Home and Garden Pesticides in the US by Product and Application, 5th Edition

Market Data & Consumer Insights for Consumer-Grade Insecticides, Fungicides, & Herbicides

Popularity of Gardening, Prevalence of Insect-Borne Diseases Drive Growth

Gains will be fueled by the continued popularity of gardening, lawn care, and other home maintenance hobbies. Additionally, continued fears of diseases such as Lyme, West Nile, and Zika will support growth in demand for insect controls and insect repellents.

Key Findings in the Home & Garden Pesticides Study:

Emphasis on Convenience, Ease-of-Use to Increase Market Size

Because the use of pesticides in house, lawn, and garden applications can be intimidating, suppliers are constantly trying to expand the size of the market by promoting products that are easy to use for consumers of all experience levels. Emphasis on convenient products such as liquids in spray bottles or in containers that can be attached to a hose will encourage new gardeners to do their own pesticide applications, rather than rely on professional services.

Potential Health Impacts Will Drive Improvements in Formulations and Packaging

Potential users of home and garden pesticides often have significant concerns about the impact of these products on household health, particularly for children and pets. These concerns will continue to prompt suppliers to develop products with safer active ingredients, or that require lower active ingredient loadings. Pesticide suppliers are also increasingly rely on safer formulations that limit exposure risks to users by minimizing the amount of handling necessary. Safer packaging – such as child-proof caps and closures and bait stations with child- and pet-resistant exteriors – will also serve to allay consumer concerns while supporting growth in dollar terms, as consumers are often willing to pay more for improved safety in formulations and packaging.

Environmental Factors Still Key in Home and Garden Pesticide Industry

Public concerns about the environmental impacts of pesticides – on nontarget species, water quality, and air quality – will promote efforts to introduce less environmentally hazardous formulations, including those with lower active ingredient loadings or with safer ingredients. Biopesticides and organic products are expected to increase their share of the market, particularly as the eco-conscious Millennial generation becomes more involved in home and garden pesticide use; however, these products will continue to represent a relatively small niche of the overall market. Improved consumer education about proper pesticide use will also serve to address environmental issues such as growing herbicide resistance in weed populations due to herbicide overapplication.

Study Coverage

This study presents historical demand data (2007, 2012, and 2017) and forecasts for 2022 by product (herbicides, insecticides, fungicides, and other) and application (house, lawn, and garden). The study also evaluates company market share and provides analysis on industry competitors including Central Garden & Pet, DowDuPont, SC Johnson, Monsanto, Scotts Miracle-Gro, Spectrum Brands, Woodstream, and Zep.

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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Pesticide Market Overview

