Global Power Lawn & Garden Equipment

Report Overview

Featuring 185 tables and 107 figures

Innovations in Batteries, Robot Technology & More Drive Sales Gains

Key questions answered in this report:

• When will sales return to growth after declining from pandemic-era highs?
• Which segments are seeing gains in battery power adoption?
• How are suppliers working to develop the robotic mower market?

Global demand for power lawn and garden equipment was $27.9 billion in 2024, and is forecast to increase 2.4% per year to $31.5 billion in 2029. Growth will be driven by rising consumer spending and single-family housing construction in high-income nations, primarily mature markets in North America and Western Europe.

Post-Pandemic Market Correction to Conclude in 2025

Global power lawn and garden equipment sales fell in both 2023 and 2024, declining from elevated 2021 and 2022 levels as consumer spending priorities shifted. This trend is expected to continue somewhat into 2025 as a significant share of pandemic-era purchases represented pulled-forward sales of consumer power lawn and garden products that otherwise would have been replaced in a later year. However, this correction will conclude in 2025 in North America, the largest market for these products, and the region will be primed for gains in 2026. In the other key market, Western Europe, demand is expected to return to growth by the end of the year.

In the longer term, the surge in power lawn and garden equipment sales that occurred during the COVID-19 pandemic offers significant opportunities as these products age and reach the end of their useful lifespans, with consumer investment in DIY lawn and garden maintenance providing ongoing support for replacement sales. The expanded base of equipment in use will also continue to fuel sales of parts and attachments, which held up somewhat better than standalone equipment during the 2023-2024 market downturn.

Cordless Electric Models Continuing to Penetrate Commercial Markets

Battery-powered equipment made significant inroads during the 2010s and early 2020s, and these models now represent the majority in many consumer product segments. However, engine-driven equipment remained the larger share of demand globally, reflecting greater challenges to battery-powered product adoption in professional markets.

Ongoing advances in battery technology will allow for significant growth in the prevalence of cordless electric lawn and garden equipment targeted toward professional users. Improvements in power and run times will drive growth in segments like forestry chainsaws and riding mowers, further aided by government efforts to support adoption of environmentally friendly electric products. 

Robotic Mowers to Gain a Foothold Outside of Europe

While robotic mowers have represented a very strong growth segment in recent years, these products have only really become entrenched in Europe; they remain relatively rare in North America and the high-income Asia/Pacific markets. The US market, in particular, has seen limited adoption and holds attractive growth potential due to its massive size.

An increasing number of power lawn and garden equipment suppliers are rolling out robotic mower offerings, and firms are making extensive efforts to establish markets for these products in the US and other non-European markets. Growth in adoption of robotic mowers will be driven by both technological advances and the expansion of the smart home trend, so producers who can situate robotic mowers as a feature of the modern smart home will stand to benefit.

Global Power Lawn & Garden Equipment Report Coverage

Key Participants Driving Trends in the Global Power Lawn & Garden Equipment Industry

Regional Trends

Demand by Region

Global sales trends will continue to be heavily driven by market performance in the US, Canada, Australia, and Western Europe. Demand is concentrated in these areas due to:

• high consumer spending levels

• large average yard sizes

• preferences for manicured lawns in landscape design

• cultural interest in lawn and garden maintenance as a hobby

Markets for power lawn and garden equipment in the US, Western Europe, and other Anglosphere countries tend to be saturated, and these countries also tend to feature economies that are mature by global standards. As a result, the long-term prospects for sales growth tend to be more modest.

In other high-income countries, such as Japan and South Korea, lawn and garden equipment markets are comparatively small, reflecting high population density in urban areas (which limits yard sizes) and less cultural interest in lawn maintenance.

Most lower-income countries lack a strong lawn and garden culture, with consumer lawn care activity usually focused on maintaining the utility of the property instead of presenting a manicured look. In these countries, demand tends to be driven by commercial applications like forestry and roadside maintenance, which are a small portion of the market in the US and Western Europe. While strong economic outlooks will allow for above average growth in many industrializing countries in the Africa/Mideast and Asia/Pacific regions, the lack of an entrenched lawn and garden culture will remain a major constraint on sales potential for the near term.