Green (Vegetative) Roofing

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Vegetative Roofing

Financial Incentives and Demand for Green Space Amenities to Drive Growth in Green Roofing Market

Through 2023, the US green (vegetative) roofing market is forecast to increase 11% per year. The most significant advances are projected for cities that have adopted legislation mandating green roof installations and/or that offer related incentives (such as green infrastructure funding or credits for stormwater treatment fees). While stormwater fee credits and other sustainable building incentives are the top reasons for installing green roofs, additional market drivers include the aesthetic and recreational benefits of green space amenities, urban heat island effect mitigation, improved building energy efficiency, and the contribution to improved air quality and biodiversity.

Key Findings in the Green (Vegetative) Roofing Study:

Extensive Green Roof Assemblies to Account for Majority of Installations

The majority of green roofs will continue to feature extensive systems, as these assemblies are able to meet stormwater retention standards, LEED requirements, and other green building codes at a significantly lower cost than intensive systems. Nonetheless, higher-cost intensive vegetative roofs will continue to see significant use in large, highly congested cities where green spaces are scarce. The installation of rooftop gardens in these major metropolitan areas improves the ability of building owners in competitive real estate markets to attract tenants and to charge higher rental fees.

The South will Continue to Lead All US Regions in Green Roof Demand

Of the four US regions, the South is expected to remain the leading green roof market, bolstered by the relatively large number of installations each year in South Atlantic cities such as Washington, DC; Atlanta; Baltimore; and Miami. Green roofing suppliers in these areas benefit from significant government support for vegetative roofing, as well as from warm climates that support investments to improve energy efficiency. Other key metropolitan markets are in the Middle Atlantic (e.g., New York), Pacific (e.g., San Francisco, Portland), and East North Central (e.g., Chicago) subregions.

While each US region will continue to see green roof demand rise rapidly from a small base, the fastest market growth is anticipated in the West, supported by mandates for vegetative roofing passed in San Francisco and Portland. (A recent mandate in Denver was revised to require cool roofs instead of costlier vegetative systems.)

Suppliers Play Key Roles in Promoting Green Roofs and Their Benefits

Among the most popular vegetative roof systems are Garden Roof (American Hydrotech), GreenShield (Garland), and LiveRoof (LiveRoof subsidiary of Hortech) assemblies. Unlike other segments of the roofing industry, key marketing strategies in the green roof sector often focus on educating potential customers about the benefits of green roofs, including their environmental advantages and long-term cost savings.

Study Coverage

This study presents historical demand data (2008, 2013, 2018) and forecasts for 2023 and 2028 by market (new construction, retrofit), system (extensive, semi-intensive, intensive), component (vegetation, growing media, geotextiles & drainage layer, insulation, waterproof membrane, other), and region and subregion (South Atlantic, East South Central, West South Central, East North Central, West North Central, Mountain, Pacific, Middle Atlantic, New England). Demand is also provided for Canada. Data are presented in US dollars and square feet of coverage area. The study also provides analysis on key industry players including American Hydrotech, Carlisle Construction Materials (Carlisle Companies), Firestone Building Products (Bridgestone), Garland, Henry, LiveRoof (Hortech), SOPREMA, XeroFlor North America (Low & Bonar), and ZinCo.

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  1. Green (Vegetative) Roofing

    $3,900.00

    1. 1 EXECUTIVE SUMMARY

      $151.00

      1. Figure 1-1 | US Green Roofing Market Outlook

    2. 2 FACTORS INFLUENCING GREEN ROOFING DEMAND

      $1,645.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | Green Roofing Market Overview

