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Freedonia Market Research Reports & Analysis Education

Education

Analysis of educational publishing for levels PreK-12, higher education and post-secondary, and professional development, including focus on key industry trends and specific subjects.
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Educate Yourself on the Market

Our education market intelligence offerings include in-depth, off-the-shelf reports and a bi-monthly newsletter that reports on everything from:

  • what states and school districts are requiring in their textbooks
  • the ongoing shift from print to digital learning
  • the use of new educational technologies in the classroom
  • social and cultural trends impacting teachers
  • the latest financial and strategic news from leading educational publishers and other companies in the industry

What is the education market size?

Sales of print and digital instructional media for the US PreK-12 school market totaled $10 billion in 2022 following strong growth in 2020 and 2021 as schools adapted to remote and hybrid learning environments. Growth is expected to moderate somewhat as schools settle into new patterns.

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What are the big trends in education?

  • Online Tutoring has soared from about a $477 million industry in 2012 to roughly a $1.5 billion industry in 2021. Only a few major educational publishers are deeply engaging this arena, which continues to provide good opportunities.
  • Sales of digital social and emotional learning (SEL) materials, which include videos and gaming, are gaining an edge over physical materials such as journals, workbooks, emotion tracking stickers, charts, and project-based kits.
  • Supplementary resources downloaded from the internet are favored by teachers in classroom instruction, but researchers question these materials' quality and effectiveness.
  • Potential challenges to books that contain content targeted by various political movements are leading publishers to prepare by creating task forces, reexamining their ethics and mission, inventorying vulnerable texts, and knowing the legal options available to them.
Stay abreast of these trends and more with The Education Market Advisor, Simba’s bi‑monthly newsletter.
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Showing 10 of 35 reports & studies Clear filters

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  • PreK-12 Instructional Materials Industry Competitive Analysis, 2023

    Industry Reports

    In addition to describing how companies are responding to trends and changes in the market, Simba’s PreK-12 Competitive Analysis 2023 report also looks at market and financial trends impacting the entire industry.

    NEW! August 2023 47 pages
    Free sample available
  • Professional Learning Market, 2023

    Industry Reports

    This report focuses on professional development and professional learning resources, covering both in-person and digital courses; tools; services; books; online information and platforms; and other resources that address classroom management, pedagogy, and instruction.

    NEW! July 2023 192 pages
    Free sample available
  • PreK-12 Policy & Budget Outlook, 2023-2024

    Industry Reports

    Publishers and investment professionals can rely on this report to obtain the inside intelligence needed to evaluate the growth potential and understand the trends impacting U.S. K-12 funding and policy.

    NEW! May 2023 62 pages
    Free sample available
  • K-12 Mathematics Market Survey Report 2023

    Industry Reports

    Simba Information’s K-12 Mathematics Market Survey reports on the results from a survey of math teachers and administrators from around the country, asking key questions such as what math programs and products they use, what kind of attributes are desirable in a Core Math program and supplemental math materials, who makes the purchasing decision and more.

    NEW! April 2023 53 pages
    Free sample available
  • PreK-12 Enrollment and Demographics, 2023-2024

    Industry Reports

    After one and a half years of disruptive learning caused by the pandemic, nearly 100% of PreK-12 students returned to school full time by the third quarter of 2021. During the 2020-2021 school year, there were 18,254 public school districts and 98,609 public schools.

    March 2023 70 pages
    Free sample available
  • PreK Reading 2023

    Industry Reports

    Simba has estimated that the total market size for the PreK Reading Instructional Market for 2022 was estimated to be $411 million and is forecast to grow to $447.6 million by 2025.

    February 2023 66 pages
    Free sample available
  • College Course Materials: United States

    Focus Reports

    This report forecasts to 2024 the US college course material market in nominal US dollars.

    December 2022 28 pages
    Free sample available
  • The State of College Course Materials 2022-2024

    Industry Reports

    College course materials will decrease 3.5% to $3.1 billion in 2022, reversing the previous year’s one year period of positive results. Sales of course materials are expected to continue a slow decline by slightly over 2.0% over the next couple of years.

    December 2022 68 pages
    Free sample available
  • 2021 National Instructional Materials Adoption Scorecard and 2022 Outlook

    Industry Reports

    The 2021-2022 instructional materials adoption season was a year of recovery for the publishing market, as most districts made decisions in accordance with the traditional academic schedule.

    December 2022 43 pages
    Free sample available
  • PreK-12 Instructional Materials: United States

    Focus Reports

    This report forecasts the US PreK-12 instructional material market for 2025 in nominal US dollars.

    November 2022 26 pages
    Free sample available
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