Study #: 3876 | Published: 09/2020 | Pages: 242 | Individual User License: US$ 5,000

US demand for commercial roofing is expected to fall slightly on average through 2024 to 88.9 million squares valued at $6.9 billion. This decline will be caused by:

  • a drop in commercial construction activity due to the COVID-19 pandemic despite its subsequent modest rebound
  • an expected glut in commercial properties due to a number of business closures during the pandemic – new structures will not be needed to be erected until existing sites are filled
  • modest short-term growth in new construction activity caused in part by the large number of vacant commercial structures on the market
  • a high level of reroofing activity in the commercial market between early 2016 and 2018 – most roofs that were repaired or replaced during that time will require little additional work in the near term

TPO Membranes Will Be an Industry Bright Spot

While the overall low-slope roofing market is expected to decline, TPO roofing membranes will be an exception to that trend, posting solid advances in demand going forward. These products will be selected by many consumers because of their low cost, ease of installation, and favorable performance properties. Furthermore, because many of these membranes are white or light in color, they meet cool roofing criteria, a key characteristic for many contractors, especially in the southern half of the US.

Interest in Weather-Resistant Roofing Materials Continues to Rise

The US experienced a number of severe weather events in 2016 and 2017 that caused widespread roof damage. In the aftermath of these storms, contractors, insurers, and other construction professionals increasingly specified more durable roofing materials – such as metal roofing and membranes with thicker backings – to fix and repair damaged roofs. This practice is expected to continue, as it is far more economical in the long term to spend more on resilient roofing products than it is to more frequently fix and replace damaged roofs.

Diverse Product Offerings Help Market Leaders Maintain Position

Four companies – Carlisle Construction Materials, Firestone Building Products, GAF Materials, and Johns Manville – were the leading suppliers of commercial roofing to the US in 2019. These companies hold leading market shares by offering a broad portfolio and participating in multiple roofing product categories, investing in preferred contractor programs to build loyalty, and maintaining a high level of brand recognition.


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Table of Contents

1. Executive Summary

2. Overview

Key Findings

Historical Commercial Roofing Trends

Impact of COVID-19 on the Commercial Roofing Industry

Commercial Roofing Area Demand

Commercial Roofing Value Demand

Supply & Demand

Trade

Effects of Tariffs on Trade

3. Factors Impacting Commercial Roofing Demand

Aging Commercial Roofing Stock

Storm Activity

Roof Slope: Low vs. Steep

Manufacturers' Level Product Pricing Trends

Installation Considerations

Comparative Costs

Shortage of Trained Installers

Product Lifespan & Use of Roof Maintenance Programs

Changing Building Codes

Insurer Requirements

Energy Efficiency Standards

ENERGY STAR

LEED

Cool Roofing

Solar Roofing

4. Plastic Roofing

Key Findings

Product Description & Scope

Demand by Product

Demand Forecast

TPO

PVC

Other Plastic Roofing

Demand by Application & Building Type

Demand by Region & Subregion

Market Share

5. Bituminous Roofing

Key Findings

Product Description

Roof Area Covered

Demand by System Type

Modified Bitumen Systems

Built-Up Roofing (BUR)

Roof Area Covered & Material Consumption

Consumption by Product Type

Modified Bitumen Membranes

Standard Roofing Felts

Consumption by Backing Material (Fiberglass vs. Organic)

Consumption by Surface (Granulated vs. Smooth)

Demand by Application & Building Type

Demand by Region & Subregion

Market Share

6. Metal Roofing

Key Findings

Product Description & Scope

Demand by Product

Demand by Type & Roof Slope

Standing Seam

Other Metal Roofing (Metal Panels & Metal Shingles, Shakes, & Tiles)

Demand by Application & Building Type

Demand by Region & Subregion

Market Share

7. Asphalt Shingles

Key Findings

Product Description & Scope

Demand by Product

Demand by Shingle Type

Standard Laminated Asphalt Shingles

High-Performance Laminated Asphalt Shingles

Three-Tab Asphalt Shingles

Demand by Application & Building Type

Demand by Region & Subregion

Market Share

8. Rubber Roofing

Key Findings

Product Description & Scope

Demand by Product

Demand by Rubber Formulation

EPDM

Other (CSPE, Neoprene, Butyl)

