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US wipes demand will rise 3.1% yearly through 2021. Some small, niche consumer wipes markets such as pet care will continue to post strong growth as producers design and market products to serve these new applications. Changing regulations regarding industrial wipe disposal will further impact sales. Disinfectant wipes will benefit from a healthcare industry which seeks to reduce the incidence of cross-contamination; food-service operators who aim to reduce the incidence of foodborne ilness; and consumer concern about the spread of germs through contact with various surfaces.
This study presents historical demand data plus forecasts for 2021 by product (wet and dry wipes) and market (consumer, industrial & institutional). Consumer markets include personal care, which contains baby wipes and household care. Industrial & institutional markets include manufacturing, healthcare and commercial markets. The study also evaluates company market share and offers competitive analysis on key industry players including Nice-Pak, Kimberly-Clark, Procter & Gamble, Rockline Industries, and Stryker.
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Table of Contents
EXECUTIVE SUMMARY
OVERVIEW
Key Findings
Wipes Demand Forecast
Retail Wipes Market Overview
Pricing Trends
Historical Market
Flushability & Dispersibility
Sustainability
Microbial Contamination & Product Safety
Production & Foreign Trade
PRODUCTS
Key Findings
Products Outlook
Wet Wipes
Demand Forecast
Products
Markets
Dry Wipes
Demand Forecast
Products
Markets
CONSUMER WIPES
Key Findings
Consumer Markets Outlook
Demand Forecast
Demand by Market
Wet vs. Dry
Consumer Wipes Regulations
Overview
Cosmetic Wipes
Therapeutic Wipes
Other Consumer Wipes
Personal Care Wipes
Demand Forecast
Value vs. Volume
Baby Wipes
Demand Forecast
End Uses
Natural & Eco-Friendly Formulations
Packaging
Retail Market Trends
Retail Brands & Market Share
Private Label Brands & Distributors
Producers
Hand & Body Wipes
Demand Forecast
Personal Hygiene Wipes
Demand Forecast
Products
Bathroom Hygiene Wipes
Feminine Hygiene Wipes
General Purpose Bathing Wipes
Other Personal Hygiene Wipes
Hand Cleaning Moist Towelettes
Demand Forecast
Antibacterial Wipes
Medicated Wipes
Other Hand & Body Wipes
Scope
Demand Forecast
Regulatory Factors
Facial Wipes
Demand Forecast
Facial Cleansing Wipes
Other Facial Wipes
Scope
Demand Forecast
Other Personal Care Wipes
Scope
Demand Forecast
Household Care Wipes
Demand Forecast
General Purpose Cleaning Wipes
Demand Forecast
Disinfectant General Purpose Cleaning Wipes
Other General Purpose Cleaning Wipes
Floor Care Wipes
Other Household Care Wipes
Scope
Demand Forecast
Other Consumer Wipes
Scope
Demand Forecast
Pet Care Wipes
Automotive Wipes
All Other Consumer Wipes
INDUSTRIAL & INSTITUTIONAL WIPES
Key Findings
Industrial & Institutional Markets Outlook
Demand Forecast
Industrial & Institutional Wipes by Market
Wet vs. Dry
Manufacturing Wipes
Healthcare Wipes
Commercial Wipes
Industrial & Institutional Wipes Regulations
Manufacturing Wipes
Demand Forecast
General Purpose Wipes
Demand Forecast
The Wiper Rule
Special Purpose Wipes
Scope
Demand Forecast
Clean Room Wipes
Surface Preparation Wipes
Printing Wipes
Other Special Purpose Wipes
Healthcare Wipes
Demand Forecast
Applications
Disinfectant Wipes
Scope
Demand Forecast
Hard Surface Disinfection
Patient Care Wipes
Scope
Demand Forecast
Other Healthcare Wipes
Scope
Demand Forecast
End Uses
Commercial Wipes
Demand Forecast
Foodservice Wipes
Demand Forecast
Substrate Technologies
Other Commercial Wipes
Other Industrial & Institutional Wipes
INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share
Converters' Level
Retail Level
Industry Restructuring
Competitive Strategies
Overview
New Product Development
Product Line Extension
Low Cost Position
Product Placement
Market Segmentation
Cooperative Agreements
Manufacturing
Contract Manufacturing
Packaging Trends
Marketing
Overview
Portability & Convenience
Eco-Friendliness
New Demographics
Distribution
List of Industry Participants
APPENDIX
Scope
Methodology
Associations & Agencies
Related Freedonia Group Studies
Definitions
Abbreviations
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Housing Stock
Consumer Spending Trends
Specialty Household Cleaner Industry Outlook
Manufacturing Outlook
Healthcare Providers & Facilities
List of Tables
OVERVIEW
Table 2-1 | Wipes Demand, 2006 - 2021 (million dollars)
Table 2-2 | Retail Wipes Market, 2006 - 2021 (million dollars)
Table 2-3 | Wipes Products Prices, 2006 - 2021 (cents per wipe)