Scope

Formulated Pesticide Product Demand

Active Ingredient Demand

Household Pest Control Market Overview

Consumer Trends

Pesticides & Pest Control Services

Competitive Products

Regulatory & Environmental Issues

Overview

Product Registration

Overview

Conventional Pesticides

Biopesticides

Legislative Trends

Pricing & Product Mix

Historical Market Trends

International Activity & Foreign Trade

CONSUMER & RETAIL TRENDS

Key Findings

Home Gardening & Lawn Trends

Gardening Participation Trends

Home Lawn, Garden, or Outdoor Space

Lawn & Garden Maintenance

Consumer Lawn & Garden Retail Expenditures

Consumer Pesticide Use Trends

Consumer Pesticide Use: Demographic Trends

Consumer Pesticide Use: Brands

Retail Sales by Retailer

Retail Sales Overview

Home Centers

Mass Merchandisers

Garden Centers

Internet & Mail Order Sales

Other Retailers

PRODUCTS

Key Findings

Demand by Product

Insecticides

Insecticides: Scope

Insecticides: Applications

Insecticides: Active Ingredients

Herbicides

Herbicides: Scope

Herbicides: Applications

Herbicides: Active Ingredients

Fungicides

Fungicides: Scope

Fungicides: Applications

Fungicides: Active Ingredients

Other Pesticides

Other Pesticides: Scope

Other Pesticides: Applications

Other Pesticides: Active Ingredients

Demand by Formulation

APPLICATIONS

Key Findings

Demand by Application

Household Applications

Scope

Household Pesticide Demand

Insect Control

Insect Control: Scope

Insect Control: Demand

Insect Control: Market Share

Insect Repellents

Insect Repellents: Scope

Insect Repellents: Demand

Insect Repellents: Market Share

Other Household Applications

Other Household Applications: Demand Forecast

Animal Repellents

Rodenticides

All Other Household Applications

Lawn & Garden Applications

Lawn & Garden Applications: Demand Forecast

Lawn Care

Garden

Other Lawn & Garden Applications

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Industry Restructuring

Competitive Strategies

Overview

Brand Name Recognition

Proprietary Formulations

Packaging

Product Line Expansion

Product Focus

Cooperative Agreements

Marketing

Overview

Conventional Advertising

Strategic Media Partnerships

Digital Media

List of Industry Participants

APPENDIX

Scope

Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Housing Stock

List of Tables

OVERVIEW

Table 2-1 | Formulated Pesticide Demand by Market, 2007 - 2022 (million dollars)

Table 2-2 | Pesticide Active Ingredient Demand by Product, 2007 - 2022 (million pounds)

Table 2-3 | Household Pest Control Products & Services, 2007 - 2022 (million dollars)

Table 2-4 | Selected Home & Garden Active Ingredient Product Prices, 2007 - 2022 (dollars per pound)

Table 2-5 | Home & Garden Pesticide Market, 2007 - 2017

CONSUMER & RETAIL TRENDS

Table 3-1 | Adults Who Gardened in the Last 12 Months, 2009 - 2017 (percent)

Table 3-2 | Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)

Table 3-3 | Who Performs Landscaping or Lawn & Garden Maintenance (Mowing, Weeding, Grass Seeding, Fertilization, Soil Treatments, Decorative Planting, Seasonal Clean Up) at Home, 2018 (percent)

Table 3-4 | Who Performs Specialty Tasks (e.g., Planting, Seasonal Clean Up) Versus Routine Tasks (e.g., Mowing, Weeding) at Home, 2018 (percent)

Table 3-5 | Consumer Lawn & Garden Retail Expenditures, 2007 - 2022 (billion dollars)

Table 3-6 | Home & Garden Pesticide Use by Demographic, 2017 (percent of households)

Table 3-7 | Home & Garden Pesticide Retail Sales by Retailer, 2007 - 2022 (million dollars)

PRODUCTS

Table 4-1 | Home & Garden Pesticide Demand by Product, 2007 - 2022 (million dollars)

Table 4-2 | Home & Garden Insecticide Demand by Application, 2007 - 2022 (million dollars)

Table 4-3 | Home & Garden Insecticide Suppliers & Major Brands

Table 4-4 | Home & Garden Insecticide Active Ingredient Demand by Type, 2007 - 2022 (million pounds)

Table 4-5 | Home & Garden Herbicide Demand by Application, 2007 - 2022 (million dollars)

Table 4-6 | Home & Garden Herbicide Suppliers & Major Brands

Table 4-7 | Home & Garden Herbicide Active Ingredient Demand by Type, 2007 - 2022 (million pounds)

Table 4-8 | Home & Garden Fungicide Demand by Application, 2007 - 2022 (million dollars)

Table 4-9 | Home & Garden Fungicide Suppliers & Major Brands

Table 4-10 | Home & Garden Fungicide Active Ingredient Demand by Type, 2007 - 2022 (million pounds)

Table 4-11 | Other Home & Garden Pesticide Demand by Application, 2007 - 2022 (million dollars)

Table 4-12 | Other Home & Garden Pesticide Suppliers & Major Brands

Table 4-13 | Other Home & Garden Pesticide Active Ingredient Demand by Type, 2007 - 2022 (million pounds)

Table 4-14 | Home & Garden Pesticide Demand by Formulation, 2007 - 2022 (million dollars)

APPLICATIONS

Table 5-1 | Home & Garden Pesticide Demand by Application, 2007 - 2022 (million dollars)

Table 5-2 | Household Pesticide Demand by Application & Formulation, 2007 - 2022 (million dollars)

