PreK-12 Instructional Materials: United States

Report Overview

This report forecasts the US PreK-12 instructional material market for 2027 in nominal US dollars. Total sales are segmented by product in terms of: basal curriculum, courseware, digital supplements, state-level tests, manipulatives, print supplements, trade books, video, and classroom magazines.

To illustrate historical trends, total sales and the various segments are provided for 2021- 2023.

Other table data provided in this report include: number of public K-12 schools by type and charter, magnet, and virtual status, 2018-19 through 2022-23; Catholic school enrollment, 2019 – 2024; number of charter students and schools, 2018 – 2019 through 2021 – 2022; federal on budget funds for K-12 education by agency, 2023 – 2025; summary of public elementary/secondary school system revenues, FY 2022; summary of public elementary/secondary school system expenditures, FY 2022.

Freedonia quantifies trends in various measures of growth and volatility. Growth (or decline) expressed as an average annual growth rate (AAGR) is the least squares growth rate, which takes into account all available datapoints over a period. The volatility of datapoints around a least squares growth trend over time is expressed via the coefficient of determination, or r². The most stable data series relative to the trend carries an r² value of 1.0; the most volatile – 0.0. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

Table of Contents

• Enrollment & Demographics
• Enrollment Trends
• PreK-12 Enrollment Stabilizes
• Long-Term Trends
• The Funding Cliff & Enrollments
• Dual Enrollment
• The Public School Landscape
• General Population Trends
• Number of Public Schools
• Alternatives to Public Schools
• Private Schools
• Catholic Schools
• Charter Schools
• Home Schooling
• Virtual Schooling & Microschooling
• Budget & Policy
• Federal Funding for PreK-12 Education
• Federal Department Contributions to Education
• ESSER Funding
• Revenue & Expenditures
• Looking Ahead
• Current Curriculum Issues
• Policy Influencing Curriculum
• Social Issues

• Products
• Looking Beyond 2024
• Category Trends Continue

• PreK-12 Companies’ Financial Performance in 2023 & Early 2024
• Most Companies Show Revenue Growth in 2023
• Trend Toward Private Ownership Continues, But At a Slower Pace
• M&A Activity in PreK-12 Education Declines in 2023
• McGraw Hill
• Pearson
• Stride

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Key Trends in the US PreK-12 Instructional Materials Market, 2023 - 2027
• Table 1 | Number of Public K-12 Schools by Type & Charter, Magnet, & Virtual Status, 2018-19 through 2022-23
• Table 2 | Catholic School Enrollment, 2019 - 2024
• Table 3 | Number of Charter Students & Schools, 2018 - 2019 to 2021 - 2022
• Table 4 | Federal On Budget Funds for K-12 Education by Agency, 2023 - 2025 (US$ bil)
• Table 5 | Summary of Public Elementary/Secondary School System Revenues, FY 2022 (US$ 000)
• Table 6 | Summary of Public Elementary/Secondary School System Expenditures, FY 2022 (US$ 000)
• Figure 2 | US PreK-12 Instructional Materials Sales by Product, 2023 & 2027 (US$ bil)
• Table 7 | US PreK-12 Instructional Materials Sales by Product; 2021 - 2023, 2027
• (US$ mil)
• Figure 3 | US PreK-12 Instructional Materials Sales by Product, 2023 & 2027 (%)
• Table 8 | Simba Information PreK-12 Performance Index, Latest Full Fiscal Year
• Table 9 | NAICS & SIC Codes Related to PreK-12 Instructional Materials