive Strategies in the US Home Organization Product Market

Table 8-3 | Selected Private Label & Exclusive Home Organization Brands

Table 8-4 | Selected Acquisitions & Divestitures

Table 8-5 | Selected Cooperative Agreements

APPENDIX

Table 9-1 | Study Scope: Home Organization Market Breakouts

Table 9-2 | Relevant Industry Codes

Table 9-3 | Abbreviations & Acronyms Used in Study

Table 9-4 | US Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)

Table 9-5 | US Population & Households, 2008 - 2023 (million persons)

Table 9-6 | US Personal Consumption Expenditures, 2008 - 2023 (billion dollars)

Table 9-7 | Consumer Financing Environment, 2008 - 2018


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in US Home Organization Market

OVERVIEW

Figure 2-1 | Key Trends Impacting the Home Organization Market

Figure 2-2 | Percentage of Population Who Considers Themselves Efficient & Organized, 2010 - 2018

Figure 2-3 | Number of Adults per Household, 2010 - 2018 (percent of households)

Figure 2-4 | Home Ownership & Rentals in the US by Age Bracket, 2010 (percent of population)

Figure 2-5 | Self-Storage Establishments in the US, 2008 - 2023 (thousands)

MATERIALS

Figure 3-1 | Key Trends in Home Organization Materials

Figure 3-2 | Share of Home Organization Product Demand by Material, 2008 - 2023 (million dollars)

Figure 3-3 | Metal & Wire Home Organization Product Market Position

Figure 3-4 | Design Ideas' MeshWorks Shelving System

Figure 3-5 | Plastic Home Organization Product Market Position

Figure 3-6 | YouCopia's Crazy Susan Two-Tier Turntable with Bins

Figure 3-7 | Wood Home Organization Product Market Position

Figure 3-8 | Modular Closet System from EasyClosets

Figure 3-9 | Wicker, Rattan, & Other Materials Home Organization Product Market Position

Figure 3-10 | Kids Folding Storage Cube, Duck from Honey-Can-Do

PRODUCTS

Figure 4-1 | Key Home Organization Product Trends

Figure 4-2 | Share of Home Organization Demand by Product, 2008 - 2023 (million dollars)

Figure 4-3 | Bin, Basket, & Tote Market Position, 2018

Figure 4-4 | Woven Plastic Basket from Target's Room Essentials

Figure 4-5 | Shelving Home Organization Products Market Position, 2018

Figure 4-6 | Selected Shelving Materials by Popular Décor Styles

Figure 4-7 | Primary Function of Shelving by Room

Figure 4-8 | Modular Unit Home Organization Products Market Position, 2018

Figure 4-9 | Spectrum of Cost Versus Aesthetics in Modular Units

Figure 4-10 | GarageTek's Garage Metal Cabinets

Figure 4-11 | Hanging Storage Home Organization Products Market Position, 2018

Figure 4-12 | Elfa Utility Shoe Storage Door & Wall Rack

Figure 4-13 | Accessories & Other Home Organization Products, 2018

ROOMS

Figure 5-1 | Key Home Organization Trends by Room

Figure 5-2 | Share of Home Organization Product Demand by Room, 2008 - 2023 (million dollars)

Figure 5-3 | Closets: Home Organization Product Demand Gains, 2018 - 2023 (million dollars)

Figure 5-4 | ClosetMaid ExpressShelf

Figure 5-5 | Garages: Home Organization Product Demand, 2008 - 2023 (million dollars)

Figure 5-6 | Garage Wall System from GarageTek

Figure 5-7 | Family Rooms: Home Organization Product Demand Gains, 2018 - 2023 (million dollars)

Figure 5-8 | Bedrooms: Home Organization Product Demand, 2008 - 2023 (million dollars)

Figure 5-9 | Form Versus Function in Home Organization Products for Bedrooms

Figure 5-10 | Rubbermaid Wheeled Underbed Box from Newell Brands

Figure 5-11 | Pantry & Kitchens: Home Organization Product Demand Gains, 2018 - 2023 (million dollars)

Figure 5-12 | Glideware Base Cabinet Pullout from Rev-A-Shelf

Figure 5-13 | Bathrooms & Utility Rooms: Home Organization Product Demand, 2008 - 2023 (million dollars)

Figure 5-14 |.ORG Under the Sink Mesh Slide-Out Cabinet Drawer

Figure 5-15 | Other Areas: Home Organization Product Demand, 2008 - 2023 (million dollars)

MARKETS

Figure 6-1 | Key Home Organization Market Trends

Figure 6-2 | Share of Home Organization Product Demand by Market, 2008 - 2023 (million dollars)

Figure 6-3 | Overall Market Versus DIY Market for Home Organization Products, 2018 (billion dollars)

Figure 6-4 | Overall Market Versus Professional Installation Market for Home Organization Products, 2018 (billion dollars)

RETAIL MARKET

Figure 7-1 | Key Trends Impacting the Home Organization Retail Market

Figure 7-2 | Retail & Manufacturers' Level Sales of Home Organization Products, 2018 (million dollars)

Figure 7-3 | Retail & Manufacturers' Level Sales of Home Organization Products by Room, 2018 (million dollars)

Figure 7-4 | Share of Retail Sales of Home Organization Products by Retail Channel, 2013 - 2023 (million dollars)

INDUSTRY STRUCTURE

Figure 8-1 | US Home Organization Product Market Share, 2018 (billion dollars)

Figure 8-2 | Home Organization Market Leader: First Leading Supplier

Figure 8-3 | Home Organization Market Leader: Second Leading Supplier

Figure 8-4 | Home Organization Market Leader: Third Leading Supplier

Figure 8-5 | Home Organization Market Leader: Fourth Leading Supplier

APPENDIX

Figure 9-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)

Figure 9-2 | Annual Population Growth, 2003 - 2018 (percent)


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