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Martha Scharping
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Martha Scharping

Martha Scharping specializes in education market research, publishing analysis, and editorial strategy. With experience spanning education, content development, and market intelligence, she provides insight into education publishing, instructional materials, policy developments, and emerging trends shaping the education sector.

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Featured Reports

AI In the Classroom 2023-2024: Promises and Perils
Education, Publishing & Financial Services
AI In the Classroom 2023-2024: Promises and Perils
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Global Medical Publishing 2026-2030 Report
Education, Publishing & Financial Services
Global Medical Publishing 2026-2030 Report
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Global Professional Publishing, 2025-2029 Report
Education, Publishing & Financial Services
Global Professional Publishing, 2025-2029 Report
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Global Scientific & Technical Publishing, 6th edition Report
Education, Publishing & Financial Services
Global Scientific & Technical Publishing, 6th edition Report
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Global Social Sciences & Humanities 2025-2029 Report
Education, Publishing & Financial Services
Global Social Sciences & Humanities 2025-2029 Report
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K-12 Mathematics Market Survey Report, 2025
Education, Publishing & Financial Services
K-12 Mathematics Market Survey Report, 2025
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PreK-12 Reading Market Report
Education, Publishing & Financial Services
PreK-12 Reading Market Report
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K-12 Social Studies Market 2024-2025
Education, Publishing & Financial Services
K-12 Social Studies Market 2024-2025
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K-12 Supplemental Materials Market Outlook 2026- 2031 Report
Education, Publishing & Financial Services
K-12 Supplemental Materials Market Outlook 2026- 2031 Report
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National Instructional Materials Adoption Scorecard and Outlook to 2028 Report
Education, Publishing & Financial Services
National Instructional Materials Adoption Scorecard and Outlook to 2028 Report
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Open Access Book Publishing 2024-2028
Education, Publishing & Financial Services
Open Access Book Publishing 2024-2028
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Open Access Journal Publishing 2024-2028
Education, Publishing & Financial Services
Open Access Journal Publishing 2024-2028
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PreK-12 Enrollment and Demographics, 2025-2026
Education, Publishing & Financial Services
PreK-12 Enrollment and Demographics, 2025-2026
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PreK-12 Instructional Materials Industry Competitive Analysis, 2025 Report
Education, Publishing & Financial Services
PreK-12 Instructional Materials Industry Competitive Analysis, 2025 Report
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PreK-12 Policy and Budget Outlook 2025-2026 Report
Education, Publishing & Financial Services
PreK-12 Policy and Budget Outlook 2025-2026 Report
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PreK-12 Testing Market Forecast, 2025-2028 Report
Education, Publishing & Financial Services
PreK-12 Testing Market Forecast, 2025-2028 Report
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The Professional Learning Market, 2023-2026 Report
Education, Publishing & Financial Services
The Professional Learning Market, 2023-2026 Report
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Publishing for the PreK-12 Market 2025-2026 Report
Education, Publishing & Financial Services
Publishing for the PreK-12 Market 2025-2026 Report
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Professional & Scholarly E-Book Publishing 2025-2029 Report
Education, Publishing & Financial Services
Professional & Scholarly E-Book Publishing 2025-2029 Report
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Social-Emotional Learning in the PreK-12 Market, 2nd Edition Report
Education, Publishing & Financial Services
Social-Emotional Learning in the PreK-12 Market, 2nd Edition Report
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Global STM Online Services, 2024-2028
Education, Publishing & Financial Services
Global STM Online Services, 2024-2028
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The State of College Course Materials; Outlook to 2027 Report
Education, Publishing & Financial Services
The State of College Course Materials; Outlook to 2027 Report
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PreK Reading 2023
Education, Publishing & Financial Services
PreK Reading 2023
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Deployment of Desktops, Laptops and Chromebooks in K-12 Schools 2017
Education, Publishing & Financial Services
Deployment of Desktops, Laptops and Chromebooks in K-12 Schools 2017
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Deployment of Display Technologies in K-12 Schools 2017
Education, Publishing & Financial Services
Deployment of Display Technologies in K-12 Schools 2017
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Deployment of Tablets/Mobile Devices in K-12 Schools 2017
Education, Publishing & Financial Services
Deployment of Tablets/Mobile Devices in K-12 Schools 2017
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Ed Tech Startup Dashboard 2015-2016
Education, Publishing & Financial Services
Ed Tech Startup Dashboard 2015-2016
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Education Re-Entry: Getting Ready for School 2021-2022
Education, Publishing & Financial Services
Education Re-Entry: Getting Ready for School 2021-2022
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Global Legal Publishing Report 2022-2026
Education, Publishing & Financial Services
Global Legal Publishing Report 2022-2026
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Global Tax, Accounting, and Business Information Publishing 2022-2026
Education, Publishing & Financial Services
Global Tax, Accounting, and Business Information Publishing 2022-2026
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K-12 Classroom Technology Survey Report and Data Appendix, 2016
Education, Publishing & Financial Services
K-12 Classroom Technology Survey Report and Data Appendix, 2016
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K-12 Deployment Patterns and Purchasing for Computing/Display Devices 2017
Education, Publishing & Financial Services
K-12 Deployment Patterns and Purchasing for Computing/Display Devices 2017
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K-12 Science Market Outlook
Education, Publishing & Financial Services
K-12 Science Market Outlook
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Lessons Learned: Selecting and Deploying K12 Science and Social Studies Content
Education, Publishing & Financial Services
Lessons Learned: Selecting and Deploying K12 Science and Social Studies Content
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New Teachers, Getting Adjusted, 2015-2016
Education, Publishing & Financial Services
New Teachers, Getting Adjusted, 2015-2016
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PreK-12 Professional Learning Market 2020
Education, Publishing & Financial Services
PreK-12 Professional Learning Market 2020
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Publishing for the Mobile Professional 2018-2021
Education, Publishing & Financial Services
Publishing for the Mobile Professional 2018-2021
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Schools of the Future, Part 2: The Physical Space
Education, Publishing & Financial Services
Schools of the Future, Part 2: The Physical Space
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Schools of the Future: Content, Curriculum and the Physical Space
Education, Publishing & Financial Services
Schools of the Future: Content, Curriculum and the Physical Space
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Use of Open Educational Resources in K-12 Schools in 2018
Education, Publishing & Financial Services
Use of Open Educational Resources in K-12 Schools in 2018
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Extended historical data, granular segmentation, and Excel-ready formats for teams that need to go deeper into financial market numbers.
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Market Share Reports

