E-Commerce: United States

This report forecasts US e-commerce retail sales in US dollars to 2020. Total sales are segmented by merchandise line in terms of: clothing and accessories; electronics and appliances; multimedia and software; furniture and furnishings; health and beauty; recreation goods; office equipment and supplies; food, beer, and wine; other merchandise; and nonmerchandise receipts.

To illustrate historical trends, total sales and the various segments are provided in annual series from 2005 to 2015. A Market Environment section provides pertinent background on historical trends, key economic indicators, retail trends, and legal and regulatory factors. A Segmentation and Forecasts section defines merchandise lines, discusses market drivers and constraints, identifies substitute retail sales outlets when applicable, and assesses the impact of key drivers and constraints on each merchandise line segment over the forecast period.

Further analysis includes an Industry Structure section, which surveys the supply base and identifies the leading firms competing to serve the US industry. A one-page, introductory Highlights section summarizes key findings from this 24-page report, and a Resources section lists contributing sources as well as resources available for further research.

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