World Motorcycles

The Asia/Pacific region, which predominantly utilizes small and inexpensive motorcycles, will continue to dominate worldwide demand, representing 84 percent of all units sold in 2016.

World demand to rise 7.2% annually through 2016

The global market for motorcycles, including electrically-powered machines, is forecast to expand 7.2 percent annually to 134.5 million units in 2016, when industry revenues will reach $90 billion. The Asia/Pacific region, which predominantly utilizes small and inexpensive motorcycles, will continue to dominate worldwide demand, representing 84 percent of all units sold in 2016. However, the growth rate in this region will be slower than in North America, the Africa/ Mideast region, and Eastern Europe due to the sheer volume of motorcycle demand in Asia.

World sales of motorcycles will be stimulated by rising standards of living in developing nations. China will remain by far the largest national market, with India and Indonesia also important based on large populations with the means to purchase inexpensive motorcycles. There is a strong correlation between average income levels and motorcycle demand up to a certain point. In emerging economies where motorcycles are an attractive alternative to walking, riding a bicycle, or utilizing mass transit, strong growth in motorcycle sales is triggered once certain per capita income thresholds have been reached.

Due to the superior fuel efficiency these machines provide compared to automobiles and other light vehicles, motorcycle demand gains will also be supported by higher petroleum costs. Furthermore, a rebound from the 2007-2009 recession in developed countries like the US will lead to higher product sales, particularly of medium and heavy motorcycles, as economic conditions become more favorable and consumers resume purchasing these expensive recreational items.

Light motorcycles to remain largest ICE segment

largest internal combustion engine (ICE) product segment in unit terms because they offer a mix of the best attributes of smaller (lower cost) and larger displacement models (more power). ICE scooters, mopeds, and motorbikes will comprise approximately one-third of total product sales in 2016, supported by their low cost and easy maneuverability in congested urban areas.

Sales of electric bicycles (e-bikes) and electric motorcycles (e-cycles) are expected to grow roughly in line with ICE motorcycle demand through 2016, a deceleration from the 2006-2011 pace due to the large existing stock in China, where these products are most popular. In 2016, the country will account for nearly nine-tenths of the world e-bike and e-cycle sales total. In most other parts of the world, they will remain niche products that make up a relatively small share of motorcycle demand.

Study Scope

This study analyzes the 95 million unit world motorcycle industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by type (e.g., scooter, mopeds and motorbikes; light motorcycles; medium/heavy motorcycles; electric bicycles and mopeds; electric scooters), world region and for 23 countries.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 35 industry players, including Honda, Yamaha, and Hero MotoCorp.

