Study #: 3696 | Published: 01/2019 | Pages: 137 | Individual User License: US$ 3,900

Consumers Increase Spending to Upgrade Power Lawn and Garden Equipment and Remodel Outdoor Living Rooms & Kitchens

The US market for outdoor living products is forecast to increase 3.5% to $25.0 billion in 2019. Strong growth opportunities are projected for such products as:

  • lawn and garden robots, and other equipment with smart technology capabilities
  • outdoor refrigerators, cocktail and bar centers, and heaters – amenities that help homeowners use outdoor spaces as indoor-type living and dining areas
  • efficient products with high convenience benefits, such as cordless electric power equipment

Key Findings in the Outdoor Living Products Study:

Outdoor Living Spaces Furnished with Luxurious, Indoor Amenities

Consumers are increasingly furnishing patios and decks with indoor-type amenities, creating outside living rooms and kitchens complete with sofa and dining sets, cooking appliances, light fixtures, and heating elements. In addition to functionality, homeowners increasingly want outdoor spaces that impress their guests and increase their property value. As such, average spending on outdoor living products per home continues to rise at a healthy pace, as homeowners opt for higher value, better quality outdoor furnishings and fixtures.

Robots and Smart Technologies Expand in Lawn and Garden

As Internet of Things (IoT) platforms – such as Amazon Echo and Google Home – see more widespread use, consumers will increasingly seek outdoor living products that they can control via their smartphones in the same way that they control indoor lights, appliances, or thermostats. Capitalizing on the growing demand for smart technologies, manufacturers of outdoor lighting, sprinklers, grills, and other outdoor appliances are introducing automated products that can be controlled and monitored remotely.

Lawn and garden robots are a key growth opportunity, especially as consumers become more familiar with the convenience afforded by similar indoor products like robotic vacuums. Sales of lawn and garden robots are expected to accelerate as product innovations continue to improve battery power, mowing quality, and navigation capabilities.

Convenience Ranks High Among Consumer Purchasing Decisions for Outdoor Products

Participants in the outdoor living product market are responding to growing demand for added convenience features by introducing new, more efficient products that are easy to use and/or maintain. Suppliers are finding that consumers are increasingly willing to spend more upfront for value-added benefits such as light weight and good ergonomics (in the case of power equipment), automation (sprinklers, appliances), resistance to extreme heat or cold (furniture, hoses, landscaping materials), and easy-to-use packaging (fertilizers and other consumables).

Study Coverage

This Freedonia industry study analyzes the $24 billion US outdoor living products industry. It presents demand data and forecasts for 2018, 2019, and 2023 by application (lawn & garden maintenance, outdoor cooking & entertaining, gardening, and outdoor design & landscape materials), and product (lawn mowers; lawn care consumables; trimmers & edgers; other power equipment, parts, & attachments; outdoor furniture; grills & accessories; outdoor kitchen equipment; outdoor storage; patio heating products; garden consumables; watering products; pots & planters; wheeled implements; bird & wildlife products; power gardening equipment; hand tools; hardscaping; water features; outdoor structures; outdoor lighting). The study also evaluates key consumer and demographic trends and major retail sales channels.


