Residential Roofing

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Roofing

Although residential roofing demand in area terms is expected to expand only minimally to 183.8 million squares in 2025, demand in value terms is expected to climb at a rapid 8.2% annually to $15.0 billion. Strong growth in average prices will drive gains in value terms as:

The prices of petroleum and related products have increased sharply (from a low 2020 base), which will drive up the price of asphalt shingles and bituminous low-slope membranes.
Homeowners and homebuilders are choosing generally more expensive products that offer superior performance and aesthetic properties, such as laminated asphalt shingles, solar roofing, and metal roofing.

The much more modest increase in the amount of roofing actually installed is because:

Housing starts will decline from 2022 to 2025 following a significant increase in 2021 from a high 2020 base, limiting associated roofing sales growth.
Storm-related roof repair and replacement projects were high in 2020 due in part to multiple severe weather events – these roofs will generally not require additional work in the near term.

Smaller New Roofing Segment Will Account for the Larger Share of Overall Market Gains

While both new and reroofing demand will slow considerably from rates of the 2015-2020 period, new roofing – particularly construction of single-family homes – will account for about twice as many gains as reroofing. Housing starts rose sharply in 2021 from an already high 2020 base as builders took advantage of people’s desire to escape urban cores severely affected by COVID-19 and increased construction of homes in suburban and exurban areas. While housing starts will retreat from their high 2021 level by 2025, overall new housing activity will remain elevated, sustaining new roofing demand.

The reroofing market will continue to account for nearly 80% of the demand total, but growth through 2025 will be limited by the large number of older or worn roofs that were repaired or replaced in 2020 due to:

the sizable amount of home improvement activity that occurred that year
a number of severe weather events in the second half of 2020 (especially in the South) that caused widespread roof damage

Metal Roofing, Solar Roofing, & Roofing Tile Will Post the Largest Demand Increases

Metal roofing, solar roofing, and roofing tile are types of roofing products that will see the healthiest sales. Suppliers of metal roofing and roofing tile will benefit from their products’ superior resistance to severe weather events (particularly uplift caused by high winds), long product lifespans, favorable aesthetics, and ability to serve as cool roofing. Demand for solar roofing will expand at a robust rate from a small existing sales base because of California’s adoption of building codes requiring nearly all newly built and substantially renovated structures to generate as much energy as they use.

Supply & Demand

Shipments of residential roofing products are projected to climb 8.2% annually to $15 billion in 2025, an acceleration from the 2015-2020 period, when roofing product shipments rose 6.4% per year. Industry output will rise along with domestic demand, since foreign trade plays a minor role in the US residential roofing market.

Imports accounted for only 2% of US residential roofing sales in 2020, and exports accounted for 2% of US shipments in that year.

Trade in roofing materials between the US and foreign countries is limited by a number of factors, including:

the weight and bulk of most roofing products, which make shipment across long distances costly and impractical
differences in aesthetic and performance requirements between the US and other countries
regional variations in building codes and material preferences

The nation’s main trading partner for roofing products is Canada, which generally accounts for almost 70% of imports and exports in any given year.

Residential roofing products are typically sold in the same general regions of the US in which their production facilities are located. For instance, wood shingle and shake manufacturing plants are located mainly in New England and the Pacific Northwest.

While asphalt shingle manufacturers have nationwide networks of plants, asphalt shingles made at these sites are generally tailored to local markets:

Plants in the northern half of the US tend to make shingles better suited to withstand severe weather conditions.
Facilities in the southern half of the US concentrate on shingles that feature high wind resistance or meet cool roofing criteria.

Area Demand

Demand for roofing in the residential market is forecast to advance minimally through 2025 to 183.8 million squares, a sharp deceleration from the 2015-2020 period:

Housing starts are expected to decline from 2022 to 2025 following an increase in 2021 from a high 2020 base. However, housing starts will remain above pre-pandemic levels through 2025, supporting roofing demand in new applications.
Storm-related roof repair and replacement projects were elevated in 2020 due in part to multiple severe weather events – these roofs will generally not require additional work in the near term.

