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Freedonia Market Research Reports & Analysis Education

Education Industry

Get comprehensive market research and industry analysis on the education sector, covering PreK-12, higher education, and professional development. Reports examine trends in instructional materials, course content, educational publishing, and the shift to digital learning. Key topics include enrollment patterns, curriculum adoptions, and the impact of new technologies in classrooms. Education research is led by our publishing division, Simba Information, the leading source for education market intelligence, offering in-depth reports and the bi-monthly Education Market Advisor newsletter.
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Educate Yourself on the Market

Our education market intelligence offerings include in-depth, off-the-shelf reports and a bi-monthly newsletter that reports on everything from:

  • what states and school districts are requiring in their textbooks
  • the ongoing shift from print to digital learning
  • the use of new educational technologies in the classroom
  • social and cultural trends impacting teachers
  • the latest financial and strategic news from leading educational publishers and other companies in the industry

What is the education market size?

Sales of print and digital instructional media for the US PreK-12 school market totaled $10 billion in 2022 following strong growth in 2020 and 2021 as schools adapted to remote and hybrid learning environments. Growth is expected to moderate somewhat as schools settle into new patterns.

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What are the big trends in education?

  • Online Tutoring has soared from about a $477 million industry in 2012 to roughly a $1.5 billion industry in 2021. Only a few major educational publishers are deeply engaging this arena, which continues to provide good opportunities.
  • Sales of digital social and emotional learning (SEL) materials, which include videos and gaming, are gaining an edge over physical materials such as journals, workbooks, emotion tracking stickers, charts, and project-based kits.
  • Supplementary resources downloaded from the internet are favored by teachers in classroom instruction, but researchers question these materials' quality and effectiveness.
  • Potential challenges to books that contain content targeted by various political movements are leading publishers to prepare by creating task forces, reexamining their ethics and mission, inventorying vulnerable texts, and knowing the legal options available to them.
Stay abreast of these trends and more with The Education Market Advisor, Simba’s bi‑monthly newsletter.
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Showing 10 of 34 reports & studies Clear filters

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  • PreK-12 Instructional Materials Industry Competitive Analysis, 2025 Report

    Industry Reports

    Simba Information’s latest PreK-12 Instructional Materials Industry Competitive Analysis study analyzes the market and financial health of the educational materials industry and indicates a very positive 2023 and early 2024 for vendors in this industry.

    NEW! June 2025 75 pages
    Free sample available
  • K–12 Supplemental Materials Market 2025–2027 Report

    Industry Reports

    The report provides an analysis of what teachers look for when choosing a supplemental resource based on subject area; the problems with user ratings on unregulated supplementary web sites; and opportunities for educational materials publishers to play a larger role in assisting schools and teachers in choosing supplemental materials.

    NEW! May 2025 116 pages
    Free sample available
  • K-12 Mathematics Market Survey Report, 2025

    Industry Reports

    Simba Information’s K-12 Mathematics Market Survey reports on the results from a survey of math teachers and administrators from around the country, asking key questions such as what math programs and products they use, what kind of attributes are desirable in a Core Math program and supplemental math materials, who makes the purchasing decision and more.

    NEW! April 2025 49 pages
    Free sample available
  • PreK-12 Enrollment and Demographics, 2025-2026

    Industry Reports

    The report provides an extensive analysis of the current trends and future projections in the PreK-12 education sector in the United States.

    NEW! March 2025 92 pages
    Free sample available
  • College Course Materials: United States

    Focus Reports

    This report forecasts to 2026 the US college course material market in nominal US dollars.

    NEW! January 2025 40 pages
    Free sample available
  • The State of College Course Materials 2024-2026

    Industry Reports

    Explores the most recent developments including: AI adoption rates among students and faculty, affordability challenges, growth in micro-credentials, and enrollment trends

    NEW! January 2025 147 pages
    Free sample available
  • K-12 Social Studies Market 2024-2025

    Industry Reports

    Simba Information’s K-12 Social Studies Market 2024-2025 report offers an extensive examination of the U.S. social studies education sector, exploring the latest curriculum trends, market dynamics, educator preferences, and legislative influences impacting the market.

    November 2024 75 pages
    Free sample available
  • PreK-12 Instructional Materials: United States

    Focus Reports

    This report forecasts the US PreK-12 instructional material market for 2027 in nominal US dollars.

    September 2024 32 pages
    Free sample available
  • Publishing for the PreK-12 Market 2024-2025

    Industry Reports

    The report highlights a growing trend toward alternative education models, such as homeschooling, virtual schools, and charter schools, driven by parents' increasing demand for flexible, personalized learning options.

    September 2024 218 pages
    Free sample available
  • 2023 National Instructional Materials Adoption Scorecard and Outlook to 2027

    Industry Reports

    Simba’s 2023 National Instructional Materials Adoption Scorecard and Outlook to 2027 offers a comprehensive analysis of trends in the K-12 instructional materials market, with a specific focus on state adoption activities during the 2023-2024 cycle.

    August 2024 115 pages
    Free sample available
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