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Table of Contents

EXECUTIVE SUMMARY

MARKET SIZE & CONSUMER TRENDS

Market Size & Forecast

Growth Comparison by Product

Home Ownership & Property Size Trends

Home Ownership: Historical Trends

Home Ownership: Age Groups

Household Income

Owned Land & Property Size

Outdoor Living Trends

Home Lawn, Garden, or Outdoor Space Usage

Outdoor Living for Key Demographic Groups

Millennials

Baby Boomers

Urbanites

Water Management

Xeriscaping

Reduced Air & Noise Pollution

DIY Versus DIFM

Key Trends

Electric Power Equipment

Environmentally Friendly

Smart Technology

Easy-to-Use & Low Maintenance

Local Building Codes

Local Building Codes: Fire Hazards

Local Building Codes: Water Drainage

Local Building Codes: Electrical Safety

LAWN & YARD MAINTENANCE

Top Consumer Trends for 2019

Robotic & Smart Technology

Electric Power Equipment

Environmentally Friendly Practices

DIFM Lawn Care Services

Sales Outlook for Major Products

Key Opportunities

Cordless Electric Equipment

Robotic Lawn Mowers

Self-Propelled Walk-Behind Lawn Mowers

Zero-Turn Radius Riding Lawn Mowers

OUTDOOR COOKING & ENTERTAINING

Top Consumer Trends for 2019

Indoor-Type Amenities

Impressive, Luxury Features

High-Tech, Smart Technologies

Space for Daily Use & Food Preparation

Sales Outlook for Major Products

Key Opportunities

Outdoor Furniture

Patio Heating

Outdoor Refrigeration & Cooling Equipment

Outdoor Cocktail & Bar Centers

GARDENING

Top Consumer Trends for 2019

Gardening as a Leisure Pursuit

Organic & Edible Gardening

Rainscaping, Container, & Other Adaptive Gardening

Hydroponics

Smart & Automated Equipment

Sales Outlook for Major Products

Key Opportunities

Pots & Planters

Next Generation Lightweight Hoses

Organic Garden Consumables

Cordless Electric Gardening Equipment

Garden Robots

OUTDOOR DESIGN & LANDSCAPE MATERIALS

Top Consumer Trends for 2019

Stylish Outdoor Spaces as an Extension of the Indoors

Functional Recreational Space

Low Maintenance Backyards

Environmentally Friendly Materials

Sales Outlook for Major Products

Key Opportunities

Concrete Pavers

Hobby Greenhouses

Low-Voltage Lighting

MAJOR SALES CHANNELS

Key Distribution Outlets for Outdoor Living Products

Home Centers

E-Commerce

Hardware & Other Specialty Stores

Mass Merchandisers & Wholesale Clubs

Contractors

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Residential Building Construction


List of Tables

MARKET SIZE & CONSUMER TRENDS

Table 2-1 | Outdoor Living Products Demand by Application, 2018 - 2023 (million dollars)

Table 2-2 | Annual Value Demand Growth Comparison by Product Type, 2018 - 2019

Table 2-3 | Total Home Ownership & Rental Rates in the US, 2010 - 2018 (percent)

Table 2-4 | Total Home Ownership & Rental Rates in the US by Age, 2010 - 2018 (percent)

Table 2-5 | Home Ownership & Rental Trends in the US by Annual Household Income, 2010 - 2018 (percent)

Table 2-6 | Percent of Households That Own Land Around the Home by Size of Land, 2009 - 2018 (percent)

Table 2-7 | DIY Versus DIFM Landscaping, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)

LAWN & YARD MAINTENANCE

Table 3-1 | Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2018 (percent of consumers who own power lawn & garden equipment)

Table 3-2 | Lawn & Yard Maintenance: Demand by Product, 2018 - 2023 (million dollars)

Table 3-3 | Cordless Electric Lawn & Yard Maintenance Equipment: Selected Product Launches

Table 3-4 | Robotic Lawn Mowers: Selected Product Launches

Table 3-5 | Self-Propelled Walk-Behind Lawn Mowers: Selected Product Launches

OUTDOOR COOKING & ENTERTAINING

Table 4-1 | Number of Grills Owned & Grill Type Primarily Used, 2017 (percent of grillers)

Table 4-2 | Outdoor Cooking & Entertaining: Demand by Product, 2018 - 2023 (million dollars)

Table 4-3 | Outdoor Furniture: Selected Product Launches

Table 4-4 | Patio Heating Products: Selected Product Launches

Table 4-5 | Outdoor Refrigeration & Cooling Equipment: Selected Product Launches

Table 4-6 | Outdoor Cocktail & Bar Centers: Selected Product Launches

GARDENING

Table 5-1 | Selected Demographics of Households That Bought Vegetable Seeds/Plants in the Last 12 Months & Eat Produce, Fruits, & Vegetables, 2018 (index)

Table 5-2 | Types of Adaptive Gardening & Products to See Increased Use

Table 5-3 | Gardening: Demand by Product, 2018 - 2023 (million dollars)

Table 5-4 | Pots & Planters: Selected Product Launches

Table 5-5 | Next Generation Lightweight Hoses: Selected Product Launches

Table 5-6 | Organic Garden Consumables: Selected Product Launches

Table 5-7 | Cordless Electric Gardening Equipment: Selected Product Launches

OUTDOOR DESIGN & LANDSCAPE MATERIALS

Table 6-1 | Outdoor Design & Landscape Materials: Demand by Product, 2018 - 2023 (million dollars)

Table 6-2 | Concrete Pavers: Selected Product Launches

Table 6-3 | Outdoor Low-Voltage Lighting: Selected Product Launches

MAJOR SALES CHANNELS

Table 7-1 | Advantages of Indoor & Outdoor Contractors in Outdoor Living Area & Kitchen Construction

APPENDIX

Table 8-1 | Study Scope: Lawn & Yard Maintenance Products

Table 8-2 | Study Scope: Outdoor Cooking & Entertaining Products

Table 8-3 | Study Scope: Gardening Products

Table 8-4 | Study Scope: Outdoor Design & Landscape Materials

Table 8-5 | Relevant Industry Codes

Table 8-6 | Abbreviations & Acronyms Used in Study

Table 8-7 | Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)

