Study #: 4146 | Published: 05/2021 | Pages: 193 | Individual User License: US$ 3,900

Demand for outdoor living products in the US is forecast to increase 1.8% from a high 2020 base to $33.4 billion in 2021. Even in segments with limited additional growth, maintaining the historically high levels of 2020 is an achievement. Suppliers will be challenged to increase access to goods and support the continuation of several trends that arose during 2020 as consumers spent more time at home due to the COVID-19 pandemic, including:

  • surging gardening activity – particularly food gardens – as people took up new hobbies and looked for ways to entertain and educate their children
  • increased use of outdoor spaces for socially distanced entertaining and family activities
  • elevated spending on staycation-oriented home renovation projects such as pools, patios, and other outdoor living area installations and expansions
  • rising interest in DIY lawn and garden maintenance

Although 2020 had many households making large-scale, one-time investments in their outdoor spaces – a key driver of outdoor living sales in any year – there is still room for market expansion. The best opportunities will continue to be for products that make outdoor spaces more comfortable, functional, and aesthetically appealing as well as products to maintain these spaces. Even as the effects of the pandemic recede – with more people returning to offices and in-person schooling, and resuming activities not based at home – these trends will remain key to growth.

Spike in New Home Gardeners Boosts Demand for Organic Consumables, Pots, & Planters

The Freedonia Group National Online Consumer Survey conducted in November-December 2020 found that 26% of US consumers planted a food garden due to the pandemic. Although 2020 set a high base for demand for gardening supplies, further spending in 2021 will be fed by retailers restocking, continued interest in gardening, and rising prices. Key opportunities exist in pots and planters, as they are amenable to use even where there is limited yard space, and organic consumables, as hobby gardeners tend to be concerned about their environmental impact and are willing to pay a premium to mitigate it.

Increasing DIY Lawn & Garden Maintenance, Consumers Invest in New Power Equipment

In a temporary reversal of recent trends, homeowners decreased their use of routine landscaping services during the pandemic for budget reasons or because they wanted to perform the tasks themselves. This boosted sales of power lawn and garden equipment to some degree. The use of professional services for routine maintenance is expected to improve in 2021 as the pandemic recedes, but DIY trends and interest in feature-rich or electric products will continue to bolster consumer investment in equipment.

Consumers Upgrade Outdoor Spaces to Accommodate Socially Distanced Entertaining

As consumers have increased the range of uses for their outdoor spaces as well as the time they spend in them, they have invested in upgrading these spaces to be more comfortable, functional, and inviting to guests. Among the products used to achieve these goals are outdoor lighting, furniture, and heating elements – which make outdoor spaces cozier – and structures like gazebos and pergolas, which can provide shelter and shade. Additionally, decking and pavers can be used expand the amount of functional outdoor space.


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Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

Overview

Impact on the Economy

Impact on the Outdoor Living Industry

Consumer Insights on Outdoor Living During COVID Pandemic

People Are Spending More Time on Home Projects & Gardening

Income Is a Factor Determining Participation in Outdoor Living Activities

3. Overview

Study Scope

Market Size & Forecast

Growth Comparison by Product

Outdoor Living Trends

Millennials & Outdoor Living

Baby Boomers & Outdoor Living

Urbanites & Outdoor Living

Gardening as a Hobby & Food Source

Organic Gardening

Community Gardens & Green Spaces

Instagram-Worthy Landscapes & Other Social Media Trends

Water Management

Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping

Green (Vegetative) Roofing & Vertical Gardens

Reduced Air & Noise Pollution

4. Factors Impacting Outdoor Living Product Demand

Homeownership & Property Size Trends

Homeownership Trends: Ownership vs. Rentals

Average Lot Size & Outdoor Space Trends

Most US Consumers Have a Yard, Lawn, or Garden

Where Do People with These Outdoor Spaces Live?

COVID-19 Boosts Engagement in Gardening & Outdoor Projects

Remodeling Drives Outdoor Living Installations

Consumer Participation in Outdoor Living Activities

Pool & Spa Ownership & Maintenance Trends

DIY vs. DIFM

Lawn Maintenance & Gardening Insights

Who Performs Lawn & Garden Work at Home?

