Bathroom Organization Products

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This study analyzes the US market for bathroom organization products. This includes purchases made by consumers, including those installed themselves (DIY) or by professionals.

Sales data are presented by product, material, and installation type.

Products are discussed in terms of:

• bins, baskets, and totes
• shelving
• modular units (e.g., organization kits or systems) and various components (e.g., cubes, drawers, bins, open racks, shelves, and rods)
• hanging storage
• accessories and hardware (e.g., drawer and shelf dividers, hooks, jewelry tray inserts, lazy susans, pull-out drawers, valet rods)

Material segments include:

• metal and wire, including plastic coated wire
• plastic
• wood and laminate, including solid wood and laminate-covered engineered wood
• wicker, rattan, and other natural weaves, such as hyacinth, seagrass, and bamboo
• textiles and other materials (e.g., canvas, vinyl, glass)

Installation segments are do-it-yourself (DIY) and professional. In addition, retail sales are discussed by product type.

Sales of products to nonresidential end users are not included. Also excluded are:

• conventional cabinets
• furniture, including bookcases
• laundry baskets
• preinstalled accessories
• waste baskets and recycle bins

Sales of bathroom organization products are examined by product and market in US dollars at the manufacturers’ level, unless noted otherwise (as in the Retail Sales Trends section). Historical data for 2010, 2015, and 2020 and forecasts for 2025 and 2030 are presented in current dollars (which are not adjusted to account for inflation).

General Sales Trends

Sales of home organization products used in bathrooms are projected to advance 1.5% annually through 2025 to $298 million. Generally, further gains for home organization products will be supported by:

• a healthy construction and remodeling market
• sales of existing homes as consumers will often make updates or renovate their new household within the first year and, likewise, update their previous home to maximize its value on the housing market
• an expanding digital marketplace – supported by press and social media – which allows more manufacturers to market items, including specialty accessories

Gains for bathroom organization products in particular will be supported by:

• growth in the number of bathrooms per housing unit
• continued consumer interest in organizing the limited space in bathrooms, particularly in older homes, as efficiently as possible
• increased remodeling of bathrooms

Nonetheless, the market for products used in bathrooms is relatively mature, and many products are low-margin, commoditized types. This is in part due to the harsh conditions in bathrooms, where products may be exposed to water, steam, or dirt. This has led to a greater reliance on plastic and plastic-coated wire products.

Much like kitchens, products used in bathrooms compete to a certain degree with installed cabinets, as well as with vanities, medicine cabinets, and showers with built-in ledges.

Further opportunities for sales may arise from the aging population:

• Older consumers often are unable to reach far and therefore require personal items and toiletries closer at hand.
• Older consumers downsize when they become empty nesters, which will increase the need for organization in smaller spaces.

Installation Trends (DIY vs. Professional)

The vast majority of bathroom organization products are installed by consumers themselves; in 2020, DIY installations accounted for 96% of overall sales. Many of the home organization products sold for bathrooms are used to supplement currently installed features, such as plastic bins or accessories for storing makeup or a shower caddy to organize shampoos and soap.

Looking forward, DIY installed products will continue to account for the vast majority sales. Although professional installations are expected to outpace DIY installations through the forecast period, that is from a relatively small base.

The DIY installation market, which is expected to grow 1.5% per year through 2025 to $284 million, will be supported by the continued introduction of new products that are easy to install and home organization programming that inspire consumers to sort their belongings.

Materials Trends

Sales of bathroom organization products are expected to grow 1.5% per year through 2025 to $298 million. Metal and wire bathroom organization products represented the largest share of sales in 2020 and are expected to account for the largest share of gains through 2025. Metal and wire will continue to be valued for its strength, durability, and aesthetics.

Metal, wire, and plastic, the second most used material in bathroom organization products, are often adopted due to the harsh conditions in bathrooms. Plastic-coated wire and plastic products are able to resist water, steam, and dirt.

Sales by Product

Sales of bathroom organization products are expected to grow 1.5% per year through 2025, reaching $298 million. Hanging storage will continue to account for the largest share of sales, representing 46% of sales in 2025:

• This is due to the often limited space available in bathrooms, resulting in a need to utilize vertical space efficiently. As a result, items such as shower and bath caddies, which account for the vast majority of hanging storage, can offer vertical storage from showerheads.
• Additionally, hanging storage over doors are popular for items like towels.
• Increasing sales of higher value shower caddies with specialty features will support gains in market value for this segment going forward.

Bins, Baskets, & Totes

Sales of bathroom bins, baskets, and totes are expected to grow less than 1.0% annually through 2025 to $77 million. These products account for the second largest share of bathroom organization product sales due to their versatility and their pervasive use for the storage of makeup or assorted toiletries.

The market for bins, baskets, and totes is a relatively mature product segment, limiting faster gains. Other factors restraining growth include:

• the presence of cabinets or vanities with pre-installed accessories
• continued downward pressure on prices from both low-cost imports and retail brands

In 2020, baskets accounted for 66% of overall sales. Baskets, or containers without lids, come in a variety of materials, ranging from plastic to wicker/rattan. The majority of bins and totes are made of plastic.

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