Wipes Market in the US - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders

Wipes Market in the US - Industry Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends

US wipes demand will rise 3.1% yearly through 2021. Some small, niche consumer wipes markets such as pet care will continue to post strong growth as producers design and market products to serve these new applications. Changing regulations regarding industrial wipe disposal will further impact sales. Disinfectant wipes will benefit from a healthcare industry which seeks to reduce the incidence of cross-contamination; food-service operators who aim to reduce the incidence of foodborne ilness; and consumer concern about the spread of germs through contact with various surfaces.

This study presents historical demand data plus forecasts for 2021 by product (wet and dry wipes) and market (consumer, industrial & institutional). Consumer markets include personal care, which contains baby wipes and household care. Industrial & institutional markets include manufacturing, healthcare and commercial markets. The study also evaluates company market share and offers competitive analysis on key industry players including Nice-Pak, Kimberly-Clark, Procter & Gamble, Rockline Industries, and Stryker.

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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Wipes Demand Forecast

Retail Wipes Market Overview

Pricing Trends

Historical Market

Flushability & Dispersibility

Sustainability

Microbial Contamination & Product Safety

Production & Foreign Trade

PRODUCTS

Key Findings

Products Outlook

Wet Wipes

Demand Forecast

Products

Markets

Dry Wipes

Demand Forecast

Products

Markets

CONSUMER WIPES

Key Findings

Consumer Markets Outlook

Demand Forecast

Demand by Market

Wet vs. Dry

Consumer Wipes Regulations

Overview

Cosmetic Wipes

Therapeutic Wipes

Other Consumer Wipes

Personal Care Wipes

Demand Forecast

Value vs. Volume

Baby Wipes

Demand Forecast

End Uses

Natural & Eco-Friendly Formulations

Packaging

Retail Market Trends

Retail Brands & Market Share

Private Label Brands & Distributors

Producers

Hand & Body Wipes

Demand Forecast

Personal Hygiene Wipes

Demand Forecast

Products

Bathroom Hygiene Wipes

Feminine Hygiene Wipes

General Purpose Bathing Wipes

Other Personal Hygiene Wipes

Hand Cleaning Moist Towelettes

Demand Forecast

Antibacterial Wipes

Medicated Wipes

Other Hand & Body Wipes

Scope

Demand Forecast

Regulatory Factors

Facial Wipes

Demand Forecast

Facial Cleansing Wipes

Other Facial Wipes

Scope

Demand Forecast

Other Personal Care Wipes

Scope

Demand Forecast

Household Care Wipes

Demand Forecast

General Purpose Cleaning Wipes

Demand Forecast

Disinfectant General Purpose Cleaning Wipes

Other General Purpose Cleaning Wipes

Floor Care Wipes

Other Household Care Wipes

Scope

Demand Forecast

Other Consumer Wipes

Scope

Demand Forecast

Pet Care Wipes

Automotive Wipes

All Other Consumer Wipes

INDUSTRIAL & INSTITUTIONAL WIPES

Key Findings

Industrial & Institutional Markets Outlook

Demand Forecast

Industrial & Institutional Wipes by Market

Wet vs. Dry

Manufacturing Wipes

Healthcare Wipes

Commercial Wipes

Industrial & Institutional Wipes Regulations

Manufacturing Wipes

Demand Forecast

General Purpose Wipes

Demand Forecast

The Wiper Rule

Special Purpose Wipes

Scope

Demand Forecast

Clean Room Wipes

Surface Preparation Wipes

Printing Wipes

Other Special Purpose Wipes

Healthcare Wipes

Demand Forecast

Applications

Disinfectant Wipes

Scope

Demand Forecast

Hard Surface Disinfection

Patient Care Wipes

Scope

Demand Forecast

Other Healthcare Wipes

Scope

Demand Forecast

End Uses

Commercial Wipes

Demand Forecast

Foodservice Wipes

Demand Forecast

Substrate Technologies

Other Commercial Wipes

Other Industrial & Institutional Wipes

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Converters' Level

Retail Level

Industry Restructuring

Competitive Strategies

Overview

New Product Development

Product Line Extension

Low Cost Position

Product Placement

Market Segmentation

Cooperative Agreements

Manufacturing

Contract Manufacturing

Packaging Trends

Marketing

Overview

Portability & Convenience

Eco-Friendliness

New Demographics

Distribution

List of Industry Participants

APPENDIX

Scope

Methodology

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock

Consumer Spending Trends

Specialty Household Cleaner Industry Outlook

Manufacturing Outlook

Healthcare Providers & Facilities

List of Tables

OVERVIEW

Table 2-1 | Wipes Demand, 2006 - 2021 (million dollars)

Table 2-2 | Retail Wipes Market, 2006 - 2021 (million dollars)

Table 2-3 | Wipes Products Prices, 2006 - 2021 (cents per wipe)

Table 2-4 | Wipes Market, 2006 - 2016

PRODUCTS

Table 3-1 | Wipes Demand by Type, 2006 - 2021 (million dollars)