Demand by Application & Building Type

Demand by Region & Subregion

Market Share

9. Other Roofing

Key Findings

Scope

Demand by Product

Demand by Application & Building Type

Demand by Region & Subregion

10. Applications

Key Findings

Demand by Applications

New Construction

New Construction Overview

Demand by Product

Demand by Region & Subregion

Reroofing

Reroofing Overview

Demand by Product

Demand by Region & Subregion

Demand by Building Type

Demand Forecast

Office, Retail, & Lodging

Institutional

Industrial

Transportation & Other Commercial Buildings

11. Regions

Key Findings

Demand by Region

Northeast

Demand by Subregion

New England

Middle Atlantic

Midwest

Demand by Subregion

East North Central

West North Central

South

Demand by Subregion

South Atlantic

East South Central

West South Central

West

Demand by Subregion

Mountain

Pacific

12. Industry Structure

Key Findings & Industry Composition

Market Share

Distribution Channels

Key Competitive Strategies

Vertical & Horizontal Integration

New Product Development

Preferred Contractor Programs

Mergers & Acquisitions

Cooperative Agreements

Marketing

List of Industry Participants

13. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Building Construction

Commercial Building Construction

Commercial Building Stock

Commercial Building Improvements & Repairs


List of Tables

2. Overview

Table 2-1 | Commercial Roofing Demand by Material, 2009 - 2029 (million squares)

Table 2-2 | Commercial Roofing Demand by Material, 2009 - 2029 (million dollars)

Table 2-3 | Commercial Roofing Supply & Demand, 2009 - 2029 (million dollars)

3. Factors Impacting Commercial Roofing Demand

Table 3-1 | Commercial Roofing Demand by Roof Slope, 2009 - 2029 (million squares)

Table 3-2 | Average Prices of Commercial Roofing Products, 2009 - 2029 (dollars per square)

Table 3-3 | Average Installation Costs of Commercial Roofing by Material, 2009 - 2029 (dollars per square)

4. Plastic Roofing

Table 4-1 | Plastic Commercial Roofing Demand by Type, 2009 - 2029 (million squares & million dollars)

Table 4-2 | TPO Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 4-3 | PVC Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 4-4 | Other Plastic Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 4-5 | Plastic Commercial Roofing Demand by Application & Building Type, 2009 - 2029 (million squares)

Table 4-6 | Plastic Commercial Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

5. Bituminous Roofing

Table 5-1 | Bituminous Commercial Roofing Demand by System Type, 2009 - 2029 (million squares)

Table 5-2 | Modified Bitumen Systems: Advantages & Disadvantages

Table 5-3 | BURs: Advantages & Disadvantages

Table 5-4 | Bituminous Commercial Roofing Demand & Consumption by Product, 2009 - 2029 (million squares & million dollars)

Table 5-5 | Modified Bitumen Commercial Roofing Membrane Consumption by Type, 2009 - 2029 (million squares & million dollars)

Table 5-6 | Standard Commercial Roofing Felt Consumption, 2009 - 2029 (million squares & million dollars)

Table 5-7 | Bituminous Commercial Roofing Consumption by Backing Material, 2009 - 2029 (million squares)

Table 5-8 | Bituminous Commercial Roofing Consumption by Surface Type, 2009 - 2029 (million squares)

Table 5-9 | Bituminous Commercial Roofing Demand by Application & Building Type, 2009 - 2029 (million squares)

Table 5-10 | Bituminous Commercial Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

6. Metal Roofing

Table 6-1 | Low- & Steep-Slope Metal Roofing: Product Differences

Table 6-2 | Metal Commercial Roofing Demand by Product & Roof Slope, 2009 - 2029 (million squares & million dollars)

Table 6-3 | Standing Seam Metal Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 6-4 | Other Metal Commercial Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 6-5 | Metal Commercial Roofing Demand by Application & Building Type, 2009 - 2029 (million squares)

Table 6-6 | Metal Commercial Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

7. Asphalt Shingles

Table 7-1 | Asphalt Shingle Commercial Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 7-2 | Standard Laminated Asphalt Shingle Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 7-3 | High-Performance Laminated Asphalt Shingle Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 7-4 | Three-Tab Asphalt Shingle Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 7-5 | Asphalt Shingle Commercial Roofing Demand by Application & Building Type, 2009 - 2029 (million squares)

Table 7-6 | Asphalt Shingle Commercial Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