      2. 2.2 Vegetative Roofing Scope

        $225.00

        1. 2.2.1 Definition & Features of Green Roofing

          $99.00

          1. Figure 2-2 | Green Roofing System Design & Components

        2. 2.2.2 Built-Up Versus Modular Assemblies

          $82.00

          1. Figure 2-3 | Built-Up Versus Modular Green Roofing Assemblies

        3. 2.2.3 Common Building Types for Green Roofing

          $82.00

          1. Figure 2-4 | Common Building Types for Green Roofs

      3. 2.3 Green Roof Market Drivers

        $416.00

        1. 2.3.1 Key Reasons to Install a Green Roof

          $87.00

          1. Figure 2-5 | Major Reasons for Installing a Green Roof

        2. 2.3.2 Stormwater Management

          $82.00

        3. 2.3.3 Aesthetics & Green Space

          $82.00

        4. 2.3.4 Urban Heat Island Mitigation & Energy Efficiency

          $88.00

        5. 2.3.5 Air Quality & Biodiversity

          $82.00

        6. 2.3.6 Other Benefits

          $87.00

      4. 2.4 Demand Constraints

        $306.00

        1. 2.4.1 Costs & Maintenance Requirements

          $88.00

        2. 2.4.2 Structural Limitations

          $82.00

        3. 2.4.3 Blue Roofs & Other Lower Cost Alternatives

          $134.00

        4. 2.4.4 Lack of Incentives or Mandates

          $82.00

      5. 2.5 Regulatory Activity, Building Codes, & Incentives

        $563.00

        1. 2.5.1 Regulations & Building Codes Overview

          $82.00

        2. 2.5.2 Fire & Wind Resistance

          $116.00

        3. 2.5.3 Structural Integrity: Roof Load & Root Penetration

          $82.00

        4. 2.5.4 Impact of CALGreen Building Codes

          $82.00

        5. 2.5.5 Incentives

          $242.00

          1. Table | Selected Green Roof Incentives by US State

      6. 2.6 Green Roofing Prices & Cost Benefits

        $101.00

        1. Figure 2-6 | Average Green Roof Prices, 2008 – 2023

    3. 3 MARKET SIZE & FUTURE PROSPECTS

      $1,731.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Green Roofing Market Size & Forecasts

      2. 3.2 Historical Trends & Forecast Growth

        $177.00

        1. Figure 3-2 | US Green Roofing Market, 2000 – 2028

      3. 3.3 New Construction Versus Retrofit Market

        $128.00

        1. Table | Green Roofing Demand by Market, 2008 – 2028

        2. Figure 3-3 | Growth Comparison: New Construction Versus Retrofit Market, 2003 – 2028

      4. 3.4 Green Roofing Demand by System Type

        $361.00

        1. 3.4.1 Key Trends & Outlook by Roofing System Type

          $125.00

          1. Table | Green Roofing Demand by System Type, 2008 – 2028

          2. Figure 3-4 | Extensive Versus Intensive Green Roofing Systems

        2. 3.4.2 Extensive

          $82.00

          1. Table | Extensive Green Roofing Demand by Market, 2008 – 2028

        3. 3.4.3 Semi-Intensive

          $82.00

          1. Table | Semi-Intensive Green Roofing Demand by Market, 2008 – 2028

        4. 3.4.4 Intensive

          $82.00

          1. Table | Intensive Green Roofing Demand by Market, 2008 – 2028

      5. 3.5 Green Roofing Demand by Component

        $1,022.00

        1. 3.5.1 Key Trends & Demand Outlook by Component

          $115.00

          1. Table | Green Roofing Demand by Component, 2008 – 2028

          2. Figure 3-5 | Green Roofing Demand by Component, 2008 – 2028

        2. 3.5.2 Vegetation

          $201.00

          1. Table | Green Roof Vegetation Demand by System & Region, 2008 – 2028

        3. 3.5.3 Growing Media

          $140.00

          1. Table | Green Roof Growing Media Demand by System & Region, 2008 – 2028

        4. 3.5.4 Geotextiles & Drainage Layer

          $181.00

          1. Table | Green Roof Geotextiles & Drainage Layer Demand by System & Region, 2008 – 2028

        5. 3.5.5 Insulation

          $160.00

          1. Table | Green Roof Insulation Demand by System & Region, 2008 – 2028

        6. 3.5.6 Waterproof Membrane

          $136.00

          1. Table | Green Roof Waterproof Membrane Demand by System & Region, 2008 – 2028

        7. 3.5.7 Other Components

          $87.00

          1. Table | Other Green Roof Components Demand by System & Region, 2008 – 2028

    4. 4 REGIONAL TRENDS

      $2,492.00

      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Regional Outlook for Green Roofing