Table 3-2 | Wet Wipes Demand, 2006 - 2021 (million dollars)

Table 3-3 | Wet Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 3-4 | Wet Wipes Demand by Market, 2006 - 2021 (million dollars)

Table 3-5 | Dry Wipes Demand, 2006 - 2021 (million dollars)

Table 3-6 | Dry Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 3-7 | Dry Wipes Demand by Market, 2006 - 2021 (million dollars)

CONSUMER WIPES

Table 4-1 | Consumer Wipes Demand by Market, 2006 - 2021 (million dollars)

Table 4-2 | Personal Care Wipes Demand by Application, 2006 - 2021 (million dollars)

Table 4-3 | Baby Wipes Demand, 2006 - 2021 (million dollars)

Table 4-4 | Baby Wipes Demand by End Use, 2006 - 2021 (million dollars)

Table 4-5 | Selected Private Label Baby Wipes Distributors & Product Lines

Table 4-6 | Selected Baby Wipes Converters & Product Lines

Table 4-7 | Hand & Body Wipes Demand by Type, 2006 - 2021 (million dollars)

Table 4-8 | Personal Hygiene Wipes Demand, 2006 - 2021 (million dollars)

Table 4-9 | Personal Hygiene Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 4-10 | Hand Cleaning Moist Towelettes Demand by Product, 2006 - 2021 (million dollars)

Table 4-11 | Medicated Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 4-12 | Other Hand & Body Wipes Demand, 2006 - 2021 (million dollars)

Table 4-13 | Facial Wipes Demand by Type, 2006 - 2021 (million dollars)

Table 4-14 | Facial Cleansing Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 4-15 | Other Facial Wipes Demand, 2006 - 2021 (million dollars)

Table 4-16 | Other Personal Care Wipes Demand, 2006 - 2021 (million dollars)

Table 4-17 | Household Care Wipes Demand by Application, 2006 - 2021 (million dollars)

Table 4-18 | General Purpose Cleaning Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 4-19 | Floor Care Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 4-20 | Other Household Care Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 4-21 | Other Consumer Wipes Demand by Application, 2006 - 2021 (million dollars)

INDUSTRIAL & INSTITUTIONAL WIPES

Table 5-1 | Industrial & Institutional Wipes Demand by Market, 2006 - 2021 (million dollars)

Table 5-2 | Manufacturing Wipes Demand by Application, 2006 - 2021 (million dollars)

Table 5-3 | General Purpose Manufacturing Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 5-4 | Special Purpose Manufacturing Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 5-5 | Healthcare Wipes Demand by Application, 2006 - 2021 (million dollars)

Table 5-6 | Disinfectant Healthcare Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 5-7 | Patient Care Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 5-8 | Other Healthcare Wipes Demand, 2006 - 2021 (million dollars)

Table 5-9 | Healthcare Wipes Demand by End Use, 2006 - 2021 (million dollars)

Table 5-10 | Commercial Wipes Demand by Application, 2006 - 2021 (million dollars)

Table 5-11 | Foodservice Wipes Demand by Product, 2006 - 2021 (million dollars)

Table 5-12 | Other Commercial Wipes Demand by Application, 2006 - 2021 (million dollars)

Table 5-13 | Other Industrial & Institutional Wipes Demand, 2006 - 2021 (million dollars)

INDUSTRY STRUCTURE

Table 6-1 | US Wipes Sales by Company, 2016 (million dollars)

Table 6-2 | Selected Acquisitions & Divestitures

Table 6-3 | Selected Cooperative Agreements

APPENDIX

Table 7-1 | Study Scope: Major Wipes Markets

Table 7-2 | Relevant NAICS Codes (2012)

Table 7-3 | Abbreviations & Acronyms Used in Study

Table 7-4 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)

Table 7-5 | Population & Households, 2006 - 2021 (million persons)

Table 7-6 | Housing Stock by Type, 2006 - 2021 (million units)

Table 7-7 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars)

Table 7-8 | Specialty Household Cleaner Demand, 2006 - 2021 (million dollars)

Table 7-9 | Manufacturers' Shipments, 2006 - 2021 (billion dollars)

Table 7-10 | Selected Healthcare Facilities, 2006 - 2021 (thousands)

List of Charts

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Wipes Market

OVERVIEW

Figure 2-1 | Key Trends in the Wipes Market

Figure 2-2 | Wipes Demand, 2006 - 2021 (million dollars)

Figure 2-3 | Selected Wipes Pricing, 2006 - 2016 (cents/wipe)

Figure 2-4 | Wipes Demand & Economic & Demographic Indicators, 2006 - 2016 (percent)

PRODUCTS

Figure 3-1 | Key Trends Among Wet & Dry Wipes Products

Figure 3-2 | Wet & Dry Wipes Demand, 2006 - 2021 (million dollars)

Figure 3-3 | Total Wipes Demand & Wet Wipes Demand, 2006 - 2021 (million dollars)