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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Market Scope & Product Description

Impact of COVID-19 Pandemic on Residential Roofing

3. Overview

Historical Market Trends

Supply & Demand

Products Overview

Area Demand

Value Demand

Pricing Trends

4. Factors Impacting Roofing Demand

New Housing Construction Trends

Age of Building Stock

Weather & Climate

Roof Slope: Low Slope or Steep Slope

Installation Issues

Comparative Installation Costs

Availability of Trained Labor

Jobsite Safety

Evolving Building Codes

Insurer Requirements

Sustainability Initiatives

Recycling & Recycled Content

Cool Roofing

Energy Efficiency (LEED & Energy Star)

Roofing Product Lifespans

5. Asphalt Shingles

Definition & Scope

Products

Demand by Type

Standard Laminated Shingles

High-Performance Laminated Shingles

Three-Tab Shingles

New Construction vs. Reroofing

Regional Trends

Market Share

6. Metal Roofing

Definition & Scope

Products

Demand by Product Type

Standing Seam

Shingles, Shakes, & Tiles

Corrugated Panel & Other Metal Roofing

New Construction vs. Reroofing

Regional Trends

Market Share

7. Bituminous Roofing

Definition & Scope

Demand by Roofing System Type

Consumption by Product Type

Standard Roofing Felts

Polymer Modified Bitumen Membranes

New Construction vs. Reroofing

Regional Trends

Market Share

8. Roofing Tile

Definition & Scope

Products

Demand by Product Type

Concrete Tile

Clay & Porcelain Tile

New Construction vs. Reroofing

Regional Trends

Market Share

9. Wood Shingles & Shakes

Definition & Scope

Products

Demand by Product Type

Wood Shingles

Wood Shakes

New Construction vs. Reroofing

Regional Trends

Market Share

10. Other Residential Roofing

Definition & Scope

Products

Demand by Product Type

Natural Slate

Composite

Solar Roofing

All Other Residential Roofing

New Construction vs. Reroofing

Regional Trends

Leading Suppliers

11. Applications (New vs. Reroofing)

Demand by Application

New Construction

Demand by Product

Demand by Housing Type

Demand by Region & Subregion

Reroofing

Age vs. Weather-Related Demand

Demand by Product

Demand by Housing Type

Demand by Region & Subregion

12. Housing Types

Demand by Housing Type

Single-Family Housing

Demand by Application & Product

Demand by Region & Subregion

Multifamily Housing

Demand by Application & Product

Demand by Region & Subregion

Manufactured Housing

Demand by Application & Product

Demand by Region & Subregion

13. Regional Trends

Residential Roofing Demand by Region

Area Demand Outlook

Value Demand Outlook

Northeast

New England: Residential Roofing Market Size & Historical Trends

New England: Residential Roofing Demand by Application & Product

Middle Atlantic: Residential Roofing Market Size & Historical Trends

Middle Atlantic: Residential Roofing Demand by Application & Product

Midwest

East North Central: Residential Roofing Market Size & Historical Trends

East North Central: Residential Roofing Demand by Application & Product

West North Central: Residential Roofing Market Size & Historical Trends

West North Central: Residential Roofing Demand by Application & Product

South

South Atlantic: Residential Roofing Market Size & Historical Trends

South Atlantic: Residential Roofing Demand by Application & Product

East South Central: Residential Roofing Market Size & Historical Trends

East South Central: Residential Roofing Demand by Application & Product

West South Central: Residential Roofing Market Size & Historical Trends

West South Central: Residential Roofing Demand by Application & Product

West

Mountain: Residential Roofing Market Size & Historical Trends

Mountain: Residential Roofing Demand by Application & Product

Pacific: Residential Roofing Market Size & Historical Trends

Pacific: Residential Roofing Demand by Application & Product

14. Key Suppliers & Market Share

Industry Composition

Market Share

Mergers & Acquisitions

Distribution Overview

Distribution Channels

Leading Distributors

15. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending

Consumer Financing

Residential Building Construction

Housing Starts

Housing Stock

Residential Improvements & Repairs

List of Tables

2. About This Report

Table 2-1 | Annual Residential Roofing Demand: New vs. Reroofing, 2019 - 2022 (million squares & million dollars)