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  1. World Motorcycles

    $6,300.00

    1. 1 INTRODUCTION

      $230.00

    2. 2 EXECUTIVE SUMMARY

      $123.00

      1. Table | WORLD MOTORCYCLE DEMAND (thousand units)

    3. 3 MARKET ENVIRONMENT

      $1,491.00

      1. 3.1 General

        $82.00

      2. 3.2 World Economic Overview

        $295.00

        1. 3.2.1 Recent Historical Trends

          $85.00

        2. 3.2.2 World Economic Outlook

          $193.00

          1. Table | WORLD GROSS DOMESTIC PRODUCT BY REGION (billion 2010 dollars)

      3. 3.3 World Demographic Overview

        $198.00

        1. 3.3.1 Population

          $82.00

          1. Table | WORLD POPULATION BY REGION (million persons)

        2. 3.3.2 Urban Population

          $82.00

          1. Table | WORLD URBAN POPULATION BY REGION (million persons)

        3. 3.3.3 Households

          $82.00

          1. Table | WORLD HOUSEHOLD BY REGION (million)

      4. 3.4 World Personal Income Trends

        $82.00

        1. Table | WORLD PER CAPITA GDP BY REGION (2010 dollars)

      5. 3.5 World Bicycle Market Trends

        $97.00

        1. Table | WORLD BICYCLE DEMAND BY REGION (thousand units)

      6. 3.6 World Light Vehicle Overview

        $242.00

        1. 3.6.1 Production

          $116.00

          1. Table | WORLD LIGHT VEHICLE PRODUCTION BY REGION (thousand units)

        2. 3.6.2 Demand

          $104.00

          1. Table | WORLD LIGHT VEHICLE DEMAND BY REGION (thousand units)

      7. 3.7 Legal & Regulatory Issues

        $296.00

        1. 3.7.1 Restrictions on Motorcycle Use

          $82.00

        2. 3.7.2 Rider Safety

          $106.00

        3. 3.7.3 Exhaust Emissions

          $89.00

      8. 3.8 Pricing Patterns

        $97.00

        1. Table | SALES-WEIGHTED MOTORCYCLE MANUFACTURER PRICING BY REGION (dollars per unit)

      9. 3.9 Technological Trends

        $132.00

        1. 3.9.1 Internal Combustion Engine Motorcycles

          $82.00

        2. 3.9.2 Electric Motorcycles

          $82.00

    4. 4 OVERVIEW

      $1,660.00

      1. 4.1 General

        $82.00

      2. 4.2 Two Market Models: Developed Versus Emerging

        $462.00

        1. 4.2.1 Historical Context: Japan in the 1950s

          $92.00

        2. 4.2.2 Forecast Model Inputs

          $243.00

        3. 4.2.3 Model Fit & Implementation

          $82.00

      3. 4.3 Regional Overview

        $525.00

        1. 4.3.1 Demand by Unit

          $104.00

          1. Table | WORLD MOTORCYCLE UNIT DEMAND BY REGION (thousand units)

        2. 4.3.2 Demand by Value

          $97.00

          1. Table | MOTORCYCLE VALUE DEMAND BY REGION (million dollars)

        3. 4.3.3 Motorcycles in Use

          $86.00

          1. Table | WORLD MOTORCYCLES IN USE BY ENGINE TYPE & REGION (million units)

        4. 4.3.4 Production

          $110.00

          1. Table | WORLD MOTORCYCLE PRODUCTION BY REGION (thousand units)

        5. 4.3.5 International Trade

          $82.00

          1. Table | WORLD MOTORCYCLE NET EXPORTS BY REGION (thousand units)

      4. 4.4 Demand by Type

        $610.00

        1. Table | WORLD MOTORCYCLE DEMAND BY ENGINE TYPE (thousand units)

        2. 4.4.1 Internal Combustion Engine Motorcycles

          $273.00

          1. Table | WORLD INTERNAL COMBUSTION ENGINE MOTORCYCLE DEMAND BY TYPE & REGION (thousand units)

        3. 4.4.2 Electric Motorcycles

          $191.00

          1. Table | WORLD ELECTRIC MOTORCYCLE DEMAND BY TYPE & REGION (thousand units)