Table 2-4 | Wipes Market, 2006 - 2016
PRODUCTS
Table 3-1 | Wipes Demand by Type, 2006 - 2021 (million dollars)
Table 3-2 | Wet Wipes Demand, 2006 - 2021 (million dollars)
Table 3-3 | Wet Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 3-4 | Wet Wipes Demand by Market, 2006 - 2021 (million dollars)
Table 3-5 | Dry Wipes Demand, 2006 - 2021 (million dollars)
Table 3-6 | Dry Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 3-7 | Dry Wipes Demand by Market, 2006 - 2021 (million dollars)
CONSUMER WIPES
Table 4-1 | Consumer Wipes Demand by Market, 2006 - 2021 (million dollars)
Table 4-2 | Personal Care Wipes Demand by Application, 2006 - 2021 (million dollars)
Table 4-3 | Baby Wipes Demand, 2006 - 2021 (million dollars)
Table 4-4 | Baby Wipes Demand by End Use, 2006 - 2021 (million dollars)
Table 4-5 | Selected Private Label Baby Wipes Distributors & Product Lines
Table 4-6 | Selected Baby Wipes Converters & Product Lines
Table 4-7 | Hand & Body Wipes Demand by Type, 2006 - 2021 (million dollars)
Table 4-8 | Personal Hygiene Wipes Demand, 2006 - 2021 (million dollars)
Table 4-9 | Personal Hygiene Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 4-10 | Hand Cleaning Moist Towelettes Demand by Product, 2006 - 2021 (million dollars)
Table 4-11 | Medicated Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 4-12 | Other Hand & Body Wipes Demand, 2006 - 2021 (million dollars)
Table 4-13 | Facial Wipes Demand by Type, 2006 - 2021 (million dollars)
Table 4-14 | Facial Cleansing Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 4-15 | Other Facial Wipes Demand, 2006 - 2021 (million dollars)
Table 4-16 | Other Personal Care Wipes Demand, 2006 - 2021 (million dollars)
Table 4-17 | Household Care Wipes Demand by Application, 2006 - 2021 (million dollars)
Table 4-18 | General Purpose Cleaning Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 4-19 | Floor Care Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 4-20 | Other Household Care Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 4-21 | Other Consumer Wipes Demand by Application, 2006 - 2021 (million dollars)
INDUSTRIAL & INSTITUTIONAL WIPES
Table 5-1 | Industrial & Institutional Wipes Demand by Market, 2006 - 2021 (million dollars)
Table 5-2 | Manufacturing Wipes Demand by Application, 2006 - 2021 (million dollars)
Table 5-3 | General Purpose Manufacturing Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 5-4 | Special Purpose Manufacturing Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 5-5 | Healthcare Wipes Demand by Application, 2006 - 2021 (million dollars)
Table 5-6 | Disinfectant Healthcare Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 5-7 | Patient Care Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 5-8 | Other Healthcare Wipes Demand, 2006 - 2021 (million dollars)
Table 5-9 | Healthcare Wipes Demand by End Use, 2006 - 2021 (million dollars)
Table 5-10 | Commercial Wipes Demand by Application, 2006 - 2021 (million dollars)
Table 5-11 | Foodservice Wipes Demand by Product, 2006 - 2021 (million dollars)
Table 5-12 | Other Commercial Wipes Demand by Application, 2006 - 2021 (million dollars)
Table 5-13 | Other Industrial & Institutional Wipes Demand, 2006 - 2021 (million dollars)
INDUSTRY STRUCTURE
Table 6-1 | US Wipes Sales by Company, 2016 (million dollars)
Table 6-2 | Selected Acquisitions & Divestitures
Table 6-3 | Selected Cooperative Agreements
APPENDIX
Table 7-1 | Study Scope: Major Wipes Markets
Table 7-2 | Relevant NAICS Codes (2012)
Table 7-3 | Abbreviations & Acronyms Used in Study
Table 7-4 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)
Table 7-5 | Population & Households, 2006 - 2021 (million persons)
Table 7-6 | Housing Stock by Type, 2006 - 2021 (million units)
Table 7-7 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars)
Table 7-8 | Specialty Household Cleaner Demand, 2006 - 2021 (million dollars)
Table 7-9 | Manufacturers' Shipments, 2006 - 2021 (billion dollars)
Table 7-10 | Selected Healthcare Facilities, 2006 - 2021 (thousands)
List of Charts
EXECUTIVE SUMMARY
Figure 1-1 | Key Trends in the US Wipes Market
OVERVIEW
Figure 2-1 | Key Trends in the Wipes Market
Figure 2-2 | Wipes Demand, 2006 - 2021 (million dollars)
Figure 2-3 | Selected Wipes Pricing, 2006 - 2016 (cents/wipe)
Figure 2-4 | Wipes Demand & Economic & Demographic Indicators, 2006 - 2016 (percent)
PRODUCTS
Figure 3-1 | Key Trends Among Wet & Dry Wipes Products
Figure 3-2 | Wet & Dry Wipes Demand, 2006 - 2021 (million dollars)
Figure 3-3 | Total Wipes Demand & Wet Wipes Demand, 2006 - 2021 (million dollars)
