Table of Contents
EXECUTIVE SUMMARY
OVERVIEW
Key Findings
Retail Sales by Product
Retail Demand by End User
Home & Gardening Trends & Spending Patterns
Retail Distribution
Retail Distribution: Overview
Retail Distribution: Home Centers
Retail Distribution: Mass Merchandisers
Retail Distribution: Garden Centers
Retail Distribution: Mail Order/Internet
Retail Distribution: Other Retail
CONSUMER TRENDS
Key Findings
Home Ownership Trends
Home Ownership Trends: Overview
Home Ownership Trends: Age Groups
Home Ownership Trends: Household Annual Income
Home Lawn, Garden, or Outdoor Space
Size of Owned Lots Around Homes
Environmental Attitudes
Environmental Attitudes: Personal Responsibility
Environmental Attitudes: Corporate Responsibility
Purchase of Lawn & Garden Consumables
Purchase of Lawn & Garden Consumables: Overview
Purchase of Lawn & Garden Consumables: Homeowners
Purchase of Lawn & Garden Consumables: Gardeners
Purchase of Lawn & Garden Consumables: Age Groups
Purchase of Lawn & Garden Consumables: Products
Gardening as a Leisure Pursuit
Gardening as a Leisure Pursuit: Overview
Gardening as a Leisure Pursuit: Edible Gardening
Gardening as a Leisure Pursuit: Adaptive Gardening
Lawn & Garden Maintenance
Lawn & Garden Maintenance: Overview
Lawn & Garden Maintenance: Specialty & Routine Tasks
Consumer Attitudes About Lawn & Garden Care
PRODUCT & MARKETING TRENDS
Key Findings
Product Trends
Product Trends: Overview
Product Trends: Organic Gardening
Product Trends: Water Conservation
Product Trends: Hydroponics
Product Trends: Enhanced Performance
Product Trends: Combination Formulations
Product Trends: Ready-to-Use Formulations & Unique Applicators
Marketing Trends
Marketing Trends: Overview
Marketing Trends: Online Marketing
Marketing Trends: Private Label
Marketing Trends: Charitable Turns - Doing Well by Doing Good
Marketing Trends: Event Sponsorship for Brand Awareness
Marketing Trends: Licensing to Extend a Brand's Reach
APPENDIX
Scope
Methodology
Sources
Associations & Agencies
Related Freedonia Group Studies
Definitions
Abbreviations
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Housing Stock
List of Tables
OVERVIEW
Table 2-1 | Lawn & Garden Consumables Retail Sales by Product, 2007 - 2022 (million dollars)
Table 2-2 | Lawn & Garden Consumables Retail Sales by End User, 2007 - 2022 (million dollars)
Table 2-3 | Consumer Lawn & Garden Retail Spending, 2007 - 2022 (billion dollars)
CONSUMER TRENDS
Table 3-1 | Total Home Ownership & Rentals in the US, 2009 - 2017 (percent)
Table 3-2 | Total Home Ownership & Rental Rates in the US by Age, 2009 - 2017 (percent)
Table 3-3 | Home Ownership & Rental Trends in the US by Annual Household Income, 2009 - 2017 (percent)
Table 3-4 | Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)
Table 3-5 | Percent of Households That Own Land Around the Home by Size of Land, 2007 - 2017 (percent)
Table 3-6 | Adults Who Agree at All with the Statement "Each of Us has a Personal Obligation To Do What We Can To Be Environmentally Responsible", 2009 - 2017 (percent)
Table 3-7 | Adults Who Agree at All with the Statement "Companies Should Help Consumers Become More Environmentally Responsible", 2009 - 2017 (percent)
Table 3-8 | Households That Bought Lawn & Garden Consumables in the Last 12 Months, 2007 - 2017 (percent)