3. Overview

Table 3-1 | Residential Roofing Demand, 2010 - 2021 (million squares)

Table 3-2 | Residential Roofing Supply & Demand, 2010 - 2030 (million dollars)

Table 3-3 | Residential Roofing Demand by Product, 2010 - 2030 (million squares)

Table 3-4 | Residential Roofing Demand by Product, 2010 - 2030 (million dollars)

Table 3-5 | Residential Roofing Average Price by Product Type, 2010 - 2030 (dollars per square)

4. Factors Impacting Roofing Demand

Table 4-1 | Residential Roofing Stock by Housing Type, 2010 - 2030 (million squares)

Table 4-2 | Weather-Related Residential Reroofing Demand, 2010 - 2030 (million squares)

Table 4-3 | Residential Roofing Demand by Slope, 2010 - 2030 (million squares)

Table 4-4 | Selected Residential Roofing Product Installation Costs, 2010 - 2030 (dollars per square)

5. Asphalt Shingles

Table 5-1 | Residential Asphalt Shingle Demand by Type, 2010 - 2030 (million squares & million dollars)

Table 5-2 | Residential Standard Laminated Shingle Demand by Application, 2010 - 2030 (million squares & million dollars)

Table 5-3 | Standard Laminated Asphalt Shingles: Advantages & Disadvantages

Table 5-4 | Residential High-Performance Laminated Shingle Demand by Application, 2010 - 2030 (million squares & million dollars)

Table 5-5 | Residential Three-Tab Shingle Demand by Application, 2010 - 2030 (million squares & million dollars)

Table 5-6 | Three-Tab Asphalt Shingles: Advantages & Disadvantages

Table 5-7 | Asphalt Shingle Demand: New Construction vs. Reroofing, 2010 - 2030 (million squares)

Table 5-8 | Residential Asphalt Shingle Demand by Region & Subregion, 2010 - 2030 (million squares)

6. Metal Roofing

Table 6-1 | Low- & Steep-Slope Metal Roofing: Product Differences

Table 6-2 | Residential Metal Roofing Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 6-3 | Residential Standing Seam Metal Roofing Demand by Application, 2010 - 2030 (million squares & million dollars)

Table 6-4 | Residential Metal Shingle, Shake, & Tile Roofing Demand by Application, 2010 - 2030 (million squares & million dollars)

Table 6-5 | Other Residential Metal Roofing Demand by Application, 2010 - 2030 (million squares & million dollars)

Table 6-6 | Metal Roofing Demand: New Construction vs. Reroofing, 2010 - 2030 (million squares)

Table 6-7 | Residential Metal Roofing Demand by Region & Subregion, 2010 - 2030 (million squares)

7. Bituminous Roofing

Table 7-1 | Residential Bituminous Roofing Demand by System Type, 2010 - 2030 (million squares)

Table 7-2 | Residential Bituminous Roofing Consumption by Product, 2010 - 2030 (million squares & million dollars)

Table 7-3 | Residential Standard Roofing Felts Consumption by Application, 2010 - 2030 (million squares & million dollars)

Table 7-4 | Residential Modified Bituminous Membrane Demand by Type & Application, 2010 - 2030 (million squares & million dollars)

Table 7-5 | Residential Bituminous Roofing Demand: New Construction vs. Reroofing, 2010 - 2030 (million squares)

Table 7-6 | Residential Bituminous Roofing Demand by Region & Subregion, 2010 - 2030 (million squares)

8. Roofing Tile

Table 8-1 | Residential Roofing Tile Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 8-2 | Residential Concrete Roofing Tile Demand by Application, 2010 - 2030 (million squares & million dollars)

Table 8-3 | Residential Clay & Porcelain Roofing Tile Demand by Application, 2010 - 2030 (million squares & million dollars)