Figure 3-4 | Wet Wipes Demand by Product & CAGR, 2016 - 2021
Figure 3-5 | Total Wet Wipes Demand & Consumer Wet Wipes Demand, 2006 - 2021 (million dollars)
Figure 3-6 | Total Wipes Demand & Dry Wipes Demand, 2006 - 2021 (million dollars)
Figure 3-7 | Dry Wipes Demand by Product & CAGR, 2016 - 2021
Figure 3-8 | Total Dry Wipes Demand & Industrial & Institutional Wipes Demand, 2006 - 2021 (million dollars)
CONSUMER WIPES
Figure 4-1 | Key Trends in Consumer Wipes Markets
Figure 4-2 | Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-3 | Consumer Wipes Demand & CAGR by Market, 2016 - 2021
Figure 4-4 | Consumer Wipes Major Markets Demand Share by Formulation, 2016
Figure 4-5 | Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-6 | Personal Care Wipes Demand by Market in Value & Volume, 2016 (percent)
Figure 4-7 | Baby Wipes Demand & Infant Population Growth, 2006 - 2021
Figure 4-8 | Baby Wipes Retail Market Share, 2016 (billion dollars)
Figure 4-9 | Baby Wipes Retail Sales Share, 2006 - 2021 (percent)
Figure 4-10 | Hand & Body Wipes Demand & CAGR by Market, 2016 - 2021
Figure 4-11 | Personal Hygiene Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-12 | Personal Hygiene Wipes Demand & CAGR by Product, 2006 - 2021
Figure 4-13 | Hand Cleaning Moist Towelettes Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-14 | Medicated Wipes Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-15 | Other Hand & Body Wipes Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-16 | Facial Wipes Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-17 | Facial Cleansing Wipes Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-18 | Other Facial Wipes Demand & Teen/Young Adult Population Annual Growth, 2006 - 2021
Figure 4-19 | Other Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021
Figure 4-20 | Household Care Wipes Demand & US Households Annual Growth, 2006 - 2021
Figure 4-21 | Household Care Wipes Demand & CAGR by Product, 2016 - 2021
Figure 4-22 | General Purpose Cleaning Wipes Demand & Wipes Use Per Household, 2006 - 2021
Figure 4-23 | Floor Care Wipes Demand & Wipes Use Per Household, 2006 - 2021
Figure 4-24 | Other Household Care Wipes Demand & Wipes Use Per Household, 2006 - 2021
Figure 4-25 | Other Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021
INDUSTRIAL & INSTITUTIONAL WIPES
Figure 5-1 | Key Trends in Industrial & Institutional Wipes Markets
Figure 5-2 | Industrial & Institutional Wipes Demand & GDP, 2006 - 2021
Figure 5-3 | Industrial & Institutional Wipes Demand & CAGR by Market, 2016 - 2021
Figure 5-4 | Industrial & Institutional Major Market Wipes Demand Share by Formulation, 2016
Figure 5-5 | Manufacturing Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021
Figure 5-6 | General Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021
Figure 5-7 | Special Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021
Figure 5-8 | Special Purpose Wipes Demand & CAGR by Product, 2016 - 2021
Figure 5-9 | Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021
Figure 5-10 | Healthcare Wipes Demand & CAGR by Application, 2016 - 2021
Figure 5-11 | Disinfectant Healthcare Wipes Demand & Use Per Hospital, 2006 - 2021
Figure 5-12 | Disinfectant Healthcare Wipes Demand & CAGR by Product, 2016 - 2021
Figure 5-13 | Patient Care Wipes Demand & Senior Population Annual Growth, 2006 - 2021
Figure 5-14 | Other Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021
Figure 5-15 | Healthcare Wipes Demand by End Use & Senior Population, 2006 - 2021
Figure 5-16 | Commercial Wipes Demand & Wipes Use Per Business Establishment, 2006 - 2021
Figure 5-17 | Foodservice Wipes Demand & Wipes Use Per Foodservice Establishment, 2006 - 2021
Figure 5-18 | Foodservice Wipes Demand & CAGR by Product, 2016 - 2021
Figure 5-19 | Other Commercial Wipes Demand & Wipes Use Per Business Establishment, 2006 - 2021
Figure 5-20 | Other Industrial & Institutional Wipes Demand & GDP, 2006 - 2021
INDUSTRY STRUCTURE
Figure 6-1 | US Wipes Converter Market Share, 2016 (billion dollars)
Figure 6-2 | Wipes: Leading Supplier
Figure 6-3 | Wipes: Second Leading Supplier
Figure 6-4 | Wipes: Third Leading Supplier
Figure 6-5 | Wipes: Fourth Leading Supplier
Figure 6-6 | Wipes: Fifth Leading Supplier
Figure 6-7 | US Wipes Retail Market Share, 2016 (percent)
APPENDIX
Figure 7-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average (percent)
Figure 7-2 | Annual Population Growth, 2001 - 2016 (percent)
Figure 7-3 | Housing Stock by Year of Construction, 2016 (percent)
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