Martha Scharping
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Martha Scharping

Martha Scharping specializes in education market research, publishing analysis, and editorial strategy. With experience spanning education, content development, and market intelligence, she provides insight into education publishing, instructional materials, policy developments, and emerging trends shaping the education sector.

Access the education and publishing market intelligence you need.

Whether you need a single report on professional publishing market share or ongoing coverage across education, academic publishing, and related content segments, Freedonia has an access option that fits how your team works.

Membership

For teams who need continuous coverage across education and related content-driven sectors and adjacent markets. Unlimited report access, updated forecasts, and direct access to the analysts behind the data.

Single report

Buy what you need, when you need it. Every education-related report is available as a one-time purchase with single, site, or corporate licensing options.

Featured Reports

Education Market Advisor Newsletter: Stay Current Between Reports

Simba Information’s Education Market Advisor delivers ongoing analysis of education and professional publishing market developments, including company news, financial activity, M&A, policy shifts, emerging trends, and market signals shaping K–12 and higher education.

Latest Insights on Education and Publishing

Track the forces shaping the education and publishing markets. From digital learning, credentialing, and content delivery to shifts in business models, subscription strategies, and the impact of AI on creation and distribution, our latest blogs provide timely, industry-focused insights to help you understand what’s changing and why it matters.

Education and Publishing Market Research FAQs

Below are answers to common client questions about Simba’s education and publishing market research.
What does Simba's education research cover?
Curriculum adoption, instructional materials, and PreK-12 purchasing trends across the US education market.
How large is the PreK-12 market Simba tracks?
Simba's PreK-12 coverage spans a market valued at approximately $9.9 billion. 
What's the hottest topic in education purchasing right now?
AI in education, alongside shifts in federal funding, is actively reshaping district-level purchasing decisions. 
Who relies on this research?
Publishers, curriculum providers, and investors tracking adoption trends and market opportunity. 

Have a specific research question?

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