Meal & Snack Bars Retail: United States

Report Overview

This report forecasts to 2030 US meal and snack bar retail sales in pounds and nominal US dollars. To illustrate historical trends, US meal and snack bar retail sales are provided for 2019-2025. Total retail sales by value are segmented by category in terms of meal bars (nutritional and intrinsic health value bars), snack bars (breakfast, cereal, snack, and granola bars)

This report focuses on the market for packaged meal and snack bar products sold to consumers in the US through retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct sales channels such as online and mail order.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
311340 Nonchocolate Confectionery Mfg
311351 Chocolate and Confectionery Mfg from Cacao Beans
311423 Dried and Dehydrated Food Mfg
311514 Dry, Condensed, & Evaporated Dairy Product Mfg
311812 Commercial Bakeries
311824 Dry Pasta, Dough, and Flour Mixes Mfg from Purchased Flour
311991 Perishable Prepared Food Mfg
424420 Packaged Frozen Food Merchant Wholesalers
424430 Dairy Product (except Dried or Canned) Merchant Wholesalers
445110 Supermarkets and Other Grocery (except Convenience) Stores
445292 Confectionery and Nut Stores

• Sales Outlook
• Category Sales

• About a Third of Households Consume at Highest Level
• Key Brand Differences

• Healthier-for-Me
• Mindful Indulgence
• Sensory Max
• Comfort & Nostalgia
• Convenience+

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Key Trends in US Meal & Snack Bar Retail Sales, 2025 – 2030
• Table 1 | US Meal & Snack Bars Retail Sales, 2019 – 2025 (US$ mil & mil pounds)
• Table 2 | US Meal & Snack Bars Retail Sales. 2025 – 2030 (US$ mil & mil pounds)
• Table 3 | US Meal & Snack Bars Retail Sales by Category; 2019 – 2025, 2030 (US$ mil)
• Table 4 | Number of Breakfast/Cereal/Granola Bars Eaten in Last 30 Days, 2018 – 2025 (% of US households that eat breakfast/cereal/granola bars)
• Table 5 | Consumption Rates for Selected Brands of Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2015 – 2025 (% of households that eat bars)
• Table 6 | NAICS & SIC Codes Related to Meal & Snack Bars