Study #: 3724 | Published: 04/2019 | Pages: 174 | Individual User License: US$ 4,900

Fast Growth in Online Shopping Provides Opportunities for Retailers

Global e-commerce sales are forecast to nearly double by 2023, climbing 12.9% annually to $6.7 trillion. Ongoing economic development and increasing internet and smartphone penetration will fuel growth in areas with limited existing e-commerce activity. Additionally, retailers in areas with well established e-commerce markets will target current online customers for further sales.

Key Findings in the Global E-Commerce Study:

Well Established E-Commerce Markets Will Account for Most Gains

The global e-commerce market is dominated by China and the United States, which together account for 62% of sales. Through 2023, these markets will account for nearly 70% of gains as sales with current online shoppers expand and more consumers begin to spend money online.

Emerging E-Commerce Markets Are Expected to Experience Fastest Growth

E-commerce markets with low internet and smartphone penetration are forecast to grow more quickly than the global average, albeit from a small base. For instance, low- and middle-income countries such as Chile, South Africa, Egypt, and India will see annual growth rates of 17% or above through 2023 as the base of potential online shoppers expands rapidly and infrastructure improves.

Food and Beverage Market Will Continue to Be Fast Growing

Opportunities for retailers are widespread, including expanding options for ordering food and beverage products online. Food and beverage products have faced many challenges in expanding e-commerce sales due to factors such as the difficulties of keeping products at different temperatures to maintain food safety standards for direct-to-consumer shipments. Grocery stores and supermarkets are increasingly offering convenient options to their customers such as in-store or curbside pickup programs or home delivery from a local store, and consumers are expected to quickly adopt online grocery shopping through the forecast period.

Study Coverage

This industry study presents historical demand data (2013 and 2018) and forecasts for 2023 and 2028 by product (clothing, footwear, and accessories; computer hardware, software, and cell phones; toys, hobby goods, games, and sporting goods; furniture and furnishings; electronics and appliances; books, magazines, music, and video; drugs, healthcare, and beauty aids; food, beer, and wine; other merchandise; and services) and by region (North America, Asia/Pacific, Latin America, Western Europe, Eastern Europe, Africa/Mideast). The study also offers analysis on industry competitors including Alibaba and Amazon and insights into growth drivers and opportunities for expanding e-commerce sales in regional and national markets.


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Table of Contents

EXECUTIVE SUMMARY

GLOBAL MARKET OVERVIEW

Key Findings

Factors Impacting Demand

Global Internet Connections

Sales Trends by Income Level

Population Size & Urbanization Rates

Infrastructure & Geography

Order Fulfillment & Last-Mile Delivery

Home or Workplace Delivery Through Package-Handling Services

In-Store Pickup, Curbside Pickup, & Ship-to-Store

Pickup Lockers & Other Designated Pickup Points

Third-Party Delivery & Delivery by Brick-and-Mortar Retailers

Drone Delivery

Payment Methods

Credit Card, Debit Card, & Direct Bank Transfers

Cash-on-Delivery

Pay by Invoice

E-Wallets & Other Online Payment Processors

Installment Plans

Market Overview

Historical Trends

Sales by Region

Sales by Product

E-Commerce Vendors by Group

Pure Play E-Commerce

Brick & Mortar

Catalog Converts

Services Platforms

Leading E-Commerce Vendors

Alibaba

Amazon.com

JD.com

NORTH AMERICA

North America: Key Findings

North America: Market Size & Historical Trends

North America: Regional Sales Outlook

North America: Top Retailers

North America: Country Spotlight

United States

Canada

LATIN AMERICA

Latin America: Key Findings

Latin America: Market Size & Historical Trends

Latin America: Regional Sales Outlook

Latin America: Country Spotlight

Brazil

Mexico

WESTERN EUROPE

Western Europe: Key Findings

Western Europe: Market Size & Historical Trends

Western Europe: Regional Sales Outlook

Western Europe: Country Spotlight

United Kingdom

France

Germany

Spain

Italy

Netherlands

EASTERN EUROPE

Eastern Europe: Key Findings

Eastern Europe: Market Size & Historical Trends

Eastern Europe: Regional Sales Outlook

Eastern Europe: Country Spotlight

Russia

Poland

ASIA/PACIFIC

Asia/Pacific: Key Findings

Asia/Pacific: Market Size & Historical Trends

Asia/Pacific: Regional Sales Outlook

Asia/Pacific: Country Spotlight

China

Japan

South Korea

India

Australia

AFRICA/MIDEAST

Africa/Mideast: Key Findings

Africa/Mideast: Market Size & Historical Trends

Africa/Mideast: Growth Prospects

Mideast & North Africa

Sub-Saharan Africa

Africa/Mideast: Country Spotlight

Iran

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Country Lists by Region

Macroeconomic Assumptions

Global Economic Outlook

Global Population

Global Per Capita GDP Outlook

Global Personal Consumption Expenditures

Global Manufacturing Outlook


List of Tables

GLOBAL MARKET OVERVIEW

Table 2-1 | Global E-Commerce Sales by Region, 2013 - 2028 (billion dollars)

Table 2-2 | Global E-Commerce Sales by Product, 2013 - 2028 (billion dollars)

NORTH AMERICA

Table 3-1 | North America: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

Table 3-2 | United States: E-Commerce Sales by Product 2013 - 2028 (billion dollars)

LATIN AMERICA

Table 4-1 | Latin America: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

WESTERN EUROPE

Table 5-1 | Western Europe: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

Table 5-2 | Western Europe: E-Commerce Sales by Product, 2013 - 2028 (billion dollars)

