Consumer Insights on Shopping & Dining Habits, 2020-2022

Report Overview

Shopping & Dining Consumer Insights
Shopping and dining habits of consumers have changed for many since March 2020, the beginning of the COVID-19 Pandemic Era in the U.S. In some cases, it was an acceleration of existing trends, but in others it prompted major changes. For many consumers, these habits have at least some level of “stickiness” as they have continued in these habits two years after the start of the pandemic.

Shopping and dining activity are core to many consumer-related industries, from the production of food, beverages, and wide variety of consumer goods to the packaging and shipping of these goods to the construction of the facilities needed. Therefore, an investigation into consumer trends can give insight to marketing and product development opportunities.
 

What's in This Report?

This report contains analysis and data-based discussions of shopping and dining trends, including a look at COVID-19 pandemic concerns and wellness impacts, attitudes about shopping and dining, demographic trends in e-commerce activity, and other consumer insights.

This report includes analysis, data, trends, and customized cross tabs using two survey resources:

• data from The Freedonia Group’s proprietary national online survey conducted from April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August 2021, October-November 2021, November-December 2021, February 2022, and May 2022
• data from syndicated national consumer survey results from MRI-Simmons Spring 2012-2022 Reports

Consumers’ opinion on the topics above is analyzed by the following metrics:

• age group
• generation
• urban/suburban/rural location
• income

Scope of the Report

This study examines consumer insights and trends in the US market for shopping and dining out habits and attitudes about shopping and dining, in general. Survey data capture insights between 2020 and 2022 as well as display historical trends and forecasts in e-commerce shopping and foodservice spending (dine-in, carryout, and delivery).