Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Blog Millennials and the Food Gardening Plant Parent Trend

Millennials and the Food Gardening Plant Parent Trend

by Sarah Schmidt

February 10, 2021

Millennials are increasingly interested in gardening, particularly food gardening, reports Packaged Facts in a brand new market research report. This has resulted in the adoption of the term “plant parent” for plant-loving Millennials, as many of them are treating plants as an initial step toward the responsibility that comes with parenting or homeownership. Thus, consumables such as potting soil, planters, seeds, and live plants are seeing increased sales amidst this group.

Millennials delay homeownership and are starting families later than previous generations did, and they are more likely to live in urban areas on smaller lots. However, homeownership is expanding among this age group as Millennials look to start families and raise children in homes with larger yards.

According to a survey conducted by OnePoll detailed in the New York Post in January 2020, 7 in 10 Millennials consider themselves “plant parents”, but many of these Millennials say that taking care of plants is more of a challenge than they bargained for.

The challenges of gardening haven’t stopped adults under age 45 from enjoying the hobby. Younger consumers are more likely to report having a food garden. The 25-34 age group of Millennials is the most likely to report a food garden and is significantly more likely than average to engage in container gardening, community gardening, and having a garden at a friend or relative’s yard. The 35-44 age group comprised of older Millennials and younger members of Generation X is also more likely to report having a food garden. The 18-24 age group, which contains the youngest Millennials and some members of Generation Z, is also more likely than average to have a food garden.

This blog is based on the January 2021 report Home Food Gardening: U.S. Market Trends & Opportunities published by Packaged Facts.

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Packaged Facts Blog Subscription

Provide the following details to subscribe.

The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.