Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Freedonia Focus Reports Pet Supplements: United States

Pet Supplements: United States

Focus Reports, United States

Report Overview

This report forecasts US pet supplement retail sales in nominal US dollars for 2024-2028. To illustrate historical trends, total retail sales are provided in an annual series from 2018-2023.

This report examines the US market for nutritional supplements for pets – primarily dogs, cats, birds, small mammals, and reptiles, collectively. The term “supplement” as used in this report refers to products sold in traditional supplement forms including pills, tablets, powders, liquids, and sprays. The primary focus is on products for dogs and cats, which account for a large preponderance of US retail sales, but coverage also extends to other types of companion animals.

Specifically excluded are: pet foods marketed as complete and balanced diets, including those featuring novel functional ingredients; functional treats – products with functional benefits due to nutritional supplement-based ingredients but marketed primarily as treats (covered in Packaged Facts’ Pet Treats and Chews in the US); supplements for equines; supplements for fish, most of which are water treatment products to control algae, fungi, parasites, etc.

Freedonia quantifies trends in various measures of growth and volatility. Growth (or decline) expressed as an average annual growth rate (AAGR) is the least squares growth rate, which takes into account all available datapoints over a period. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

NAICS Codes Related to the Pet Supplements Industry
NAICS Code Code Description
325411 Medicinal and Botanical Manufacturing
325412 Pharmaceutical Preparation Manufacturing
541940 Veterinary Services

Table of Contents

HIGHLIGHTS
MARKET OVERVIEW
  • Market Size
  • Pet Supplement Sales Top $2.7 Billion
  • Pet Supplement Sales by Channel
  • Products for Dogs Dominate Pet Supplement Sales
  • Pet Supplements’ Health & Wellness Role Drives Sales Growth
  • Pet Obesity & Aging Pets Contribute to Health Concerns
  • Pets’ Impact on Human Health
  • Pet Supplements Compete with Pet Food on Health & Wellness
  • Mobility, Skin/Coat Health Top Conditions Treated by Supplements
  • Economy’s Impact on Pet Owner Spending Mindset
  • Impact on Pet Supplements Spending
  • Pets Central to Home Life
  • Pet Owner Interest in CBD Supplements Levels Off
  • CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
  • Veterinarians Have Potential to Impact Supplement Purchasers
  • Sources of Pet Care Information Vary by Generation
  • Pet Supplement Regulation
  • FDA & AAFCO Monitor Pet Supplements
  • National Animal Supplement Council
  • The AVMA & Pet Supplements
  • Regulating CBD
  • Marketing & New Product Trends
  • Wellness-Focused Supplements to the Fore
  • Probiotics Linked to More Than Digestive Support
  • Supplements Target Longevity
  • Lifestage-Specific Supplements
  • Joint Health Supplements
  • Omegas & Fish Oil Supplements
  • Allergy/Skin & Coat Supplements
  • Calming Aids & Anxiety Support Supplements
  • Veterinary Formulations
  • Natural Supplements
  • CBD Offers More Than Just Anxiety Treatment
  • Alternative Formats
  • Cat Supplements Offer More Than Hairball Relief
  • Laying the Groundwork for Obesity Supplement
  • Supplements for Other Pets
  • Retail Trends
  • Internet Ahead of Brick-&-Mortar Use in Pet Supplement Purchasing
  • Top Online Marketers
  • Pet Supplement Merchandising in Pet Specialty Retailers
  • Mass-Market & Farm & Feed Channels
  • Consumer Trends
  • Consumer Purchasing, Buying Habits, & Attitudes
  • Demographic Trends
  • Opportunities
  • Overall Health & Wellness a Prime Motivator
  • Condition-Specific Supplements Retain Appeal
  • Probiotic/Immune Products Benefit from Wellness Link
  • Senior Pets Have Specific Health Needs
  • Omnichannel Marketing
  • Getting More Veterinarians on Board
  • Science-Based Supplements
INDUSTRY STRUCTURE
  • Competitive Overview
  • Marketers Rely on Product Positioning to Differentiate Supplements
  • Pet Supplement Channel Lines in the Omnimarket Era
  • Pet Owner Brand Preference
  • Mergers, Acquisitions, & Investments
  • Pet Supplements Market Expansion & Accolades
  • Five Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
ABOUT THIS REPORT
  • Scope
  • Sources
  • Industry Codes
  • Resources
LIST OF TABLES & FIGURES
  • Figure 1 | US Pet Supplement Retail Sales, 2018 - 2028 (US$ mil)
  • Table 1 | US Pet Supplement Retail Sales, 2018 - 2028 (US$ mil)
  • Figure 2 | US Pet Supplement Retail Sales by Channel, 2023 (%)
  • Figure 3 | US Pet Supplement Retail Sales by Animal Type, 2023 (%)
  • Table 2 | NAICS & SIC Codes Related to Pet Supplements
Purchase Options

Access Options

Membership

Complementary Access to Report Including:

  • consultative access to our analyst
  • unlimited downloads to reports
  • global market research in 9 languages
  • customized PPT presentations
  • passwords for your teams available
  • and more...
Become a Member
Purchase This Report

Select your license:

  • $900.00
  • $1,200.00

Free Sample Report

A free sample report is available.

Questions & Assistance

Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.
By submitting this sample request you consent to receiving marketing communications from us. See our privacy policy to learn how to unsubscribe.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

;

Related Reports and Studies

  • Fish, Small Mammal, Herptile, and Bird Products in the US, 5th Edition

    Industry Reports

    Packaged Facts projects that on top of a 7% increase experienced in 2022, the market for pets other than dogs and cats will grow 4% in 2023, reaching $3.6 billion in sales.

    NEW! June 2025 163 pages
    Free sample available
  • Food Processing: United States Report

    Focus Reports

    Food Processing: United States forecasts to 2029 processed food demand and shipments in nominal US dollars at the manufacturer level.

    NEW! June 2025 42 pages
    Free sample available
  • Pet Treats & Chews: United States Report

    Focus Reports

    This report forecasts US pet treat and chew retail sales in nominal US dollars for 2025-2029.

    NEW! May 2025 39 pages
    Free sample available
  • Food Retail: United States

    Focus Reports

    This report forecasts US food retail sales in nominal US dollars for 2025-2029.

    NEW! May 2025 42 pages
    Free sample available
  • Frozen Foods Retail: United States Report

    Focus Reports

    This report forecasts US frozen food retail sales in nominal US dollars for 2025-2029.

    NEW! May 2025 29 pages
    Free sample available
  • Meat & Poultry Retail: United States Report

    Focus Reports

    This report forecasts total US meat and poultry retail sales in pounds and nominal US dollars for 2025-2029.

    NEW! May 2025 20 pages
    Free sample available
  • Salty Snacks Retail: United States Report

    Focus Reports

    This report forecasts to 2029 US salty snack retail sales in pounds and nominal US dollars.

    NEW! May 2025 23 pages
    Free sample available
  • Yogurt Retail: United States Report

    Focus Reports

    This report forecasts to 2029 US yogurt retail sales in pints and nominal US dollars.

    NEW! May 2025 21 pages
    Free sample available
  • Meal & Snack Bars Retail: United States Report

    Focus Reports

    This report forecasts to 2029 US meal and snack bar retail sales in pounds and nominal US dollars.

    NEW! May 2025 23 pages
    Free sample available
  • Prepaid Cards: United States Report

    Focus Reports

    This report forecasts to 2025 the US market for prepaid cards in nominal US dollars.

    NEW! May 2025 35 pages
    Free sample available
View More

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.