Natural and Organic Products Gaining Popularity in Lawn and Garden Consumables

Natural and organic lawn and garden consumables are growing in popularity but are expected to remain a niche with less than 10% of overall sales through 2022. Organic pesticides are both the largest and fastest growing organic product type, as consumers increasingly view the chemicals used in traditional pesticides as unsafe. These and other trends are presented in Lawn & Garden Consumables: Consumer Insights, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Organic product maker Espoma added organic pest controls to its product line in 2018, branded to cross-sell with its plant foods and potting mixes. The new products include:

• Neem Oil 3n1 (multi-purpose fungicide, insecticide, and miticide)
• Insect Control (contains pyrethrins and canola oil)
• Copper Soap (liquid copper fungicide)
• Insect Soap (multi-purpose insect killer)

Retail-level sales of all types of lawn and garden consumables are expected to increase 2.7% per year from $14 billion in 2017 to $16 billion in 2022, benefiting from:

• consumer preference for lush, green lawns and colorful gardens, both of which require ongoing and seasonal maintenance
• trends in outdoor cooking and entertaining, as homeowners prefer to be outside in a beautiful space with well-tended decorative plants and lawns
• rising interest in both decorative and edible gardening, as gardeners are more likely to purchase higher value or specialty consumable products to tend to their plants

Lawn & Garden Consumables: Consumer Insights (published 6/2018, 89 pages) is available for $2500 from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email [email protected].

Related studies include:

#3700 Home & Garden Pesticides, 5th Edition (May 2018)

#3680 US Lawn & Garden Consumables, 9th Edition (February 2018)