Company-level share rankings and revenue estimates for key players across banking, investments, insurance, and more.
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Latest Insights on Financial

Track the forces shaping the financial services industry. From regulatory shifts, risk management, and compliance to innovation in payments, lending, wealth management, and digital banking, our latest blogs provide timely, industry-focused insights to help you understand what’s changing and why it matters.
payment cards services
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payment cards services
What Is a Comparative Market Analysis? (With Examples)
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payment cards services
How to Estimate Industry Market Size
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Financial Market Research FAQs

Below are answers to common client questions about Freedonia’s financial market research.
What is included in Freedonia’s payment cards market research reports?

Each report includes data on transaction volume, card issuance, and usage trends across credit, debit, prepaid, and commercial cards. Analysis also covers market size, segmentation, and competitive landscape, with insight into payment platforms, merchant services, and consumer financial behavior.

Each report includes market size, forecasting, segmentation, and data trending that offers insight into which payment methods—and industry participants—are leading or lagging a slice of the market. Emphasis is placed on assessing changes in payment user behavior, market innovation, and shifts in the competitive landscape.

What trends are shaping the payment cards industry?

Major trends include continued growth in contactless and mobile payments, the integration of payment as a service platforms, expansion of virtual cards for corporate and consumer use, and the rise of real-time payments. Cybersecurity is also influencing new product development and regulatory frameworks.



Who uses Freedonia’s payment cards market research?
Clients include banks, credit unions, payment processors, technology providers, and investors seeking to understand transaction growth, consumer behavior, and competitive dynamics in the global payment cards market.

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