EASTERN EUROPE

Table 6-1 | Eastern Europe: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

ASIA/PACIFIC

Table 7-1 | Asia/Pacific: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

Table 7-2 | China: E-Commerce Sales by Product, 2013 - 2028 (billion dollars)

AFRICA/MIDEAST

Table 8-1 | Africa/Mideast: E-Commerce Sales by Country, 2013 - 2028 (billion dollars)

APPENDIX

Table 9-1 | Relevant NAICS & SIC Codes

Table 9-2 | Relevant NACE Codes

Table 9-3 | Abbreviations & Acronyms Used in Study

Table 9-4 | Countries in North America

Table 9-5 | Countries in Latin America

Table 9-6 | Countries in Western Europe

Table 9-7 | Countries in Eastern Europe

Table 9-8 | Countries in the Asia/Pacific Region

Table 9-9 | Countries in the Africa/Mideast Region

Table 9-10 | Global Gross Domestic Product by Region & Country, 2008 - 2028 (billion 2017 dollars)

Table 9-11 | Global Population by Region & Country, 2008 - 2028 (million persons)

Table 9-12 | Global Per Capita Gross Domestic Product by Region & Country, 2008 - 2028 (2017 dollars)

Table 9-13 | Global Personal Consumption Expenditures by Region & Country, 2008 - 2028 (billion 2017 dollars)

Table 9-14 | Global Manufacturing Value Added by Region & Country, 2008 - 2028 (billion 2017 dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the Global E-Commerce Market

GLOBAL MARKET OVERVIEW

Figure 2-1 | Global E-Commerce Market Overview

Figure 2-2 | Internet Penetration Rates by Country, 2018

Figure 2-3 | E-Commerce Sales by National Income Level, 2018

Figure 2-4 | Personal Consumption Expenditures per Capita, 2018 (dollars per person)

NORTH AMERICA

Figure 3-1 | North America: E-Commerce Market

Figure 3-2 | North America: E-Commerce Market Key Indicators, 2018

Figure 3-3 | North America: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 3-4 | United States: E-Commerce Market Key Indicators, 2018

Figure 3-5 | United States: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 3-6 | Canada: E-Commerce Market Key Indicators, 2018

Figure 3-7 | Canada: E-Commerce Sales, 2013 - 2028 (billion dollars)

LATIN AMERICA

Figure 4-1 | Latin America: E-Commerce Market

Figure 4-2 | Latin America: E-Commerce Market Key Indicators, 2018

Figure 4-3 | Latin America: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 4-4 | Brazil: E-Commerce Market Key Indicators, 2018

Figure 4-5 | Brazil: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 4-6 | Mexico: E-Commerce Market Key Indicators, 2018

Figure 4-7 | Mexico: E-Commerce Sales, 2013 - 2028 (billion dollars)

WESTERN EUROPE

Figure 5-1 | Western Europe: E-Commerce Market

Figure 5-2 | Western Europe: E-Commerce Market Key Indicators, 2018

Figure 5-3 | Western Europe: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-4 | United Kingdom: E-Commerce Market Key Indicators, 2018

Figure 5-5 | United Kingdom: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-6 | France: E-Commerce Market Key Indicators, 2018

Figure 5-7 | France: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-8 | Germany: E-Commerce Market Key Indicators, 2018

Figure 5-9 | Germany: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-10 | Spain: E-Commerce Market Key Indicators, 2018

Figure 5-11 | Spain: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-12 | Italy: E-Commerce Market Key Indicators, 2018

Figure 5-13 | Italy: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 5-14 | Netherlands: E-Commerce Market Key Indicators, 2018

Figure 5-15 | Netherlands: E-Commerce Sales, 2013 - 2028 (billion dollars)

EASTERN EUROPE

Figure 6-1 | Eastern Europe: E-Commerce Market

Figure 6-2 | Eastern Europe: E-Commerce Market Key Indicators, 2018

Figure 6-3 | Eastern Europe: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 6-4 | Russia: E-Commerce Market Key Indicators, 2018

Figure 6-5 | Russia: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 6-6 | Poland: E-Commerce Market Key Indicators, 2018

Figure 6-7 | Poland: E-Commerce Sales, 2013 - 2028 (billion dollars)

ASIA/PACIFIC

Figure 7-1 | Asia/Pacific: E-Commerce Market

Figure 7-2 | Asia/Pacific: E-Commerce Market Key Indicators, 2018

Figure 7-3 | Asia/Pacific: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-4 | China: E-Commerce Market Key Indicators, 2018

Figure 7-5 | China: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-6 | Japan: E-Commerce Market Key Indicators, 2018

Figure 7-7 | Japan: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-8 | South Korea: E-Commerce Market Key Indicators, 2018

Figure 7-9 | South Korea: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-10 | India: E-Commerce Market Key Indicators, 2018

Figure 7-11 | India: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 7-12 | Australia: E-Commerce Market Key Indicators, 2018

Figure 7-13 | Australia: E-Commerce Sales, 2013 - 2028 (billion dollars)

AFRICA/MIDEAST

Figure 8-1 | Africa/Mideast: E-Commerce Market

Figure 8-2 | Africa/Mideast: E-Commerce Market Key Indicators, 2018

Figure 8-3 | Africa/Mideast: E-Commerce Sales, 2013 - 2028 (billion dollars)

Figure 8-4 | Iran: E-Commerce Market Key Indicators, 2018

Figure 8-5 | Iran: E-Commerce Sales, 2013 - 2028 (billion dollars)


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