Table 8-4 | Residential Roofing Tile Demand: New Construction vs. Reroofing, 2010 - 2030 (million squares)

Table 8-5 | Residential Roofing Tile Demand by Region & Subregion, 2010 - 2030 (million squares)

9. Wood Shingles & Shakes

Table 9-1 | Residential Wood Shingle & Shake Roofing Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 9-2 | Residential Wood Shingle Roofing Demand, 2010 - 2030 (million squares & million dollars)

Table 9-3 | Residential Wood Shake Roofing Demand, 2010 - 2030 (million squares & million dollars)

Table 9-4 | Residential Wood Shingle & Shake Roofing: New Construction vs. Reroofing, 2010 - 2030 (million squares)

Table 9-5 | Residential Wood Shingle & Shake Roofing Demand by Region & Subregion, 2010 - 2030 (million squares)

10. Other Residential Roofing

Table 10-1 | Other Residential Roofing Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 10-2 | Other Residential Roofing Demand: New Construction vs. Reroofing, 2010 - 2030 (million dollars)

Table 10-3 | Other Residential Roofing Demand by Region & Subregion, 2010 - 2030 (million squares)

11. Applications (New vs. Reroofing)

Table 11-1 | Residential Roofing Demand by Application, 2010 - 2030 (million squares)

Table 11-2 | New Residential Roofing Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 11-3 | New Residential Roofing Demand by Housing Type, 2010 - 2030 (million squares)

Table 11-4 | New Residential Roofing Demand by Region & Subregion, 2010 - 2030 (million squares)

Table 11-5 | Residential Reroofing: Age-Related vs. Weather-Related Demand, 2010 - 2030 (million squares)

Table 11-6 | Residential Reroofing Demand by Product, 2010 - 2030 (million squares & million dollars)

Table 11-7 | Residential Reroofing Demand by Housing Type, 2010 - 2030 (million squares)

Table 11-8 | Residential Reroofing Demand by Region & Subregion, 2010 - 2030 (million squares)

12. Housing Types

Table 12-1 | Residential Roofing Demand by Housing Type, 2010 - 2030 (million squares)

Table 12-2 | Single-Family Housing Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 12-3 | Single-Family Housing Roofing Demand by Region & Subregion 2010 - 2030 (million squares)

Table 12-4 | Multifamily Housing Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 12-5 | Multifamily Housing Roofing Demand by Region & Subregion, 2010 - 2030 (million squares)

Table 12-6 | Manufactured Housing Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 12-7 | Manufactured Housing Roofing Demand by Region & Subregion, 2010 - 2030 (million squares)

13. Regional Trends

Table 13-1 | Residential Roofing Demand by Region, 2010 - 2030 (million squares)

Table 13-2 | Residential Roofing Demand by Region, 2010 - 2030 (million dollars)

Table 13-3 | New England: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 13-4 | Middle Atlantic: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 13-5 | East North Central: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 13-6 | West North Central: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 13-7 | South Atlantic: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 13-8 | East South Central: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 13-9 | West South Central: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 13-10 | Mountain: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

Table 13-11 | Pacific: Residential Roofing Demand by Application & Product, 2010 - 2030 (million squares)

14. Key Suppliers & Market Share

Table 14-1 | Selected Mergers & Acquisitions

15. Appendix

Table 15-1 | Study Scope: US Geographic Regions & Subregions

Table 15-2 | Relevant Industry Codes

Table 15-3 | Relevant HS Codes

Table 15-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 15-5 | Population & Households, 2010 - 2030 (million persons)

Table 15-6 | Personal Consumption Expenditures, 2010 - 2030 (billion 2012 dollars)

Table 15-7 | Consumer Financing Environment, 2010 - 2020

Table 15-8 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 15-9 | New Housing Indicators, 2010 - 2030

Table 15-10 | Housing Stock by Type, 2010 - 2030 (million units)

Table 15-11 | Residential Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

List of Figures

1. Executive Summary

Figure 1-1 | Residential Roofing Market Outlook

2. About This Report

Figure 2-1 | Annual Residential Roofing Area Demand: New vs. Reroofing, 2018 - 2023 (% annual growth)