      2. 4.2 US Green Roofing Demand by Region

        $132.00

        1. Table | Green Roofing Demand by US Region, 2008 – 2028

        2. Figure 4-2 | Green Roofing Demand by US Region, 2008 – 2028

        3. Figure 4-3 | Key US Metropolitan Markets for Green Roofing

      3. 4.3 South

        $585.00

        1. 4.3.1 Key Demand Drivers & Outlook by Subregion

          $128.00

          1. Table | South: Green Roofing Demand by Subregion & Market, 2008 – 2028

          2. Figure 4-4 | South Green Roofing Market Position

        2. 4.3.2 South Atlantic

          $176.00

          1. Table | South Atlantic: Green Roofing Demand by Component, 2008 – 2028

          2. Table | South Atlantic: Selected Green Roofing Installation Projects

        3. 4.3.3 West South Central

          $133.00

          1. Table | West South Central: Green Roofing Demand by Component, 2008 – 2028

          2. Table | West South Central: Selected Green Roofing Installation Projects

        4. 4.3.4 East South Central

          $148.00

          1. Table | East South Central: Green Roofing Demand by Component, 2008 – 2028

          2. Table | East South Central: Selected Green Roofing Installation Projects

      4. 4.4 Midwest

        $479.00

        1. 4.4.1 Key Demand Drivers & Outlook by Subregion

          $138.00

          1. Table | Midwest: Green Roofing Demand by Subregion & Market, 2008 – 2028

          2. Figure 4-5 | Midwest Green Roofing Market Position

        2. 4.4.2 East North Central

          $199.00

          1. Table | East North Central: Green Roofing Demand by Component, 2008 – 2028

          2. Table | East North Central: Selected Green Roofing Installation Projects

        3. 4.4.3 West North Central

          $141.00

          1. Table | West North Central: Green Roofing Demand by Component, 2008 – 2028

          2. Table | West North Central: Selected Green Roofing Installation Projects

      5. 4.5 West

        $545.00

        1. 4.5.1 Key Demand Drivers & Outlook by Subregion

          $110.00

          1. Table | West: Green Roofing Demand by Subregion & Market, 2008 – 2028

          2. Figure 4-6 | West Green Roofing Market Position

        2. 4.5.2 Pacific

          $215.00

          1. Table | Pacific: Green Roofing Demand by Component, 2008 – 2028

          2. Table | Pacific: Selected Green Roofing Installation Projects

        3. 4.5.3 Mountain

          $220.00

          1. Table | Mountain: Green Roofing Demand by Component, 2008 – 2028

          2. Table | Mountain: Selected Green Roofing Installation Projects

      6. 4.6 Northeast

        $451.00

        1. 4.6.1 Key Demand Drivers & Outlook by Subregion

          $113.00

          1. Table | Northeast: Green Roofing Demand by Subregion & Market, 2008 – 2028

          2. Figure 4-7 | Northeast Green Roofing Market Position

        2. 4.6.2 Middle Atlantic

          $203.00

          1. Table | Middle Atlantic: Green Roofing Demand by Component, 2008 – 2028

          2. Table | Middle Atlantic: Selected Green Roofing Installation Projects

        3. 4.6.3 New England

          $134.00

          1. Table | New England: Green Roofing Demand by Component, 2008 – 2028

          2. Table | New England: Selected Green Roofing Installation Projects

      7. 4.7 Canada Green Roofing Market

        $261.00

        1. Table | Canada: Green Roofing Demand, 2008 – 2028

        2. Figure 4-8 | Comparison of Canada & US Market Growth, 2003 – 2028

        3. Table | Canada: Selected Green Roofing Installation Projects

    5. 5 INDUSTRY STRUCTURE

      $2,233.00

