Skip navigation
Reports & Analysis Custom Research Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Custom Research
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads
  • Impact Tracker

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Freedonia Group Bathroom Organization Products

Bathroom Organization Products

Industry Reports, United States

Report Overview

Featuring 27 tables and 16 figures – now available in Excel and Powerpoint! Learn More

Infographic with key insights for bathroom organization products marketThis study analyzes the US market for bathroom organization products. This includes purchases made by consumers, including those installed themselves (DIY) or by professionals.

Sales data are presented by product, material, and installation type.

Products are discussed in terms of:

  • bins, baskets, and totes
  • shelving
  • modular units (e.g., organization kits or systems) and various components (e.g., cubes, drawers, bins, open racks, shelves, and rods)
  • hanging storage
  • accessories and hardware (e.g., drawer and shelf dividers, hooks, jewelry tray inserts, lazy susans, pull-out drawers, valet rods)

Material segments include:

  • metal and wire, including plastic coated wire
  • plastic
  • wood and laminate, including solid wood and laminate-covered engineered wood
  • wicker, rattan, and other natural weaves, such as hyacinth, seagrass, and bamboo
  • textiles and other materials (e.g., canvas, vinyl, glass)

Installation segments are do-it-yourself (DIY) and professional. In addition, retail sales are discussed by product type.

Sales of products to nonresidential end users are not included. Also excluded are:

  • conventional cabinets
  • furniture, including bookcases
  • laundry baskets
  • preinstalled accessories
  • waste baskets and recycle bins

Sales of bathroom organization products are examined by product and market in US dollars at the manufacturers’ level, unless noted otherwise (as in the Retail Sales Trends section). Historical data for 2010, 2015, and 2020 and forecasts for 2025 and 2030 are presented in current dollars (which are not adjusted to account for inflation).

 

General Sales Trends

Sales of home organization products used in bathrooms are projected to advance 1.5% annually through 2025 to $298 million. Generally, further gains for home organization products will be supported by:

  • a healthy construction and remodeling market
  • sales of existing homes as consumers will often make updates or renovate their new household within the first year and, likewise, update their previous home to maximize its value on the housing market
  • an expanding digital marketplace – supported by press and social media – which allows more manufacturers to market items, including specialty accessories

Gains for bathroom organization products in particular will be supported by:

  • growth in the number of bathrooms per housing unit
  • continued consumer interest in organizing the limited space in bathrooms, particularly in older homes, as efficiently as possible
  • increased remodeling of bathrooms

Nonetheless, the market for products used in bathrooms is relatively mature, and many products are low-margin, commoditized types. This is in part due to the harsh conditions in bathrooms, where products may be exposed to water, steam, or dirt. This has led to a greater reliance on plastic and plastic-coated wire products.

Much like kitchens, products used in bathrooms compete to a certain degree with installed cabinets, as well as with vanities, medicine cabinets, and showers with built-in ledges.

Further opportunities for sales may arise from the aging population:

  • Older consumers often are unable to reach far and therefore require personal items and toiletries closer at hand.
  • Older consumers downsize when they become empty nesters, which will increase the need for organization in smaller spaces.
Chart Bathroom Organization Product Sales, 2010-2030

Installation Trends (DIY vs. Professional)

The vast majority of bathroom organization products are installed by consumers themselves; in 2020, DIY installations accounted for 96% of overall sales. Many of the home organization products sold for bathrooms are used to supplement currently installed features, such as plastic bins or accessories for storing makeup or a shower caddy to organize shampoos and soap.

Looking forward, DIY installed products will continue to account for the vast majority sales. Although professional installations are expected to outpace DIY installations through the forecast period, that is from a relatively small base.

The DIY installation market, which is expected to grow 1.5% per year through 2025 to $284 million, will be supported by the continued introduction of new products that are easy to install and home organization programming that inspire consumers to sort their belongings.

Materials Trends

Sales of bathroom organization products are expected to grow 1.5% per year through 2025 to $298 million. Metal and wire bathroom organization products represented the largest share of sales in 2020 and are expected to account for the largest share of gains through 2025. Metal and wire will continue to be valued for its strength, durability, and aesthetics.

Metal, wire, and plastic, the second most used material in bathroom organization products, are often adopted due to the harsh conditions in bathrooms. Plastic-coated wire and plastic products are able to resist water, steam, and dirt.

Chart Bathroom Organization Product Sales by Material, 2010-2030

Sales by Product

Sales of bathroom organization products are expected to grow 1.5% per year through 2025, reaching $298 million. Hanging storage will continue to account for the largest share of sales, representing 46% of sales in 2025:

  • This is due to the often limited space available in bathrooms, resulting in a need to utilize vertical space efficiently. As a result, items such as shower and bath caddies, which account for the vast majority of hanging storage, can offer vertical storage from showerheads.
  • Additionally, hanging storage over doors are popular for items like towels.
  • Increasing sales of higher value shower caddies with specialty features will support gains in market value for this segment going forward.
Chart Bathroom Organization Product Sales by Type, 2010-2030

Bins, Baskets, & Totes

Sales of bathroom bins, baskets, and totes are expected to grow less than 1.0% annually through 2025 to $77 million. These products account for the second largest share of bathroom organization product sales due to their versatility and their pervasive use for the storage of makeup or assorted toiletries.

The market for bins, baskets, and totes is a relatively mature product segment, limiting faster gains. Other factors restraining growth include:

  • the presence of cabinets or vanities with pre-installed accessories
  • continued downward pressure on prices from both low-cost imports and retail brands

In 2020, baskets accounted for 66% of overall sales. Baskets, or containers without lids, come in a variety of materials, ranging from plastic to wicker/rattan. The majority of bins and totes are made of plastic.