    5. 5 NORTH AMERICA

      $1,060.00

      1. 5.1 North America: General

        $82.00

      2. 5.2 North America: Motorcycle Supply & Demand

        $82.00

        1. Table | NORTH AMERICA: MOTORCYCLE SUPPLY & DEMAND

      3. 5.3 North America: Motorcycle Outlook & Suppliers

        $122.00

        1. Table | NORTH AMERICA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      4. 5.4 United States

        $303.00

        1. Table | UNITED STATES: MOTORCYCLE SUPPLY & DEMAND

        2. Table | UNITED STATES: MOTORCYCLE DEMAND BY TYPE (thousand units)

      5. 5.5 Canada

        $249.00

        1. Table | CANADA: MOTORCYCLE SUPPLY & DEMAND

        2. Table | CANADA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      6. 5.6 Mexico

        $225.00

        1. Table | MEXICO: MOTORCYCLE SUPPLY & DEMAND

        2. Table | MEXICO: MOTORCYCLE DEMAND BY TYPE (thousand units)

    6. 6 WESTERN EUROPE

      $1,802.00

      1. 6.1 Western Europe: General

        $97.00

      2. 6.2 Western Europe: Motorcycle Supply & Demand

        $88.00

        1. Table | WESTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND

      3. 6.3 Western Europe: Motorcycle Outlook & Suppliers

        $147.00

        1. Table | WESTERN EUROPE: MOTORCYCLE DEMAND BY TYPE (thousand units)

      4. 6.4 Germany

        $225.00

        1. Table | GERMANY: MOTORCYCLE SUPPLY & DEMAND

        2. Table | GERMANY: MOTORCYCLE DEMAND BY TYPE (thousand units)

      5. 6.5 Italy

        $265.00

        1. Table | ITALY: MOTORCYCLE SUPPLY & DEMAND

        2. Table | ITALY: MOTORCYCLE DEMAND BY TYPE (thousand units)

      6. 6.6 France

        $257.00

        1. Table | FRANCE: MOTORCYCLE SUPPLY & DEMAND

        2. Table | FRANCE: MOTORCYCLE DEMAND BY TYPE (thousand units)

      7. 6.7 Spain

        $245.00

        1. Table | SPAIN: MOTORCYCLE SUPPLY & DEMAND

        2. Table | SPAIN: MOTORCYCLE DEMAND BY TYPE (thousand units)

      8. 6.8 United Kingdom

        $230.00

        1. Table | UNITED KINGDOM: MOTORCYCLE SUPPLY & DEMAND

        2. Table | UNITED KINGDOM: MOTORCYCLE DEMAND BY TYPE (thousand units)

      9. 6.9 Other Western Europe

        $248.00

        1. Table | OTHER WESTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND

        2. Table | OTHER WESTERN EUROPE: MOTORCYCLE DEMAND BY TYPE (thousand units)

    7. 7 ASIA/PACIFIC

      $3,696.00

      1. 7.1 Asia/Pacific: General

        $95.00

      2. 7.2 Asia/Pacific: Motorcycle Supply & Demand

        $82.00

        1. Table | ASIA/PACIFIC: MOTORCYCLE SUPPLY & DEMAND

      3. 7.3 Asia/Pacific: Motorcycle Outlook & Suppliers

        $146.00

        1. Table | ASIA/PACIFIC: MOTORCYCLE DEMAND BY TYPE (thousand units)

      4. 7.4 China

        $334.00

        1. Table | CHINA: MOTORCYCLE SUPPLY & DEMAND

        2. Table | CHINA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      5. 7.5 India

        $267.00

        1. Table | INDIA: MOTORCYCLE SUPPLY & DEMAND

        2. Table | INDIA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      6. 7.6 Indonesia

        $265.00

        1. Table | INDONESIA: MOTORCYCLE SUPPLY & DEMAND

        2. Table | INDONESIA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      7. 7.7 Vietnam

        $278.00

        1. Table | VIETNAM: MOTORCYCLE SUPPLY & DEMAND

        2. Table | VIETNAM: MOTORCYCLE DEMAND BY TYPE (thousand units)

      8. 7.8 Thailand

        $247.00

        1. Table | THAILAND: MOTORCYCLE SUPPLY & DEMAND

        2. Table | THAILAND: MOTORCYCLE DEMAND BY TYPE (thousand units)