8. Rubber Roofing

Table 8-1 | Rubber Commercial Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 8-2 | EPDM Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 8-3 | Other Rubber Commercial Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 8-4 | Rubber Commercial Roofing Demand by Application & Building Type, 2009 - 2029 (million squares)

Table 8-5 | Rubber Commercial Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

9. Other Roofing

Table 9-1 | Other Commercial Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 9-2 | Other Commercial Roofing Demand by Application & Building Type, 2009 - 2029 (million squares)

Table 9-3 | Other Commercial Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

10. Applications

Table 10-1 | Commercial Roofing Demand by Application, 2009 - 2029 (million squares & million dollars)

Table 10-2 | New Commercial Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 10-3 | New Commercial Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 10-4 | Commercial Reroofing Demand by Product, 2009 - 2029 (million squares & million dollars)

Table 10-5 | Commercial Reroofing Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 10-6 | Commercial Roofing Demand by Building Type, 2009 - 2029 (million squares)

Table 10-7 | Office, Retail, & Lodging Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 10-8 | Institutional Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 10-9 | Industrial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 10-10 | Transportation & Other Commercial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

11. Regions

Table 11-1 | Commercial Roofing Demand by Region, 2009 - 2029 (million squares)

Table 11-2 | Northeast Commercial Roofing Demand by Subregion, 2009 - 2029 (million squares)

Table 11-3 | New England Commercial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-4 | Middle Atlantic Commercial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-5 | Midwest Commercial Roofing Demand by Subregion, 2009 - 2029 (million squares)

Table 11-6 | East North Central Commercial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-7 | West North Central Commercial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-8 | South Commercial Roofing Demand by Subregion, 2009 - 2029 (million squares)

Table 11-9 | South Atlantic Commercial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-10 | East South Central Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-11 | West South Central Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-12 | West Commercial Roofing Demand by Subregion, 2009 - 2029 (million squares)

Table 11-13 | Mountain Commercial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

Table 11-14 | Pacific Commercial Roofing Demand by Application & Product, 2009 - 2029 (million squares)

12. Industry Structure

Table 12-1 | US Commercial Roofing Sales by Company, 2019 (million dollars)

Table 12-2 | Selected Mergers & Acquisitions

Table 12-3 | Selected Industry Participants

13. Appendix

Table 13-1 | Study Scope: US Geographic Regions & Subregions

Table 13-2 | Relevant Industry Codes

Table 13-3 | Relevant HS Codes

Table 13-4 | Abbreviations & Acronyms Used in Study

Table 13-5 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 13-6 | Population & Households, 2009 - 2029 (million persons)

Table 13-7 | Personal Consumption Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 13-8 | Consumer Financing Environment, 2009 - 2019

Table 13-9 | Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-10 | Commercial Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)

Table 13-11 | Commercial Building Stock by Type, 2009 - 2029 (billion 2012 dollars)

Table 13-12 | Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | US Commercial Roofing Market Overview

2. Overview

Figure 2-1 | Key Trends in the US Commercial Roofing Market

Figure 2-2 | Commercial Roofing Demand: New vs Reroofing, 2000 - 2019 (million squares)

3. Factors Impacting Commercial Roofing Demand

Figure 3-1 | Storm-Related Reroofing as a Share of Weather-Related Commercial Reroofing Demand, 2007 - 2019 (percent)

Figure 3-2 | Average Product Lifespans of Selected Commercial Roofing Materials (number of years)

4. Plastic Roofing

Figure 4-1 | Plastic Commercial Roofing Market Key Trends

Figure 4-2 | Plastic Roofing: Advantages & Disadvantages

Figure 4-3 | TPO Roofing: Advantages & Disadvantages

Figure 4-4 | PVC Roofing: Advantages & Disadvantages

Figure 4-5 | Ethylene Copolymers & Polycarbonate & Fiberglass Panels: Product Characteristics

Figure 4-6 | Plastic Commercial Roofing Demand by Building Type, 2009 - 2029 (million squares)

Figure 4-7 | Plastic Commercial Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 4-8 | US Commercial Plastic Roofing Market Share by Company, 2019 (billion dollars)

5. Bituminous Roofing

Figure 5-1 | Bituminous Commercial Roofing Market: Key Trends

Figure 5-2 | Polymer-Modified Membranes & Standard Roofing Felts: Product Characteristics