Landscaping Services Preferences

Climate & Seasonality

Climate Change

Sustainability

Recycling & Recyclability

Easy-to-Use & Low-Maintenance Products

Easy-to-Install & Modular Products

Smart Technology

5. Lawn & Yard Maintenance

Top Consumer Trends of 2021

Sustainability

Robotic & Smart Technologies

Improving Battery Technology

Convenience & Ease-of-Use

Consumer Insights

Ownership of Power Lawn & Garden Equipment

Power Lawn & Garden Equipment Purchase Patterns

Power Lawn & Garden Equipment Purchasing Occasions

Factors in Selecting Power Lawn & Garden Equipment

Retail Outlets for Power Lawn & Garden Equipment

Consumer Lawn Care Practices

Sales Outlook for Major Products

Key Opportunities

Battery-Powered Equipment

Robotic Lawn Mowers

Zero Turn Lawn Mowers

Self-Propelled Lawn Mowers

Lawn & Landscaping Services

6. Outdoor Cooking, Entertaining, & Recreation

Top Consumer Trends of 2021

Socially Distanced Entertaining

Staycations

Extending the Outdoor Recreation Season

Cooking More than Dinner Outdoors

Consumer Insights

Grill Ownership & Multiple Grills

Homeownership & Grill Type

Grill Type Preferences

Interest in Outdoor Cooking & Entertaining

Sales Outlook for Major Products

Key Opportunities

Patio Heating Products

Outdoor Refrigeration & Cooling Equipment

Outdoor Furniture

Outdoor Storage

7. Gardening

Top Consumer Trends of 2021

Food Gardening

Organic Gardening

Gardening with Children

More Time to Try New Things in the Garden

Container Gardening

Consumer Insights

Home Food Gardening by Method

Home & Garden Pesticide Feature Priorities

Why Consumers Do Not Use Home & Garden Pesticides

Sales Outlook for Major Products

Key Opportunities

Organic Garden Fertilizers & Pesticides

Pots & Planters

Next-Generation Lightweight Hoses

8. Outdoor Design & Landscape Materials

Top Consumer Trends of 2021

Multi-Use Outdoor Spaces

All-Weather Entertaining

Sales Outlook for Major Products

Key Opportunities

Concrete Pavers

Outdoor Lighting

9. Major Sales Channels

Key Distribution Outlets for Outdoor Living Products

Types of Sales Channels

Home Centers

E-Commerce

Hardware & Other Specialty Stores

Mass Merchandisers & Wholesale Clubs

Contractors

10. Appendix

Scope

Lawn & Yard Maintenance

Outdoor Cooking, Entertaining, & Recreation

Gardening

Outdoor Design & Landscaping Materials

Relevant Industry & Trade Codes

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Residential Improvements & Repairs

Consumer Spending


List of Tables

2. COVID-19 Pandemic

Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)

Table 2-2 | Coronavirus Changes in Home Projects & Gardening by Income Bracket, 2020 (percent of consumers)

3. Overview

Table 3-1 | Outdoor Living Product Demand by Application, 2019 - 2021 (million dollars)

Table 3-2 | Annual Value Demand Growth by Product Type, 2020 - 2021 (% CAGR)

Table 3-3 | Reasons for Consumers or Their Household Maintaining a Food Garden, 2020 (percent of food gardeners)

Table 3-4 | Consumer Thoughts on Food Sustainability, Preservation, & Organic Produce, 2020 (percent of consumers)

4. Factors Impacting Outdoor Living Product Demand

Table 4-1 | Home Ownership & Rental of Residences in the US, 2010 - 2020 (percent of respondents)

Table 4-2 | Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)

Table 4-3 | "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)

Table 4-4 | Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)

Table 4-5 | Consumer Insights on Select Landscaping Services Options by Gender & Age Group, 2020 (percent respondents who agree among those who have a yard, lawn, or garden space at home)

5. Lawn & Yard Maintenance

Table 5-1 | "Do You Own Power Lawn & Garden Equipment?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of total consumers)

Table 5-2 | Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)

Table 5-3 | "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)

Table 5-4 | "Which Type of Power Lawn & Garden Equipment Did You Buy in the Last 12 Months?", 2020 (percent of those who bought power lawn & garden equipment in the last 12 months)

Table 5-5 | "What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought power lawn & garden equipment in the past 12 months)

Table 5-6 | "Where Did You Purchase Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought in the last 12 months)

Table 5-7 | "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)

Table 5-8 | Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)

Table 5-9 | Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2021 (million dollars)

6. Outdoor Cooking, Entertaining, & Recreation

Table 6-1 | Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2019 - 2021 (million dollars)

7. Gardening

Table 7-1 | Pandemic Food Gardening by Urban vs. Rural Setting & US Region, 2021 (percent of respondents)