      9. 7.9 Pakistan

        $200.00

        1. Table | PAKISTAN: MOTORCYCLE SUPPLY & DEMAND

        2. Table | PAKISTAN: MOTORCYCLE DEMAND BY TYPE (thousand units)

      10. 7.10 Philippines

        $224.00

        1. Table | PHILIPPINES: MOTORCYCLE SUPPLY & DEMAND

        2. Table | PHILIPPINES: MOTORCYCLE DEMAND BY TYPE (thousand units)

      11. 7.11 Burma

        $221.00

        1. Table | BURMA: MOTORCYCLE SUPPLY & DEMAND

        2. Table | BURMA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      12. 7.12 Japan

        $285.00

        1. Table | JAPAN: MOTORCYCLE SUPPLY & DEMAND

        2. Table | JAPAN: MOTORCYCLE DEMAND BY TYPE (thousand units)

      13. 7.13 Taiwan

        $269.00

        1. Table | TAIWAN: MOTORCYCLE SUPPLY & DEMAND

        2. Table | TAIWAN: MOTORCYCLE DEMAND BY TYPE (thousand units)

      14. 7.14 Malaysia

        $292.00

        1. Table | MALAYSIA: MOTORCYCLE SUPPLY & DEMAND

        2. Table | MALAYSIA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      15. 7.15 South Korea

        $259.00

        1. Table | SOUTH KOREA: MOTORCYCLE SUPPLY & DEMAND

        2. Table | SOUTH KOREA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      16. 7.16 Other Asia/Pacific

        $236.00

        1. Table | OTHER ASIA/PACIFIC: MOTORCYCLE SUPPLY & DEMAND

        2. Table | OTHER ASIA/PACIFIC: MOTORCYCLE DEMAND BY TYPE (thousand units)

    8. 8 OTHER REGIONS

      $2,087.00

      1. 8.1 Central & South America

        $985.00

        1. 8.1.1 Central & South America: General

          $82.00

        2. 8.1.2 Central & South America: Motorcycle Supply & Demand

          $82.00

          1. Table | CENTRAL & SOUTH AMERICA: MOTORCYCLE SUPPLY & DEMAND

        3. 8.1.3 Central & South America: Motorcycle Outlook & Suppliers

          $108.00

          1. Table | CENTRAL & SOUTH AMERICA: MOTORCYCLE DEMAND BY TYPE (thousand units)

        4. 8.1.4 Brazil

          $248.00

          1. Table | BRAZIL: MOTORCYCLE SUPPLY & DEMAND

          2. Table | BRAZIL: MOTORCYCLE DEMAND BY TYPE (thousand units)

        5. 8.1.5 Argentina

          $243.00

          1. Table | ARGENTINA: MOTORCYCLE SUPPLY & DEMAND

          2. Table | ARGENTINA: MOTORCYCLE DEMAND BY TYPE (thousand units)

        6. 8.1.6 Other Central & South America

          $240.00

          1. Table | OTHER CENTRAL & SOUTH AMERICA: MOTORCYCLE SUPPLY & DEMAND

          2. Table | OTHER CENTRAL & SOUTH AMERICA: MOTORCYCLE DEMAND BY TYPE (thousand units)

      2. 8.2 Eastern Europe

        $268.00

        1. 8.2.1 Eastern Europe: General

          $82.00

        2. 8.2.2 Eastern Europe: Motorcycle Supply & Demand

          $82.00

          1. Table | EASTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND

        3. 8.2.3 Eastern Europe: Motorcycle Outlook & Suppliers

          $114.00

          1. Table | EASTERN EUROPE: MOTORCYCLE DEMAND BY TYPE (thousand units)

      3. 8.3 Africa/Mideast

        $833.00

        1. 8.3.1 Africa/Mideast: General

          $92.00

        2. 8.3.2 Africa/Mideast: Motorcycle Supply & Demand

          $82.00

          1. Table | AFRICA/MIDEAST: MOTORCYCLE SUPPLY & DEMAND

        3. 8.3.3 Africa/Mideast: Motorcycle Outlook & Suppliers

          $118.00

          1. Table | AFRICA/MIDEAST: MOTORCYCLE DEMAND BY TYPE (thousand units)

        4. 8.3.4 Nigeria

          $285.00

          1. Table | NIGERIA: MOTORCYCLE SUPPLY & DEMAND

          2. Table | NIGERIA: MOTORCYCLE DEMAND BY TYPE (thousand units)