Table 8-8 | Population & Households, 2008 - 2023 (million persons)

Table 8-9 | Personal Consumption Expenditures, 2008 - 2023 (billion dollars)

Table 8-10 | Residential Building Construction Expenditures, 2008 - 2023 (billion dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | US Outdoor Living Products Market - 2019 Outlook

MARKET SIZE & CONSUMER TRENDS

Figure 2-1 | Outdoor Living Product Expenditures Per Existing House, 2006 - 2023

Figure 2-2 | Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)

Figure 2-3 | Survey Results: Activities Performed in Outdoor Spaces (percent of respondents)

Figure 2-4 | Urban Dwellers Percent of Total US Population, 2000 - 2023

Figure 2-5 | Electric Equipment Share of Power Lawn & Garden Equipment Demand, 2004 - 2023 (dollars)*

Figure 2-6 | Consumer Attitudes About Environmental Responsibility, 2018 (percent of survey respondents)

LAWN & YARD MAINTENANCE

Figure 3-1 | Consumer Attitudes About Electric Lawn & Garden Equipment, 2018 (percent of consumers who own electric power lawn & garden equipment)

Figure 3-2 | Consumer Attitudes About Lawn & Garden Care, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)

Figure 3-3 | Residential Landscaping Services Revenues, 2007 - 2023 (billion dollars)

Figure 3-4 | Lawn & Yard Maintenance: Growth Forecast by Product, 2019 - 2023 (% CAGR)

Figure 3-5 | Cordless Electric Lawn & Yard Maintenance Equipment: 2019 Sales Growth Outlook

Figure 3-6 | Lawn & Yard Maintenance Equipment: Growth Forecast by Product & Power Source, 2018 - 2019 (% annual growth)

Figure 3-7 | Robotic Lawn Mowers: 2019 Sales Growth Outlook

Figure 3-8 | Self-Propelled Walk-Behind Lawn Mowers: 2019 Sales & Growth Outlook

Figure 3-9 | Zero-Turn Radius Riding Lawn Mowers: 2019 Sales & Growth Outlook

OUTDOOR COOKING & ENTERTAINING

Figure 4-1 | Consumer Interest in Outdoor Cooking & Entertaining by Age Group, 2018 (percent)

Figure 4-2 | Consumer Attitudes Toward Outdoor Kitchens by Age Group, 2018 (percent)

Figure 4-3 | Outdoor Cooking & Entertaining Products: Growth Forecast by Product, 2019 - 2023 (% CAGR)

Figure 4-4 | Outdoor Furniture: 2019 Sales Growth Outlook

Figure 4-5 | Patio Heating Products: 2019 Sales Growth Outlook

Figure 4-6 | Outdoor Refrigeration & Cooling Equipment: 2019 Sales Growth Outlook

Figure 4-7 | Outdoor Cocktail & Bar Centers: 2019 Sales Growth Outlook

GARDENING

Figure 5-1 | Consumer Attitudes About Lawn & Garden Care, 2018 (percent)

Figure 5-2 | Gardening: Growth Forecast by Product, 2019 - 2023 (% CAGR)

Figure 5-3 | Pots & Planters: 2019 Sales Growth Outlook

Figure 5-4 | Next Generation Lightweight Hoses: 2019 Sales Growth Outlook

Figure 5-5 | Organic Garden Consumables: 2019 Sales Growth Outlook

Figure 5-6 | Cordless Electric Gardening Equipment: 2019 Sales Growth Outlook

Figure 5-7 | Garden Robots: 2019 Sales Growth Outlook

OUTDOOR DESIGN & LANDSCAPE MATERIALS

Figure 6-1 | Key Design & Landscaping Features for Functional Outdoor Spaces

Figure 6-2 | Outdoor Design & Landscape Materials: Growth Forecast by Product, 2019 - 2023 (% CAGR)

Figure 6-3 | Concrete Pavers: 2019 Sales Growth Outlook

Figure 6-4 | Hobby Greenhouses: 2019 Sales Growth Outlook

Figure 6-5 | Outdoor Low-Voltage Lighting: 2019 Sales Growth Outlook

MAJOR SALES CHANNELS

Figure 7-1 | Key Consumer Resources for Exterior Remodeling Projects, 2018 (percent of respondents who completed an exterior remodeling project in the past 12 months)

Figure 7-2 | Home Centers: Sales Strategies for 2019

Figure 7-3 | E-Commerce Retailers: Sales Strategies for 2019

Figure 7-4 | Hardware & Other Specialty Stores: Sales Strategies for 2019

Figure 7-5 | Mass Merchandisers: Sales Strategies for 2019

APPENDIX

Figure 8-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)

Figure 8-2 | Annual Population Growth, 2003 - 2018 (percent)


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