PreK-12 Instructional Materials: United States

Report Overview

This report forecasts the US PreK-12 instructional material market for 2026 in nominal US dollars. Total sales are segmented by product in terms of: basal curriculum, courseware, digital supplements, state-level tests, manipulatives, print supplements, trade books, video, and classroom magazines.

To illustrate historical trends, total sales and the various segments are provided for 2020-2022.

Other table data provided in this report include: enrollment in public K-12 schools by level for Fall 2019 to Fall 2023; Catholic school enrollment and number of schools, 2022-2023; number of charter students and schools, 2018-2019 through 2020-2021; number of students home-educated, 2019-2022; number of US virtual schools, enrollment, and share of enrollment, 2019-2020; summary of public elementary-secondary school system revenues, FY2021; and summary of public elementary-secondary school system expenditures, FY2021.

Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.
 

Related NAICS Codes

Table of Contents

HIGHLIGHTS

• Post-Lockdown Enrollments Lag
• The Public School Landscape
• General Population Trends
• Alternatives to Public Schools
• Private Schools See Pandemic Coattails
• Catholic Schools Stay Strong
• Charter Schools
• Home Schooling
• Virtual Schooling
• Dual Enrollment

• Federal Funding Remains Strong In Advance of ESSER Cliff
• Preparing for the ESSER Funding Cliff
• Looking Ahead
• K-12 Spending By Funding Source
• Uncertainty Impacts State Budget Forecasts
• Curriculum Restrictions & Book Bans
• School Choice & Parental Rights
• Parental Rights in the Classroom
• Policy Dictates Subject Matter
• Social Issues at the Forefront

• Pandemic Fallout
• Move to Digital Slows Post-Pandemic
• Category Trends Continue

• PreK-12 Companies’ Financial Performance
• First Half of 2023 Shows a Slowing of M&A Activity
• Pearson
• Scholastic
• Stride

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Key Trends in the US PreK-12 Instructional Materials Market, 2022 - 2026
• Table 1 | Enrollment in Public K-12 Schools by Level, Fall 2019 to Fall 2023 (in 000s)
• Table 2 | Catholic School Enrollment & Number of Schools, 2022 - 2023
• Table 3 | Number of Charter Students & Schools, 2018 - 2019 to 2020 - 2021
• Table 4 | Number of Students Home-Educated, 2019 - 2022
• Table 5 | Number of US Virtual Schools, Enrollment, & Share of Enrollment, 2019 - 2020
• Table 6 | Summary of Public Elementary-Secondary School System Revenues, FY 2021 (US$ 000)
• Table 7 | Summary of Public Elementary-Secondary School System Expenditures, FY 2021 (US$ 000)
• Figure 2 | US PreK-12 Instructional Materials Sales by Product, 2022 & 2026 (US$ bil)
• Table 8 | US PreK-12 Instructional Materials Sales by Product; 2020 - 2022, 2026 (US$ mil)
• Figure 3 | US PreK-12 Instructional Materials Sales by Product, 2022 - 2026 (%)
• Table 9 | Simba Information PreK-12 Performance Index for Most Recently Reported Fiscal Years
• Table 10 | NAICS & SIC Codes Related to PreK-12 Instructional Materials