Figure 3-4 | Wet Wipes Demand by Product & CAGR, 2016 - 2021

Figure 3-5 | Total Wet Wipes Demand & Consumer Wet Wipes Demand, 2006 - 2021 (million dollars)

Figure 3-6 | Total Wipes Demand & Dry Wipes Demand, 2006 - 2021 (million dollars)

Figure 3-7 | Dry Wipes Demand by Product & CAGR, 2016 - 2021

Figure 3-8 | Total Dry Wipes Demand & Industrial & Institutional Wipes Demand, 2006 - 2021 (million dollars)

CONSUMER WIPES

Figure 4-1 | Key Trends in Consumer Wipes Markets

Figure 4-2 | Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-3 | Consumer Wipes Demand & CAGR by Market, 2016 - 2021

Figure 4-4 | Consumer Wipes Major Markets Demand Share by Formulation, 2016

Figure 4-5 | Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-6 | Personal Care Wipes Demand by Market in Value & Volume, 2016 (percent)

Figure 4-7 | Baby Wipes Demand & Infant Population Growth, 2006 - 2021

Figure 4-8 | Baby Wipes Retail Market Share, 2016 (billion dollars)

Figure 4-9 | Baby Wipes Retail Sales Share, 2006 - 2021 (percent)

Figure 4-10 | Hand & Body Wipes Demand & CAGR by Market, 2016 - 2021

Figure 4-11 | Personal Hygiene Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-12 | Personal Hygiene Wipes Demand & CAGR by Product, 2006 - 2021

Figure 4-13 | Hand Cleaning Moist Towelettes Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-14 | Medicated Wipes Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-15 | Other Hand & Body Wipes Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-16 | Facial Wipes Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-17 | Facial Cleansing Wipes Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-18 | Other Facial Wipes Demand & Teen/Young Adult Population Annual Growth, 2006 - 2021

Figure 4-19 | Other Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021

Figure 4-20 | Household Care Wipes Demand & US Households Annual Growth, 2006 - 2021

Figure 4-21 | Household Care Wipes Demand & CAGR by Product, 2016 - 2021

Figure 4-22 | General Purpose Cleaning Wipes Demand & Wipes Use Per Household, 2006 - 2021

Figure 4-23 | Floor Care Wipes Demand & Wipes Use Per Household, 2006 - 2021

Figure 4-24 | Other Household Care Wipes Demand & Wipes Use Per Household, 2006 - 2021

Figure 4-25 | Other Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021

INDUSTRIAL & INSTITUTIONAL WIPES

Figure 5-1 | Key Trends in Industrial & Institutional Wipes Markets

Figure 5-2 | Industrial & Institutional Wipes Demand & GDP, 2006 - 2021

Figure 5-3 | Industrial & Institutional Wipes Demand & CAGR by Market, 2016 - 2021

Figure 5-4 | Industrial & Institutional Major Market Wipes Demand Share by Formulation, 2016

Figure 5-5 | Manufacturing Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021

Figure 5-6 | General Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021

Figure 5-7 | Special Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021

Figure 5-8 | Special Purpose Wipes Demand & CAGR by Product, 2016 - 2021

Figure 5-9 | Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021

Figure 5-10 | Healthcare Wipes Demand & CAGR by Application, 2016 - 2021

Figure 5-11 | Disinfectant Healthcare Wipes Demand & Use Per Hospital, 2006 - 2021

Figure 5-12 | Disinfectant Healthcare Wipes Demand & CAGR by Product, 2016 - 2021

Figure 5-13 | Patient Care Wipes Demand & Senior Population Annual Growth, 2006 - 2021

Figure 5-14 | Other Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021

Figure 5-15 | Healthcare Wipes Demand by End Use & Senior Population, 2006 - 2021

Figure 5-16 | Commercial Wipes Demand & Wipes Use Per Business Establishment, 2006 - 2021

Figure 5-17 | Foodservice Wipes Demand & Wipes Use Per Foodservice Establishment, 2006 - 2021

Figure 5-18 | Foodservice Wipes Demand & CAGR by Product, 2016 - 2021

Figure 5-19 | Other Commercial Wipes Demand & Wipes Use Per Business Establishment, 2006 - 2021

Figure 5-20 | Other Industrial & Institutional Wipes Demand & GDP, 2006 - 2021

INDUSTRY STRUCTURE

Figure 6-1 | US Wipes Converter Market Share, 2016 (billion dollars)

Figure 6-2 | Wipes: Leading Supplier

Figure 6-3 | Wipes: Second Leading Supplier

Figure 6-4 | Wipes: Third Leading Supplier

Figure 6-5 | Wipes: Fourth Leading Supplier

Figure 6-6 | Wipes: Fifth Leading Supplier

Figure 6-7 | US Wipes Retail Market Share, 2016 (percent)

APPENDIX

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2001 - 2016 (percent)

Figure 7-3 | Housing Stock by Year of Construction, 2016 (percent)

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