Figure 5-3 | SBS- & APP-Modified Bituminous Membranes: Product Characteristics

Figure 5-4 | Bituminous Commercial Roofing Demand by Building Type, 2009 - 2029 (million squares)

Figure 5-5 | Bituminous Commercial Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 5-6 | US Commercial Bituminous Roofing Market Share by Company, 2019 (billion dollars)

6. Metal Roofing

Figure 6-1 | Metal Commercial Roofing Market: Key Findings

Figure 6-2 | Metal Roofing: Advantages & Disadvantages

Figure 6-3 | Standing Seam Metal Roofing: Advantages & Disadvantages

Figure 6-4 | Metal Panels & Metal Shakes, Shingles, & Tiles: Product Characteristics

Figure 6-5 | Metal Roofing Demand by Building Type, 2009 - 2029 (million squares)

Figure 6-6 | Metal Commercial Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 6-7 | US Commercial Metal Roofing Market Share by Company, 2019 (billion dollars)

7. Asphalt Shingles

Figure 7-1 | Asphalt Shingles: Commercial Market Key Findings

Figure 7-2 | Asphalt Shingles: Advantages & Disadvantages

Figure 7-3 | Standard Laminated Asphalt Shingles: Advantages & Disadvantages

Figure 7-4 | High-Performance Laminated Asphalt Shingles: Product Characteristics

Figure 7-5 | Three-Tab Asphalt Shingles: Product Characteristics

Figure 7-6 | Asphalt Shingle Commercial Roofing Demand by Building Type, 2009 - 2029 (million squares)

Figure 7-7 | Asphalt Shingle Commercial Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 7-8 | US Commercial Asphalt Shingle Roofing Market Share by Company, 2019 (million dollars)

8. Rubber Roofing

Figure 8-1 | Rubber Commercial Roofing Market Key Findings

Figure 8-2 | Rubber Roofing: Advantages & Disadvantages

Figure 8-3 | EPDM Roofing: Advantages & Disadvantages

Figure 8-4 | CSPE, Neoprene, & Butyl Rubber Roofing: Product Characteristics

Figure 8-5 | Rubber Commercial Roofing Demand by Building Type, 2009 - 2029 (million squares)

Figure 8-6 | Rubber Commercial Roofing Demand by Region, 2009 - 2029 (million squares)

Figure 8-7 | US Commercial Rubber Roofing Market Share by Company, 2019 (million dollars)

9. Other Roofing

Figure 9-1 | Key Trends in the US Market for Other Commercial Roofing

Figure 9-2 | Other Commercial Roofing Demand by Building Type, 2009 - 2029 (million squares)

Figure 9-3 | Other Commercial Roofing Demand by Region, 2009 - 2029 (million squares)

10. Applications

Figure 10-1 | Key Trends in US Commercial Roofing Applications

Figure 10-2 | New Commercial Roofing Demand, 2009 - 2029 (million squares)

Figure 10-3 | Age-Related Commercial Reroofing Demand, 2009 - 2029 (million squares)

Figure 10-4 | Commercial Reroofing Demand by Reason for Replacement, 2009 - 2024 (million squares)

11. Regions

Figure 11-1 | Key Trends in Regional US Commercial Roofing Markets

Figure 11-2 | New England Commercial Roofing Market

Figure 11-3 | Middle Atlantic Commercial Roofing Market

Figure 11-4 | East North Central Commercial Roofing Market

Figure 11-5 | West North Central Commercial Roofing Market

Figure 11-6 | South Atlantic Commercial Roofing Market

Figure 11-7 | East South Central Commercial Roofing Market

Figure 11-8 | West South Central Commercial Roofing Market

Figure 11-9 | Mountain Commercial Roofing Market

Figure 11-10 | Pacific Commercial Roofing Market

12. Industry Structure

Figure 12-1 | US Commercial Roofing Market Share by Company, 2019 (billion dollars)

Figure 12-2 | US Commercial Roofing Market: Leading Supplier, 2019

Figure 12-3 | US Commercial Roofing Market: Second Leading Supplier, 2019

Figure 12-4 | US Commercial Roofing Market: Third Leading Supplier, 2019

Figure 12-5 | US Commercial Roofing Market: Fourth Leading Supplier, 2019

13. Appendix

Figure 13-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 13-2 | Annual Population Growth, 2004 - 2019 (percent)


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