Consumer Goods

What are the latest trends in consumer goods?

• A new emphasis on home life, which began when the COVID-19 pandemic changed the way people use their household, continues as remote and hybrid work appear to be here to stay. Consumers are spending more time at home and using their spaces for a wider range of activities, supporting investment in both indoor and outdoor areas.
• Product value and innovation are of particular importance as inflation remains high. If consumers are paying more for products, they want the best value for their money. Attributes such as improved functionality, greater ease-of-use, or increased sustainability help consumers rationalize higher prices. Products with improved battery technology, smart and connected features, and improved packaging also continue to see a larger presence in the market.
• E-commerce expands as consumers continue to make more use of the internet and digital tools to shop and purchase consumer goods. Consumers are more educated on their purchases and want convenience with their shopping experience, which supports marketing and product innovation, as well as shifts in supply chains.