      1. 5.1 Industry Composition & Green Roofing Supply Chain

        $128.00

        1. Figure 5-1 | Green Roofing Supply Chain

      2. 5.2 Key Industry Participants

        $810.00

        1. Table | Selected Green Roof Industry Participants

        2. 5.2.1 American Hydrotech

          $90.00

          1. Figure 5-2 | Industry Participant Profile: American Hydrotech

        3. 5.2.2 Carlisle Construction Materials

          $87.00

          1. Figure 5-3 | Industry Participant Profile: Carlisle Construction Materials

        4. 5.2.3 Firestone Building Products

          $82.00

          1. Figure 5-4 | Industry Participant Profile: Firestone Building Products

        5. 5.2.4 Garland

          $82.00

          1. Figure 5-5 | Industry Participant Profile: Garland

        6. 5.2.5 Henry

          $82.00

          1. Figure 5-6 | Industry Participant Profile: Henry

        7. 5.2.6 LiveRoof

          $82.00

          1. Figure 5-7 | Industry Participant Profile: LiveRoof

        8. 5.2.7 SOPREMA

          $82.00

          1. Figure 5-8 | Industry Participant Profile: SOPREMA

        9. 5.2.8 XeroFlor North America

          $82.00

          1. Figure 5-9 | Industry Participant Profile: XeroFlor North America

        10. 5.2.9 ZinCo USA

          $82.00

          1. Figure 5-10 | Industry Participant Profile: ZinCo USA

        11. 5.2.10 Other Industry Participants

          $145.00

      3. 5.3 Acquisitions & Divestitures

        $115.00

        1. Table | Selected Acquisitions & Divestitures

      4. 5.4 Cooperative Agreements

        $237.00

        1. Table | Selected Cooperative Agreements

      5. 5.5 Marketing Strategies

        $102.00

        1. Table | Key Marketing Strategies in the Green Roofing Industry

      6. 5.6 Distribution Channels

        $82.00

      7. 5.7 List of Industry Participants

        $760.00

    6. 6 APPENDIX

      $2,680.00

      1. 6.1 Scope

        $237.00

        1. Table | Study Scope: US Geographic Regions & Subregions

        2. Table | Relevant Industry Codes

        3. Table | Relevant HS Codes for the US Roofing Industry

      2. 6.2 Definitions

        $220.00

      3. 6.3 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      4. 6.4 Freedonia Methodology

        $1,095.00

      5. 6.5 Study-Specific Methodology

        $110.00

      6. 6.6 Sources

        $82.00

      7. 6.7 Associations & Agencies

        $82.00

      8. 6.8 Related Studies & Reports

        $82.00

      9. 6.9 Macroeconomic Assumptions

        $821.00

        1. 6.9.1 Economic Environment

          $124.00

          1. Table | Macroeconomic Indicators, 2008 – 2023

          2. Figure 6-1 | Annual Growth in Real GDP, 2000 – 2018, Compared to 1980 – 2005 Average

        2. 6.9.2 Demographic Trends

          $129.00

          1. Table | Population & Households, 2008 – 2023

          2. Figure 6-2 | Annual Population Growth, 2003 – 2018

        3. 6.9.3 Regional Population

          $118.00

          1. Table | Population by Region, 2008 – 2023

          2. Figure 6-3 | Share of Population by Region, 2008 – 2023

        4. 6.9.4 Building Construction

          $82.00

          1. Table | Building Construction Expenditures, 2008 – 2023

        5. 6.9.5 Residential Building Construction

          $82.00

          1. Table | Residential Building Construction Expenditures, 2008 – 2023

        6. 6.9.6 Commercial Building Construction

          $298.00

          1. Table | Commercial Building Construction Expenditures, 2008 – 2023

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