Table 5-3 | Household Insect Control Demand, 2007 - 2022 (million dollars)

Table 5-4 | Household Insect Repellent Demand, 2007 - 2022 (million dollars)

Table 5-5 | Other Household Pesticide Demand, 2007 - 2022 (million dollars)

Table 5-6 | Lawn & Garden Pesticide Demand by Application & Formulation, 2007 - 2022 (million dollars)

Table 5-7 | Lawn Care Pesticide Demand by Type, 2007 - 2022 (million dollars)

Table 5-8 | Garden Pesticide Demand by Type, 2007 - 2022 (million dollars)

Table 5-9 | Other Lawn & Garden Pesticide Demand, 2007 - 2022 (million dollars)

INDUSTRY STRUCTURE

Table 6-1 | Home & Garden Pesticide Sales by Company, 2017 (million dollars)

Table 6-2 | Selected Acquisitions & Divestitures

Table 6-3 | Selected Cooperative Agreements

APPENDIX

Table 7-1 | Relevant Industry Codes

Table 7-2 | Relevant Trade Codes

Table 7-3 | Abbreviations & Acronyms Used in Study

Table 7-4 | Macroeconomic Indicators, 2007 - 2022 (billion 2009 dollars)

Table 7-5 | Population & Households, 2007 - 2022 (million persons)

Table 7-6 | Personal Consumption Expenditures, 2007 - 2022 (billion dollars)

Table 7-7 | Housing Stock by Type, 2007 - 2022 (million units)

List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Home & Garden Pesticide Market

OVERVIEW

Figure 2-1 | Key Pesticide Market Trends

Figure 2-2 | Pesticide Active Ingredient Demand Share by Value & Volume, 2017

Figure 2-3 | Households Utilizing Pest Control Services & Products, 2012 - 2017 (percent)

CONSUMER & RETAIL TRENDS

Figure 3-1 | US Home & Garden Pesticide Consumer & Retail Trends

Figure 3-2 | Home & Garden Pesticide Retail Sales Share by Retailer, 2017 (billion dollars)

PRODUCTS

Figure 4-1 | Home & Garden Pesticide Product Trends

Figure 4-2 | Home & Garden Pesticide Demand Share by Product, 2017 (billion dollars)

Figure 4-3 | Home & Garden Pesticide Formulation Demand Share, 2017 (billion dollars)

APPLICATIONS

Figure 5-1 | Home & Garden Pesticide Application Trends

Figure 5-2 | Household Insect Control Market Share, 2017 (million dollars)

Figure 5-3 | Household Insect Repellent Market Share, 2017 (million dollars)

INDUSTRY STRUCTURE

Figure 6-1 | US Home & Garden Pesticide Market Share, 2017 (billion dollars)

Figure 6-2 | Home & Garden Pesticides: Leading Supplier, 2017

Figure 6-3 | Home & Garden Pesticides: Second Leading Supplier, 2017

Figure 6-4 | Home & Garden Pesticides: Third Leading Supplier, 2017

Figure 6-5 | Home & Garden Pesticides: Fourth Leading Supplier, 2017

Figure 6-6 | Home & Garden Pesticides: Fifth Leading Supplier, 2017

Figure 6-7 | Household Pesticide Market Share, 2017 (billion dollars)

Figure 6-8 | Lawn & Garden Pesticide Market Share, 2017 (billion dollars)

Figure 6-9 | Private Label Products Market Share, 2017 (million dollars)

APPENDIX

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2002 - 2017 (percent)

Figure 7-3 | Housing Stock by Year of Construction, 2017 (million units)

Home and Garden Pesticides in the US by Product and Application, 5th Edition

Market Data & Consumer Insights for Consumer-Grade Insecticides, Fungicides, & Herbicides

Popularity of Gardening, Prevalence of Insect-Borne Diseases Drive Growth

Key Findings in the Home & Garden Pesticides Study:

Emphasis on Convenience, Ease-of-Use to Increase Market Size

Potential Health Impacts Will Drive Improvements in Formulations and Packaging

Environmental Factors Still Key in Home and Garden Pesticide Industry

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