Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
February 7, 2017While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.
March 14, 2017Pet reptile owners are among those most likely to benefit from increased online connection with pet product companies and retailers, reports Packaged Facts
May 6, 2020The hunting and fishing channel could become another useful retail channel for marketers of wild bird food products, putting products in front of almost a quarter of those who are already buying wild bird foods and non-food products.
September 4, 2018Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix
August 9, 2017It's clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners.
March 28, 2018The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center
May 3, 2018In addition to unusual or exotic proteins, treat marketers are relying on functional ingredients to capture pet owners’ attention, making it possible for them to address pet health and wellness issues while enjoying “treat time.”
October 22, 2019Convenience is the word in the durable pet products market, with high-tech features and automation allowing pet owners to connect with their pets more easily and participate in their well-being more directly.
November 2, 2018COVID-19 has wrought vast and ongoing changes and challenges for U.S. businesses. Nevertheless, the pet food market has been living up to its recession-resistant reputation, highlighting the “silver lining” the overall pet market has experienced as a result of the pandemic.
August 12, 2020