3. Overview

Figure 3-1 | Residential Roofing Demand, 2000 - 2021 (million squares)

Figure 3-2 | Residential Roofing Demand by Product, 2010 - 2030 (million squares)

Figure 3-3 | Residential Roofing Demand by Product, 2010 - 2030 (million dollars)

Figure 3-4 | Residential Roofing Average Price by Product, 2010 - 2030 (dollars per square)

4. Factors Impacting Roofing Demand

Figure 4-1 | New Housing Construction by Housing Type, 2018 - 2025 (thousand units)

5. Asphalt Shingles

Figure 5-1 | Residential Asphalt Shingle Demand by Type, 2010 - 2030 (million squares)

Figure 5-2 | High-Performance Asphalt Shingles: Product Characteristics

Figure 5-3 | Residential Asphalt Shingles Market Share by Company, 2020 (billion dollars)

6. Metal Roofing

Figure 6-1 Residential Metal Roofing Demand by Product, 2010 - 2030 (million squares)

Figure 6-2 | Residential Metal Roofing Market Share by Company, 2020 (billion dollars)

7. Bituminous Roofing

Figure 7-1 | Residential Bituminous Roofing Consumption by Product, 2010 - 2030 (million squares)

Figure 7-2 | Residential Bituminous Roofing Market Share by Company, 2020 (million dollars)

8. Roofing Tile

Figure 8-1 | Residential Roofing Tile Demand by Product, 2010 - 2030 (million squares)

Figure 8-2 | Residential Roofing Tile Market Share by Company, 2020 (million dollars)

9. Wood Shingles & Shakes

Figure 9-1 | Residential Wood Shingle & Shake Roofing Demand by Product, 2010 - 2030 (million squares)

Figure 9-2 | Wood Shingles & Shakes Market Share by Company, 2020 (million dollars)

10. Other Residential Roofing

Figure 10-1 | Other Residential Roofing Demand by Product, 2010 - 2030 (million squares)

11. Applications (New vs. Reroofing)

Figure 11-1 | Residential Roofing Demand by Application, 2010 - 2030 (million squares)

Figure 11-2 | Age-Related vs. Weather-Related Residential Reroofing Demand, 2010 - 2025 (million squares)

12. Housing Types

Figure 12-1 | Residential Roofing Demand by Housing Type, 2010 - 2030 (million squares)

Figure 12-2 | Single-Family Housing Roofing Demand by Product, 2010 - 2030 (million squares)

Figure 12-3 | Multifamily Housing Roofing Demand by Product, 2010 - 2030 (million squares)

Figure 12-4 | Manufactured Housing Roofing Demand by Product, 2010 - 2030 (million squares)

13. Regional Trends

Figure 13-1 | New England: Residential Roofing Market

Figure 13-2 | Middle Atlantic: Residential Roofing Market

Figure 13-3 | East North Central: Residential Roofing Market

Figure 13-4 | West North Central: Residential Roofing Market

Figure 13-5 | South Atlantic: Residential Roofing Market

Figure 13-6 | East South: Central Residential Roofing Market

Figure 13-7 | West South Central: Residential Roofing Market

Figure 13-8 | Mountain: Residential Roofing Market

Figure 13-9 | Pacific: Residential Roofing Market

14. Key Suppliers & Market Share

Figure 14-1 | Residential Roofing Market Share by Company, 2020 (billion dollars)

15. Appendix

Figure 15-1 | New Housing Square Footage by Housing Type, 2005 - 2020

Figure 15-2 | Housing Stock: Share by Year of Construction, 2020 (million units)

Residential Roofing

Featuring 82 tables and 37 figures – now available in Excel and Powerpoint! Learn More

Smaller New Roofing Segment Will Account for the Larger Share of Overall Market Gains

Metal Roofing, Solar Roofing, & Roofing Tile Will Post the Largest Demand Increases

Supply & Demand

Area Demand

Purchase Residential Roofing by the Section