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Education

Analysis of educational publishing for levels PreK-12, higher education and post-secondary, and professional development, including focus on key industry trends and specific subjects.
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Educate Yourself on the Market

Our education market intelligence offerings include in-depth, off-the-shelf reports and a bi-monthly newsletter that reports on everything from:

  • what states and school districts are requiring in their textbooks
  • the ongoing shift from print to digital learning
  • the use of new educational technologies in the classroom
  • social and cultural trends impacting teachers
  • the latest financial and strategic news from leading educational publishers and other companies in the industry

What is the education market size?

Sales of print and digital instructional media for the US PreK-12 school market totaled $10 billion in 2022 following strong growth in 2020 and 2021 as schools adapted to remote and hybrid learning environments. Growth is expected to moderate somewhat as schools settle into new patterns.

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What are the big trends in education?

  • Online Tutoring has soared from about a $477 million industry in 2012 to roughly a $1.5 billion industry in 2021. Only a few major educational publishers are deeply engaging this arena, which continues to provide good opportunities.
  • Sales of digital social and emotional learning (SEL) materials, which include videos and gaming, are gaining an edge over physical materials such as journals, workbooks, emotion tracking stickers, charts, and project-based kits.
  • Supplementary resources downloaded from the internet are favored by teachers in classroom instruction, but researchers question these materials' quality and effectiveness.
  • Potential challenges to books that contain content targeted by various political movements are leading publishers to prepare by creating task forces, reexamining their ethics and mission, inventorying vulnerable texts, and knowing the legal options available to them.
Stay abreast of these trends and more with The Education Market Advisor, Simba’s bi‑monthly newsletter.
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Showing 10 of 34 reports & studies Clear filters

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  • PreK-12 Enrollment and Demographics, 2023-2024

    Industry Reports

    After one and a half years of disruptive learning caused by the pandemic, nearly 100% of PreK-12 students returned to school full time by the third quarter of 2021. During the 2020-2021 school year, there were 18,254 public school districts and 98,609 public schools.

    NEW! March 2023 70 pages
    Free sample available
  • PreK Reading 2023

    Industry Reports

    Simba has estimated that the total market size for the PreK Reading Instructional Market for 2022 was estimated to be $411 million and is forecast to grow to $447.6 million by 2025.

    NEW! February 2023 66 pages
    Free sample available
  • College Course Materials: United States

    Focus Reports

    This report forecasts to 2024 the US college course material market in nominal US dollars.

    NEW! December 2022 28 pages
    Free sample available
  • The State of College Course Materials 2022-2024

    Industry Reports

    College course materials will decrease 3.5% to $3.1 billion in 2022, reversing the previous year’s one year period of positive results. Sales of course materials are expected to continue a slow decline by slightly over 2.0% over the next couple of years.

    NEW! December 2022 68 pages
    Free sample available
  • 2021 National Instructional Materials Adoption Scorecard and 2022 Outlook

    Industry Reports

    The 2021-2022 instructional materials adoption season was a year of recovery for the publishing market, as most districts made decisions in accordance with the traditional academic schedule.

    NEW! December 2022 43 pages
    Free sample available
  • PreK-12 Instructional Materials: United States

    Focus Reports

    This report forecasts the US PreK-12 instructional material market for 2025 in nominal US dollars.

    NEW! November 2022 26 pages
    Free sample available
  • Publishing for the PreK-12 Market, 2022-2023

    Industry Reports

    This in-depth report addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provide instructional materials to schools.

    NEW! November 2022 258 pages
  • PreK-12 Testing Market Forecast, 2022-2023

    Industry Reports

    Simba has estimated that the total market sales of the PreK-12 assessment market reached over $2.825 billion in 2021-2022. Breaking down that figure by key segments, state level summative assessments represent 37.8% of the market, and nearly two-thirds of the market can be attributed specifically to classroom assessments.

    NEW! September 2022 75 pages
    Free sample available
  • PreK-12 Instructional Materials Industry Competitive Analysis, 2022

    Industry Reports

    In this report Simba examines the competitive landscape of publishers of PreK-12 instructional materials. The report finds that publishers are making a variety of adjustments to be competitive and successful to deal with the realities of the lingering impacts of Covid.

    August 2022 54 pages
    Free sample available
  • K-12 Supplemental Materials Market

    Industry Reports

    Simba has estimated the size of the K-12 instructional supplemental materials market to be $3.8 billion in 2020 and is forecast to grow to $4.6 billion in 2024, representing a CAGR of 5.3% and an increase in the share of the total K-12 instructional materials market from 43.9% to 45.7%.

    July 2022 106 pages
    Free sample available
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