Skip navigation
Reports & Analysis Custom Research Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Custom Research
  • Research Subscriptions

Resources

  • Press Releases
  • Blog
  • Resources & Downloads
  • Impact Tracker

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Back to Packaged Facts

Digital Pet Care Products and Services: E-commerce and E-connectivity

Industry Reports, United States

Report Overview

Digital Pet Care Products and Services: E-commerce and E-connectivity

This publication combines Packaged Facts’ report Digital Pet Care Products and Services: E-Commerce and E-Connectivity (August 2020) with a supplemental report Digital Petcare Focus: Online and Smartphone App Shopping for Pet Products (June 2020).

As of late summer 2020, the U.S. pet industry continues to confront the socio-economic challenges of the novel coronavirus pandemic and will continue to do so for the foreseeable future. With that said, the pet market is famously recession resistant, and even as COVID-19-triggered impacts on American lives and businesses continue to be felt, a number of silver linings have come into focus, representing opportunities for the pet industry broadly and digital pet services and products specifically. Digital Pet Care Products and Services: E-Commerce and E-Connectivity—a first-edition Packaged Facts report—examines the market for digital pet care including products and services that rely on the internet and/or Bluetooth technology and computers and/or smartphones, encompassing e-commerce (pet food and non-food pet supplies purchased online via computer or smartphone), veterinary telemedicine health services, app-based non-medical pet services (primarily pet sitting/walking and boarding) à la Rover and Wag!, and digitally connected products including pet trackers/monitors, automatic feeders/waterers, and litter boxes.

Table of Contents

    • $1,275.94

      • $270.00

        • $270.00

        • $270.00

      • $357.98

        • $270.00

        • $270.00

        • $270.00

      • $830.72

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

    • $659.41

      • $270.00

      • $270.00

        • $270.00

        • $270.00

      • $499.01

        • $311.87

        • $270.00

        • $270.00

    • $1,437.25

      • $1,436.89

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

    • $2,310.00

      • $270.00

      • $1,411.18

        • $270.00

        • $358.52

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

      • $913.36

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $270.00

    • $1,037.87

      • $270.00

      • $974.44

        • $270.00

        • $270.00

        • $270.00

        • $270.00

        • $293.06

        • $270.00

        • $270.00

    • $1,451.34

      • $270.00

        • $270.00

        • $270.00

      • $455.39

        • $270.00

        • $270.00

      • $863.44

        • $372.61

        • $270.00

        • $270.00

        • $277.20

What's in This Report?

Factoring in thoroughly the current and expected impact of the pandemic, the report analyzes industry trends, projects future market directions, and pinpoints myriad opportunities, including the COVID-19-spurred pet adoption surge, the acceleration of pet owners online, the efforts of e-tailers and brick-and-mortar-based retailers to adapt to and capitalize on the online boom, the sudden urgency among veterinarians and veterinary back-office service providers to integrate telehealth services including telemedicine and teletriage, the ups and downs of app-based pet sitting services, and the interlinked and growing role of e-connected products to facilitate pet care tasks and provide increasingly sophisticated levels of pet monitoring.

Report Methodology

The information in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 1,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. This report relies mainly on Packaged Facts’ April/May survey, which was conducted from April 27 through May 11, 2020.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expos (2004-2020) and Petfood Industry/Watt Publishing’s Petfood Forums (2004-2020); on-site examination of retail and service provider venues; and internet canvassing, including blogs.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; and information culled from Packaged Facts’ extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from sources such as IRI and Nielsen, surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

This report defines digital pet care as including pet products and services that rely on the internet and/or Bluetooth technology and computers and/or smartphones, encompassing e-commerce (pet food and non-food pet supplies purchased online via computer or smartphone), veterinary telemedicine health services, app-based non-medical pet services (primarily pet sitting/walking and boarding), and digitally connected products including pet trackers/monitors, automatic feeders/waterers, and litter boxes. Factoring in thoroughly the current and expected impact of the coronavirus pandemic of 2020, the report analyzes industry trends and projects future market directions.

With the advent and ongoing impact of the coronavirus pandemic, all areas of digital pet care have gained momentum as pet owners, together with everyone else, seek to limit their exposure through social distancing, telecommuting, distance learning, and contactless modes of commerce including online purchasing for home delivery and/or curbside pickup. From April 28 to May 5, 2020—a period about a month and a half after the first social distancing measures were announced in the U.S.—Packaged Facts conducted a pet owner survey predicated on the statement “Because of coronavirus…”. Confirming the broad impact of the pandemic on pet owner behavior, the survey finds that over three-quarters of U.S. pet owners (76%) had changed their daily routines, with four-fifths (81%) going outside the home less, nearly three-fifths (57%) working from home/away from their typical workplace, and an even half (50%) putting in fewer hours. Regarding digital pet care:

  • Over three-quarters of U.S. pet owners (77%) were using the internet more
  • Nearly two-thirds (64%) were ordering/buying online more
  • Nearly three-fifths (57%) were using smartphone apps more, with almost half (49%) ordering/buying more via smartphone
  • Nearly three-fifths (57%) were using social media more
  • Over two-fifths (43%) were buying groceries online more

 

Purchase Options

Purchase Report

Select your license:

  • $2,750.00
  • $4,125.00
  • $5,500.00
  • — —
    Section prices in Table of Contents

Subscription Options

License by subscription

This report is available through our subscription services.

Subscription Pricing
Already have a subscription? Log in.

Free Sample Report

A free sample report is available.

Questions & Assistance

Our representatives are available to help answer your questions.

Live Chat is Offline
Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

;

Related Reports and Studies

  • Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition

    Industry Reports

    February 2016 149 pages
  • Pet Insurance in the US, 6th Edition

    Industry Reports

    September 2018 168 pages
    Free sample available
  • Natural, Organic & Eco-Friendly Pet Products: United States

    Focus Reports

    This report forecasts annual US retail sales of natural, organic, and eco-friendly pet products in US dollars for 2016-2021.

    October 2016 27 pages
    Free sample available
  • U.S. Equine Market, 3rd Edition

    Industry Reports

    March 2017 164 pages
  • Equine Products & Services: United States

    Focus Reports

    This report forecasts the US equine market – consisting of supplies (including feed) and services – in US dollars to 2020.

    March 2017 28 pages
    Free sample available
  • Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition

    Industry Reports

    April 2018 185 pages
  • Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets

    Industry Reports

    February 2018 162 pages
  • Bird Products: US Pet Market Trends and Opportunities

    Industry Reports

    November 2017 41 pages
  • US Pet Market Focus: New Dog and Cat Owners

    Industry Reports

    With a focus on dog or cat owners, this report provides a demographic analysis of “new” pet owners, defined as those who have adopted a new pet within the last 12 months.

    August 2019 95 pages
    Free sample available
  • International Pet Market Perspectives: Trends and Opportunities in Pet Food

    Industry Reports

    January 2019 102 pages
View More

Have unique research needs?

Freedonia Custom Research listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press
  • User Agreement
  • Privacy Policy
  • Site Map
Facebook Linkedin Twitter

Additional Resources

  • Market Size Resources
  • Lawn Mowers Research
  • Global Lubricants Research
  • Global Paint & Coatings Research
  • Global Industrial Valves Research
  • Global Agricultural Equipment Research
  • Indoor Air Quality Equipment Research
  • Global Adhesives & Sealants Research
  • Hardscaping Products Research
  • Residential Landscaping Research
  • Food Packaging Research
  • Global Carpets & Rugs Research
  • Global Residential HVAC Research
Copyright © 2023 MarketResearch.com, Inc. All rights reserved.