As Quoted In Plastics in Packaging

Convenience, Snacking, and Lightweighting Drive Growth in Pouches Market

Pouches in the US, 8th Edition

Growth will be driven by the conversion from rigid containers and the popularity of smaller packages for convenience and portion control. Stand-up pouches will experience faster growth, while flat pouches will maintain their advantage in unit terms.

Key Findings in the Pouches Study:

Pouches Continue to Meet Needs of Brand Owners and Consumers

Pouches offer space for product differentiation and use less material than rigid containers. Pouches have made huge strides from their initial uses for fruit juices and potato chips. In addition to being used in a growing number of food applications such as cheese, nuts, and dried fruit, pouches have experienced healthy growth in consumer goods such as detergent pods and cleaning wipes. Pouches often simplify product handling and storage, as they are lighter and occupy less shelf space.

Convenience Features Will Increase Versatility of Pouches and Expand Applications

Value-added features such as resealability, spouts, and handles allow more products to transition to pouches. Stick pouches can provide a single serving and minimize mess and waste from larger containers. Reclosable sliding zippers for vegetables, cheese, and snacks maintain freshness and help consumers with limited dexterity open and close packaging more easily.

Snacking Trend Boosts Demand for Single-Portion Pouches

Consumers are striving for convenient eating. Frequent, small meals throughout the day are disrupting the traditional three meals at designated times. Single-portion packages and attractive, resealable, and easily disposable pouches facilitate trends toward smaller meals. Increasingly, that means snacks high in protein, low in sodium, ethically sourced, and lightly processed, but also single-portion sizes of all snacks. Smaller pouches for nuts and dried fruit, nutrition bars, and mix-in protein powders facilitate the healthy eating trend and stand to support growth through 2022.

Sustainability Targets Bode Well for Pouch Demand

Firms are making ambitious sustainability targets part of their business goals, and reducing the volume of materials used in packaging supports progress toward those targets, by lowering transportation costs. Innovation in packaging and film technology has made it possible to deliver qualities such as clarity, barrier protection, and stiffness while reducing material input.

Study Coverage

This study presents historical data (2007, 2012, and 2017) and forecasts for 2022 by pouch type (pillow, four-side seal, three-side seal, stand-up), food and beverage markets (beverages; candy & snacks; cheese; fresh produce; meat, poultry, & seafood; pet food; processed foods); and nonfood markets (consumer products; industrial and other; and medical & pharmaceutical), and pouch feature (aseptic, resealable, retort, shaped, spouted, stick, vacuum). The study also evaluates company market share and analyzes industry competitors including Amcor, Bemis, Printpack, ProAmpac, Sealed Air, Sonoco, and Transcontinental.

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