Lawn and Garden Consumables in the US by Market and Product, 9th edition

Popularity of Gardening to Drive Growth in Residential Market

Lawn Consumables

Demand in the US for packaged lawn and garden consumables – including fertilizers, pesticides, growing media, seeds, and mulch – is expected to rise 2.6% per year through 2022. Continued interest in gardening as a hobby will drive growth in the large residential market, where users are more likely to purchase value-added products for applications including lawn care, flower gardening, and vegetable gardening.

Key Findings in the Lawn & Garden Consumables Study:

Improved Convenience, Ease of Use Will Support Gains in Consumer Market

Users of lawn and garden consumables – particularly those in the consumer/DIY segment of the market – will continue to gravitate toward easier-to-use products, including premixed blends of chemicals or soils with fertilizers, pesticides, and soil amendments. Additionally, improved formulations of pesticides and fertilizers will allow increased product efficiency without increasing active ingredient loadings; the greater availability of these enhanced formulations will support gains in dollar terms. Special packaging, such as built-in spray pumps or bottles that can be attached directly to hoses, will also add value to consumer products.

Lawn and Turf Applications Will Be Limited by Other Landscaping Trends

Lawn and turf care will remain the primary application for lawn and garden consumables, particularly in the large residential segment. However, declining lawn sizes in new homes and increasing public awareness of the hazards of overuse of lawn chemicals will limit growth in this segment. Environmental awareness has also caused homeowners to move away from resource-intensive landscaping features such as lawns. The installation of xeriscaped or other low-maintenance landscaping features will further restrain gains. Nevertheless, the sheer amount of lawn in the US, coupled with the continued cultural significance of the suburban residential lawn, will ensure that this segment remains the primary outlet for lawn and garden consumables.

Creative Marketing Will Drive Future Product Trends

Because of the financial burden of developing new products and gaining regulatory approval for use, suppliers are increasingly focusing on creative marketing techniques to drive changes in product mix. Cross branding – for example, pesticide blends for use with a specific brand of potting soil – will allow suppliers to reintroduce established products in new ways. Cross branding efforts will also focus on increasing gardening participation rates. For example, special application systems for fertilizers and pesticides and bundles of seeds, soils, and growing kits will emphasize convenience and ease-of-use for new users.

Study Coverage

This industry study presents historical demand data (2007, 2012, and 2017) and forecasts for 2022 by product (fertilizers, pesticides, growing media, seeds, and mulch) and market (residential, golf courses, government and institutional, and commercial and residential). The study also presents retail-level sales for both consumer and professional products, evaluates company market share, and analyzes industry competitors including Bayer, Central Garden & Pet, Nutrien, Monsanto, Scotts Miracle-Gro, Simplot, and Turf Care.

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  1. Lawn and Garden Consumables in the US by Market and Product, 9th edition

    $5,500.00

    1. 1 EXECUTIVE SUMMARY

      $221.00

      1. Figure 1-1 | US Lawn & Garden Consumables Market

    2. 2 OVERVIEW

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      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | US Lawn & Garden Consumables Market Trends

      2. 2.2 Historical Market Trends

        $121.00

        1. Table | Lawn & Garden Consumables Market, 2007 - 2017

      3. 2.3 Outlook by End User

        $507.00

        1. 2.3.1 Overview

          $118.00

          1. Table | Lawn & Garden Consumables Demand by End User, 2007 - 2022

        2. 2.3.2 Consumer/DIY

          $201.00

        3. 2.3.3 Lawn Care & Landscaping Service Firms

          $82.00

        4. 2.3.4 Other Professional End Users

          $114.00

      4. 2.4 Pricing Trends

        $206.00

        1. Table | Lawn & Garden Consumables Pricing Trends, 2007 - 2022

      5. 2.5 Raw Materials

        $183.00

        1. Table | Lawn & Garden Chemical Raw Materials Demand, 2007 - 2022

      6. 2.6 International Activity & Foreign Trade

        $288.00

        1. 2.6.1 Global Demand

          $166.00

        2. 2.6.2 Foreign Trade

          $119.00

      7. 2.7 Regulatory & Environmental Issues

        $468.00

        1. 2.7.1 Overview

          $82.00

        2. 2.7.2 Pesticides

          $235.00

        3. 2.7.3 Other Lawn & Garden Consumables

          $160.00

          1. Table | State Lawn & Garden Fertilizer Regulations

    3. 3 RETAIL OUTLOOK

      $605.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Total Retail Markup by Product, 2017

      2. 3.2 Retail Sales by Product

        $140.00

        1. Table | Lawn & Garden Consumables Retail Sales by Product, 2007 - 2022

      3. 3.3 Retail Demand by End User

        $149.00

        1. Table | Lawn & Garden Consumables Retail Sales by End User, 2007 - 2022

      4. 3.4 Home Gardening Trends & Spending Patterns

        $259.00

        1. Table | Consumer Lawn & Garden Retail Spending, 2007 - 2022

    4. 4 MARKETS

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      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Key Trends in US Lawn & Garden Consumables Markets