Table 7-2 | Maintaining a Food Garden: By Presence/Absence of Children in the Household & Relationship Status, 2020 (percent of consumers)

Table 7-3 | Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (percent of total)

Table 7-4 | "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (percent of total)

Table 7-5 | Gardening Demand by Product, 2019 - 2021 (million dollars)

8. Outdoor Design & Landscape Materials

Table 8-1 | Ways Yards, Gardens, or Outdoor Spaces Are Used by Urban vs. Rural Setting, 2021 (percent of respondents)

Table 8-2 | Ways Yards, Gardens, or Outdoor Spaces Are Used by US Region, 2021 (percent of respondents)

Table 8-3 | Outdoor Design & Landscape Materials Demand by Product, 2019 - 2021 (million dollars)

10. Appendix

Table 10-1 | Study Scope: Lawn & Yard Maintenance Products

Table 10-2 | Study Scope: Outdoor Cooking, Entertaining, & Recreation Products

Table 10-3 | Study Scope: Gardening Products

Table 10-4 | Study Scope: Outdoor Design & Landscape Materials

Table 10-5 | Relevant NAICS & SIC Codes

Table 10-6 | Relevant HS Codes

Table 10-7 | Abbreviations & Acronyms Used in Study

Table 10-8 | Macroeconomic Indicators, 2010 - 2025 (billion 2012 dollars)

Table 10-9 | Population & Households, 2010 - 2025 (million persons)

Table 10-10 | Residential Improvement & Repair Expenditures, 2010 - 2025 (billion dollars & billion 2012 dollars)

Table 10-11 | Personal Consumption Expenditures, 2010 - 2025 (billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | US Outdoor Living Products Market 2021

2. COVID-19 Pandemic

Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)

Figure 2-2 | Outdoor Living Product Demand Growth, 2019 - 2021 (% annual change)

Figure 2-3 | Consumer Agreement on Changing Home Improvement Projects Due to the Coronavirus (percent of consumers)

Figure 2-4 | Consumer Agreement on Changing Gardening & Outdoor Improvement Projects Due to the Coronavirus (percent of consumers)

3. Overview

Figure 3-1 | Outdoor Living Product Expenditures Per Existing House, 2009 - 2025 (dollars per housing unit)

Figure 3-2 | Urban Dwellers Share of Total US Population, 2000 - 2025 (percent)

Figure 3-3 | Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens

Figure 3-4 | Instagram: #outdoorliving

Figure 3-5 | Home Featuring Vegetative Roof & Vertical Garden

4. Factors Impacting Outdoor Living Product Demand

Figure 4-1 | Does Your Home Have a Yard, Lawn, or Garden Space? (percent of consumers)

Figure 4-2 | Consumers with a Yard, Lawn, or Garden Space by Region, Urban vs. Suburban vs. Rural, Owning vs. Renting a Home, and Type of Home (percent of consumers)

Figure 4-3 | Overlap with Consumers with a Yard, Lawn, or Garden Space & Changes in Gardening and Outdoor Projects (percent of consumers)

Figure 4-4 | Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)

5. Lawn & Yard Maintenance

Figure 5-1 | "What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?", 2020 (percent of those who bought power lawn & garden in the past year)

Figure 5-2 | Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2021 (% CAGR)

Figure 5-3 | Battery-Powered Equipment

Figure 5-4 | Robotic Lawn Mowers

Figure 5-5 | Zero Turn Lawn Mowers

Figure 5-6 | Self-Propelled Lawn Mowers

Figure 5-7 | Lawn & Landscaping Services

6. Outdoor Cooking, Entertaining, & Recreation

Figure 6-1 | Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2021 (% CAGR)

Figure 6-2 | Patio Heating Products

Figure 6-3 | Outdoor Refrigeration & Cooling Equipment

Figure 6-4 | Outdoor Furniture

Figure 6-5 | Outdoor Storage

7. Gardening

Figure 7-1 | Food Gardening Activity by Method, 2020 (percent of consumers)

Figure 7-2 | Gardening: Demand Forecast by Product, 2020 - 2021 (% CAGR)

Figure 7-3 | Organic Garden Consumables

Figure 7-4 | Pots & Planters

Figure 7-5 | Next-Generation Lightweight Hoses

8. Outdoor Design & Landscape Materials

Figure 8-1 | Outdoor Design & Landscape Materials: Demand Forecast by Product, 2020 - 2021 (% CAGR)

Figure 8-2 | Concrete Pavers

Figure 8-3 | Outdoor Lighting

10. Appendix


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