        5. 8.3.5 Other Africa/Mideast

          $262.00

          1. Table | OTHER AFRICA/MIDEAST: MOTORCYCLE SUPPLY & DEMAND

          2. Table | OTHER AFRICA/MIDEAST: MOTORCYCLE DEMAND BY TYPE (thousand units)

    9. 9 INDUSTRY STRUCTURE

      $5,512.00

      1. 9.1 General

        $82.00

      2. 9.2 Industry Composition

        $93.00

        1. Table | MOTORCYCLE SALES BY COMPANY, 2011

      3. 9.3 Market Share

        $159.00

      4. 9.4 Competitive Strategies

        $93.00

      5. 9.5 Industry Globalization Trends

        $82.00

      6. 9.6 Research & New Product Development

        $136.00

      7. 9.7 Manufacturing

        $83.00

      8. 9.8 Marketing & Distribution

        $109.00

      9. 9.9 Cooperative Agreements

        $250.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      10. 9.10 Mergers & Acquisitions

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      11. 9.11 Company Profiles

        $4,005.00

        1. 9.11.1 Bajaj Auto Limited

          $140.00

        2. 9.11.2 Bayerische Motoren Werke AG

          $115.00

        3. 9.11.3 China Jialing Industrial Company Limited

          $92.00

        4. 9.11.4 Chongqing Jianshe Motorcycle Company Limited

          $82.00

        5. 9.11.5 Chongqing Lifan Industry Group Company Limited

          $82.00

        6. 9.11.6 Chongqing Loncin Industry Group Company Limited

          $82.00

        7. 9.11.7 Dachangjiang Group Company Limited

          $82.00

        8. 9.11.8 Daelim Industrial Company Limited

          $82.00

        9. 9.11.9 Dafra da Amazonia Industria e Comercio de Motocicletas Limitada

          $82.00

        10. 9.11.10 Dayun Group Company Limited

          $82.00

        11. 9.11.11 Ducati Motor Holding SpA

          $82.00

        12. 9.11.12 Eicher Motors Limited

          $82.00

        13. 9.11.13 Giant Manufacturing Company Limited

          $82.00

        14. 9.11.14 Harley-Davidson Incorporated

          $166.00

        15. 9.11.15 Hero MotoCorp Limited

          $82.00

        16. 9.11.16 Honda Motor Company Limited

          $385.00

        17. 9.11.17 Hong Leong Industries Berhad

          $91.00

        18. 9.11.18 Kawasaki Heavy Industries Limited

          $212.00

        19. 9.11.19 KTM AG

          $82.00

        20. 9.11.20 Kwang Yang Motor Company Limited

          $107.00

        21. 9.11.21 Luoyang Northern Enterprises Group Company Limited

          $94.00

        22. 9.11.22 MV Agusta Motor SpA

          $82.00

        23. 9.11.23 Peugeot SA

          $84.00

        24. 9.11.24 Piaggio & Company SpA

          $223.00

        25. 9.11.25 Polaris Industries Incorporated

          $103.00

        26. 9.11.26 S&T Motors Company Limited

          $82.00

        27. 9.11.27 Sanyang Industry Company Limited

          $87.00

        28. 9.11.28 Shandong Bidewen Power Technology Company Limited

          $82.00

        29. 9.11.29 Shandong Wuzheng Group Company Limited

          $82.00

        30. 9.11.30 Suzuki Motor Corporation

          $273.00

        31. 9.11.31 Triumph Motorcycles Limited

          $82.00

        32. 9.11.32 TVS Motor Company Limited

          $82.00

        33. 9.11.33 Yamaha Motor Company Limited

          $476.00

        34. 9.11.34 Zhejiang Qianjiang Motorcycle Company Limited

          $100.00

        35. 9.11.35 Zongshen Industrial Group Company Limited

          $150.00

      12. 9.12 Other Companies Mentioned in Study

        $453.00

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