Sales of bathroom organization products are expected to grow 1.5% per year through 2025 to $298 million. Market growth will be slow because bathrooms are already a well-established segment of the home organization market, and growth will be coming off of elevated sales in 2020, when the COVID-19 pandemic heighted consumers’ investment in their homes.

However, the market for bathroom organization products will be sustained by macroeconomic factors such as new home construction, renovations, and existing home sales, all of which can open up new sales opportunities for suppliers of bathroom organization products by increasing the number and/or quality of bathrooms.

COVID-19 Boosted Home Improvement Projects, Including Organization of Bathrooms

As the COVID-19 pandemic caused many families to spend more time at home, many opted to focus their time and funds on home improvement projects, particularly those they could undertake themselves. This benefited sales of bathroom organization products as consumers:

  • looked to improve the functionality of bathrooms in which they were spending more time
  • used their free time to pursue projects that either were long overdue or were deemed necessary for their lifestyle during the pandemic

Additionally, a strong housing market increased the number of consumers moving to new homes with more bathrooms and looking to accentuate and outfit these spaces to their own specifications.

Bathrooms Per Household Continues to Grow, Creating Sales Opportunities

New homes are increasingly built with more bathrooms than are common in existing homes, expanding the number of available bathrooms in which consumers can install organization products. The number of bathrooms per home continues to tick up from 1.5 to 2, and this growth will be boosted, at least in the short-term, by a rise in the number of households looking for single-family rather than multifamily living situations. Rises in the number of bathrooms and design trends favoring large tubs and showers will encourage consumers to better organize their bathroom storage.

Product Specialization Will Help Support Value Gains & E-Commerce Growth

Going forward, new higher-value products that offer increased customization and specialization will support sales gains for bathroom organization products. Shower caddies or accessories that feature unique storage options for bathroom essentials can help the morning run smoothly and create a spa-like environment, which will continue to entice customer adoption of these products. Specialization and opportunities for customization will help bathroom organization suppliers counteract competition from vanities and other built-in organization elements. Companies that participate in the growing e-commerce channel are expected to benefit most from this trend, as they can display a wide range of products and expose customers to new items that might not be found on retail shelves.

Purchase Options

Purchase Report

Select your license:

  • $2,900.00
  • $4,400.00
  • $5,900.00

Subscription Options

License by subscription

Check to see if this report is available through our subscription services.

Subscription Pricing
Already have a subscription? Log in.

Free Sample Report

A free sample report is available.

Questions & Assistance

Our representatives are available to help answer your questions.

Live Chat is Offline
Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

FAQs

New homes are increasingly built with more bathrooms than are common in existing homes, expanding the number of available bathrooms in which consumers can install organization products.
Sales of bathroom organization products are expected to grow 1.5% per year through 2025 to $298 million.
Metal and wire bathroom organization products represented the largest share of sales in 2020 and are expected to account for the largest share of gains through 2025.
;

Related Reports and Studies

  • Sleep Management in the U.S.: Consumer Strategies

    Industry Reports

    February 2017 117 pages
  • World Consumer Air Treatment Systems

    Industry Reports

    Global demand for consumer air treatment systems is projected to increase to over $10 billion in 2019. More than 80 percent of growth will occur in China where poor urban air quality combined with a growing middle class and increasing access to a wider variety of consumer air cleaning systems will cause sales to nearly triple by 2019.

    March 2016 369 pages
    Free sample available
  • World Consumer Air Treatment Systems

    Focus Reports

    This report forecasts total world demand in 2019 for consumer air treatment systems by type, technology, and major world region in US dollars at the manufacturers' level.

    March 2016 31 pages
    Free sample available
  • Household Batteries: Consumer Market Trends in the U.S.

    Industry Reports

    June 2016 53 pages
  • Infant, Toddler, and Preschool Furnishings and Durables, 5th Edition

    Industry Reports

    September 2016 223 pages
  • Drones (UAVs)

    Industry Reports

    Sales of drones to businesses and consumers will more than triple to become a $2 billion market by 2020. Better performing and affordable drones will make their way into our airspace within the next several years.

    June 2016 217 pages
    Free sample available
  • Drones: United States

    Focus Reports

    This report forecasts US drone demand and shipments in US dollars at the manufacturers' level, and demand in units, to 2020.

    June 2016 29 pages
    Free sample available
  • Healthy-Ingredient Snacks: United States

    Focus Reports

    This report forecasts annual US retail sales of healthy-ingredient snacks in US dollars for 2016-2020.

    June 2016 33 pages
    Free sample available
  • Refrigerated Coffee Creamers: United States

    Focus Reports

    This report forecasts annual US retail sales of refrigerated coffee creamers in US dollars for 2016-2020.

    May 2016 21 pages
    Free sample available
  • Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition

    Industry Reports

    March 2017 258 pages
View More

Have unique research needs?

Freedonia Custom Research listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press
  • User Agreement
  • Privacy Policy
  • Site Map
Facebook Linkedin Twitter

Additional Resources

  • Market Size Resources
  • Lawn Mowers Research
  • Global Motor Vehicle Research
  • Global Paint & Coatings Research
  • Global Industrial Valves Research
  • Global Agricultural Equipment Research
  • Indoor Air Quality Equipment Research
  • Global Adhesives & Sealants Research
  • Hardscaping Products Research
  • Residential Landscaping Research
  • Food Packaging Research
  • Global Carpets & Rugs Research
  • Global Residential HVAC Research
Copyright © 2023 MarketResearch.com, Inc. All rights reserved.