Table 3-9 | Percent of Households That Own Any Residence & Bought Lawn & Garden Consumables in the Last 12 Months, 2007 - 2017 (percent)
Table 3-10 | Percent of Households That Gardened & Bought Lawn & Garden Consumables in the Last 12 Months, 2007 - 2017 (percent)
Table 3-11 | Percent of Households That Bought Lawn & Garden Consumables in the Last 12 Months by Age, 2007 - 2017 (percent)
Table 3-12 | Selected Demographics of Households That Bought Lawn & Garden Consumables in the Last 12 Months, 2017 (index)
Table 3-13 | Adults Who Gardened in the Last 12 Months, 2009 - 2017 (percent)
Table 3-14 | Selected Demographics of Households That Bought Vegetable Seeds/Plants in the Last 12 Months & Eat Produce, Fruits, & Vegetables, 2017 (index)
Table 3-15 | Types of Adaptive Gardening & Products to See Increased Use
Table 3-16 | Who Performs Landscaping or Lawn & Garden Maintenance (Mowing, Weeding, Grass Seeding, Fertilization, Soil Treatments, Decorative Planting, Seasonal Clean Up) at Home, 2018 (percent)
Table 3-17 | Who Performs Specialty Tasks (e.g., Planting, Seasonal Clean Up) Versus Routine Tasks (e.g., Mowing, Weeding) at Home, 2018 (percent)
PRODUCT & MARKETING TRENDS
Table 4-1 | Lawn & Garden Consumables - Key Private Label Brands
APPENDIX
Table 5-1 | Abbreviations & Acronyms Used in Study
Table 5-2 | Macroeconomic Indicators, 2007 - 2022 (billion 2009 dollars)
Table 5-3 | Population & Households, 2007 - 2022 (million persons)
Table 5-4 | Personal Consumption Expenditures, 2007 - 2022 (billion dollars)
Table 5-5 | Housing Stock by Type, 2007 - 2022 (million units)
List of Figures
EXECUTIVE SUMMARY
Figure 1-1 | US Retail Sales for Lawn & Garden Consumables
OVERVIEW
Figure 2-1 | Lawn & Garden Consumables Market Overview
Figure 2-2 | Lawn & Garden Consumables Retail Distribution Share by Outlet, 2017 (billion dollars)
CONSUMER TRENDS
Figure 3-1 | Lawn & Garden Consumables Consumer Trends
Figure 3-2 | Consumer Attitudes About Lawn & Garden Care, 2018 (percent)
PRODUCT & MARKETING TRENDS
Figure 4-1 | Lawn & Garden Consumables Product & Marketing Trends
Figure 4-2 | Organic Controls Product Example - New for 2018
Figure 4-3 | OMRI Listed Products Promotion Example
Figure 4-4 | Soil Amendment Product Examples
Figure 4-5 | Grass Seed Product Examples
Figure 4-6 | Consumer-Oriented Hydroponics Brand Examples
Figure 4-7 | Soil-Free Indoor Garden System Example
Figure 4-8 | Combination Product Example
Figure 4-9 | Lawn Fertilizer Example
Figure 4-10 | Potting Soil Mix Example
Figure 4-11 | Wonder Soil's Expand & Plant Premium Planting Mix
Figure 4-12 | Multipurpose Weed & Feed Product Example
Figure 4-13 | Liquid Feeder Product Example
Figure 4-14 | Examples of Packaging Featuring Continuous Spray Applicators
Figure 4-15 | Example of Lawn Care Consumables & Coordinating Spreader
Figure 4-16 | Example of Packaging That Requires No Measuring
Figure 4-17 | Examples of Online Lawn & Garden Marketing
Figure 4-18 | Example of Online & Social Media Marketing
Figure 4-19 | Examples of Products Licensed Under the Scotts & Miracle-Gro Brands
APPENDIX
Figure 5-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average (percent)
Figure 5-2 | Annual Population Growth, 2002 - 2017 (percent)
Figure 5-3 | Housing Stock by Year of Construction, 2017 (million units)
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