      2. 4.2 Lawn & Garden Consumables Demand by Market

        $147.00

        1. Table | Lawn & Garden Consumables Demand by Market, 2007 - 2022

      3. 4.3 Residential

        $410.00

        1. 4.3.1 Overview

          $196.00

          1. Table | Residential Market for Lawn & Garden Consumables by Product & End User, 2007 - 2022

          2. Figure 4-2 | Residential Market: Consumer/DIY Versus Professional Products

        2. 4.3.2 Consumer/DIY

          $96.00

        3. 4.3.3 Professional

          $116.00

      4. 4.4 Golf Courses

        $267.00

        1. Table | Lawn & Garden Consumables Golf Course Market by Product, 2007 - 2022

      5. 4.5 Government & Institutional

        $227.00

        1. 4.5.1 Scope

          $82.00

        2. 4.5.2 Demand

          $181.00

          1. Table | Government & Institutional Market for Lawn & Garden Consumables by Product, 2007 - 2022

      6. 4.6 Commercial & Industrial

        $177.00

        1. 4.6.1 Scope

          $82.00

        2. 4.6.2 Demand

          $152.00

          1. Table | Commercial & Industrial Market for Lawn & Garden Consumables by Product, 2007 - 2022

      7. 4.7 Other Markets

        $284.00

        1. Table | Other Lawn & Garden Consumables Markets by Product, 2007 - 2022

    5. 5 PRODUCTS

      $5,386.00

      1. 5.1 Key Findings

        $82.00

        1. Figure 5-1 | Key Trends in US Lawn & Garden Consumable Products

      2. 5.2 Lawn & Garden Consumables Demand Outlook by Product Type

        $228.00

        1. Table | Lawn & Garden Consumables Demand by Product, 2007 - 2022

      3. 5.3 Fertilizers

        $825.00

        1. 5.3.1 Fertilizer Product Trends

          $117.00

          1. Figure 5-2 | Fertilizers: Key Demand Drivers

        2. 5.3.2 Fertilizer Demand Outlook by Formulation

          $260.00

          1. Table | Lawn & Garden Fertilizer Demand by Media, 2007 - 2022

        3. 5.3.3 Fertilizer Applications & Markets

          $230.00

          1. Table | Lawn & Garden Fertilizer Demand by Application & Market, 2007 - 2022

        4. 5.3.4 Organic Fertilizers

          $218.00

          1. Table | Organic Lawn & Garden Fertilizer Demand, 2007 - 2022

      4. 5.4 Pesticides

        $1,523.00

        1. 5.4.1 Pesticide Product Trends

          $130.00

          1. Figure 5-3 | Pesticides: Key Demand Drivers

        2. 5.4.2 Pesticide Demand Outlook by Type

          $187.00

          1. Table | Lawn & Garden Pesticide Demand by Type, 2007 - 2022

        3. 5.4.3 Herbicides

          $305.00

          1. Table | Lawn & Garden Herbicide Demand by Market, 2007 - 2022

        4. 5.4.4 Insecticides

          $294.00

          1. Table | Lawn & Garden Insecticide Demand by Market, 2007 - 2022

        5. 5.4.5 Other Pesticides

          $296.00

          1. Table | Other Lawn & Garden Pesticide Demand by Market & Type, 2007 - 2022

        6. 5.4.6 Pesticide Applications

          $159.00

          1. Table | Lawn & Garden Pesticide Demand by Application, 2007 - 2022

        7. 5.4.7 Organic Pesticides

          $151.00

          1. Table | Organic Lawn & Garden Pesticide Demand by Type, 2007 - 2022

      5. 5.5 Growing Media

        $1,148.00

        1. 5.5.1 Growing Media Product Trends

          $91.00

        2. 5.5.2 Growing Media Demand Outlook

          $185.00

          1. Table | Lawn & Garden Growing Media Demand by Type, 2007 - 2022

          2. Figure 5-4 | Growing Media: Key Demand Drivers

        3. 5.5.3 Packaged Soil

          $215.00

          1. Table | Lawn & Garden Soil Demand by Type, 2007 - 2022

        4. 5.5.4 Soil Amendments

          $522.00

          1. Table | Lawn & Garden Soil Amendments Demand by Type, 2007 - 2022

        5. 5.5.5 Growing Media Markets & Applications

          $135.00

          1. Table | Lawn & Garden Growing Media Demand by Market & Application, 2007 - 2022

      6. 5.6 Seeds

        $820.00

        1. 5.6.1 Seed Product Trends

          $82.00

        2. 5.6.2 Seed Demand Outlook

          $634.00

          1. Table | Lawn & Garden Seed Demand by Type, 2007 - 2022

          2. Figure 5-5 | Seeds: Key Demand Drivers

        3. 5.6.3 Seed Markets

          $141.00

          1. Table | Lawn & Garden Seed Demand by Market, 2007 - 2022

      7. 5.7 Mulch

        $575.00

        1. 5.7.1 Mulch Product Trends

          $169.00

        2. 5.7.2 Mulch Demand Outlook

          $318.00

          1. Table | Lawn & Garden Mulch Demand by Type, 2007 - 2022

          2. Figure 5-6 | Mulch: Key Demand Drivers

        3. 5.7.3 Mulch Markets

          $88.00

          1. Table | Lawn & Garden Mulch Demand by Market, 2007 - 2022

      8. 5.8 Other Lawn & Garden Consumables

        $207.00

        1. Table | Other Lawn & Garden Consumables Demand by Market, 2007 - 2022

    6. 6 INDUSTRY STRUCTURE

      $3,290.00

      1. 6.1 Key Findings & Industry Composition

        $161.00

        1. Table | US Lawn & Garden Consumables Sales, 2017

      2. 6.2 Market Share

        $762.00

        1. 6.2.1 Overview

          $101.00

          1. Figure 6-1 | US Lawn & Garden Consumables Market Share, 2017

        2. 6.2.2 Consumer Products

          $366.00

          1. Figure 6-2 | US Consumer Lawn & Garden Consumables Market Share, 2017

          2. Figure 6-3 | Consumer Lawn & Garden Consumables: Overall Leading Supplier

          3. Figure 6-4 | Consumer Lawn & Garden Consumables: Second Leading Supplier

          4. Figure 6-5 | Consumer Lawn & Garden Consumables: Third Leading Supplier

          5. Figure 6-6 | Consumer Lawn & Garden Consumables: Fourth Leading Supplier

        3. 6.2.3 Professional Products

          $294.00

          1. Figure 6-7 | US Professional Lawn & Garden Consumables Market Share, 2017

          2. Figure 6-8 | Professional Lawn & Garden Consumables: Overall Leading Supplier

          3. Figure 6-9 | Professional Lawn & Garden Consumables: Second Leading Supplier

          4. Figure 6-10 | Professional Lawn & Garden Consumables: Third Leading Supplier

          5. Figure 6-11 | Professional Lawn & Garden Consumables: Fourth Leading Supplier

      3. 6.3 Industry Restructuring

        $220.00

        1. Table | Selected Acquisitions & Divestitures

      4. 6.4 Competitive Strategies

        $1,293.00

        1. 6.4.1 Overview

          $82.00

        2. 6.4.2 Brand Name Recognition

          $249.00

        3. 6.4.3 Marketing

          $413.00

        4. 6.4.4 Packaging

          $82.00

        5. 6.4.5 Product Line Expansion

          $217.00

        6. 6.4.6 Product Focus

          $92.00

        7. 6.4.7 Cooperative Agreements

          $164.00

          1. Table | Selected Cooperative Agreements

      5. 6.5 List of Industry Participants

        $853.00

    7. 7 DISTRIBUTION CHANNELS

      $1,222.00

      1. 7.1 Key Findings

        $82.00

      2. 7.2 Retail Distribution

        $888.00

        1. 7.2.1 Overview

          $138.00

          1. Figure 7-1 | Lawn & Garden Consumables Retail Distribution by Outlet, 2017

        2. 7.2.2 Home Centers

          $180.00

        3. 7.2.3 Mass Merchandisers

          $139.00

        4. 7.2.4 Garden Centers

          $129.00

        5. 7.2.5 Mail Order/Internet

          $139.00

        6. 7.2.6 Other Retail Distribution

          $162.00

      3. 7.3 Professional Market Distribution

        $283.00

        1. 7.3.1 Overview

          $82.00

          1. Figure 7-2 | Professional Lawn & Garden Consumables Retail Distribution by Outlet, 2017

        2. 7.3.2 Direct Sales

          $86.00

        3. 7.3.3 Professional Service Firms

          $82.00

        4. 7.3.4 Agricultural Chemical Distributors

          $82.00

        5. 7.3.5 Other Professional Market Distribution

          $82.00

    8. 8 APPENDIX

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      1. 8.1 Scope

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      2. 8.2 Methodology

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      3. 8.3 Sources

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      4. 8.4 Associations & Agencies

        $82.00

      5. 8.5 Related Freedonia Group Studies

        $82.00

        1. 8.5.1 US Studies

          $82.00

        2. 8.5.2 Global Studies

          $82.00

      6. 8.6 Definitions

        $82.00

        1. 8.6.1 General

          $82.00

        2. 8.6.2 Products

          $82.00

      7. 8.7 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      8. 8.8 Macroeconomic Assumptions

        $908.00

        1. 8.8.1 Economic Environment

          $182.00

          1. Table | Macroeconomic Indicators, 2007 - 2022

          2. Figure 8-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average

        2. 8.8.2 Demographic Trends

          $195.00

          1. Table | Population & Households, 2007 - 2022

          2. Figure 8-2 | Annual Population Growth, 2002 - 2017

        3. 8.8.3 Consumer Spending

          $147.00

          1. Table | Personal Consumption Expenditures, 2007 - 2022

        4. 8.8.4 Housing Stock

          $373.00

          1. Table | Housing Stock by Type, 2007 - 2022

          2. Figure 8-3 | Housing Stock by Year of Construction, 2017

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